This is a media plan for MUJI, which has a very limit interactive media presence in the US market. The plan helps MUJI to relaunch its brand by multi-media in order to increase brand awareness, preference, engagement, and eventually sales volume in the USA.
This is a media plan for MUJI, which has a very limit interactive media presence in the US market. The plan helps MUJI to relaunch its brand by multi-media in order to increase brand awareness, preference, engagement, and eventually sales volume in the USA.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
Launch a new handbag brand in the UK and IrelandAudrey Jaspart
Oral presentation for "Contempory issues in Marketing"
MA Marketing - Dublin Business School
Creation and launch of a new handbag brand in the UK and Irish market
Complete business plan
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
A Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. MINISO is successfully redefining everyday objects in a new kind of retail experience.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
Launch a new handbag brand in the UK and IrelandAudrey Jaspart
Oral presentation for "Contempory issues in Marketing"
MA Marketing - Dublin Business School
Creation and launch of a new handbag brand in the UK and Irish market
Complete business plan
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
A Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. MINISO is successfully redefining everyday objects in a new kind of retail experience.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Assimilated a retail marketing plan that was centered around a department store that sells high quality clothing merchandise. This marketing plan was developed by my team at Old Dominion University during my junior year. It included the retail format, target market, market analysis, SWOT analysis of the market, a competitive analysis, a competitive advantage, a retail strategy, store management, and a financial projection.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Programatic Buying - Media pitch Tonacity Kleur Hair DyeJanna Munn
Squared online Project 3 - Think like a brand.
This project demonstrates originality in the application of programmatic media buying and practical tools to design a
marketing strategy that delivers on a brand’s objectives
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
4. Adults 25+ both Male
&Female
Urban & Professional
High education
Metropolitan lifestyle
Tech-Friendly
Well traveled
Mobile Connected
Environment Conscious Unconventional
Target Audience Customers
5. “ Everything I’d use my computer for, I use my phone *”
Daily-All day long-several times a day → Social Media, News, Search
Once/Twice a week→ Shopping (Favorites App,Music…Uber, Fandango)
WHAT
Social Media
NO MOBILE FRIENDLY
WEB SITES
Shopping & Services
Where is not relevant: Commuting, out of home, at home, in store
There are still some LIMITS in buying goods from mobile.
Music Search
NO SERVICES
NO CONVENIENCE
Current Usage of Mobile Tech
WHEN
WHY
WHERE
WHY NOT
6. Customers’ Unknown Desires Not Met
THE IN STORE
ENVIRONMENT ON LINE
THE BENEFITS TO BE A
LOYAL MUJI CUSTOMER
THE CONVENIENCE TO
BUY ONLINE & PICK UP IN
STORE
EXPERIENCE... ...EXPERIENCE... ...EXPERIENCE…!
Muji customer love the in store
experience while online (web
site and App) Muji seems to
exploit partially its potential of
engagement.
Muji customer would appreciate
to be part of the Muji world and
be treated as a special
customer:
- Privileged deals
- Meet Muji experts about
Home & Travel
arrangements In store &
Online
Muji primary audience is
located in metropolitan areas
and can easily get to the store.
7. Taking It To the Streets!
The Consumers Have Spoken; Insights from Field Research & Interviews
Insight #2: Muji In-Store
Retail is an Experience
Insight #1: Mobile Web
Browsing Over App (84%)
Insight #3: Digital Engagement
Via Content & Incentives
8. Problems To Solve
How to drive more in-store retail visits?
Keeping Muji mobile current and 2015 ready
Leverage & engage brand’s cult following
Lack of customer CRM/loyalty program
9. Overall Strategy
Concurrent: Grow e-commerce by offering convenience and loyalty perks
Engage the consumer by
creating enticing
incentives and immersive
content
In-store
purchases
In-store
visits
Mobile
Technology
10. Create Content Both
Useful & Engaging
Nuts & Bolts: Store Locator, Search Box,
Promos & Special Offers
Metropolitan lifestyle
Me
Video: Travel with Muji, Travel with Style
Leverage User Generated Content
Product-Centric Lifestyle Content
11. Objectives
1. Improve User Experience on Mobile
4. Create a Greater Foothold in E-Commerce
2. Engage & Immerse Consumers in the “Cult of Muji” via Content
3. Drive in-store retail visits & purchases
12. Execution
OPTIMIZE MOBILE SITE
Create a responsive design to avoid
portions of the website from getting
cut off and for easier scrolling
ENHANCE APPS
Add Store Locator,
Products, and Online Store to
app settings menu to increase
brand awareness and sales
13. Paid
Placements
Invest in Search Engine
Marketing to drive traffic
directly to Muji website
instead of third party
websites such as Amazon,
Ebay, or Etsy
14. Partnerships with Home Decorating Blogs
(Muji product)
Maintain brand integrity by marketing products through home decorating blogs
16. Campaign awareness internally and to
the media
- Press Release
- Media Kits
- Internal memos/emails
- Phone calls to major
media outlets
- Website copy
- Social media
17. KPI’s
Download number of web catalogs
Increase in-store traffic
KPI’s
Increase:
● time on site
● traffic on mobile
● video view
● app download
Video views
● Product
● Lifestyle
Social Media
● follower & content share
● CTR
