3. How to treat your brand
• Stance is a great example of success in
focusing on one item
• It’s a lifestyle
• Think of your brand like a personality
• Make sure you do what most interests you
7. Some CEO Corporate Advice
• Inspired by an idea
• Plan on having problems and actually identify
potential problems to come
• You’ve got nothing without a good idea
• “I believe that people can feel if a business is going to be successful before
it even is. Every startup needs a vision and that vision needs to be shared
by more than just the founder. “
• “Not wanting to work for someone else isn't a good enough reason to be
an entrepreneur in and of itself. An entrepreneur to me is someone who
has an idea that festers to the extent that they have no choice but to
pursue it. The idea itself creates the entrepreneur, not vice versa. ”