The document outlines 6 key characteristics of music videos according to Andrew Goodwin: 1. A relationship between the visuals and lyrics, either illustrating, amplifying, or contradicting the lyrics. 2. A relationship between the music and visuals, again either illustrating, amplifying, or contradicting the music. 3. Different music genres have distinct visual styles and iconography associated with them.

1. Andrew
goodwin‟s
key
characteristi
cs of a
music video

2. 1.
A relationship
between visuals
either illustrating,
amplifying or
contradicting the
lyrics.

3. 1.
“From what I heard she got a “She got one of your kids,
baby by Busta” got you for 18 years”
“We want pre nupt, “You don‟t want a dude to smoke,
we want pre nupt, yeah!” but he cant buy weed”

4. 2.
A relationship
between the music
and visuals again
either
illustrating, amplifyin
g or contradicting the

5. 2.
In this part of the video he makes
jumping sign with his hand in a
forward motion. This has relation
to the lyrics as he sings “If you
don‟t like my lyrics you can press
fast forward.”
In a later part of the video we can see a
row of, what look like, expensive
chains. The biggest one is a chain with
a dollar sign which again has relation to
the lyrics as he says “plus I got a few

6. 3.
Music genres
have their own
video style and
iconography.

7. 3.
Grime Emo
Punk
Music genre characteristics – typical
Music genre characteristics – typical setting setting of
of
a grime music video; dark dingy atmospherea emo punk music video; mainly black
and dressed in hoods clothing and the men typically wearing
dark heavy eye makeup.
Another part of the
Another part of the video shows a
video shows a person desolate place that
in a hoodie spraying has an eerie
graffiti. This is depressing theme.
supporting the This is supporting the stereotype.
stereotype.

8. 4.
There is likely to
be
voyeurism, partic
ularly in the
treatment of

9. 4.
The woman in this
video is dancing
around a pole in a tight
outfit, just next to the
lead singer.
This video is very similar to
the top video, except there is
a full shot of the woman who
is wearing very little and
dancing provocatively.

10. 5.
There‟s a demand
on part of the record
company for lots of
close-ups of the
main artist/vocalist.

11. 5.
In this shot the lead singer
is in the foreground while all
the other members of the
band are in the background
In this shot there is a close up
of the lead singer completely
on her own, while throughout
the video this does not
happen for the other
members.

12. 6.
There is likely to be
intertextual
references either to
other music videos
or to films, TV and
text.

13. 6.
The video for Shania
Twain‟s „Addicted To
Love‟ features an all
male band playing
guitars.
Which is very similar
to Robert Palmer‟s
video for „Addicted To
Love‟ which features
an all female band
playing guitars.