History of MTV
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MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s and 2000s, MTV shifted its focus to reality television shows targeted at young adults like The Real World, Road Rules, and The Osbournes which became very popular. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergies to broaden its audience base.
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History of mtv
MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s, MTV began focusing more on reality television shows targeted at young adults like The Real World, leading to very popular shows about musicians and their personal lives. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergistic efforts to broaden their audience base.
Mtv case study
MTV was launched in 1981 as a cable television channel focused on music videos. It was originally conceived as a "visual radio" playing music videos around the clock. MTV helped popularize music television and became a barometer of pop culture trends. Though it has faced challenges from online streaming and its programming has generated some controversies, MTV has endured as a brand by expanding its format over the decades to include various shows beyond just music videos.
Mtv company case study
MTV was launched in 1981 as a visual radio station, showing music videos and reaching over 300 million households worldwide. It was sold to Viacom in 1985 and became a cultural institution, entertaining audiences with music and pop culture shows. However, MTV faced controversies over censoring certain videos and promoting controversial subjects. It also struggled with downfalls like music piracy online and viewers shifting to sites like YouTube, which affected MTV's ratings and drew audiences away from television.
Mtv Case
MTV initially struggled to expand globally by only airing American content in English. Viewers in other countries preferred local music and programming in their native languages. MTV then adopted a localization strategy, creating localized channels in different languages and countries that featured both global and locally produced content tailored to each market. This localization approach led to phenomenal growth in MTV's viewership and revenues internationally.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Mtv case presentation
MTV began in the 1980s as a cable TV channel dedicated to music videos in the United States, and eventually expanded to over 170 countries worldwide primarily targeting youth aged 14-35. In its early international expansion, MTV struggled to gain popularity outside of the US until it adopted a localization strategy, developing localized content and hosts that spoke the local language to better understand each country's unique music scenes and culture. Over time, MTV was able to capture a significant share of the advertising market in most regions by adapting its programming to be more locally relevant while still maintaining some global content.
Case mtv
MTV launched in 1981 and quickly became a cultural phenomenon, helping to propel the careers of many artists through music video airplay. While initially reluctant, record companies eventually provided MTV free music videos to promote their artists. Michael Jackson's "Thriller" video in particular helped take music videos to a new level of production and boosted album sales. In the mid-1980s, MTV introduced long-form programming to supplement music videos and address declining ratings. By the late 1980s, MTV had established itself as the dominant youth brand in music and popular culture.
Case study on mtv
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include reality and scripted television shows in addition to music videos. MTV has influenced other music channels to focus on specific genres. The MTV logo and branding have become iconic representations of music television. MTV's programming of the newest popular music drew large audiences of teenagers and young adults, helping revitalize the music industry. The channel now reaches over 300 million households worldwide.
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History of mtv
MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s, MTV began focusing more on reality television shows targeted at young adults like The Real World, leading to very popular shows about musicians and their personal lives. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergistic efforts to broaden their audience base.
Mtv case study
MTV was launched in 1981 as a cable television channel focused on music videos. It was originally conceived as a "visual radio" playing music videos around the clock. MTV helped popularize music television and became a barometer of pop culture trends. Though it has faced challenges from online streaming and its programming has generated some controversies, MTV has endured as a brand by expanding its format over the decades to include various shows beyond just music videos.
Mtv company case study
MTV was launched in 1981 as a visual radio station, showing music videos and reaching over 300 million households worldwide. It was sold to Viacom in 1985 and became a cultural institution, entertaining audiences with music and pop culture shows. However, MTV faced controversies over censoring certain videos and promoting controversial subjects. It also struggled with downfalls like music piracy online and viewers shifting to sites like YouTube, which affected MTV's ratings and drew audiences away from television.
Mtv Case
MTV initially struggled to expand globally by only airing American content in English. Viewers in other countries preferred local music and programming in their native languages. MTV then adopted a localization strategy, creating localized channels in different languages and countries that featured both global and locally produced content tailored to each market. This localization approach led to phenomenal growth in MTV's viewership and revenues internationally.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Mtv case presentation
MTV began in the 1980s as a cable TV channel dedicated to music videos in the United States, and eventually expanded to over 170 countries worldwide primarily targeting youth aged 14-35. In its early international expansion, MTV struggled to gain popularity outside of the US until it adopted a localization strategy, developing localized content and hosts that spoke the local language to better understand each country's unique music scenes and culture. Over time, MTV was able to capture a significant share of the advertising market in most regions by adapting its programming to be more locally relevant while still maintaining some global content.
Case mtv
MTV launched in 1981 and quickly became a cultural phenomenon, helping to propel the careers of many artists through music video airplay. While initially reluctant, record companies eventually provided MTV free music videos to promote their artists. Michael Jackson's "Thriller" video in particular helped take music videos to a new level of production and boosted album sales. In the mid-1980s, MTV introduced long-form programming to supplement music videos and address declining ratings. By the late 1980s, MTV had established itself as the dominant youth brand in music and popular culture.
Case study on mtv
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include reality and scripted television shows in addition to music videos. MTV has influenced other music channels to focus on specific genres. The MTV logo and branding have become iconic representations of music television. MTV's programming of the newest popular music drew large audiences of teenagers and young adults, helping revitalize the music industry. The channel now reaches over 300 million households worldwide.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. Kerrang! TV, launched in 2001, covers mainstream rock and metal bands. Channel AKA focuses on playing upcoming UK urban/grime/hip-hop music and has helped breakthrough acts in those genres. VIVA replaced TMF in the UK and Ireland in 2009.
The Branding of MTV - Will internet kill the video star?
The presentation is glimpse of the book called The Branding of MTV - Will Internet Kill the Video Star?
It's written by Paul Temporal
The History of MTV
MTV was created in the 1970s and launched in 1981, playing music videos non-stop. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" spoken by John Lack. The first music video played was "Video Killed the Radio Star" by The Buggles. Original VJs, known as video jockeys, included Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn who introduced videos.
Mtv
MTV launched on August 1, 1981 as a cable channel dedicated to playing music videos. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" followed by the first music video "Video Killed the Radio Star" by The Buggles. MTV helped popularize music videos worldwide and became a cultural icon, especially among youth. It has since expanded globally and now broadcasts a variety of youth-oriented programming including reality shows, awards shows like the Video Music Awards, and special events from locations like beaches and Times Square on New Year's Eve.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Existing music channels
MTV is an American cable television channel that launched in 1981, originally focusing on music videos. It is now owned by Viacom and primarily targets adolescents and teenagers with its programming. While MTV was influential, its focus on controversial shows was criticized and it has had to address issues of censorship. It also faced challenges from new media like YouTube distributing music videos online. However, MTV has proved resilient and has strived to create new shows beyond just music videos to remain relevant. 4Music is a similar music television channel in the UK, launched in 2008, that plays music video charts and programs focused on new artists.
Mtv going global with local accent
This document discusses how MTV became a global brand by adapting to local cultures and tastes. Initially, MTV aired only American content globally but failed to understand that most people prefer local music. Local copycat stations emerged and took MTV's viewers. In 1995, MTV changed to localized language channels tailored to each country, like Hindi in India. MTV exercises creative control over feeds while increasing local content. This localization strategy helped MTV regain popularity and led to tremendous growth internationally.
MTV
When MTV first started in 1981, few black artists' music videos were shown. Michael Jackson's "Billie Jean" helped break this color barrier in 1983. MTV increasingly prioritized reality TV over music videos from the late 1990s onward. Despite predictions of its demise, MTV has proven resilient by diversifying its content beyond music videos alone through shows like "Unplugged" and reality television.
The History of MTV
MTV was created in 1981 but its origins date back to the 1970s when Robert Pittman tested a music show on WNBC. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The original MTV opening montage featured footage of the Apollo 11 moon landing spliced with the MTV logo changing colors and textures on an American flag. MTV hired five original video jockeys (VJs) - Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn - to host MTV and introduce music videos. In later decades, MTV shifted its focus from music videos to various reality television shows such as The Real World, Jack
History of music videos
Music videos have existed since the late 19th century when the first music video was filmed in Thomas Edison's studio in 1895. In the 1920s, synchronized sound and film were introduced in theaters. In the 1940s, short films called "soundies" featuring musical performances were shown in public places. The Beatles helped popularize music videos in the 1960s by starring in promotional films for their records. MTV launched in 1981 and greatly increased the popularity and influence of music videos, promoting many artists' careers. Other channels like VH1 and platforms like YouTube further expanded the audience for and distribution of music videos.
The history of music video
The history of music videos began in 1929 when Bessie Smith appeared in one of the first music videos called "St. Louis Blues." In the 1950s and 1960s, technology advanced, allowing for the development of visual jukeboxes and short films set to music. Tony Bennett's 1956 video "Stranger in Paradise" helped popularize the music video format. The 1960s saw further developments that influenced modern music videos, including the Beatles' 1964 film A Hard Day's Night. In 1981, MTV launched, broadcasting primarily music videos and helping popularize the genre with a new mass audience. Today, technology allows for varied music consumption like streaming and sharing videos online versus older formats like CDs.
Music TV Channels
Music channels host chart shows and award shows to promote artists' work through music videos. However, only politically correct artists that conform to mainstream audiences' standards are represented. Radical genres and controversial artists are filtered out of mainstream media representation.
Music channels
The document discusses several music television channels. It describes how music channels originated in 1895 with the first music video aired. MTV launched in the 1970s and became the largest music channel, known for airing music videos and charts. Other channels mentioned include Kerrang TV, which focuses on pop-punk music and allows audience input, and 4Music, a British channel that airs music-related television programs and charts shows since 2008 as part of the Channel 4 network.
Music Video channels
Music channels exist to promote artists and their music to wider audiences through music videos. There are various music channels that differ in their target markets, genres of music, and distribution platforms. MTV is a popular American channel that airs on TV and online, targeting teenagers with mainstream pop. Vevo is accessible online through YouTube and has a more diverse genre selection, targeting teens to adults. Channel AKA on Sky and YouTube focuses on hip hop, urban, and grime music, promoting up-and-coming artists. 4Music airs in the UK, showing mainstream pop music videos and artist interviews on TV and online, targeting younger audiences.
Mtv
MTV became important to music videos because it helped promote mainstream pop culture from the late 1990s to early 2000s, featuring artists like Britney Spears and Snoop Dogg. MTV originally started broadcasting solely music videos in 1981 to attract an audience but later expanded to reality TV shows to appeal to teenagers. As music trends changed, MTV would promote emerging artists in those genres to stay relevant to its audience. Over time, MTV leveraged synergies across its business by owning music charts, expanding internationally, and endorsing various TV programs.
Music TV Channels
Music channels generally host chart shows and award prizes to promote artists and distribute their work through music videos. However, not all genres and artists are represented equally on mainstream media channels. Radical genres that do not conform to mainstream standards of political correctness tend to be excluded. Uncomfortable or controversial artists will also often not find representation.
Music channels
This document provides an overview of several popular music channels, including MTV, VH1, The Box, 4Music, and Kerrang!TV. It discusses the origins and ownership of each channel, when they launched, their original programming focus and how some have diversified over time to include more reality TV shows and reduce music video playback. For example, it notes that MTV and VH1 have decreased music video airtime to only a few hours a day as they added more general entertainment programs.
History of Music part 2
Music videos first emerged on British TV in the late 1970s but gained widespread popularity with the 1981 launch of MTV in the US. Important early videos included Pink Floyd's "The Wall" for its political messaging and Michael Jackson's groundbreaking "Thriller" video. Directors like Spike Jonze and Michel Gondry helped establish music videos as an art form in the 1990s. With the rise of YouTube in the 2000s, viewing and sharing of music videos moved largely online, influencing artists' careers. Today, online streaming is the primary way music videos reach audiences.
My radio research kiss
Kiss FM is a national radio station in the UK that broadcasts hip-hop, R&B, urban, and electronic music. It began as a pirate radio station in 1985 broadcasting in South London and was awarded an official license in 1990. The station has faced some controversies, receiving fines from Ofcom for offensive content. It was rebranded in 1998 and 2012 to expand its reach nationally through digital broadcasting. The document provides an overview of Kiss FM's history and programming focused on a target audience of 20-30 year olds.
Music channels
The document discusses the purpose and types of music channels, describing MTV as a popular American channel targeting teenagers with mainstream music across TV and online, Vevo as a diverse online channel owned by major labels, and Channel AKA and 4Music as UK channels specialized in genres like hip hop and targeting younger audiences respectively. Music channels aim to widely promote artists' music through varied styles and target markets accessible both online and on television.
The History of Mtv
MTV launched on August 1, 1981, broadcasting music videos to American audiences. The first words spoken were "Ladies and Gentleman, Rock and Roll" and the first video played was "Video Killed the Radio Star" by The Buggles. Originally, MTV planned to use Neil Armstrong's famous moon landing quote as its opening but he refused permission. Instead, the opening sequence featured footage of the moon landing with the MTV logo. MTV coined the term "video jockey" or VJ to host the channel and introduce videos, with the original five VJs being Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn. Over time, MTV shifted its focus from music
The history of music videos
MTV launched in 1981 and played the first music video "Video Killed the Radio Star", marking the beginning of the music video era. Initially promoting rock and classical genres, MTV helped break racial barriers in 1983 when they played Michael Jackson's "Billie Jean" video. Jackson's "Thriller" video, which cost $500,000, further helped establish African American artists. Innovations like inexpensive video equipment in the 1990s allowed artists to produce promotional videos more easily. By the mid-2000s, MTV shifted focus from music videos to reality TV shows, while the rise of YouTube in 2005 made online music video viewing more popular.
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Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. Kerrang! TV, launched in 2001, covers mainstream rock and metal bands. Channel AKA focuses on playing upcoming UK urban/grime/hip-hop music and has helped breakthrough acts in those genres. VIVA replaced TMF in the UK and Ireland in 2009.
The Branding of MTV - Will internet kill the video star?
The presentation is glimpse of the book called The Branding of MTV - Will Internet Kill the Video Star?
It's written by Paul Temporal
The History of MTV
MTV was created in the 1970s and launched in 1981, playing music videos non-stop. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" spoken by John Lack. The first music video played was "Video Killed the Radio Star" by The Buggles. Original VJs, known as video jockeys, included Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn who introduced videos.
Mtv
MTV launched on August 1, 1981 as a cable channel dedicated to playing music videos. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" followed by the first music video "Video Killed the Radio Star" by The Buggles. MTV helped popularize music videos worldwide and became a cultural icon, especially among youth. It has since expanded globally and now broadcasts a variety of youth-oriented programming including reality shows, awards shows like the Video Music Awards, and special events from locations like beaches and Times Square on New Year's Eve.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Existing music channels
MTV is an American cable television channel that launched in 1981, originally focusing on music videos. It is now owned by Viacom and primarily targets adolescents and teenagers with its programming. While MTV was influential, its focus on controversial shows was criticized and it has had to address issues of censorship. It also faced challenges from new media like YouTube distributing music videos online. However, MTV has proved resilient and has strived to create new shows beyond just music videos to remain relevant. 4Music is a similar music television channel in the UK, launched in 2008, that plays music video charts and programs focused on new artists.
Mtv going global with local accent
This document discusses how MTV became a global brand by adapting to local cultures and tastes. Initially, MTV aired only American content globally but failed to understand that most people prefer local music. Local copycat stations emerged and took MTV's viewers. In 1995, MTV changed to localized language channels tailored to each country, like Hindi in India. MTV exercises creative control over feeds while increasing local content. This localization strategy helped MTV regain popularity and led to tremendous growth internationally.
MTV
When MTV first started in 1981, few black artists' music videos were shown. Michael Jackson's "Billie Jean" helped break this color barrier in 1983. MTV increasingly prioritized reality TV over music videos from the late 1990s onward. Despite predictions of its demise, MTV has proven resilient by diversifying its content beyond music videos alone through shows like "Unplugged" and reality television.
The History of MTV
MTV was created in 1981 but its origins date back to the 1970s when Robert Pittman tested a music show on WNBC. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The original MTV opening montage featured footage of the Apollo 11 moon landing spliced with the MTV logo changing colors and textures on an American flag. MTV hired five original video jockeys (VJs) - Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn - to host MTV and introduce music videos. In later decades, MTV shifted its focus from music videos to various reality television shows such as The Real World, Jack
History of music videos
Music videos have existed since the late 19th century when the first music video was filmed in Thomas Edison's studio in 1895. In the 1920s, synchronized sound and film were introduced in theaters. In the 1940s, short films called "soundies" featuring musical performances were shown in public places. The Beatles helped popularize music videos in the 1960s by starring in promotional films for their records. MTV launched in 1981 and greatly increased the popularity and influence of music videos, promoting many artists' careers. Other channels like VH1 and platforms like YouTube further expanded the audience for and distribution of music videos.
The history of music video
The history of music videos began in 1929 when Bessie Smith appeared in one of the first music videos called "St. Louis Blues." In the 1950s and 1960s, technology advanced, allowing for the development of visual jukeboxes and short films set to music. Tony Bennett's 1956 video "Stranger in Paradise" helped popularize the music video format. The 1960s saw further developments that influenced modern music videos, including the Beatles' 1964 film A Hard Day's Night. In 1981, MTV launched, broadcasting primarily music videos and helping popularize the genre with a new mass audience. Today, technology allows for varied music consumption like streaming and sharing videos online versus older formats like CDs.
Music TV Channels
Music channels host chart shows and award shows to promote artists' work through music videos. However, only politically correct artists that conform to mainstream audiences' standards are represented. Radical genres and controversial artists are filtered out of mainstream media representation.
Music channels
The document discusses several music television channels. It describes how music channels originated in 1895 with the first music video aired. MTV launched in the 1970s and became the largest music channel, known for airing music videos and charts. Other channels mentioned include Kerrang TV, which focuses on pop-punk music and allows audience input, and 4Music, a British channel that airs music-related television programs and charts shows since 2008 as part of the Channel 4 network.
Music Video channels
Music channels exist to promote artists and their music to wider audiences through music videos. There are various music channels that differ in their target markets, genres of music, and distribution platforms. MTV is a popular American channel that airs on TV and online, targeting teenagers with mainstream pop. Vevo is accessible online through YouTube and has a more diverse genre selection, targeting teens to adults. Channel AKA on Sky and YouTube focuses on hip hop, urban, and grime music, promoting up-and-coming artists. 4Music airs in the UK, showing mainstream pop music videos and artist interviews on TV and online, targeting younger audiences.
Mtv
MTV became important to music videos because it helped promote mainstream pop culture from the late 1990s to early 2000s, featuring artists like Britney Spears and Snoop Dogg. MTV originally started broadcasting solely music videos in 1981 to attract an audience but later expanded to reality TV shows to appeal to teenagers. As music trends changed, MTV would promote emerging artists in those genres to stay relevant to its audience. Over time, MTV leveraged synergies across its business by owning music charts, expanding internationally, and endorsing various TV programs.
Music TV Channels
Music channels generally host chart shows and award prizes to promote artists and distribute their work through music videos. However, not all genres and artists are represented equally on mainstream media channels. Radical genres that do not conform to mainstream standards of political correctness tend to be excluded. Uncomfortable or controversial artists will also often not find representation.
Music channels
This document provides an overview of several popular music channels, including MTV, VH1, The Box, 4Music, and Kerrang!TV. It discusses the origins and ownership of each channel, when they launched, their original programming focus and how some have diversified over time to include more reality TV shows and reduce music video playback. For example, it notes that MTV and VH1 have decreased music video airtime to only a few hours a day as they added more general entertainment programs.
History of Music part 2
Music videos first emerged on British TV in the late 1970s but gained widespread popularity with the 1981 launch of MTV in the US. Important early videos included Pink Floyd's "The Wall" for its political messaging and Michael Jackson's groundbreaking "Thriller" video. Directors like Spike Jonze and Michel Gondry helped establish music videos as an art form in the 1990s. With the rise of YouTube in the 2000s, viewing and sharing of music videos moved largely online, influencing artists' careers. Today, online streaming is the primary way music videos reach audiences.
My radio research kiss
Kiss FM is a national radio station in the UK that broadcasts hip-hop, R&B, urban, and electronic music. It began as a pirate radio station in 1985 broadcasting in South London and was awarded an official license in 1990. The station has faced some controversies, receiving fines from Ofcom for offensive content. It was rebranded in 1998 and 2012 to expand its reach nationally through digital broadcasting. The document provides an overview of Kiss FM's history and programming focused on a target audience of 20-30 year olds.
Music channels
The document discusses the purpose and types of music channels, describing MTV as a popular American channel targeting teenagers with mainstream music across TV and online, Vevo as a diverse online channel owned by major labels, and Channel AKA and 4Music as UK channels specialized in genres like hip hop and targeting younger audiences respectively. Music channels aim to widely promote artists' music through varied styles and target markets accessible both online and on television.
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The Branding of MTV - Will internet kill the video star?
The Branding of MTV - Will internet kill the video star?
Similar to History of MTV
The History of Mtv
MTV launched on August 1, 1981, broadcasting music videos to American audiences. The first words spoken were "Ladies and Gentleman, Rock and Roll" and the first video played was "Video Killed the Radio Star" by The Buggles. Originally, MTV planned to use Neil Armstrong's famous moon landing quote as its opening but he refused permission. Instead, the opening sequence featured footage of the moon landing with the MTV logo. MTV coined the term "video jockey" or VJ to host the channel and introduce videos, with the original five VJs being Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn. Over time, MTV shifted its focus from music
The history of music videos
MTV launched in 1981 and played the first music video "Video Killed the Radio Star", marking the beginning of the music video era. Initially promoting rock and classical genres, MTV helped break racial barriers in 1983 when they played Michael Jackson's "Billie Jean" video. Jackson's "Thriller" video, which cost $500,000, further helped establish African American artists. Innovations like inexpensive video equipment in the 1990s allowed artists to produce promotional videos more easily. By the mid-2000s, MTV shifted focus from music videos to reality TV shows, while the rise of YouTube in 2005 made online music video viewing more popular.
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MTV was launched on August 1st, 1981 to showcase music videos of new wave and rock artists. It featured five original VJs who introduced music videos. Initially, MTV focused on rock music and had few black artists. The introduction of Michael Jackson helped break this "color barrier". MTV established popular programs in the 1980s like Yo! MTV Raps and the Video Music Awards. Since then, more music channels have emerged to target different genres and demographics under the MTV brand.
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
Music Television (MTV) started broadcasting in 1981 and went on to change the music industry around the world. By the second year of broadcasting, “I want my MTV!” became the advertising campaign slogan.
This simple advertising hook articulated the channel’s goal of a larger broadcast area but put it in the mouth of the intended viewer—a young rock and roll fan. People who did not have access to MTV but heard about it from friends or the media called their cable provider saying “I want my MTV.” Well-known rock artists like Billy Idol, Madonna, Stevie Nicks, and Mick Jagger appeared in commercials saying “I want my MTV.”
By 1985, the media conglomerate Viacom had bought the parent company of MTV and the programming moved away from 24/7 music videos to music pop culture news shows, and by the 1990s, reality shows like
The Real World
,
16 and Pregnant
,
Jersey Shore
, and adult-themed animated shows like
Beavis and Butt-head
dominated the programming. Although the channel is still called MTV, it rarely shows music videos. The original sense of rebellion that MTV capitalized on had disappeared. The shared experience of being in the know, having seen the latest music video also disappeared.
Each summer, the United Kingdom shares a musical experience called the Proms. Started in 1895, the Proms (short for promenade concert) is a series of concerts that takes place across the U.K. and is broadcast on the taxpayer-supported BBC network. The Proms has become one of the largest shared experiences in the U.K., bringing the nation together over music. Sharing a musical experience can bring a community together, but first the community needs access
.
Case study on mtv and its audience
MTV is a leading music channel that was launched in 1981 and primarily promotes new music videos and the top 40 songs. Over time, MTV expanded its programming to include various television shows aimed at teenagers and young adults while also influencing other music-focused channels. MTV has played an important role in exposing audiences to new music trends over the decades from genres like alternative rock to electronic music to pop. As a result of its widespread popularity and global reach, MTV now serves music fans of all ages and tastes around the world.
The history of music videos
Music videos have evolved significantly over time. Early precursors included the Kinetoscope in 1895 which played sound and video together, and theaters in the 1920s showing music alongside films. Promotional films helped promote artists like the Beatles in the 1960s. MTV launched in 1981 and was the first to regularly air music videos, helping to promote songs visually. As technology advanced, platforms like YouTube, launched in 2005, made it even easier to share and discover music videos online, leading to viral hits receiving over a billion views.
Music channels
Music channels are television channels dedicated to music that show music videos, awards shows, and artist interviews to audiences who enjoy music. There are over 50 music video channels worldwide, demonstrating the significant growth of the music industry. MTV, launched in 1981, was the first music channel and originally aired music videos when live performances weren't available. It now primarily targets teenagers and adolescents with various sister channels. 4Music is a UK channel that airs music video countdowns and festival coverage. Viva replaced TMF in 2009 with an exclusive Alexandra Burke performance and incorporates programming from other Viacom networks to appeal to younger viewers.
History of music videos
Music videos originated in the early 20th century and became an important medium in the 1980s with the launch of MTV, which based its format around music videos. Before MTV, music videos were shown on television shows and used primarily to promote songs and artists. In the 1990s, music videos reached their peak cultural significance due to high production value videos from major artists. Today, music videos are most commonly viewed on websites like YouTube, where views number in the billions each month.
History of music videos
Music videos originated in the early 20th century and became an important medium in the 1980s with the launch of MTV, which based its format around music videos. Before MTV, music videos were shown on television shows and used primarily to promote songs and artists. In the 1990s, music videos reached their peak cultural significance due to high production value videos from major artists. Today, music videos are most commonly viewed on websites like YouTube, where views number in the billions each month.
Music MTV
MTV is an American cable television channel launched in 1981 that was originally intended to show music videos guided by VJs, but has since expanded into producing reality television shows such as "Cribs." There are several MTV channels in the UK catering to different genres, including the main MTV channel, MTV +1, MTV HD, MTV Live, MTV Live HD, MTV Music showing chart hits, MTV Base playing urban music videos, and MTV Rocks focusing on indie rock. MTV has evolved over time from its original music video format to include more reality television programming while various international MTV channels have continued focusing on music videos and different music genres.
History of music video.pptx
Music videos integrate songs with imagery and are primarily used to promote music sales. They originated in the late 19th century with early examples including films made for kinetoscopes in 1895. In the 1960s, bands like the Beatles began using films to promote their music, and the first dedicated music video shows aired in the 1970s. MTV launched in 1981 and greatly increased the promotional power of music videos, using them to help the careers of artists like Michael Jackson and Madonna. As platforms like YouTube and Vevo launched, music videos became more accessible online, engaging fans and communicating an artist's visual identity.
Music Channels
MTV is a music television channel founded in 1981 that initially aired music videos but now focuses on reality, comedy, and drama programming. Chart Show TV is a British music television channel owned by Sony Pictures that airs various music charts and was launched in 2002. Starz TV, also owned by Sony Pictures, is a digital satellite TV channel launched in 2005 that broadcasts a wide variety of popular music videos and engages viewers through interactive texting.
The history of music videos
The document traces the history of music videos from 1900 to 2001, highlighting several key developments. It notes that Thomas Edison created the gramophone in the early 1900s, enabling recorded audio. In the 1920s, Fischinger began experimenting with synchronizing film and audio. The 1940s saw the peak of Hollywood musicals but their popularity declined in the 1950s. Iconic music shows like Top of the Pops and bands like the Beatles helped popularize music videos in the 1960s. MTV launched in 1981 and helped establish the music video as a mainstream art form, promoting artists like Michael Jackson and Duran Duran. By the late 1980s and 1990s, MTV had expanded internationally and launched spin-
History of music videos
The history of music videos began in the late 19th century with the first music video filmed in 1895 to accompany a song on a Kinetoscope. In the following decades, theaters showed films with synchronized soundtracks and jukeboxes played "soundies" featuring music performances. The Beatles helped promote their records through films in the 1960s and rock bands soon followed with promotional videos. MTV launched in 1981 and greatly increased the popularity and role of music videos in promoting artists. Michael Jackson's "Thriller" video from 1982 was hugely influential on pop culture. Today, websites like YouTube and services like iTunes have further expanded the viewing and consumption of music videos.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany sound in 1895. They grew in popularity in the 1980s with the launch of MTV, which was a cable television channel dedicated solely to music videos and helped propel the careers of many artists. Today, music videos are commonly used to promote new songs and reach large audiences through websites like YouTube, which allow users to easily access and share music videos.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany a song played on the Kinetoscope. They grew in popularity through the 1940s with "soundies" promoting songs in public spaces. The genre further developed in the 1960s when artists like The Beatles began using films to promote their music. In 1981, MTV launched as the first 24-hour music video channel, greatly expanding the medium's popularity and role in artist promotion. Today, websites like YouTube have become major platforms for music video viewing and promotion, with some videos receiving over a billion views.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany sound in 1895. They grew in popularity in the 1980s with the launch of MTV, which was a cable television channel dedicated solely to playing music videos. MTV helped propel the careers of many artists as it was a major promotional tool. In the decades since, more channels like VH1 emerged and platforms like YouTube allowed users to share videos, growing the audience for music videos online globally.
History of music videos
Music videos first gained popularity in the 1970s with TV shows promoting bands through video clips. In the 1980s, MTV was launched, providing an outlet for artists to promote their music and image through videos. MTV became hugely successful and spawned additional channels worldwide. While MTV now focuses less on music, music videos remain an important promotional tool for artists, commonly distributed online.
Similar to History of MTV (18)
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
History of MTV
- 2. Intro. • MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1st 1981. MTV now primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
- 3. The Creator. • The creator of MTV, Robert W. Pittman, who later became president and chief of MTV Networks. In the 70’s Pittman had tested the music format by hosting and producing on a show on WNBC.
- 4. The Beginning. • MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack, and played over footage of the first Space Shuttle launch countdown of Columbia, which took place earlier that year. • These words were spoken by John Lack, straight after this went to the MTV opening. • After the opening the first music video was shown, which was ‘Video Killed the Radio Star’ by The Buggles.
- 5. More TV Shows. • In the late 1990s and early 2000s, MTV placed a stronger focus on displaying reality TV shows and related series, like The Real World and Road Rules in the 1990s. Towards the late 90s MTV started to move further into shows, they began to focus on prank/ comedy shows. These included shows like The Tom Green Show and Jackass. MTV kept there musical roots by doing reality shows on the lives of musicians. The most famous one of these is the show called The Osbournes, a realty show based on the everyday life of Ozzy Osbourne and his family Sharon, Jack and Kelly Osbourne. The show became one of the networkʼs biggest success stories.
- 6. … • In 2005 and 2006, MTV continued its focus on reality shows, with the debuts of popular shows such as 8th & Ocean, Laguna Beach: The Real Orange County, NEXT, Two-A-Days, My Super Sweet 16, and Parental Control. • By keeping these successful show MTV have kept there younger audience by giving them things they want to watch and something they can relate to.
- 7. Larger Audience. • How has MTV used synergy and convergence to broaden its audience base? (MTV awards/products made/TV formats sold/animations) • MTV have developed ways to broaden their audience base for example having different MTV awards such as MTV Video Music Awards and MTV Movie Awards. This use of synergy has attracted many people in watching the shows and keep doing so.