Music 4.5: The Story So Far… with Chris Cooke, Managing Director & Business Editor, CMU
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14 April 2016 The Story So Far… Providing the scene-setting backdrop of the latest developments within linear radio broadcast and streaming services. Chris Cooke, Managing Director & Business Editor, CMU
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Music 4.5: The Story So Far… with Chris Cooke, Managing Director & Business Editor, CMU
- 1. CMUinsights.com I N S I G H T S
- 4. CMUinsights.com CMU NEWS & INFORMATION CMU Daily CMU Podcast CMU Digest CMU Trends Report CMU EDUCATION PROGRAMMES CMU:DIY: Online Guides DIYxUD DIYxTGE CMU TRAINING & CONSULTANCY CMU Insights: Seminars Masterclasses Insights@TGE
- 5. CMUinsights.com Streaming, Radio, Playlists… THE STORY SO FAR CMU INSIGHTS @ MUSIC 4.5
- 6. CMUinsights.com On-demand streaming services initially competed on catalogue size STREAMING, RADIO, PLAYLISTS: in the beginning 15,000,000 tracks18,000,00025,000,00030,000,00040,000,000
- 7. CMUinsights.com But it quickly became apparent that navigating so many tracks was a challenge for even full-on music fans STREAMING, RADIO, PLAYLISTS: in the beginning
- 8. CMUinsights.com So services started to compete on ‘discovery tools’ STREAMING, RADIO, PLAYLISTS: in the beginning “our discovery tools are better than their discovery tools”
- 10. CMUinsights.com WHO ARE THE CURATORS? ROBOTS USERS LABELS MEDIA SERVICES
- 11. CMUinsights.com RADIO MEETS STREAMING BEHIND THE SCENES
- 12. CMUinsights.com THE ROLE OF PLAYLISTS ON THE STREAMING PLATFORMS IN 2016 For the services, playlisting is still about market differentiation
- 13. CMUinsights.com THE ROLE OF PLAYLISTS ON THE STREAMING PLATFORMS IN 2016 For labels playlists are about driving sustained listening and royalties
- 14. CMUinsights.com THE ROLE OF PLAYLISTS ON THE STREAMING PLATFORMS IN 2016 For the wider industry playlists are providing important data
- 15. CMUinsights.com THE ROLE OF PLAYLISTS ON THE STREAMING PLATFORMS IN 2016 And some wonder if playlists can be productised and monetised
- 16. CMUinsights.com MORE PASSIVE DISCOVERY NEEDED ONCE YOU ARE ‘MAINSTREAMING’ As streaming services go mainstream passive discovery will become key PRESS + PLAY
- 17. CMUinsights.com MORE PASSIVE DISCOVERY NEEDED ONCE YOU ARE ‘MAINSTREAMING’ The only truly mainstream streaming services are personalised radio
- 18. CMUinsights.com RADIO MEETS STREAMING HEAD ON Meanwhile the internet is reaching the car, kitchen and bathroom…
- 19. CMUinsights.com RADIO MEETS STREAMING HEAD ON So radio and streaming are set to collide
- 20. CMUinsights.com CHALLENGES Who does the playlisting? And on what basis? How can labels influence and build playlists? How can streaming services make discovery more passive? What happens when radio and streaming properly collide? What does the mainstream streaming service look like? What are the licensing implications? And what about the bloody data?
- 22. CMUinsights.com I N S I G H T S