Disruption isn't Digital (Digital strategy Summit Sydney 2015 Keynote)
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Keynote for the Digital Strategy Summit 2015 in Sydney, discussing why Digital isn't really disruptive anymore, and how Design is the real disruptor.
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Disruption isn't Digital (Digital strategy Summit Sydney 2015 Keynote)
- 2. This is a technology enabler for disruption
- 3. This is a Disruptive Experience
- 4. Technology Enables, Design Disrupts “We’re on the tail end of technology being special…” - John Maeda, president of the Rhode Island School of Design
- 5. “The last, best experience that anyone has anywhere…. …becomes the minimum expectation for the experiences they want everywhere.”
- 7. Mobile
- 9. Social
- 11. Analytics
- 12. Design Disrupts
Editor's Notes
- Changing user/fan/customer experience is the disruption, Digital (or technology) is the enabler
- This didn’t disrupt the coffee industry, because this tech has been around for a while
- This disrupted coffee, the experience of enjoying great coffee at home in your robe
- Technology is becoming consumerised, cloudified, and api’ed. It is not the disruptor but it is becoming available to everyone. This is why IBM is focusing on Design Thinking, opening studios, beefing up IBM Design we know that technology is no longer the differentiator, it is the minium.
- It is not just your industry you are in competition with…. Zappos has impacted the way pizza is delivered, Amazon has impacted the way credit cards are bundled
- Mobile apps didn’t disrupt the taxi industry or reshape the bad experience of hailing a taxi (especially in rain) Uber, leveraging all of the mobile app and the mobile tech in the drivers car disrupted the industry
- Mobile apps didn’t disrupt the taxi industry or reshape the bad experience of hailing a taxi (especially in rain) Uber, leveraging all of the mobile app and the mobile tech in the drivers car disrupted the industry
- Ever heard of Eons? Failed social media for baby boomers, leveraged very basic concepts, same technology as facebook, failed to look at networking and expanding the social component At same time Facetime was getting rid of demographics and exploring larger nextworks… Eons was trying to recreate them for babyboomers
- Ever heard of Eons? Failed social media for baby boomers, leveraged very basic concepts, same technology as facebook, failed to look at networking and expanding the social component At same time Facetime was getting rid of demographics and exploring larger nextworks… Eons was trying to recreate them for babyboomers
- Banks have known how to rate risk and use analytics for long time. OnDeck leverages same concepts but broader validated 3rd party data (Big Data) and real-time analytics to disrupt small business banking/lending.
- Banks have known how to rate risk and use analytics for long time. OnDeck leverages same concepts but broader validated 3rd party data (Big Data) and real-time analytics to disrupt small business banking/lending.
- Closing remarks on the differences between jumping on ‘new technology’ for technology sake, and really designing a disruptive/transformative experience leveraging the newest of technologies