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Music Video
Deconstruction
Raphael Saadiq - 110
Yard Dash
Relationship between visuals and music.
There is a steady beat
throughout
in which the backing singers
dance to in a matching
rhythm
at 0:45
At 1:36 the rhythm of the song
changes to a faster pace, which
is represented by the change in
visuals, introducing a number of
different images and a new
colour to the video
Relationship between lyrics and visuals.
In a shot which starts at 0:34 we
can see him running away from
something but does not seem to
be going anywhere which has a
strong relationship in amplifying
the lyrics “Girl I tried to run, but
couldn’t get too far”.
A second shot I noticed, which starts at
1:16 first off shows a pair of legs and we
can also see heels and it quickly shifts to
a close up shot of a woman. This again
amplifies the lyrics “Now here come
them legs, here comes those eyes.”
Genre’s have their own video style/iconography.
The style of this video is one of narrative,
which is not typical of this genre. A
feature of
this video which is typical of this genre
is an old style band and backing singers.
Voyeurism in the treatment of women.
In this video there isn’t any evidence of voyeurism in
particular, but the woman is portrayed instead as sexy and
promiscuous.
Both of these shots show that voyeurism of the female lead is not
evident as there are no full body shots of her scantily clad,
they just portray “the vixen”
Close ups of main artist/vocalist.
This video clearly demonstrates this point as there are many
close up shots of the main artist throughout the video.
This shot at 1:01 shows an editing
technique in which there are many
repeated shots of the main artist
in one main shot, thoroughly
cementing the artists image in the
audiences minds.
This shot occurs very soon into the music
video at 0:21. This close up shot shows
the artists name, but also “the lead” in a
blue colour which contrasts with the
black and white video, emphasising the
artist.
Intertextual references.
I did not find any
evidence of intertextual
references in this video.

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Music vid decon 1

  • 2. Relationship between visuals and music. There is a steady beat throughout in which the backing singers dance to in a matching rhythm at 0:45 At 1:36 the rhythm of the song changes to a faster pace, which is represented by the change in visuals, introducing a number of different images and a new colour to the video
  • 3. Relationship between lyrics and visuals. In a shot which starts at 0:34 we can see him running away from something but does not seem to be going anywhere which has a strong relationship in amplifying the lyrics “Girl I tried to run, but couldn’t get too far”. A second shot I noticed, which starts at 1:16 first off shows a pair of legs and we can also see heels and it quickly shifts to a close up shot of a woman. This again amplifies the lyrics “Now here come them legs, here comes those eyes.”
  • 4. Genre’s have their own video style/iconography. The style of this video is one of narrative, which is not typical of this genre. A feature of this video which is typical of this genre is an old style band and backing singers.
  • 5. Voyeurism in the treatment of women. In this video there isn’t any evidence of voyeurism in particular, but the woman is portrayed instead as sexy and promiscuous. Both of these shots show that voyeurism of the female lead is not evident as there are no full body shots of her scantily clad, they just portray “the vixen”
  • 6. Close ups of main artist/vocalist. This video clearly demonstrates this point as there are many close up shots of the main artist throughout the video. This shot at 1:01 shows an editing technique in which there are many repeated shots of the main artist in one main shot, thoroughly cementing the artists image in the audiences minds. This shot occurs very soon into the music video at 0:21. This close up shot shows the artists name, but also “the lead” in a blue colour which contrasts with the black and white video, emphasising the artist.
  • 7. Intertextual references. I did not find any evidence of intertextual references in this video.