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krispy kreme

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krispy kreme

  1. 1. Krispy Kreme Doughnuts ®
  2. 2. 2
  3. 3. <ul><li>We opened our doors </li></ul><ul><li>on July 13, 1937 </li></ul>
  4. 4. <ul><ul><ul><ul><ul><li>History </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>40s & 50s </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>improving the </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>doughnut </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>making process </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>through </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>innovations </li></ul></ul></ul></ul></ul>
  5. 5. <ul><li>History </li></ul><ul><li>60s & 70s </li></ul><ul><li>Our stores are </li></ul><ul><li>familiar </li></ul><ul><li>gathering places for friends </li></ul>5
  6. 6. <ul><li>History 80s & 90s </li></ul><ul><li>the hot doughnut </li></ul><ul><li>experience </li></ul><ul><li> everyone was talking about us! </li></ul>
  7. 7. TODAY <ul><li>Expansion, </li></ul><ul><li>innovation, </li></ul><ul><li>extending the </li></ul><ul><li>Krispy Kreme experience </li></ul>
  8. 8. KKD Products
  9. 10. Income Statement Figures in thousands except per-share data 10
  10. 11. Balance Sheet Figures in thousands 11
  11. 12. Competitors 2006
  12. 13. Analysis <ul><li>Strengths </li></ul><ul><li>- Customer passion for KKD & the valuable word-of-mouth advertising provides. </li></ul><ul><li>- The company’s growing brand image & reputation that generates strong buyer appeal </li></ul><ul><li>Weaknesses </li></ul><ul><li>- A product with a little or no nutritional value that does not appeal to increasing health-conscious consumers. </li></ul><ul><li>- Consumer preference for healthier food … </li></ul>
  13. 14. <ul><li>Thank you </li></ul>

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