Aardvark Record Label is an independent record label based in Cornwall, UK that focuses on genres including ambient, breaks, chill out, down tempo, commercial dance, drum & bass, electro, euro, house, psytrance, techno, techno trance and trance. It targets a primary audience of young white Europeans ages 20-29. The label owns its own distribution channel and has signed high profile artists/producers such as EricM and Yahel. It promotes its artists' music and videos through streaming on its website and partnerships with YouTube, Twitter, streaming sites and blogs.