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Music Magazine Evaluation

     Eloise Kenton-Barnes
In What Ways Does Your Media Product Use, Develop or Challenge Forms and
                      Conventions of Real Media Products?
    Cover Page

         Challenges Convention                                       Conforms to Convention
                                                                •There is a different shadowing medium shot placed to the
                                                                right of the main picture. The image is transparent and
•I used a medium shot where the artists face is not showing,    anchors the phrase ‘battling her demons’. This image
instead she is looking away from the camera. This directly      complies with convention as the artist is looking straight
challenges convention. This effect is used to produce a         ahead, making eye contact with the reader.
mysterious vibe, which anchors with the story of a new artist   • The placing of the articles featured within the magazine are
venturing out into the music scene. This adds intrigue and      located on the left hand side of the cover page. This follows
could lead the reader to purchase the product.                  the structuring of many real media products.
                                                                • The readers attention is immediately drawn to the main
                                                                image, which is placed towards the left – complying with
                                                                convention.
                                                                • The text used is large in font and complies with the colour
                                                                scheme of purple, white and black. it does not distract from
                                                                the secondary header which is in line with convention. I have
                                                                chosen to use a scheme of 3 main colours this is a feature of
                                                                many real magazine products.
                                                                • The logo is large in size and located in the left hand corner
                                                                of the page. This allows for easy recognition by the customer
                                                                and will ensure the magazine is easily identifiable. This is a
                                                                feature used by many established music magazines.
                                                                •The secondary heading is white in font and is placed on a
                                                                black background. This gives a striking effect and catches
                                                                the readers attention. This is used by many magazines and
                                                                can be seen in magazine covers in my research.
In What Ways Does Your Media Product Use, Develop or Challenge
              Forms and Conventions of Real Media Products?
Contents Page


     Challenges Convention                                    Conforms to Convention
                                                      •My contents page has a colour scheme of purple, white and
                                                      black which continues from the cover page. This supports the
                                                      conventions of a real media product as stereotypically they
   • My contents challenges convention by not         follow a 3 colour scheme.
   featuring the main artist. Instead the exclusive
   interview with ‘Ella Fris’ is in the ‘Features
                                                      •The contents page is clearly labelled with the masthead at
   Column.
                                                      the top of the page. Featured in this masthead is the issue
                                                      number, date and the magazines website. This complies with
                                                      convention although the issue number is usually featured on
                                                      the cover page of the magazine.

                                                      •The contents page features images from the articles within
                                                      the magazine this gives extra information to the reader and
                                                      enables them to locate the article with ease. This complies
                                                      with convention as images are used to create intrigue and
                                                      breaks up the text on the cover page.

                                                      • The images vary in shot with the use of a long shot and
                                                      medium shot photos. This adds dimensions to my contents
                                                      page and complies with convention.

                                                      • I developed the convention of clearly labelling the articles
                                                      within my magazine from real media products. This enables
                                                      the reader to effectively navigate through the articles.
In What Ways Does Your Media Product Use, Develop or Challenge
             Forms and Conventions of Real Media Products?
Double Page Spread


        Challenges Convention                                          Conforms to Convention
                                                                 •My double page spread uses the forms of real media
                                                                 products. The topic of the article is of the artist
• The long shot of my artist, although large in size, does not
                                                                 featured on the cover page adhering to convention.
take the main focus of my double page spread.
• The article is also shorter in length than many of those       •Quotations from the interview which are deemed most
featured in the magazines I researched.                          shocking or interesting to the reader are shown across
                                                                 the star. It is of larger font and develops the
                                                                 convention of real media products as many magazines
                                                                 use this technique.

                                                                 •The interview conducted is in a question and answer
                                                                 format and uses the convention of real media
                                                                 products. The question part of the interview being in a
                                                                 different colour to the answers given by the artist. It is
                                                                 important to note that not all music magazines use this
                                                                 technique but it is an easy way to reduce the volume
                                                                 of text.

                                                                 •The images used on the double page spread anchor
                                                                 the idea of the ‘high-flying riser’ whom is new to the
                                                                 music industry. This adds intrigue to the article and
                                                                 may provoke the reader to invest in the article.
How Does Your Media Product Represent Particular Social Groups?

       •    I believe my media product represents the younger generation. This is done through the:
              – The use of a sleek colour scheme of purple, black and white which is considered ‘fashionable’ and would
                  represent the younger generation.
              – The use of font types which are of a graffiti style, which represents the age of the artist the main article is about
                  whom of which is in the R’n’B industry.
              – The articles featured within the article also reflect the younger generation who is interested in the current
                  events within the music scene; such as the death of Whitney Houston.




The colour scheme is bold yet stylistic
appealing to an older audience.                                                             I have chosen to directly
                                                                                            challenge convention. This is
                                                                                            done by using a female singer
                                                                                            whom is not posed or clothed in
                                                                                            a seductive way. I did this to
                                                                                            show the female gender that you
                                                                                            don’t need to be ‘sexy’ to get
                                                                                            attention. This reflects the
    The inclusive of ‘on – trend’                                                           singers direction as well.
    topics represents the
    younger generation the
    magazine aims to appeal to.
What Kind of Media Institution Might Distribute Your Media Product and Why?


 •     ‘Q’ Magazine is distributed by Bauer Media group. I believe they would also distribute my product to the main
       magazine retailers due to its original format of news stories within the music world.
 •      My magazine will be released monthly enabling for the collection of news stories within the music industry to
       accumulate.
 •      It will retail at the price of £2.99 making it accessible for my target audience.




                                                 • Newsagents will also be a               • This is a well known
• My magazine will be distributed by             location where my magazine                company and therefore
the media institute to all major                 will be distributed to. My                stocking the magazine in
supermarket chains. This allows for              audience will live in cities              their stores will give the
my target audience to access the                 (which reflects the urban                 brand ‘chant’ a reliable feel
magazine.                                        theme to my magazine) and                 – boosting sales.
                                                 therefore will have easy access
                                                 to newsagents.
Who Would Be The Audience For Your Media Product?


•   I am aiming at a teenage audience, which have a interest in the inner workings of the music industry. The raw and
    straight to the point articles within the magazine clearly reflect the age group of 13-19 year olds. This age range
    are too old for younger pop magazines and wish to invest in a product, which has a professional and more adult
    look to it.
•   From the questionnaire I gathered that the magazine had to be:
      – Low cost – accessible for the younger ages whom have little/no income.
      – On-trend with up to date stories and exclusives.
      – A ‘Adult’ feel – to get away from the teenage pop theme magazines.
      I believe I was able to meet all of these points in the construction of my magazine.


• To appeal further to my audience the article on my double page spread is short in size. I’ve done this to ensure that the
audience will stay engaged in the article and will be more likely to re-purchase the magazine.
• I feel the magazine appeals more to a female readership due to the fonts, colours and articles featured. I could
improve my magazine by opening my target market to feature both genders through a change in the colour scheme, fonts
used and articles featured.
What Have You Learnt About Technologies From the Process of Constructing
                                  the Product?




                                                                           • This software enabled me to
•I’ve been taught to use bloc              • I used this website to        present my research around the
backgrounds to take pictures. This         access fashionable fonts.       successful institutes in the music
enables me to remove the backgrounds                                       industry.
in Photoshop with ease.                    • I chose fonts that were
                                           clear yet still stylish. This   • It allows me to import images
• I learnt the effects of lighting on my                                   and text to allow for a full
                                           relates the magazine to my
pictures, having to choose the location    target audience but still       explanation of my findings and
of my photo shoot with a clear idea of     enables for easy reading by     construction.
how I wanted my images to turn out.        the consumer.                   • From my preliminary task to my
                                                                           main task I was able to fully
                                                                           understand the conventions in
                                                                           which PowerPoint should be used.
What Have You Learnt About Technologies From the Process of
                         Constructing the Product?




• I used Photoshop to edit the images on       • Whilst creating my magazine I      • This allowed me to upload all
my magazine. I also used it to construct       learnt of the programme              of my research, planning and
the magazine itself.                           Slideshare. This allowed me to       construction PowerPoints to
                                               upload my PowerPoint's to my         one place.
• I’ve learnt the process of layering a
                                               blog.
document, placing images and text on                                                •It allows for the general public
separate layers to allow for easy editing. I   •It allowed for my PowerPoint's to   to view these PowerPoints and
also learnt to alter the opacity of each       be viewed in a video format          make their own assumptions of
layer. Which I used to create the effect of    accessible to all.                   my work.
an overlooking image on my cover and
                                                                                    • I have learnt that this website
contents page.
                                                                                    is a great hub to share
• I learnt to use the background tool. This                                         knowledge on existing
enabled me to use a one bloc colour                                                 magazine creators and also
background with diminishing colour. This                                            how other candidates go about
added a professional element to my                                                  constructing their own music
magazine.                                                                           magazine.
• I learnt to effectively edit my images in
Photoshop with the removal of
backgrounds with the ‘magic wand’ tool. I
also used the ‘clone’ tool to heighten the
colours in my image.
Looking Back at your Preliminary Task, What do you Feel you Have Learnt in
                the Progression From it to the Full Product?




  • We can see the clear progression from my preliminary task to my main task. In my preliminary task I used
  a simplistic font style as well as limited effects on the images and backgrounds of the cover and contents
  page.
  • I chose to use a black background as from my research I concluded that block colours were frequently
  used. From my preliminary task I was able to deduce that this colour was too strong to use on a music
  magazine and instead opted for a ‘gradient’ style background of a light shade of purple.
  • The contents of my preliminary task worked well with a banner to label the page. I decided to carry on this
  style to my main task.
  • In my preliminary task I chose to use the logo ‘prospects’ this did not have a different colour from the
  background and instead made the cover page appear to look more like a poster than a magazine. I altered
  this in my main task using a black circle to separate the logo from the rest of the magazine, for easy
  recognition.
  • The placements of my articles on my preliminary task in the centre of the page. This also made the cover
  page look like a poster. I changed this in my main task to show the articles on the left hand side of the
  cover page. This complies with convention.

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Music Coursework - Evaluation

  • 1. Music Magazine Evaluation Eloise Kenton-Barnes
  • 2. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? Cover Page Challenges Convention Conforms to Convention •There is a different shadowing medium shot placed to the right of the main picture. The image is transparent and •I used a medium shot where the artists face is not showing, anchors the phrase ‘battling her demons’. This image instead she is looking away from the camera. This directly complies with convention as the artist is looking straight challenges convention. This effect is used to produce a ahead, making eye contact with the reader. mysterious vibe, which anchors with the story of a new artist • The placing of the articles featured within the magazine are venturing out into the music scene. This adds intrigue and located on the left hand side of the cover page. This follows could lead the reader to purchase the product. the structuring of many real media products. • The readers attention is immediately drawn to the main image, which is placed towards the left – complying with convention. • The text used is large in font and complies with the colour scheme of purple, white and black. it does not distract from the secondary header which is in line with convention. I have chosen to use a scheme of 3 main colours this is a feature of many real magazine products. • The logo is large in size and located in the left hand corner of the page. This allows for easy recognition by the customer and will ensure the magazine is easily identifiable. This is a feature used by many established music magazines. •The secondary heading is white in font and is placed on a black background. This gives a striking effect and catches the readers attention. This is used by many magazines and can be seen in magazine covers in my research.
  • 3. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? Contents Page Challenges Convention Conforms to Convention •My contents page has a colour scheme of purple, white and black which continues from the cover page. This supports the conventions of a real media product as stereotypically they • My contents challenges convention by not follow a 3 colour scheme. featuring the main artist. Instead the exclusive interview with ‘Ella Fris’ is in the ‘Features •The contents page is clearly labelled with the masthead at Column. the top of the page. Featured in this masthead is the issue number, date and the magazines website. This complies with convention although the issue number is usually featured on the cover page of the magazine. •The contents page features images from the articles within the magazine this gives extra information to the reader and enables them to locate the article with ease. This complies with convention as images are used to create intrigue and breaks up the text on the cover page. • The images vary in shot with the use of a long shot and medium shot photos. This adds dimensions to my contents page and complies with convention. • I developed the convention of clearly labelling the articles within my magazine from real media products. This enables the reader to effectively navigate through the articles.
  • 4. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? Double Page Spread Challenges Convention Conforms to Convention •My double page spread uses the forms of real media products. The topic of the article is of the artist • The long shot of my artist, although large in size, does not featured on the cover page adhering to convention. take the main focus of my double page spread. • The article is also shorter in length than many of those •Quotations from the interview which are deemed most featured in the magazines I researched. shocking or interesting to the reader are shown across the star. It is of larger font and develops the convention of real media products as many magazines use this technique. •The interview conducted is in a question and answer format and uses the convention of real media products. The question part of the interview being in a different colour to the answers given by the artist. It is important to note that not all music magazines use this technique but it is an easy way to reduce the volume of text. •The images used on the double page spread anchor the idea of the ‘high-flying riser’ whom is new to the music industry. This adds intrigue to the article and may provoke the reader to invest in the article.
  • 5. How Does Your Media Product Represent Particular Social Groups? • I believe my media product represents the younger generation. This is done through the: – The use of a sleek colour scheme of purple, black and white which is considered ‘fashionable’ and would represent the younger generation. – The use of font types which are of a graffiti style, which represents the age of the artist the main article is about whom of which is in the R’n’B industry. – The articles featured within the article also reflect the younger generation who is interested in the current events within the music scene; such as the death of Whitney Houston. The colour scheme is bold yet stylistic appealing to an older audience. I have chosen to directly challenge convention. This is done by using a female singer whom is not posed or clothed in a seductive way. I did this to show the female gender that you don’t need to be ‘sexy’ to get attention. This reflects the The inclusive of ‘on – trend’ singers direction as well. topics represents the younger generation the magazine aims to appeal to.
  • 6. What Kind of Media Institution Might Distribute Your Media Product and Why? • ‘Q’ Magazine is distributed by Bauer Media group. I believe they would also distribute my product to the main magazine retailers due to its original format of news stories within the music world. • My magazine will be released monthly enabling for the collection of news stories within the music industry to accumulate. • It will retail at the price of £2.99 making it accessible for my target audience. • Newsagents will also be a • This is a well known • My magazine will be distributed by location where my magazine company and therefore the media institute to all major will be distributed to. My stocking the magazine in supermarket chains. This allows for audience will live in cities their stores will give the my target audience to access the (which reflects the urban brand ‘chant’ a reliable feel magazine. theme to my magazine) and – boosting sales. therefore will have easy access to newsagents.
  • 7. Who Would Be The Audience For Your Media Product? • I am aiming at a teenage audience, which have a interest in the inner workings of the music industry. The raw and straight to the point articles within the magazine clearly reflect the age group of 13-19 year olds. This age range are too old for younger pop magazines and wish to invest in a product, which has a professional and more adult look to it. • From the questionnaire I gathered that the magazine had to be: – Low cost – accessible for the younger ages whom have little/no income. – On-trend with up to date stories and exclusives. – A ‘Adult’ feel – to get away from the teenage pop theme magazines. I believe I was able to meet all of these points in the construction of my magazine. • To appeal further to my audience the article on my double page spread is short in size. I’ve done this to ensure that the audience will stay engaged in the article and will be more likely to re-purchase the magazine. • I feel the magazine appeals more to a female readership due to the fonts, colours and articles featured. I could improve my magazine by opening my target market to feature both genders through a change in the colour scheme, fonts used and articles featured.
  • 8. What Have You Learnt About Technologies From the Process of Constructing the Product? • This software enabled me to •I’ve been taught to use bloc • I used this website to present my research around the backgrounds to take pictures. This access fashionable fonts. successful institutes in the music enables me to remove the backgrounds industry. in Photoshop with ease. • I chose fonts that were clear yet still stylish. This • It allows me to import images • I learnt the effects of lighting on my and text to allow for a full relates the magazine to my pictures, having to choose the location target audience but still explanation of my findings and of my photo shoot with a clear idea of enables for easy reading by construction. how I wanted my images to turn out. the consumer. • From my preliminary task to my main task I was able to fully understand the conventions in which PowerPoint should be used.
  • 9. What Have You Learnt About Technologies From the Process of Constructing the Product? • I used Photoshop to edit the images on • Whilst creating my magazine I • This allowed me to upload all my magazine. I also used it to construct learnt of the programme of my research, planning and the magazine itself. Slideshare. This allowed me to construction PowerPoints to upload my PowerPoint's to my one place. • I’ve learnt the process of layering a blog. document, placing images and text on •It allows for the general public separate layers to allow for easy editing. I •It allowed for my PowerPoint's to to view these PowerPoints and also learnt to alter the opacity of each be viewed in a video format make their own assumptions of layer. Which I used to create the effect of accessible to all. my work. an overlooking image on my cover and • I have learnt that this website contents page. is a great hub to share • I learnt to use the background tool. This knowledge on existing enabled me to use a one bloc colour magazine creators and also background with diminishing colour. This how other candidates go about added a professional element to my constructing their own music magazine. magazine. • I learnt to effectively edit my images in Photoshop with the removal of backgrounds with the ‘magic wand’ tool. I also used the ‘clone’ tool to heighten the colours in my image.
  • 10. Looking Back at your Preliminary Task, What do you Feel you Have Learnt in the Progression From it to the Full Product? • We can see the clear progression from my preliminary task to my main task. In my preliminary task I used a simplistic font style as well as limited effects on the images and backgrounds of the cover and contents page. • I chose to use a black background as from my research I concluded that block colours were frequently used. From my preliminary task I was able to deduce that this colour was too strong to use on a music magazine and instead opted for a ‘gradient’ style background of a light shade of purple. • The contents of my preliminary task worked well with a banner to label the page. I decided to carry on this style to my main task. • In my preliminary task I chose to use the logo ‘prospects’ this did not have a different colour from the background and instead made the cover page appear to look more like a poster than a magazine. I altered this in my main task using a black circle to separate the logo from the rest of the magazine, for easy recognition. • The placements of my articles on my preliminary task in the centre of the page. This also made the cover page look like a poster. I changed this in my main task to show the articles on the left hand side of the cover page. This complies with convention.