The document discusses multi-attribute decision making (MADM) and its application in selecting the optimal design for a circlip grooving operation. It describes identifying criteria such as material costs, manufacturing costs, and material properties. Utility functions are developed to evaluate alternatives based on the criteria. Three learning management systems (LMS) are evaluated and analyzed using the MADM model to select the best option. The analysis found that MADM can help design an optimal, cost-efficient circlip design that considers various parameters.