There are many ways to reduce costs in IT. Consolidation is one of these ways. Many IT managers thinking only about virtualization when consider consolidation. Multi-instancing is very legitimate and effective way too. Managers and DBAs have to understand benefits and pitfalls, difference from virtualization. Presentation is unveiling real-world practice and experience of support of over 70 servers with at least 6 instances on each with over 2500 databases. This presentation can be helpful for infrastructure managers, system architects, and DBAs .