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Saavn
Music & Radio
South Asian AudioVideo Network
What is Saavn?
Products
Saavn (Free) Saavn Pro
• Has over 30 million
Bollywood, English,
Hindi, and Indian
regional songs.
• Has an adver...
Why Saavn?
All our favourite old and new
tracks across Hindi, English,
Punjabi and Indie-Underground
artists.
Saavn Originals-
Comedy, drama, stories,
sports and more.
Endless Playlist
Curated charts and playlist for any
mood or occasion.
Can even create your own.
Custom Radio Stations
Pic...
Saavn Social
• See a list of your Facebook friends who
are also on Saavn.
• Follow your friends’ profiles, playlists,
and ...
How does Saavn market?
Music Festivals in India
Saavn has sponsored many music and
cultural festivals all
over India.
NH7Weekender, Bacardi Enchanted
Valley Carnival are ...
Celebrity Features
Ranbir Kapoor
Saavn teamed up with popular
Bollywood actor Ranbir
Kapoor in 2014.
joined Saavn to collaborate on
consumer ...
was interested in working at a
more business-oriented level
at Saavn.
has done 1 ad in 2014 and 3
ads in 2016 with Saavn w...
The ad featuring Ranbir Kapoor,
released in 2014 has over 6 million
views and is the highest viewed
video on SaavnYoutube ...
Increased internet searches and
app downloads.
People started to gain interest in
the brand as they had their
favourite ac...
Social Media Presence
• Total Posts:
• 370
• Followers:
• 52,973
• Following:
• 122
• Avg likes:
• 191
• Avg comments:
• 1.5
Analytics from keyh...
How saavn uses
Instagram
Attractive looking feed.
Hashtags - #DidYouKnow,
#ArtistOfTheWeek,
#QuoteOfTheDay
Introduction to new features o...
• Total Likes:
• 3,194,568
• Engagement:
• 0.41%
• Posts Per Day:
• 4.74
• Eng. Per Post:
• 275
• Length of Post:
• 100-50...
How saavn uses
Facebook
Religious, regional playlists –
target audience.
Live videos.
Bollywood centric playlists.
Pictures of events Saa...
• Followers:
• 78,102
• Replies:
• 21%
• Hashtags
used:
• 20
• Tweets with #:
• 67%
• Tweets with links:
• 66%
Analytics f...
How saavn uses
Twitter
Saavn & Saavn Support
Saavn:
-Conversational and quircky
tweets.
-Conducts contests.
Saavn Support:
-Providing hel...
Snapchat
Saavn
Website
Blog Book
mark
Who are
Saavn’s Competitors?
Saavn
2013
Gaana
(National)
2010
Apple Music
(International)
2015
Active Users
Saavn – 20,000,000 million Gaana – 28,000,000 million Apple Music – 400,000 thousand
• Android - ₹99
• iOS - ₹120
• ₹99
• ₹120(Individua
l)
• ₹190 (Family)
1 month
No
14 days
No
3 months
Yes
Collection
and
c...
Gaana’s Facebook
Analytics from keyhole.co
Data from: March 23 to April 12
Gaana’s
Facebook
Likes -1,600
Shares - 3
Comments - 1
Engagement on a typical day
Gaana’s
Facebook
Bollywood new release post
Likes -52,000
Shares - 31
Comments - 56
Engagement on 24th March
Gaana’s
Facebook
Cricket (IPL) related post
Likes -109,000
Shares - 273
Comments - 257
Engagement on 4th April
Apple Music’s Instagram
Analytics from keyhole.co
Data from: 6 February to April 10
TopPostsbyEngagements
Apple Music’s
Instagram
Drake Album release post
Likes - 19,292
Comments - 202
Engagement on 18th March
Apple Music’s
Instagram
Grammy event post
#Grammy
Likes - 17,580
Comments - 128
Engagement on 13th February
Apple Music’s
Instagram
Still from the new Music
Video
Likes - 23,009
Comments - 199
Engagement on 30th March
Who is the
target audience
of Saavn?
Saavn’s
Search Engine Optimization
Keywords Saavn comes first on
Google for:
Online songs streaming
Free music online
100 – 1K
Keywords&
Avg. Monthly Searche...
Keywords Saavn comes first on
Google for:
Hindi music online
Hindi audio songs free download
100 – 1K
1k – 10K
Keywords&
A...
Keywords Saavn comes first on
Google for:
Savan
Sawan
Savvan
100k – 1M
10k – 100K
10k – 100K
Keywords&
Avg. Monthly Search...
Backlinks
Root Domains - 227
Total Links - 26,228
Quality Backlinks
Forbes.com
Orielly.com
Rollingstone.com
Billboard.com Economictimes.com
Suggested SEO
Keyword
100k – 1M
Spotify
Keywords for
Saavn
Free Streaming
Audio Downloader
Radio Free
Online Streaming
Music Service
Online Bollywood
Music Websit...
Create Featured Station page
for the keywords.
Use the keywords throughout
the page and HTag.
Optimize the images.
Create ...
Meta Data
Keyword : Free Streaming
Saavn’s
Social Media
Social Media Output
• Story telling posts.
• Updates for new playlists.
• Visually appealing posts.
• Instagram Live.
• Co...
Whatsapp Story
Content Bucket
Short Form
• Memes
Mid Form
• 360 Photo/GIF
Long form
• Saavn
• Blog Article
Short Form
• Fact/Question
• P...
#SaavnSurpriseMe
1st Campaign
#SaavnSurpriseMe
#SaavnSurpriseMe
Caption with the link of
‘Surprise Me’ feature.
Ask audience to reply in
comment or shar...
#SaavnSurpriseMe
#SaavnSurpriseMe
Caption with the link of
‘Surprise Me’ feature.
Ask audience to reply in
comment or shar...
#SaavnSurpriseMe
#SaavnSurpriseMe
Caption with the link of
‘Surprise Me’ feature.
Ask audience to reply in
comment or shar...
#SaavnKaDaam
2nd Campaign
#SaavnKaDaam
#SaavnKaDaam
Caption with rates of
android and iOS Saavn
Pro Subscription.
#SaavnKaDaam
#SaavnKaDaam
Caption with rates of
android and iOS Saavn
Pro Subscription.
#SaavnKaDaam
#SaavnKaDaam
Caption with rates of
android and iOS Saavn
Pro Subscription.
Music
Appreciation
Week
3rd Campaign
#
Caption with link to the
song ‘Single Ladies’.
Music
Appreciation
Week#
Music
Appreciation
Week#
Caption with link of page
of ‘New Releases’
Music
Appreciation
Week#
Music
Appreciation
Week#
Caption with link to EDM
songs playlist.
Music
Appreciation
Week#
Music
Appreciation
Week#
Music
Appreciation
Week
Shareable
#
#SaavnKaDaam
Informative
#SaavnSurpriseMe
Engagement
Saavn’s Brand Identity
Here’s to music
saavn
Moodboard
Primary colors
Moodboard
Secondary colors
saavn
Here’s to music
Logos:
Color
Palette:
Typography:
Blog Campaign for Saavn
What if we tell you there’s a way
you can see what music your
friends listen to?
Title:
Content:
Article about the Saavn S...
Can you name all the songs by your
favourite artist?
Title:
Content:
Linked to the Page with playlists of all songs per
Ar...
The number of songs music
streaming app like Saavn holds
might shock you!
Title:
Content:
Article about number of songs Sa...
See what the Bollywood star Neha
Dhupia is up to these days
Title:
Content:
Information about #NoFilterNeha and link to th...
3 Ways how custom radio will
change the way you listen to music
Title:
Content:
Article explaining how custom radio works.
Email Marketing for Saavn
Welcome Email
Playlist #1 Email
Playlist #2 Email
Playlist #3 + Pitch
the premium plan
Clickbait title
Attractive Email
Cl...
Welcome Email
Emails
Today’s Pick – Arjit Singh, Cricket Fever, Now
Trending, Hollywood Charts
Today’s Pick – Bollywood hits remade,What...
Emails
Here’s how to be a part of Secret Saavn email list
Last chance to take advantage of Free Saavn email
subscription
E...
NUCLEYA
Music Producer
Followers - 126k
710k
602k
Posts About - Concert Pictures
Upcoming Releases
Personal Life
BADSHAH
Rapper
Followers - 1.6M
5.4M
1.2M
Posts About - Upcoming Releases
Fan’s Reposts
Concert Pictures
RAGHU DIXIT
Musician
Followers - 113k
315k
57k
Posts About - Memes
Merchandise News
Personal Life
SARANG PATIL
Lifestyle Blogger
Followers - 116k
23k
10k
Posts About - Luxurious theme
Contests
Brand Deals
@heisgotthestyle
KENNY SEBASTIAN
Stand-up Comedian
Followers - 216k
255k
660k
Posts About - Personal Life
Upcoming Shows
Brand Deals
Influencer’s
Task
Create a playlist of their
favourite songs.
Display the link of the playlist
on the post/bio.
Ask the fa...
Saavn’s Online Reputation Management
Website that Reviews iOS apps:
www.apppicker.com
Best of List
The best iPhone apps
for music discovery
Website that Reviews Android apps:
www.androlib.com
Applications
Music & Audio
Website that Reviews iOS & Android
apps:
www.preapps.com
Categories
Music
www.sitejabber.com
Music &
Entertainment
Website that Reviews OtherWebsites:
www.quora.com
Which is the best
music streaming app
in India
Question & AnswerWebsite:
Saavn’s Media Plan
Ad For Desktop
1st Facebook Ad
Budget - ₹10,000
Ad for
Desktop
Traffic Generation
Saavn
Landing Page for 1st Facebook Ad
Add a Facebook Pixel code
Ad for
Desktop
Location : Mumbai
Age : 21-23
Gender : Male
Ad for
Desktop
Edit Placements > Device
Type – Desktop Only
Daily Budget : ₹330
Bid amount: ₹45
Potential Reach : 2,30,000
Carousel Ad
2nd Facebook Ad
Budget - ₹10,000
CarouselAd
Brand Awareness
Saavn
Landing Page for 2nd Facebook Ad
Add a Facebook Pixel code
Carousel
Ad
Location : Banglore,
Mumbai, Hyderabad, New
Delhi, Pune
Age : 21
Gender : Male
Carousel
Ad
DetailedTargeting>
Behaviours > Digital Activities
> EarlyTechnology Adopters
Daily Budget : ₹330
Potential Reach : 1,40,000
Remarketing Ad
3rd Facebook Ad
Budget - ₹10,000
Remarketing
Ad
Engagement
- Page Likes
Saavn
*Will be based on Facebook Pixel tracking
Location : Banglore,
Mumbai, Hyderabad, New
Delhi, Pune
Age : 21
Gender : Male
R...
Remarketing
Ad
DetailedTargeting>
Behaviours > Purchase
Behaviour > Engaged
Shoppers.
*Will be based on Facebook Pixel tra...
Remarketing
Ad
Daily Budget : ₹330
Bid amount: ₹7
Potential Reach : 3,90,000
Display Ad
1st Google Ad
Budget - ₹10,000
Google Display Ad Landing Page
Display
Ad
Customer Interested in:
Music Streams &
Downloads
Display
Ad
Keywords : 77
Display
Ad
Monthly Performance
Forecast:
Clicks : 61.9K
Max CPC : ₹ 0.16
Daily Budget: ₹ 330
Search Ad
2nd Google Ad
Budget - ₹10,000
Spotify
Google Search Ad Landing Page
Search
Ad
Keywords : 18
Search
Ad
Daily Clicks : 17-20.8
Impressions : 199-244
Bid Amount : ₹35
Daily Budget: ₹330
ThankYou
Digital Marketing Strategy by Karan Bhah-Saavn
Digital Marketing Strategy by Karan Bhah-Saavn
Digital Marketing Strategy by Karan Bhah-Saavn
Digital Marketing Strategy by Karan Bhah-Saavn
Digital Marketing Strategy by Karan Bhah-Saavn
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Digital Marketing Strategy by Karan Bhah-Saavn

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Digital Marketing Strategy by Karan Bhah-Saavn

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Digital Marketing Strategy by Karan Bhah-Saavn

  1. 1. Saavn Music & Radio South Asian AudioVideo Network
  2. 2. What is Saavn?
  3. 3. Products Saavn (Free) Saavn Pro • Has over 30 million Bollywood, English, Hindi, and Indian regional songs. • Has an advertisement- supported freemium business model to generate revenue. • Has custom Radio, playlist options and Saavn original shows. • Download music to listen offline. • No Ads or Skip-limits. • Higher quality playback (320 kbps). • Android : Rs.99 p/m iOS : Rs.120 p/m (3 months = Rs.100 p/m 6 months = Rs. 91 p/m 1 year = Rs. 87 p/m)
  4. 4. Why Saavn?
  5. 5. All our favourite old and new tracks across Hindi, English, Punjabi and Indie-Underground artists.
  6. 6. Saavn Originals- Comedy, drama, stories, sports and more.
  7. 7. Endless Playlist Curated charts and playlist for any mood or occasion. Can even create your own. Custom Radio Stations Pick mood, artist, genre or song and it creates a custom radio station that plays related songs.
  8. 8. Saavn Social • See a list of your Facebook friends who are also on Saavn. • Follow your friends’ profiles, playlists, and listening activity. • Follow artists, celebrities, and public playlists. • Receive notifications when artists you follow release new music on Saavn. • Tag your friends in songs, playlists, and albums. • Comment on and chat around tags. • Customize your notification settings, for complete control of the Saavn Social experience!
  9. 9. How does Saavn market?
  10. 10. Music Festivals in India
  11. 11. Saavn has sponsored many music and cultural festivals all over India. NH7Weekender, Bacardi Enchanted Valley Carnival are the significant ones. Social Media engagement from these events. The audience at these events.
  12. 12. Celebrity Features
  13. 13. Ranbir Kapoor Saavn teamed up with popular Bollywood actor Ranbir Kapoor in 2014. joined Saavn to collaborate on consumer marketing ideas and business development. Ranbir Kapoor
  14. 14. was interested in working at a more business-oriented level at Saavn. has done 1 ad in 2014 and 3 ads in 2016 with Saavn which premiered onTV and is on theirYoutube Channel. Ranbir Kapoor
  15. 15. The ad featuring Ranbir Kapoor, released in 2014 has over 6 million views and is the highest viewed video on SaavnYoutube channel. is in top 4 most viewed videos out of 5, generating over 12.9 million views put together. Ranbir Kapoor *infographic from socialblade.com
  16. 16. Increased internet searches and app downloads. People started to gain interest in the brand as they had their favourite actor promoting the same. Ranbir Kapoor
  17. 17. Social Media Presence
  18. 18. • Total Posts: • 370 • Followers: • 52,973 • Following: • 122 • Avg likes: • 191 • Avg comments: • 1.5 Analytics from keyhole.co
  19. 19. How saavn uses
  20. 20. Instagram Attractive looking feed. Hashtags - #DidYouKnow, #ArtistOfTheWeek, #QuoteOfTheDay Introduction to new features or addition to Saavn. Target audience.
  21. 21. • Total Likes: • 3,194,568 • Engagement: • 0.41% • Posts Per Day: • 4.74 • Eng. Per Post: • 275 • Length of Post: • 100-500 ch Analytics from likealyzer.com
  22. 22. How saavn uses
  23. 23. Facebook Religious, regional playlists – target audience. Live videos. Bollywood centric playlists. Pictures of events Saavn Sponsored.
  24. 24. • Followers: • 78,102 • Replies: • 21% • Hashtags used: • 20 • Tweets with #: • 67% • Tweets with links: • 66% Analytics from foller.me
  25. 25. How saavn uses
  26. 26. Twitter Saavn & Saavn Support Saavn: -Conversational and quircky tweets. -Conducts contests. Saavn Support: -Providing help with app. -Taking in suggestions.
  27. 27. Snapchat
  28. 28. Saavn Website
  29. 29. Blog Book mark
  30. 30. Who are Saavn’s Competitors?
  31. 31. Saavn 2013 Gaana (National) 2010 Apple Music (International) 2015
  32. 32. Active Users Saavn – 20,000,000 million Gaana – 28,000,000 million Apple Music – 400,000 thousand
  33. 33. • Android - ₹99 • iOS - ₹120 • ₹99 • ₹120(Individua l) • ₹190 (Family) 1 month No 14 days No 3 months Yes Collection and curation Mirchi Radio International Collection Price Trial Period Purchases Features This v/s That
  34. 34. Gaana’s Facebook Analytics from keyhole.co Data from: March 23 to April 12
  35. 35. Gaana’s Facebook Likes -1,600 Shares - 3 Comments - 1 Engagement on a typical day
  36. 36. Gaana’s Facebook Bollywood new release post Likes -52,000 Shares - 31 Comments - 56 Engagement on 24th March
  37. 37. Gaana’s Facebook Cricket (IPL) related post Likes -109,000 Shares - 273 Comments - 257 Engagement on 4th April
  38. 38. Apple Music’s Instagram Analytics from keyhole.co Data from: 6 February to April 10
  39. 39. TopPostsbyEngagements
  40. 40. Apple Music’s Instagram Drake Album release post Likes - 19,292 Comments - 202 Engagement on 18th March
  41. 41. Apple Music’s Instagram Grammy event post #Grammy Likes - 17,580 Comments - 128 Engagement on 13th February
  42. 42. Apple Music’s Instagram Still from the new Music Video Likes - 23,009 Comments - 199 Engagement on 30th March
  43. 43. Who is the target audience of Saavn?
  44. 44. Saavn’s Search Engine Optimization
  45. 45. Keywords Saavn comes first on Google for: Online songs streaming Free music online 100 – 1K Keywords& Avg. Monthly Searches Online music streaming 1k – 10K 100 – 1K
  46. 46. Keywords Saavn comes first on Google for: Hindi music online Hindi audio songs free download 100 – 1K 1k – 10K Keywords& Avg. Monthly Searches Hindi music download 1k – 10K
  47. 47. Keywords Saavn comes first on Google for: Savan Sawan Savvan 100k – 1M 10k – 100K 10k – 100K Keywords& Avg. Monthly Searches
  48. 48. Backlinks Root Domains - 227 Total Links - 26,228
  49. 49. Quality Backlinks
  50. 50. Forbes.com Orielly.com Rollingstone.com Billboard.com Economictimes.com
  51. 51. Suggested SEO Keyword 100k – 1M Spotify
  52. 52. Keywords for Saavn Free Streaming Audio Downloader Radio Free Online Streaming Music Service Online Bollywood Music Websites Music Sites Download Hindi Stream Song 100 – 1K 100 – 1K 100 – 1K 1k – 10K 1k – 10K 1k – 10K 1k – 10K 10 – 100 10 – 100 10 – 100
  53. 53. Create Featured Station page for the keywords. Use the keywords throughout the page and HTag. Optimize the images. Create backlinks in Saavn Blog. Integrate Social Media. Optimization of Keywords
  54. 54. Meta Data Keyword : Free Streaming
  55. 55. Saavn’s Social Media
  56. 56. Social Media Output • Story telling posts. • Updates for new playlists. • Visually appealing posts. • Instagram Live. • Contests. • Customer Service. • Quick Updates. • Creative use of filters. • Updates through Whatsapp story.
  57. 57. Whatsapp Story
  58. 58. Content Bucket Short Form • Memes Mid Form • 360 Photo/GIF Long form • Saavn • Blog Article Short Form • Fact/Question • Posts Mid Form • Instagram Live Long form • Hashtag Campaign Short Form • Tweets about current trends Mid Form • Ask questions & run polls Long form • Contests
  59. 59. #SaavnSurpriseMe 1st Campaign
  60. 60. #SaavnSurpriseMe #SaavnSurpriseMe Caption with the link of ‘Surprise Me’ feature. Ask audience to reply in comment or share their answer on their wall or quote retweet.
  61. 61. #SaavnSurpriseMe #SaavnSurpriseMe Caption with the link of ‘Surprise Me’ feature. Ask audience to reply in comment or share their answer on their wall or quote retweet.
  62. 62. #SaavnSurpriseMe #SaavnSurpriseMe Caption with the link of ‘Surprise Me’ feature. Ask audience to reply in comment or share their answer on their wall or quote retweet.
  63. 63. #SaavnKaDaam 2nd Campaign
  64. 64. #SaavnKaDaam #SaavnKaDaam Caption with rates of android and iOS Saavn Pro Subscription.
  65. 65. #SaavnKaDaam #SaavnKaDaam Caption with rates of android and iOS Saavn Pro Subscription.
  66. 66. #SaavnKaDaam #SaavnKaDaam Caption with rates of android and iOS Saavn Pro Subscription.
  67. 67. Music Appreciation Week 3rd Campaign #
  68. 68. Caption with link to the song ‘Single Ladies’. Music Appreciation Week# Music Appreciation Week#
  69. 69. Caption with link of page of ‘New Releases’ Music Appreciation Week# Music Appreciation Week#
  70. 70. Caption with link to EDM songs playlist. Music Appreciation Week# Music Appreciation Week#
  71. 71. Music Appreciation Week Shareable # #SaavnKaDaam Informative #SaavnSurpriseMe Engagement
  72. 72. Saavn’s Brand Identity
  73. 73. Here’s to music saavn Moodboard Primary colors
  74. 74. Moodboard Secondary colors saavn Here’s to music
  75. 75. Logos: Color Palette: Typography:
  76. 76. Blog Campaign for Saavn
  77. 77. What if we tell you there’s a way you can see what music your friends listen to? Title: Content: Article about the Saavn Social Feature.
  78. 78. Can you name all the songs by your favourite artist? Title: Content: Linked to the Page with playlists of all songs per Artist.
  79. 79. The number of songs music streaming app like Saavn holds might shock you! Title: Content: Article about number of songs Saavn contains in detail.
  80. 80. See what the Bollywood star Neha Dhupia is up to these days Title: Content: Information about #NoFilterNeha and link to the show.
  81. 81. 3 Ways how custom radio will change the way you listen to music Title: Content: Article explaining how custom radio works.
  82. 82. Email Marketing for Saavn
  83. 83. Welcome Email Playlist #1 Email Playlist #2 Email Playlist #3 + Pitch the premium plan Clickbait title Attractive Email Clickbait title Urgency Email End of drip Yes No Yes Yes No No +3 days +3 days +3 days Immediately +3 days Yes Yes EmailAutomation Strategy
  84. 84. Welcome Email
  85. 85. Emails Today’s Pick – Arjit Singh, Cricket Fever, Now Trending, Hollywood Charts Today’s Pick – Bollywood hits remade,What’s New, Justin Bieber Hits Collection of playlists that are linked to open directly in app.
  86. 86. Emails Here’s how to be a part of Secret Saavn email list Last chance to take advantage of Free Saavn email subscription Engaging titles with attractive looking emails
  87. 87. NUCLEYA Music Producer Followers - 126k 710k 602k Posts About - Concert Pictures Upcoming Releases Personal Life
  88. 88. BADSHAH Rapper Followers - 1.6M 5.4M 1.2M Posts About - Upcoming Releases Fan’s Reposts Concert Pictures
  89. 89. RAGHU DIXIT Musician Followers - 113k 315k 57k Posts About - Memes Merchandise News Personal Life
  90. 90. SARANG PATIL Lifestyle Blogger Followers - 116k 23k 10k Posts About - Luxurious theme Contests Brand Deals @heisgotthestyle
  91. 91. KENNY SEBASTIAN Stand-up Comedian Followers - 216k 255k 660k Posts About - Personal Life Upcoming Shows Brand Deals
  92. 92. Influencer’s Task Create a playlist of their favourite songs. Display the link of the playlist on the post/bio. Ask the fans to listen to it and share their opinion.
  93. 93. Saavn’s Online Reputation Management
  94. 94. Website that Reviews iOS apps: www.apppicker.com Best of List The best iPhone apps for music discovery
  95. 95. Website that Reviews Android apps: www.androlib.com Applications Music & Audio
  96. 96. Website that Reviews iOS & Android apps: www.preapps.com Categories Music
  97. 97. www.sitejabber.com Music & Entertainment Website that Reviews OtherWebsites:
  98. 98. www.quora.com Which is the best music streaming app in India Question & AnswerWebsite:
  99. 99. Saavn’s Media Plan
  100. 100. Ad For Desktop 1st Facebook Ad Budget - ₹10,000
  101. 101. Ad for Desktop Traffic Generation Saavn
  102. 102. Landing Page for 1st Facebook Ad Add a Facebook Pixel code
  103. 103. Ad for Desktop Location : Mumbai Age : 21-23 Gender : Male
  104. 104. Ad for Desktop Edit Placements > Device Type – Desktop Only Daily Budget : ₹330 Bid amount: ₹45
  105. 105. Potential Reach : 2,30,000
  106. 106. Carousel Ad 2nd Facebook Ad Budget - ₹10,000
  107. 107. CarouselAd Brand Awareness Saavn
  108. 108. Landing Page for 2nd Facebook Ad Add a Facebook Pixel code
  109. 109. Carousel Ad Location : Banglore, Mumbai, Hyderabad, New Delhi, Pune Age : 21 Gender : Male
  110. 110. Carousel Ad DetailedTargeting> Behaviours > Digital Activities > EarlyTechnology Adopters Daily Budget : ₹330
  111. 111. Potential Reach : 1,40,000
  112. 112. Remarketing Ad 3rd Facebook Ad Budget - ₹10,000
  113. 113. Remarketing Ad Engagement - Page Likes Saavn
  114. 114. *Will be based on Facebook Pixel tracking Location : Banglore, Mumbai, Hyderabad, New Delhi, Pune Age : 21 Gender : Male Remarketing Ad
  115. 115. Remarketing Ad DetailedTargeting> Behaviours > Purchase Behaviour > Engaged Shoppers. *Will be based on Facebook Pixel tracking
  116. 116. Remarketing Ad Daily Budget : ₹330 Bid amount: ₹7
  117. 117. Potential Reach : 3,90,000
  118. 118. Display Ad 1st Google Ad Budget - ₹10,000
  119. 119. Google Display Ad Landing Page
  120. 120. Display Ad Customer Interested in: Music Streams & Downloads
  121. 121. Display Ad Keywords : 77
  122. 122. Display Ad Monthly Performance Forecast: Clicks : 61.9K Max CPC : ₹ 0.16 Daily Budget: ₹ 330
  123. 123. Search Ad 2nd Google Ad Budget - ₹10,000
  124. 124. Spotify
  125. 125. Google Search Ad Landing Page
  126. 126. Search Ad Keywords : 18
  127. 127. Search Ad Daily Clicks : 17-20.8 Impressions : 199-244 Bid Amount : ₹35 Daily Budget: ₹330
  128. 128. ThankYou

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