SlideShare a Scribd company logo
PORTFOLIO 
LEEN BELS
2 
INDEX 
H&M 
TBWA/MAL 
HENKES 
SCA 
Leidsche Rijn-Parking Lot 
QQL OFFICE 
UNILEVER 
VOLVO 
BEHR PAINT 
RESIDENTIAL 
OTHERS 
PAGE 
3 
4 
5 
6 
7 
8 
9 
10 
11 
12 
13
3 
H&M Office, Shanghai - 8000sqm 
AUG 2012 - DEC 2012 
Interior design proposal, realised 
Role: Lead Designer 
The concept of H&M’s new office comes 
from the street style the brand stands 
for. Concrete, wood and other materials 
create this industrial feeling. 
We designed an open-plan office to 
capitalise natural lighting within the 
office. The design encourages staff to 
participate in social activities and to 
relax in the break-out spaces.
4 
TBWA/MAL 
Flooring Diagram 
Circulation Diagram 
Office, Shanghai - 300sqm 
Lighting Diagram 
Role: Lead Designer 
SEPT 2013 
Interior design proposal 
We developed a design proposal for 
the renovation of TBWA/MAL’s office 
space. Because of the rectangular shape 
of the building all furniture was put on 
an angle to make the interior more fun! 
Their corporate colours were used to 
create contrast with the white walls and 
ceilings.
5 
HENKES Restaurant, Shanghai - 600sqm 
JAN 2012 - APR 2012 
Interior design development, realised 
Role: Design and Technical Assistant 
Henkes Restaurant has three different 
dining concepts; a coffee and breakfast 
place, a high-end restaurant and a 
Japanese sushi bar. In order to fit these 
three concepts in one restaurant, each 
area was designed with unique features 
to distinguish them from the cuisines.
6 
SCA Office, Shanghai - 2500sqm 
NOV 2012 - MAY 2013 
Interior design proposal, realised 
Role: Lead Designer 
We wanted to bring some of the fresh 
and lively Swedish nature inside by 
using natural and light materials. To give 
the office a more energetic character, 
we used their company colours to paint 
on columns and walls. 
Choosing LED lights, 100% recyclable 
carpet and living green walls makes this 
projects environmentally friendly.
7 
Leidsche Rijn Parking Lot Parking, The Netherlands - 10000sqm 
AUG 2014 - OCT 2014 
Interior/concept design proposal 
Role: Designer 
In combination with an outdoor 
shopping area an underground parking 
lot had to be designed. My task was 
to make a design that was functional, 
so clients could easily find their way 
back to their cars, and it also needed to 
resemble the aesthetics of the shopping 
centre above.
8 
Qing Long Lake Office Office, Beijing - 15000sqm 
SEPT 2010 - FEB 2011 
Architectural design proposal 
Role: Design and Technical Assistant 
A new building which functions as 
office, hotel, restaurant and exhibition 
space had to be designed. 
The concept of the Chinese courtyard 
was implemented with the help of a 
Feng Shui Master.
9 
UNILEVER Office, Tianjin - 2000sqm 
JULY 2013 - SEPT 2013 
Interior design proposal 
Role: Lead Designer 
Drawing on the soft shapes of the 
Unilever logo, we created a design 
concept based on organic shapes found 
in nature. 
Shapes and patterns play an important 
role, they naturally fit together 
throughout the office like a giant puzzle.
10 
VOLVO Office, Shanghai - 3500sqm 
JUL 2012 - SEPT 2012 
Interior design development, realised 
Role: Lead Designer 
The design is based on Volvo’s 
corporate guidelines and partly on the 
thoughts and experiences that Swedish 
Volvo drivers have. 
Blue glass, for offices or meeting rooms, 
is used to break the clarity of the white 
furniture and the clear glass.
11 
BEHR PAINT Office, Shanghai - 250sqm 
APR 2012 - JUL 2012 
Interior design proposal, realised 
Role: Lead Designer 
A small office project was the first of 
many working at Muraya. 
The client, being a paint company, gave 
us the opportunity to play around with 
colours. We created a big coloured wall 
at the entrance of the showroom. Pop-up 
colours were used in the pantry area.
12 
RESIDENTIAL RENOVATION Bonheiden - 300sqm 
FEB 2010 - APR 2010 
Interior design proposal 
Role: Design and Technical Intern 
A residential renovation was one of 
the projects I worked on during my 
internship. 
We selected new furniture and 
optimised the layout of the bathroom. 
I worked on the 3D visualisation so the 
client could get a better understanding 
of the space.
13 
OTHERS 
Thyssen-Krupp 
Office, Changzhou - 2000 sqm 
OCT 2013 - NOV 2013 
Interior Design Proposal 
Roche 
Office, Shanghai - 15,000 sqm 
NOV - DEC 2012 
Interior Design Proposal 
AkzoNobel 
Office, Chengdu - 1000 sqm 
AUG 2013 - OCT 2013 
Interior Design Proposal
THANK YOU 
LEEN BELS 
(+32) 0483 06 13 60 
leenbels@gmail.com

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Portfolio leen bels 2014

  • 2. 2 INDEX H&M TBWA/MAL HENKES SCA Leidsche Rijn-Parking Lot QQL OFFICE UNILEVER VOLVO BEHR PAINT RESIDENTIAL OTHERS PAGE 3 4 5 6 7 8 9 10 11 12 13
  • 3. 3 H&M Office, Shanghai - 8000sqm AUG 2012 - DEC 2012 Interior design proposal, realised Role: Lead Designer The concept of H&M’s new office comes from the street style the brand stands for. Concrete, wood and other materials create this industrial feeling. We designed an open-plan office to capitalise natural lighting within the office. The design encourages staff to participate in social activities and to relax in the break-out spaces.
  • 4. 4 TBWA/MAL Flooring Diagram Circulation Diagram Office, Shanghai - 300sqm Lighting Diagram Role: Lead Designer SEPT 2013 Interior design proposal We developed a design proposal for the renovation of TBWA/MAL’s office space. Because of the rectangular shape of the building all furniture was put on an angle to make the interior more fun! Their corporate colours were used to create contrast with the white walls and ceilings.
  • 5. 5 HENKES Restaurant, Shanghai - 600sqm JAN 2012 - APR 2012 Interior design development, realised Role: Design and Technical Assistant Henkes Restaurant has three different dining concepts; a coffee and breakfast place, a high-end restaurant and a Japanese sushi bar. In order to fit these three concepts in one restaurant, each area was designed with unique features to distinguish them from the cuisines.
  • 6. 6 SCA Office, Shanghai - 2500sqm NOV 2012 - MAY 2013 Interior design proposal, realised Role: Lead Designer We wanted to bring some of the fresh and lively Swedish nature inside by using natural and light materials. To give the office a more energetic character, we used their company colours to paint on columns and walls. Choosing LED lights, 100% recyclable carpet and living green walls makes this projects environmentally friendly.
  • 7. 7 Leidsche Rijn Parking Lot Parking, The Netherlands - 10000sqm AUG 2014 - OCT 2014 Interior/concept design proposal Role: Designer In combination with an outdoor shopping area an underground parking lot had to be designed. My task was to make a design that was functional, so clients could easily find their way back to their cars, and it also needed to resemble the aesthetics of the shopping centre above.
  • 8. 8 Qing Long Lake Office Office, Beijing - 15000sqm SEPT 2010 - FEB 2011 Architectural design proposal Role: Design and Technical Assistant A new building which functions as office, hotel, restaurant and exhibition space had to be designed. The concept of the Chinese courtyard was implemented with the help of a Feng Shui Master.
  • 9. 9 UNILEVER Office, Tianjin - 2000sqm JULY 2013 - SEPT 2013 Interior design proposal Role: Lead Designer Drawing on the soft shapes of the Unilever logo, we created a design concept based on organic shapes found in nature. Shapes and patterns play an important role, they naturally fit together throughout the office like a giant puzzle.
  • 10. 10 VOLVO Office, Shanghai - 3500sqm JUL 2012 - SEPT 2012 Interior design development, realised Role: Lead Designer The design is based on Volvo’s corporate guidelines and partly on the thoughts and experiences that Swedish Volvo drivers have. Blue glass, for offices or meeting rooms, is used to break the clarity of the white furniture and the clear glass.
  • 11. 11 BEHR PAINT Office, Shanghai - 250sqm APR 2012 - JUL 2012 Interior design proposal, realised Role: Lead Designer A small office project was the first of many working at Muraya. The client, being a paint company, gave us the opportunity to play around with colours. We created a big coloured wall at the entrance of the showroom. Pop-up colours were used in the pantry area.
  • 12. 12 RESIDENTIAL RENOVATION Bonheiden - 300sqm FEB 2010 - APR 2010 Interior design proposal Role: Design and Technical Intern A residential renovation was one of the projects I worked on during my internship. We selected new furniture and optimised the layout of the bathroom. I worked on the 3D visualisation so the client could get a better understanding of the space.
  • 13. 13 OTHERS Thyssen-Krupp Office, Changzhou - 2000 sqm OCT 2013 - NOV 2013 Interior Design Proposal Roche Office, Shanghai - 15,000 sqm NOV - DEC 2012 Interior Design Proposal AkzoNobel Office, Chengdu - 1000 sqm AUG 2013 - OCT 2013 Interior Design Proposal
  • 14. THANK YOU LEEN BELS (+32) 0483 06 13 60 leenbels@gmail.com