The document outlines BIEX, a startup developing a wearable device that analyzes sweat in real-time to provide biomarkers for exercise recovery, training effect, and overtraining detection. It introduces the founding team and advisory board, describes the product, business model, and go-to-market strategy. Key milestones are developing an MVP with €60,000 funding and completing proof of concept trials with sports clubs.

1. q
Christof Neuman
NASM Certified Personal Trainer
ACSM Certified Personal Trainer
WWW.BIEX.EU
Harness the power of sweat

2. Immediate
sweat analysis
BIEX

3. BIEX HR/HRV Lactate
Pen /
paper
Kinetic
sensors
Exercise based ✓ ✓ ✓ ✓ ✓
Recovery based ✓ ✓
Training effect
✓
OT detection before
signs and symptoms ✓ *
Multiple biomarkers ✓
COMPETITION

4. MEHIS VIRU PhD
Lead researcher
TOOMAS NEUMAN PhD
Technology expert
ERIK ORGU
Product development
FABIO COMANA
Product development
TEAM
JAREK MÄESTU PhD
Researcher
CHRISTOF NEUMAN
CEO
MARK BURNETT
Business development
Management Advisory
KARMEN REINPÕLD
Product development

5. Professional
trainers
Professional
athletes
Fitness
Professionals
Fitness clubs
Consumer
Wellness
Wearable
Health
applications
Staged Market Entry
Year 1 Year 2 Year 3 Year 4
Daily/weekly use
€15-25 – per unit
Monthly use
€10 – per unit
As needed
< €10 – per unit
BUSINESS MODEL

6. VALUATION €
€600,000
8-12 MONTHS
Market ready
product with first
sales
€2-4 million
SERIES A
Commercial
expansion
Develop BIEX
measurement
device
€6,000 - In debt
COMPLETE
Proof of concept
• 21cc Triathlon
club
• Sparta fitness
club
MILESTONES
€60,000 - Raising
3 MONTHS
MVP
International
network

7. Sales
Midlevel trainers
Amateur sports
Free trials
Elite sport clubs
Market Influencers
Product
development
Universities
Athletic centers
GO TO MARKET STRATEGY
Triathletes Runners Cyclists Rowers Footballers

8. CALL TO ACTION
ASK – €60,000
• Develop MVP
• Expand internationally
• Gain early customers