This document discusses the role of research in developing effective advertising campaigns. It describes how research can be used throughout the campaign planning and development process, from gathering insights, developing strategies and creative concepts, to evaluating creative executions and measuring campaign effectiveness. The document advocates for using both qualitative and quantitative research methods early in the process to help nurture great creative ideas. It also describes how Ipsos' research methods, including experiments that expose consumers to ads, can help assess how well campaigns cut through clutter, trigger consumer reactions, and ultimately move brands.
This document summarizes findings from a large 2006/2007 study conducted by Microsoft and MTV on youth and technology usage in 16 countries. Some key findings include:
- Over 18,000 8-24 year-olds were surveyed quantitatively and 240 10-20 year-olds were interviewed qualitatively.
- Youth see technology as making the world easier by giving them access to information and allowing constant communication with friends.
- Social media and mobile devices allow youth to constantly stay in touch with friends and be engaged in online conversations.
- On average, youth have 47 friends that they connect with both online and offline through various communication methods like texting, social media, and video chat.
Ipsos is 40 years old this year. On 24 June we were joined by a distinguished panel of guests, including Ipsos Co-Founder and President, Didier Truchot, to look back at the past 40 years in market research and society, and the trends for the next 40 years.
This document discusses strategies for effective multimedia advertising campaigns. It notes that with increased media fragmentation, using multiple channels is necessary to reach all parts of a target audience. There are benefits to multimedia campaigns, such as extending reach, creating synergistic media multiplier effects, communicating richer messages, and sustaining campaign impact over time. The document provides examples and analysis demonstrating how TV combined with print, online, radio, or outdoor advertising can significantly increase awareness, consideration, and purchase intent among consumers compared to single channel campaigns. It distinguishes between two forms of multimedia effects: "magnify," using multiple channels simultaneously to surround consumers with integrated messaging, and "resonate," using cheaper media to prolong the impact of more expensive initial advertising.
Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
Sarah Walker & Graham Page, Millward Brown at Chinwag PsychChinwag
1. The document discusses new methods for measuring emotion in consumer research without relying solely on self-reported surveys. It focuses on the use of facial coding technology to objectively measure consumers' emotional responses.
2. Facial coding technology uses webcams to track participants' facial expressions in response to marketing stimuli and can identify emotions like liking, disliking, and engagement. Integration of these objective measures with traditional survey tools has provided insights into ad effectiveness.
3. The uptake of facial coding has been fast, and it has helped advertising achieve stronger sales correlations than surveys alone. While not revolutionary, facial coding provides a useful "nudge" for optimizing ads, messages, and the consumer experience.
This edition of ProdMag discusses personas and how Spotify developed famous personas to represent different types of music listeners. It summarizes Spotify's two-phase process of user research and interviews to understand listener needs, behaviors and contexts. Personas were crafted into fictional profiles and a digital tool was created for autonomous teams to reference. The impact was personalized experiences for listeners based on their persona. A speaker session recap covers learnings for early career product managers, including the importance of understanding customers, the problem rather than just the solution, continuous improvement, measuring metrics, influencing without authority, embracing failure with growth mindset, and questioning norms.
This document summarizes findings from a large 2006/2007 study conducted by Microsoft and MTV on youth and technology usage in 16 countries. Some key findings include:
- Over 18,000 8-24 year-olds were surveyed quantitatively and 240 10-20 year-olds were interviewed qualitatively.
- Youth see technology as making the world easier by giving them access to information and allowing constant communication with friends.
- Social media and mobile devices allow youth to constantly stay in touch with friends and be engaged in online conversations.
- On average, youth have 47 friends that they connect with both online and offline through various communication methods like texting, social media, and video chat.
Ipsos is 40 years old this year. On 24 June we were joined by a distinguished panel of guests, including Ipsos Co-Founder and President, Didier Truchot, to look back at the past 40 years in market research and society, and the trends for the next 40 years.
This document discusses strategies for effective multimedia advertising campaigns. It notes that with increased media fragmentation, using multiple channels is necessary to reach all parts of a target audience. There are benefits to multimedia campaigns, such as extending reach, creating synergistic media multiplier effects, communicating richer messages, and sustaining campaign impact over time. The document provides examples and analysis demonstrating how TV combined with print, online, radio, or outdoor advertising can significantly increase awareness, consideration, and purchase intent among consumers compared to single channel campaigns. It distinguishes between two forms of multimedia effects: "magnify," using multiple channels simultaneously to surround consumers with integrated messaging, and "resonate," using cheaper media to prolong the impact of more expensive initial advertising.
Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
Sarah Walker & Graham Page, Millward Brown at Chinwag PsychChinwag
1. The document discusses new methods for measuring emotion in consumer research without relying solely on self-reported surveys. It focuses on the use of facial coding technology to objectively measure consumers' emotional responses.
2. Facial coding technology uses webcams to track participants' facial expressions in response to marketing stimuli and can identify emotions like liking, disliking, and engagement. Integration of these objective measures with traditional survey tools has provided insights into ad effectiveness.
3. The uptake of facial coding has been fast, and it has helped advertising achieve stronger sales correlations than surveys alone. While not revolutionary, facial coding provides a useful "nudge" for optimizing ads, messages, and the consumer experience.
This edition of ProdMag discusses personas and how Spotify developed famous personas to represent different types of music listeners. It summarizes Spotify's two-phase process of user research and interviews to understand listener needs, behaviors and contexts. Personas were crafted into fictional profiles and a digital tool was created for autonomous teams to reference. The impact was personalized experiences for listeners based on their persona. A speaker session recap covers learnings for early career product managers, including the importance of understanding customers, the problem rather than just the solution, continuous improvement, measuring metrics, influencing without authority, embracing failure with growth mindset, and questioning norms.
Developing a compelling presentations culture e bookJohn Lowe
Presentations are not always delivered in front of a room with a PowerPoint slide deck. Presentations are made multiple times every day in meetings, one on one sessions, product updates, customer events, trade shows, webinars, sales calls, company conferences, etc. What if your organization had a culture which expected excellence in every presentation? What is your sales team won more business because they told their story better than the competition? What if your internal meetings were conducted in a manner which promoted engagement and participation? This eBook sets the stage for the development of just such a culture in any and every organization.
This document outlines social media marketing services offered by Athens Social Media including listening to conversations about a brand, analyzing competitors and customers, creating and sharing engaging content, and measuring the results of social media efforts. Services include developing a social media implementation plan, creating unique and curated content for platforms, monitoring engagement, return on investment, and providing regular recaps to clients. The goal is to highlight trust in a brand and engage with customers through an ongoing social media strategy and analysis.
This webinar covered how nonprofits can use Facebook effectively. It began with an introduction of the presenter and overview of topics to be discussed. The presenter explained why Facebook is important due to its large, engaged audience and targeted, inexpensive advertising. She then covered Facebook basics, strategy, etiquette and measurement. Key takeaways were that nonprofits can't ignore Facebook but must use it well, and that they should listen, be nice, measure results, and tweak their approach based on what works best. The webinar concluded with a question and answer period.
The Future of Research: The future of creativityIpsos UK
Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.
Eleanor Thornton Firkin, Head of Content & Creative Development (Ipsos Connect) and Beckie Goodfield, Head of Media Research (Ipsos Connect) share their ideas at our Future of Creativity event on how to capitalise on the creative opportunities that different platforms offer while still ensuring you are true to your brand.
This document discusses 6 trends that event planners can't ignore to make their events more impactful: 1) Allow audience participation and input; 2) Add emotional elements rather than just information; 3) Create human connections between goals, messages and audiences; 4) Integrate events with other engagement tactics for ongoing relevance; 5) Combine physical and digital elements for a holistic experience; 6) Partner with other organizations to push boundaries and build stronger brands. It emphasizes that audiences and technology are changing, so traditional approaches won't work as well anymore.
The document outlines a marketing plan for an app called Unmasked. The app aims to satisfy people's needs for self-actualization through interactive questionnaires and question stories designed by psychological experts. Users will receive insights about themselves and can share insights with friends to facilitate discussion. A premium version will allow consulting experts. The plan details strategies around positioning the app as a social network for self-improvement, attracting 1 million users in a year, and generating $30 million in revenue in the second year.
Content Scheduler - BEST Content Strategy .pptxAndy Lambert
The BEST Content Strategy
Jordan and I been creating social media content for business for many years, and we both the share the same mission to simplify the social media for small businesses.
So, we’ve decided to help out those that are time-poor and in need of a little inspiration.
We’ve created the BEST content strategy to give anyone a simple to follow structure to create a social media strategy.
The strategy is built around four ‘pillars’. (See these as the foundations, that all content is created on)
👋 Bond (Introduce and Engage)
🏫 Educate (Build trust through providing value)
💅 Showcase (Demonstrate your expertise)
📣 Tell (Define the action you want your followers to take)
On top of these ‘pillars’ we have ‘topics’. The topics give the outline for the post that you’ll create.
Campaigning in a decentralized organisation means a focal change. This presentation - given to several Oxfam Novib Country Directors - was meant to share and check this focus with them.
This document provides an overview of public relations research, objectives, programming, and evaluation. It discusses the three types of research: client research, opportunity/problem research, and audience research. It also outlines quantitative and non-quantitative research methods. The document reviews how to set measurable objectives and the hierarchy of output, impact, informational, attitudinal, and behavioral objectives. It discusses programming themes, events, media use, and communication. Finally, it covers evaluating objectives through metrics like surveys, website analytics, and measuring message exposure, comprehension, and retention.
This document provides brand guidelines for the Egyptian Pharmaceutical Students' Federation at the Egyptian Russian University. It includes their verbal identity with their story, mission, values, and marketing strategy. It outlines their visual identity including their logo, color system, typography, imagery, and other branding elements. It provides templates for social media, merchandising, and acknowledges those who contributed to developing the brand manual over the years.
This document provides brand guidelines for the Egyptian Pharmaceutical Students' Federation at the Egyptian Russian University. It includes their verbal identity with their story, mission, values, and marketing strategy. It outlines their visual identity including their logo, color system, typography, imagery, and other branding elements. It provides templates for social media, merchandising, and acknowledges those who contributed to developing the brand manual over the years.
1. The document discusses how to build customer habits and get users hooked on products by understanding what motivates customers and making their desired tasks easier.
2. It recommends identifying the "job to be done" that customers use a product for and finding new ways to improve that experience. Successful products form habits by addressing customer motivations simply and rewarding them in a way that leaves them wanting more.
3. The concept of an "addiction loop" is introduced, with triggers driving an action that results in a reward and further investment, keeping users engaged. Campaign design should follow customers' journeys through different channels to reach them at the right moments.
This document contains summaries of presentations from a branding, advertising and marketing conference in Bangkok in 2013. It includes summaries of presentations on building a large social media following for an airline brand, using social purpose and causes to differentiate brands, the role of music in creating emotionally engaging ads, the importance of content marketing and using data to gain insights before product launches. Tips included moving fast with insights, embracing data to serve customers better, and focusing marketing content on relevance, originality, impact and being insightful.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
Young Marketers Elite 3 - Assignment zero - Đình Giang + Phúc Hậu + Văn HiểnGiang Nguyễn
This document discusses brand positioning and communication. It begins by defining consumer insight, market research, and brand positioning. It then provides examples of how to develop a brand key and formulate an effective brand positioning statement. The document also discusses various methods for generating brand communication ideas, such as leveraging common interests or insights. It emphasizes that integrated brand communication should be focused on a single idea, utilize multiple touchpoints, and exploit ideas across appropriate channels to meet objectives.
This document provides information about presentation design services from Exaltus.ca. It discusses how presentations can communicate effectively, engage audiences, and leave lasting impressions. It also highlights the importance of understanding the audience and their needs. The document outlines pricing variables like scope of work, type of work, templates, paid artwork, and complexity. Overall, the document promotes Exaltus's presentation design services and emphasizes audience focus to create meaningful presentations.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
This document discusses strategies for creating viral marketing campaigns for social causes. It begins by analyzing why some "feel good" videos become viral hits and identifies pros and cons of this approach. It then discusses the differences between social and commercial marketing. Several past successful viral campaigns are examined to identify common factors like compelling narratives and easy calls to action. Technological and social changes that have enabled widespread sharing of content online are also reviewed. The document proposes an algorithm for marketing success involving identifying a target audience, developing an empathetic message centered on a keyword, and choosing the best media to reach ambassadors who will spread the message. Finally, it emphasizes using the right medium to engage supporters who can drive the campaign viral.
This document discusses strategies for creating a viral marketing campaign. It begins by analyzing why some feel-good videos go viral while others do not. It then discusses the differences between social and commercial marketing, focusing on using marketing for social good. Several past successful viral campaigns are examined to identify common factors like a core group of believers, simplifying complex issues, and compelling narratives. The document outlines an algorithm for marketing success, noting the importance of identifying the right target audience, message, and resources to reach people and motivate them to spread the message. It emphasizes using empathy to build ambassadors who can help a campaign go viral by reaching millions.
Are You Doing Influencer Marketing Right?"Mohamed Mahdy
The document provides guidance on properly identifying influencers for marketing campaigns. It recommends looking beyond just an influencer's unique visitors and engagement numbers, and examining other factors like:
1) The relevance of an influencer's content to the brand or product.
2) The frequency at which an influencer posts content, as this may differ across industries and audiences.
3) Demographic and other data about an influencer's actual audience that reveals how aligned they are with the target market.
4) The overall quality of an influencer's content through factors like photo and video production value.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Developing a compelling presentations culture e bookJohn Lowe
Presentations are not always delivered in front of a room with a PowerPoint slide deck. Presentations are made multiple times every day in meetings, one on one sessions, product updates, customer events, trade shows, webinars, sales calls, company conferences, etc. What if your organization had a culture which expected excellence in every presentation? What is your sales team won more business because they told their story better than the competition? What if your internal meetings were conducted in a manner which promoted engagement and participation? This eBook sets the stage for the development of just such a culture in any and every organization.
This document outlines social media marketing services offered by Athens Social Media including listening to conversations about a brand, analyzing competitors and customers, creating and sharing engaging content, and measuring the results of social media efforts. Services include developing a social media implementation plan, creating unique and curated content for platforms, monitoring engagement, return on investment, and providing regular recaps to clients. The goal is to highlight trust in a brand and engage with customers through an ongoing social media strategy and analysis.
This webinar covered how nonprofits can use Facebook effectively. It began with an introduction of the presenter and overview of topics to be discussed. The presenter explained why Facebook is important due to its large, engaged audience and targeted, inexpensive advertising. She then covered Facebook basics, strategy, etiquette and measurement. Key takeaways were that nonprofits can't ignore Facebook but must use it well, and that they should listen, be nice, measure results, and tweak their approach based on what works best. The webinar concluded with a question and answer period.
The Future of Research: The future of creativityIpsos UK
Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.
Eleanor Thornton Firkin, Head of Content & Creative Development (Ipsos Connect) and Beckie Goodfield, Head of Media Research (Ipsos Connect) share their ideas at our Future of Creativity event on how to capitalise on the creative opportunities that different platforms offer while still ensuring you are true to your brand.
This document discusses 6 trends that event planners can't ignore to make their events more impactful: 1) Allow audience participation and input; 2) Add emotional elements rather than just information; 3) Create human connections between goals, messages and audiences; 4) Integrate events with other engagement tactics for ongoing relevance; 5) Combine physical and digital elements for a holistic experience; 6) Partner with other organizations to push boundaries and build stronger brands. It emphasizes that audiences and technology are changing, so traditional approaches won't work as well anymore.
The document outlines a marketing plan for an app called Unmasked. The app aims to satisfy people's needs for self-actualization through interactive questionnaires and question stories designed by psychological experts. Users will receive insights about themselves and can share insights with friends to facilitate discussion. A premium version will allow consulting experts. The plan details strategies around positioning the app as a social network for self-improvement, attracting 1 million users in a year, and generating $30 million in revenue in the second year.
Content Scheduler - BEST Content Strategy .pptxAndy Lambert
The BEST Content Strategy
Jordan and I been creating social media content for business for many years, and we both the share the same mission to simplify the social media for small businesses.
So, we’ve decided to help out those that are time-poor and in need of a little inspiration.
We’ve created the BEST content strategy to give anyone a simple to follow structure to create a social media strategy.
The strategy is built around four ‘pillars’. (See these as the foundations, that all content is created on)
👋 Bond (Introduce and Engage)
🏫 Educate (Build trust through providing value)
💅 Showcase (Demonstrate your expertise)
📣 Tell (Define the action you want your followers to take)
On top of these ‘pillars’ we have ‘topics’. The topics give the outline for the post that you’ll create.
Campaigning in a decentralized organisation means a focal change. This presentation - given to several Oxfam Novib Country Directors - was meant to share and check this focus with them.
This document provides an overview of public relations research, objectives, programming, and evaluation. It discusses the three types of research: client research, opportunity/problem research, and audience research. It also outlines quantitative and non-quantitative research methods. The document reviews how to set measurable objectives and the hierarchy of output, impact, informational, attitudinal, and behavioral objectives. It discusses programming themes, events, media use, and communication. Finally, it covers evaluating objectives through metrics like surveys, website analytics, and measuring message exposure, comprehension, and retention.
This document provides brand guidelines for the Egyptian Pharmaceutical Students' Federation at the Egyptian Russian University. It includes their verbal identity with their story, mission, values, and marketing strategy. It outlines their visual identity including their logo, color system, typography, imagery, and other branding elements. It provides templates for social media, merchandising, and acknowledges those who contributed to developing the brand manual over the years.
This document provides brand guidelines for the Egyptian Pharmaceutical Students' Federation at the Egyptian Russian University. It includes their verbal identity with their story, mission, values, and marketing strategy. It outlines their visual identity including their logo, color system, typography, imagery, and other branding elements. It provides templates for social media, merchandising, and acknowledges those who contributed to developing the brand manual over the years.
1. The document discusses how to build customer habits and get users hooked on products by understanding what motivates customers and making their desired tasks easier.
2. It recommends identifying the "job to be done" that customers use a product for and finding new ways to improve that experience. Successful products form habits by addressing customer motivations simply and rewarding them in a way that leaves them wanting more.
3. The concept of an "addiction loop" is introduced, with triggers driving an action that results in a reward and further investment, keeping users engaged. Campaign design should follow customers' journeys through different channels to reach them at the right moments.
This document contains summaries of presentations from a branding, advertising and marketing conference in Bangkok in 2013. It includes summaries of presentations on building a large social media following for an airline brand, using social purpose and causes to differentiate brands, the role of music in creating emotionally engaging ads, the importance of content marketing and using data to gain insights before product launches. Tips included moving fast with insights, embracing data to serve customers better, and focusing marketing content on relevance, originality, impact and being insightful.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
Young Marketers Elite 3 - Assignment zero - Đình Giang + Phúc Hậu + Văn HiểnGiang Nguyễn
This document discusses brand positioning and communication. It begins by defining consumer insight, market research, and brand positioning. It then provides examples of how to develop a brand key and formulate an effective brand positioning statement. The document also discusses various methods for generating brand communication ideas, such as leveraging common interests or insights. It emphasizes that integrated brand communication should be focused on a single idea, utilize multiple touchpoints, and exploit ideas across appropriate channels to meet objectives.
This document provides information about presentation design services from Exaltus.ca. It discusses how presentations can communicate effectively, engage audiences, and leave lasting impressions. It also highlights the importance of understanding the audience and their needs. The document outlines pricing variables like scope of work, type of work, templates, paid artwork, and complexity. Overall, the document promotes Exaltus's presentation design services and emphasizes audience focus to create meaningful presentations.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
This document discusses strategies for creating viral marketing campaigns for social causes. It begins by analyzing why some "feel good" videos become viral hits and identifies pros and cons of this approach. It then discusses the differences between social and commercial marketing. Several past successful viral campaigns are examined to identify common factors like compelling narratives and easy calls to action. Technological and social changes that have enabled widespread sharing of content online are also reviewed. The document proposes an algorithm for marketing success involving identifying a target audience, developing an empathetic message centered on a keyword, and choosing the best media to reach ambassadors who will spread the message. Finally, it emphasizes using the right medium to engage supporters who can drive the campaign viral.
This document discusses strategies for creating a viral marketing campaign. It begins by analyzing why some feel-good videos go viral while others do not. It then discusses the differences between social and commercial marketing, focusing on using marketing for social good. Several past successful viral campaigns are examined to identify common factors like a core group of believers, simplifying complex issues, and compelling narratives. The document outlines an algorithm for marketing success, noting the importance of identifying the right target audience, message, and resources to reach people and motivate them to spread the message. It emphasizes using empathy to build ambassadors who can help a campaign go viral by reaching millions.
Are You Doing Influencer Marketing Right?"Mohamed Mahdy
The document provides guidance on properly identifying influencers for marketing campaigns. It recommends looking beyond just an influencer's unique visitors and engagement numbers, and examining other factors like:
1) The relevance of an influencer's content to the brand or product.
2) The frequency at which an influencer posts content, as this may differ across industries and audiences.
3) Demographic and other data about an influencer's actual audience that reveals how aligned they are with the target market.
4) The overall quality of an influencer's content through factors like photo and video production value.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Understanding the fundamentals….is the idea understood, engaging, relevant, and the brand has a role on bringing these things to consumers. Also, what we are calling social value and that people want to get involved in it and share it. Our process and tools focus on the outcomes but understand the fundamentals.
Across our process: monitoring and maximizing. Inspiring closeness and understanding ROI.
It is a continuous and linked process through consistent measurement and carried learnings from step to step. At the early stage, understanding the fundamentals is most important. As we get to the end, we are focusing more on the outcomes. But all of these things are present throughout so we can deliver on continuous and integrated measurement from beginning to end.
Clients start to understand the need for a clearer, more focused creative brief prior to development
More inclusive, social, consumer-centric methods
Media agnostic, foundational work
What to do with this consumer empowerment? Well, if we want consumers to love our brands, to desire us, to accept us into their circle, we must love them back – to understand them - it is clear for marketers the relationship between brands and consumers is a 2-way relationship that must be cultivated and respected. So, we need to discover our consumer and a REAL insight on what is meaningful to them, what do they dream about or long for, what do they need?
Brands TODAY really have to work....to truly understand their consumers (their desires, dilemmas, their aspirations) to unearth these human insights. We call them piercing insights and we define it as the identification and revelation of a real tension that inspires a brand opportunity.
Once we’ve gathered the insights we believe are the most universal and compelling. We need to understand how many people care about the dilemma, dissatisfaction or desire we’ve identified so how broadly does this idea appeal? We call this SCOPE. And then how strongly do they feel about it? How big will the sign of relief be? We call this the TENSION – how taut is the rubberband.
This is the BIG IDEA – the second building block of great communications. This is where we really explore and determine the legitimacy of the brand’s role in consumer’s minds connected to the piercing insight. Big ideas are the backbone of all communication for a brand – across all media which serves to bridge the insight with the brand’s offer to relieve the tension we’ve identified consumers are carrying. These are the enduring ideas that can support a brand over time, over geographies, over media, over campaigns.
As I mentioned earlier, the development of tools to research and explore insights and ideas began as a way to better inform the agency with a focused and clear brief in order to raise the chances of successful creative development and reduce wasted costs on unproductive ideas and routes. And that is the role of creative – to tell the big idea story in a way that elevates it, boosts it and brings it to life for consumers in a unique way. We know what we have to say is strong and compelling, the creative team takes over to tell the story in the best way possible.
These are the main ingredients to the early, foundational stages of Nurturing Great Creative – INSIGHTS, IDEAS, EARLY STAGE CREATIVE CONCEPTS. And it wouldn’t be a surprise to anyone to reveal that any creative endeavor and anything that is in its stages of infancy is fragile and needs to be cared for and supported. With this in mind, our approach to researching these stages has been developed, refined and adapted to protect and encourage growth with special care NOT to tear down or destroy. This is the NGC process. So, how do we adapt research for these fragile stages?
Well, that’s simple....we build a hothouse. We create an environment where we can grow insights, ideas and creative quickly in:
A dynamic live event that brings together all of the key stakeholders to participate in an engaging environment of exploration, learning, diving deeper and resolving and answering questions on the right path toward successful creative development. The true key is this immersive event where the key stakeholders (the marketing team, consumer insights, the agency and the consumer) come together for quick decision making, informed and supported by consumer input and reactions. The way a real hothouse works is that the elements are contained and the net energy (and temperature) increases - which makes everything go faster. It is the inspiration for what we are trying to accomplish as a team.
To this hothouse, we bring all of our tools and experts! This is not about scores, report cards and norms. This is about building and growing so we combine qualitative and quantitative techniques and each has their role in the process. QUAL for sparking, feeling, growing allowing space, freedom and exploration......with qual tools adapted and applied specifically for our purpose of NGC. And quantitative assessment for comparing and contrasting, to allow some assessment of progress and applying each tool to the best of its ability.
It is not a linear process. You can start at any place (insights, ideas, creative) and with any level of finish or clarity depending on where you are with your brand, your consumers. The tools speak to each other and are grounded in the same philosophy so we are sensitive to capturing learning and holding on to what matters so it is not lost when creating the story but inspires it!
An intentional outcome of our survey design is an improved respondent experience. How we engage with respondents is no small detail if we are representing your brands and we want the best information we can get from them.
We ask consumers to give opinions about products, advertising and entertainment so they are no alerted as to the intentions of the research. Visual and emotional tools add to the interactivity and enjoyment of the survey.
The feedback from respondents on the Next*Connect experience has been phenomenal. We respect their time and respondents feel more in control, not inundated with the same questions rephrased in 5 different ways. Consumers rate Next*Connect 50% more enjoyable than other current online tests; 80% are willing to participate again.
In evaluating and improving upon creative, we are measuring and looking for the concrete impact on your business so we measure the ad’s absility to drives sales (this is the sales power)
YET we know that the ad has also to build on brand Equity & therefore we extend our conception of response to BOTH Sales and Equity power. We now have a one number summary of the power of your ad to drive equity for your brand.
That set the framework for the establishment of a powerful creative device. It used the juxtaposition of an incongruous figure, often in male settings who were embodying hunger traits ...
The first ad with Betty White sums up perfectly the approach .. play ad
Whilst the global TV pool gave the flexibility to target to local markets USING A VARIETY OF LOCALLY RELEVANT CELEBRITIES
lower media and production costs meant that a real local flavour could be further injected through other media..
for example a Mockumentary in the US told the unknown story of how the NFL player Leon Lett made one of the games most famous mistakes because he played hungry
Overall a great example of the benefits that a BIG IDEA can deliver..
They ended up with a campaign running in 58 markets, pulling away from the pack as the world’s biggest bar. The brand had its most successful period of growth ever.
Getting it right is not merely about saving production costs and spending less time on campaign development, it is all about giving the creative teams the freedom to create inspiring work that do prompt discussion, sharing and create a wave of momentum for the brand...
When the markets understood the BIG IDEA and recognised it was about demonstrating recognisable hunger traits in a humorous way, then they were really able to execute it successfully on the ground and reap their rewards.
There are no IPA awards in 2013 – all the more time to get ready for 2014 and maybe we can help you a little along the way
Thankyou!