Co-creation strategies: creators of short-form video as brand ambassadors for acts and content Sam Proud, Creator & Founder, Play on Player

1. Sam Proud
Creator & Founder
sam@playonplayer.com
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2. Please allow me to
introduce myself
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3. I love music
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4. Music moves you
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5. Music is immersive
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6. Music is not just
background noise
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7. Your attention please!
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Welcome to the attention economy

8. Social video is
eating the world
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Mark Mulligan
https://musicindustryblog.wordpress.com/2019/11/12/the-attention-economy-has-peaked-now-what/

9. The part on which we can work together is the
how: how do we hold people’s attention? How
do we connect them to what they care about?
How do we generate revenue around that?
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Bas Grasmayer
http://www.musicxtechxfuture.com/2019/11/11/the-listening-time-trap/

10. Play On Player
mission
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11. 1: Make time
& space for music
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12. Music is beautiful
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13. Music is beautiful
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14. We’re losing sight of this
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15. As a designer,
this is a crime
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16. 2: Make music
beautiful again
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17. Music needs our support
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18. 1,250 plays on Spotify might buy
the singer a beer (eventually)
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What about the rest of the band?

19. 3: Make a marketplace
for real fans
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20. Meet PLAYONPLAYER
aka P•O•P•
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21. Show Time
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22. Gamifying the music
experience
Visual->Audio
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23. Fans become brand
ambassadors
Engagement
Engine
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24. Remix the moment
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The TikTok Phenomenon

25. Licensed to ill
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Inspired by culture-making rule-breakers

26. Can I see your
licence?
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The elephant in the room

27. From Major to Minor
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A sensible place to start

28. Working with music-
entrepreneurs
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Move fast and break things

29. Shake, Rattle and Roll
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Learnings from a like-minded community

30. Find your niche
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In search of product market fit

31. JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
Let’s talk
business

32. JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
• Subscriptions
Let’s talk
business

33. JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
• Subscriptions
• Tip-Jar
Let’s talk
business

34. Let’s talk
business
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Musicians marketplace
• SaaS (tiered)
• Branding/Art Direction
• Marketing/Social Media

35. GET SOCIAL
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