Paloma Faith is well received by critics and appeals to a wide audience. She gives faultless live performances with winning charisma and leads fans through slower sections before rewarding them with an energetic encore. While reviews note similarities to other artists in her genre, critics also praise her smoky vocals and soulful covers.

1. Target Audience Research -
Secondary Research -
Independent Review Websites.

2. Paloma Faith is often
received well be critics and
is also compared to other
artists a lot, suggesting
that she is very much the
stereotype of her genre.
This also suggests that she
is not a controversial artists
and appeals to audiences
of all ages, genders and
music tastes.

3. “Performing her latest material,
Faith was faultless. As her smoky
vocals bemoaned the sweet
agonies of long-term love in Just
Be, the crowd were held in thrall,
and her soulful cover of Bettye
Lavette’s Let Me Down Easy was
stunning.
With winning asides, dramatic
vocal phrasing and beaming
magnetism,
she led the fans through the slower sections and rewarded their
patience with a riotous, confetti-filled encore. But it was the all-too-
few cheeky early hits that really lit up the crowd, provoking
boisterous dancing and, in the case of the kooky, vaudevillian
Upside Down, a deafening sing-a-long.”

4. “Vocally, there are certainly
moments when you can
hear traces of the breed of
artist that Paloma strives to
become. In 'Black and Blue'
she sets her voice on a
roll, showing of her soft
vibrato and her jazzy growl.
It's also one of the few
occasions on the
album, where the song lives
up to the singer. A tale of
life's down and outs, perfect
fodder for her bluesy
timbre, Paloma kicks loose a
little.”