Trendwatching.com is an independent consumer trends firm that monitors trends globally and provides insights to business professionals. This document highlights 10 consumer trends that will be important in 2010, including the rise of urban culture and sophisticated urban consumers, the proliferation of real-time reviews as more people share experiences online, and evolving definitions of luxury as consumers desire uniqueness and scarcity in new ways.
Trendwatching.com is one of the world's leading consumer trends firms, relying on a global network of hundreds of spotters to deliver trends, examples and insights to over 160,000 business professionals in more than 180 countries. The document discusses opportunities for businesses in 2010 to satisfy consumer needs in new ways, as consumers will still value innovations that are pragmatic, exciting, save them money or provide entertainment, even during an economic recession. It encourages businesses to study brands already mirroring today's more diverse, chaotic, networked society and to outdo them.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
The document discusses a trend towards "digital minimalism" and reducing screen time due to concerns about the negative impact of constant digital connectivity on mental health and attention. Major tech companies are introducing tools to help users monitor and limit their screen time in response to this trend. There is also growing demand for simpler, less attention-demanding digital devices and a rejection of organizations that demand constant attention through notifications and alerts. Companies will need to rethink their user experiences and metrics to focus on long-term value rather than short-term usage in order to remain relevant to these changing customer preferences.
Mobile VoIP is expected to evolve from niche to mainstream in 2010 as new services blend a range of IP-based features around mobile voice. These multifunction services will offer low-cost calls as well as additional functionality like one-to-many calling and voice-to-text. Their adoption could drive a fundamental shift in expectations for mobile voice and attract tens of millions of users by the end of 2010. However, mobile VoIP faces challenges from network restrictions and inconsistent quality that may slow its growth in 2010.
This document appears to be a magazine or publication called "Contagious" that is celebrating its 10th anniversary. It includes the following:
1) An introduction from the founders reflecting on how the marketing industry has changed dramatically over the past 10 years with the rise of mobile, social media, and how brands can have more purpose.
2) A timeline sketching the major events and trends in technology, media, and business over the past 10 decades.
3) An offer for 25% off new subscriptions and extra digital logins to share content from the publication.
4) A section attempting to impose alphabetical order on the major themes, trends, and technologies that have defined the "Contagious
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
The document discusses 10 major changes that are expected to occur in 2008 based on observations of shifting trends. These include: 1) China emerging as a new global leader through the 2008 Olympics, 2) A movement towards more local and location-based experiences and products, 3) A focus on smaller and more portable technologies and experiences, 4) More options for customization and opt-in pricing models, 5) A rise in premium and luxury goods, 6) A trend of people making and customizing products themselves rather than just consuming pre-made goods, 7) Implications for how businesses can adapt their strategies in response to these changes.
Trendwatching.com is one of the world's leading consumer trends firms, relying on a global network of hundreds of spotters to deliver trends, examples and insights to over 160,000 business professionals in more than 180 countries. The document discusses opportunities for businesses in 2010 to satisfy consumer needs in new ways, as consumers will still value innovations that are pragmatic, exciting, save them money or provide entertainment, even during an economic recession. It encourages businesses to study brands already mirroring today's more diverse, chaotic, networked society and to outdo them.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
The document discusses a trend towards "digital minimalism" and reducing screen time due to concerns about the negative impact of constant digital connectivity on mental health and attention. Major tech companies are introducing tools to help users monitor and limit their screen time in response to this trend. There is also growing demand for simpler, less attention-demanding digital devices and a rejection of organizations that demand constant attention through notifications and alerts. Companies will need to rethink their user experiences and metrics to focus on long-term value rather than short-term usage in order to remain relevant to these changing customer preferences.
Mobile VoIP is expected to evolve from niche to mainstream in 2010 as new services blend a range of IP-based features around mobile voice. These multifunction services will offer low-cost calls as well as additional functionality like one-to-many calling and voice-to-text. Their adoption could drive a fundamental shift in expectations for mobile voice and attract tens of millions of users by the end of 2010. However, mobile VoIP faces challenges from network restrictions and inconsistent quality that may slow its growth in 2010.
This document appears to be a magazine or publication called "Contagious" that is celebrating its 10th anniversary. It includes the following:
1) An introduction from the founders reflecting on how the marketing industry has changed dramatically over the past 10 years with the rise of mobile, social media, and how brands can have more purpose.
2) A timeline sketching the major events and trends in technology, media, and business over the past 10 decades.
3) An offer for 25% off new subscriptions and extra digital logins to share content from the publication.
4) A section attempting to impose alphabetical order on the major themes, trends, and technologies that have defined the "Contagious
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
The document discusses 10 major changes that are expected to occur in 2008 based on observations of shifting trends. These include: 1) China emerging as a new global leader through the 2008 Olympics, 2) A movement towards more local and location-based experiences and products, 3) A focus on smaller and more portable technologies and experiences, 4) More options for customization and opt-in pricing models, 5) A rise in premium and luxury goods, 6) A trend of people making and customizing products themselves rather than just consuming pre-made goods, 7) Implications for how businesses can adapt their strategies in response to these changes.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
The document discusses trends that will change the global marketplace in 2019 according to The Next Organization Outlook 2019. These trends include consumer well-being, middle class movements, sustainable business models, biohacking and e-health, the experience economy, augmented and virtual reality, voice, artificial intelligence and machine learning, 3D printing, the internet of robotic things, privacy and security, open ecosystems, blockchain, and moving beyond human capacity. Specific examples are provided for each trend.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
The document discusses 10 ideas for technology and marketing trends in the new decade. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating from computer to mobile, 3) companies are just beginning to understand engagement and how to fund it long-term, and 4) using data privately and intelligently will be important. The document contains essays by thinkers discussing these trends and how they will reshape how people think, act and consume.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Wearable technology and smart watches in particular will continue to emerge as popular consumer products in 2014. 3D printing technologies will advance and become more accessible to consumers, allowing people to design and print more complex objects. Social media marketing tactics that were overused in 2013, like attaching brand logos to viral internet memes, will fade as the public grows weary of such overt advertising.
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
The document discusses the rise of Generation C, which refers to connected customers across all generations who live digital lifestyles. It argues that context is now the most important factor for meaningful customer engagement and marketing. Context provides an understanding of customers within specific situations. The document provides examples of how companies can use contextual marketing strategies that are informed by customer data and tailored to different points in the customer journey. It highlights how real estate company Redfin improved engagement metrics by 20-30% by personalizing messages based on customers' contexts and stages in the home buying process.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Public Engagement In The Conversation AgePiaras Kelly
This document discusses several topics related to public engagement in the conversation age, including:
1. Trust in financial institutions and governments has collapsed due to the global economic crisis, and restoring confidence and trust will be key to recovery.
2. The financial services sector has seen a significant decline in trust, particularly banks, and rebuilding trust with citizens will require adapting communications strategies to new digital channels.
3. Other industries like hedge funds and insurance have been less directly impacted but still face challenges in engaging external stakeholders and avoiding excessive regulation due to negative perceptions.
4. Public relations is evolving towards a model of public engagement that converges different communications disciplines and emphasizes constructive dialogue between citizens, businesses, and governments.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
This document provides 10 consumer trends to watch for in 2010. It summarizes each trend in 1-2 paragraphs with examples. The trends covered include: 1) Consumers seeking pragmatic, exciting, or money-saving innovations despite the recession. 2) The rise of "URBANY" as urbanization increases globally, creating opportunities to appeal to urban consumers' pride. 3) The growth of "real-time reviews" as consumers share experiences online in real time. 4) Luxury becoming more personalized and undefined, as what constitutes luxury varies widely between individuals and groups.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
The document discusses trends that will change the global marketplace in 2019 according to The Next Organization Outlook 2019. These trends include consumer well-being, middle class movements, sustainable business models, biohacking and e-health, the experience economy, augmented and virtual reality, voice, artificial intelligence and machine learning, 3D printing, the internet of robotic things, privacy and security, open ecosystems, blockchain, and moving beyond human capacity. Specific examples are provided for each trend.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
The document discusses 10 ideas for technology and marketing trends in the new decade. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating from computer to mobile, 3) companies are just beginning to understand engagement and how to fund it long-term, and 4) using data privately and intelligently will be important. The document contains essays by thinkers discussing these trends and how they will reshape how people think, act and consume.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Wearable technology and smart watches in particular will continue to emerge as popular consumer products in 2014. 3D printing technologies will advance and become more accessible to consumers, allowing people to design and print more complex objects. Social media marketing tactics that were overused in 2013, like attaching brand logos to viral internet memes, will fade as the public grows weary of such overt advertising.
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
The document discusses the rise of Generation C, which refers to connected customers across all generations who live digital lifestyles. It argues that context is now the most important factor for meaningful customer engagement and marketing. Context provides an understanding of customers within specific situations. The document provides examples of how companies can use contextual marketing strategies that are informed by customer data and tailored to different points in the customer journey. It highlights how real estate company Redfin improved engagement metrics by 20-30% by personalizing messages based on customers' contexts and stages in the home buying process.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Public Engagement In The Conversation AgePiaras Kelly
This document discusses several topics related to public engagement in the conversation age, including:
1. Trust in financial institutions and governments has collapsed due to the global economic crisis, and restoring confidence and trust will be key to recovery.
2. The financial services sector has seen a significant decline in trust, particularly banks, and rebuilding trust with citizens will require adapting communications strategies to new digital channels.
3. Other industries like hedge funds and insurance have been less directly impacted but still face challenges in engaging external stakeholders and avoiding excessive regulation due to negative perceptions.
4. Public relations is evolving towards a model of public engagement that converges different communications disciplines and emphasizes constructive dialogue between citizens, businesses, and governments.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
This document provides 10 consumer trends to watch for in 2010. It summarizes each trend in 1-2 paragraphs with examples. The trends covered include: 1) Consumers seeking pragmatic, exciting, or money-saving innovations despite the recession. 2) The rise of "URBANY" as urbanization increases globally, creating opportunities to appeal to urban consumers' pride. 3) The growth of "real-time reviews" as consumers share experiences online in real time. 4) Luxury becoming more personalized and undefined, as what constitutes luxury varies widely between individuals and groups.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
Global socio-economic, demographic and technological forces that HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
Interested in learning more about Megatrends? Visit hpmegatrends.com.
**Please note this presentation was developed prior to the COVID-19 pandemic, so although we don’t address it directly, we do speak to the innovations and solutions that exist beyond it. We hope this knowledge opens a window of hope and possibility to what awaits us on the road ahead.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Christina Smedley discusses how marketing in 2010 is complicated due to several factors:
1) Consumers are inundated with information from many sources each day and are engaging with brands on their own terms, requiring brands to find influential consumers to help spread their messages.
2) Mobility has increased as consumers carry the internet with them and are constantly connected, changing how purchases are made and how consumers interact with retailers. All campaigns must have a mobile element.
3) Engagement happens at the speed of social media, requiring brands to have plans to respond quickly through trusted sources online.
4) Consumers want to participate in product development and share their opinions, necessitating co
Dutch Media Landscape 2017 Q1 update by StarcomstarcomNL
Instagram and Netflix continue growing rapidly and are now among the top 10 apps based on reach in the Netherlands. Traditional TV players like NPO and new entrants like VICELAND are mentioned. Millennials watch 3 hours more online video daily than those aged 55+. Cinema visits increased in Q1 2017 while radio stations 3FM and BNR lost market share. Instagram saw the largest increase in active users while WhatsApp and Facebook also grew.
This document outlines 10 consumer trends that will shape 2012 according to a BRENTT report. The trends include: mobility, touch-based technology, Olympic fever, citizen journalism, cashless payments, entrepreneurship, deals and discounts, recession fatigue, desire for control, and social media influence. The document provides brief descriptions of each trend and encourages brands to connect with consumers based on these trends through marketing, social media, and promotions.
The document discusses 8 trends for 2015:
1. Ideology is mix - The world will see a new "bipolarity" politically and economically as new ideological references strongly impact daily life.
2. Authentic living - Authenticity is now required to establish any relationship as people seek to better know themselves through DNA testing and personality assessments.
3. No middlemen - Intermediaries are declining in popularity as people want more direct connections through services like Apple Pay, HBO streaming, and Uber.
4. Paper frontiers - Labels and borders are disappearing as casual clothing blurs formality, universities converge with workplaces, and renting/sharing replace ownership.
5. Be my coach -
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
This document provides 24 predictions for how the 2020s may evolve. It begins by predicting that several underappreciated forces holding together the global fiat money system may unravel in the 2020s. It also argues that Europe must adopt monetary, fiscal and structural policies to address demographic challenges and technology deficits. Additionally, it predicts the 2020s will be China's "consumption decade" driven by spending from retiring Chinese. The document covers a wide range of topics including the end of high profit margins, changes in food supply chains, the rise of drones, the future of precision medicine, the end of plastic cards, responses to record government debt levels, overlooked political trends, India's economic promise, risks of rising corporate taxes and more.
The document discusses future scenarios and changes that may impact organizations like the Joseph Rowntree Foundation looking towards 2015 and beyond 2030. Key points include:
- By 2015, the voluntary community sector may homogenize and user-led services may change. Rebalancing of state and individual responsibilities is also discussed.
- Issues that concern the author by 2030 include changes to welfare policies, privatization of public services, and determining acceptable living standards.
- If given answers by an oracle, the author would ask how societies achieved shared prosperity and equality while retaining diversity.
- To adapt, organizations will need to demonstrate ideas through real-world experiments rather than just statistics, and examine how individuals improved their lives to
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
The Intuit 2020 report, authored by Emergent Research in partnership with Intuit Inc., explores the demographic, social, economic and technology trends that will affect consumers and small businesses, and those who serve them over the next decade.
http://about.intuit.com/futureofsmallbusiness/
The document discusses 20 trends that will shape the next decade according to the Intuit 2020 Report. Trend 1 discusses how Generation Y will mature into their 30s and 40s over the next decade, continuing to be quick adopters of new technology and focusing on careers, families, and high-tech living. Generation Z will enter their teenage years, being natively fluent in mobile and social platforms. Trend 2 discusses how baby boomers will dominate the aging global population but will continue to work and engage actively in life rather than fully retiring.
A holistic presentation on the future of mobility slide deck and underlying research for management book of the year 2020 in The Netherlands " De wereld is rond " by Jo Caudron. Happy to have contributed to it. Aitor Somers
Stag Elevators | Leading Home Elevator Company in IndiaStag Elevators
Discover Stag Elevators, India's premier home elevator company, dedicated to delivering unmatched mobility solutions nationwide. Specializing in certified home elevators, lifts, and platform lifts, Stag Elevators leads with superior safety, quality, and innovation. Partnering with renowned Italian manufacturers ensures every product meets European safety standards and is TUV certified, offering affordability and utmost safety for homes of all sizes and types, from small houses to luxury residences.
How to Style Women's Linen Wear for Every Occasion.pdfChilinen
Discover how to choose the right toddler clothing for your needs with Chi Linen. Our guide covers essential tips and factors to consider, ensuring your little one is stylish and comfortable in every outfit.
Navigating the World of Topsoil: A Guide to the Right Choice for Your Gardennerissacampuzano
Are you looking to improve your garden's health but unsure about which topsoil to choose? This PPT provides insights into selecting the right topsoil for your gardening needs. From understanding various types of topsoil to evaluating their benefits, this resource equips you with the essential knowledge to make an informed decision. Explore to learn more.
Click to know more - https://mulchpros.com/blog/navigating-the-world-of-topsoil-a-guide-to-the-right-choice-for-your-garden/
Transform your outdoor space with professional yard clean-up services! From initial assessment to final cleanup, professional yard cleaners offer debris removal, lawn care, trimming, pruning, weed control, mulching, and meticulous disposal. Save time and enjoy a beautifully maintained yard year-round.
The Power of Gratitude: How Gratitude Can Change Your LifebluetroyvictorVinay
n our fast-paced world, it’s easy to get caught up in the hustle and bustle of daily life, often forgetting to pause and appreciate the beauty that surrounds us. Yet, there is a simple but profound practice that can significantly transform our lives: gratitude. Embracing gratitude isn’t just about saying “thank you” but about adopting an attitude of thankfulness that can shift our perspective, enhance our well-being, and lead to a more fulfilling life.
A FREE - Guide to Personal Transformationjosiahlove567
Personal transformation is a profound and continuous journey that involves evolving into the best version of oneself. It's about self-awareness, intentional change, and persistent growth. While the journey is unique for everyone, there are common steps and practices that can guide you on the path to a more fulfilling and authentic life.
Press Release - Invisible Disease June 21, 2024Purdue Global
Invisible Disease
PRESS RELEASE: 21 June 2024 / Lenawee County
When I moved my family to Clinton Village in 2021, I had no idea how much our lives would change. I was drawn in by the cute Victorian homes, and the historical presence of the rural community. Little did I know that the reality of a family like mine moving into the community would have so many immediate negative repercussions. Despite my love of our new home and the idealism of a country lifestyle, only a few people wanted us to share in their same happiness. Life over the past couple of years has changed drastically.
We first came to Michigan to take care of my then nine-year-old son Ben. Ben was diagnosed with incurable brain cancer at the age of 2. He has had three reocurrences and one aneurysm during that time. In 2020, he had his last reocurrence which resulted in seven weeks of gamma knife radiation treatment to a little over a quarter of his brain in the front left parietal lobe. The remaining scar tissue affects various aspects of the brain. He also has 36 staples, bolts, and plates in his brain and parts that are keeping his skull together.
Ben looks like a regular boy. His disease is what we call invisible because to look at him, you would never know he has brain trauma. He is the epitome of a cancer warrior! I thought Clinton Village was perfect for us. The motto is exactly what I’ve always said about Raising Ben. “It takes a Village.”
My naivete was shattered because of the constant turmoil we’ve encountered with the Clinton school system, The Village Inc. and the local police. The problems started immediately after living in the village for only a few weeks. The police became a consistent presence at our front door, prompted by our neighbors who felt we needed formal reprimands for a variety of reasons which included having a dangerous carport, owning a loud pocket dirt bike, and complaints that our front and backyard lawns were apparently too long. These are just a few of the supposed violations that were cited by our neighbors and that compelled them to report us to The Village headquarters and/or the police department.
During this time, we as a family tried to be good neighbors, were always friendly, smiled, said hello, and continued to offer baked goods whenever possible. They weren’t having it!
The Clinton elementary school held an IEP meeting, upon my request, to help Ben in school when we arrived in 2021. Ben had a few minor needs that required attention such as additional breaks during class time to give his over-stimulated brain a rest, extra help on assignments, assistance from a paraprofessional a few hours a day for redirecting and fine motor skill attention, as well as ADHD and non grand mal seizures (Epilepsy). The control factor for the implementation of Ben’s IEP is ongoing. He needs brakes when he feels overwhelmed, and that time cannot be scheduled.
Imagine a child swimming underwater. The child needs to breathe, so he comes up f
1. trendwatching.com is an independent and opinionated consumer trends firm,
relying on a global network of hundreds of spotters, working hard to deliver
inspiration and pangs of anxiety to business professionals in 120+ countries worldwide.
More information at www.trendwatching.com
December 2009 | Here are 10 trends that will inspire you to introduce winning new products and
services in 2010. Remember, you can't shrink your way to greatness ;-)
P.S. For those of you who need to know ALL the trends that will excite consumers over the next 12
months, don't miss out on our new, exclusive 2010 Trend Report. More info here »
Opportunities aplenty in 2010 for those obsessed with satisfying consumer needs in new ways
First of all: It’s going to be another interesting year. Has the global recession really, officially ended?
And if so, will the aftermath cause pains for years to come? It’s something you will have to figure
out yourself, as we’re certainly not macro-economists or futurists.
However, having been at the game of tracking and interpreting changes in consumer behavior for
quite a while now, we find ourselves spotting more recession-proof opportunities than ever before.
Why? Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting,
or those that save them money, or entertain them.... oh well, you get the picture.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
2. Forget the recession: the societal changes that will dominate
2010 were set in motion way before we temporarily stared into
the abyss.
Urban culture is the culture. Extreme urbanization, in 2010, 2011,
2012 and far beyond will lead to more sophisticated and de-
manding consumers around the world.
Whatever it is you're selling or launching in 2010, it will be re-
viewed 'en masse', live, 24/7.
As this is all about trends, and as trends still mean everything from
global warming to Spring 2011 skirt lengths, we need to clarify that:
Closely tied to what constitutes status (which is becoming more
• We’re tracking consumer trends. Not macro trends. Well, fragmented), luxury will be whatever consumers want it to be over
actually, we do track those, but we don’t publish extensively the next 12 months.
about them. To fully prepare for 2010, best thing to do is to
first dive into macro trends for the BIG picture (we like
McKinsey’s Global Institute, and IMD’s “global chal- Online lifestyles are fueling and encouraging 'real world' meet-
lenges” site). After that, absorb as many consumer trends ups like there's no tomorrow, shattering all cliches and predic-
as you can. tions about a desk-bound, virtual, isolated future.
• Obviously, trends don’t ‘start’ on 1 January 2010. Profes-
sionals craving Top Ten lists is something we gladly cater to, To really reach some meaningful sustainability goals in 2010, cor-
but all trends are constantly evolving, and all of the content porations and governments will have to forcefully make it 'easy'
below is one way or another already happening. for consumers to be more green, by restricting the alternatives.
• We’re also not saying there are only 10 consumer trends to
track in 2010: There are dozens of important consumer Tracking and alerting are the new search, and 2010 will see
trends worth applying at any given time of the year. We countless new INFOLUST services that will help consumers ex-
merely bring you a selection. If you crave more, do check out pand their web of control.
all other trend firms’ Top Ten lists, or purchase our Premium
service, which includes a full 2010 Trend Report.
Next year, generosity as a trend will adapt to the zeitgeist, leading
• This means that many trends we’ve highlighted over the last to more pragmatic and collaborative donation services for con-
years will still be as important next year as the ones we dis- sumers.
cuss in this briefing. Will STATUS STORIES (2008) still be
big in 2010? You bet. Will SELLSUMERS (2009) continue to
proliferate? Of course. Is CURATED CONSUMPTION With hundreds of millions of consumers now nurturing some sort
(2004!) still important? Definitely. Will we see more BRAND of online profile, 2010 will be a good year to introduce some serv-
BUTLER examples? As long as the mantra of marketing ices to help them make the most of it (financially), from intention-
being a service survives, then yes. based models to digital afterlife services.
• These trends don't apply to all consumers. Hardly any trend
does, anyway. 2010 will be even more opinionated, risqué, outspoken, if not
'raw' than 2009; you can thank the anything-goes online world for
• Last but not least, this is about applying. Innovations. that. Will your brand be as daring?
Hands-on. Execution. Making money. Now. Forget ‘Nice to
Know’ or ‘Cool Stuff’ or ‘Pie in the Sky’. For how to apply
these trends straightaway, see the last section of this brief-
ing.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
3. A defining trend for 2010, 2011, 2012, and so on: urbanization on
steroids. We'll let the numbers speak for themselves:
• "Less than 5 per cent of the world’s population lived in
cities a century ago. In 2008, for the first time in human-
ity, that figure exceeded 50 per cent. In the last two dec-
ades alone, the urban population of the developing
world has grown by an average of 3 million people per
Ruthless capitalism went out of fashion way before the crisis hit week.”
In 2010, prepare for ‘business as unusual’. For the first time, • “By 2050, it will have reached 70 per cent, representing
there’s a global understanding, if not a feeling of urgency that 6.4 billion people. Most of this growth will be taking
sustainability, in every possible meaning of the word, is the only place in developing regions; Asia will host 63 percent of
way forward. How that should or shouldn’t impact consumer so- the global urban population, or 3.3 billion people in
cieties is of course still part of a raging debate, but at least there 2050.” (Source: the Global Report on Human Settle-
is a debate. ments 2009, October 2009.)
Meanwhile, in mature consumer societies, companies will have to Where will this lead us? We’ve dubbed this extreme push towards
do more than just embrace the notion of being a good corporate urbanization ‘URBANY', representing a global consumer arena
citizen. To truly prosper, they will have to ‘move with the culture’. inhabited by billions of experienced and newly-minted urbanites.
This may mean displaying greater transparency and honesty, or The significance?
having conversations as opposed to one-way advertising, or
championing collaboration instead of an us-them mentality. Or, it A forever-growing number of more sophisticated, more de-
could be intrinsically about generosity versus greed, or being a bit manding, but also more try-out-prone, super-wired urban
edgy and daring as opposed to safe and bland. consumers are snapping up more ‘daring’ goods, services,
experiences, campaigns and conversations.
As always, the future is unevenly distributed: one only needs to And thanks to near-total online transparency of the latest and
look at the Googles of this world to get a feel for ' business as greatest, those consumers opting to remain in rural areas will be
unusual'. So not surprisingly, the other nine trends in this briefing tempted to act (and shop) online like urban consumers, too.
all touch on doing things differently, driven by changing consumer
preferences and desires. Time to study and learn from those This of course creates fertile grounds for B2C brands keen on
brands that you think are already mirroring today's more diverse, pushing the innovation envelope in any possible way. As Alex
chaotic, networked society, and then outdo them ;-) Steffen, editor of WorldChanging stated last year: “I’m certainly
not saying that all innovation is urban, or that the suburbs are
brain dead or anything. I am saying that compact, wired and
wealthy urban communities seem to me to be becoming the epi-
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
4. centers of innovation these days, and that is going to change • The Absolut Cities Series first launched in New Orleans
what innovations emerge.” in 2007, when the brand developed a special mango and
black pepper blend inspired by the city. Later in 2007,
Absolut rolled out the City Series to Los Angeles, and in
August 2009, Absolut released the taste of Boston - a
black tea and elderflower vodka that has a backdrop
reminiscent of Fenway Park's Green Monster.
• Since August 2009, people using five Bank Machine
ATMs in East London have been able to opt to have
their prompts and options given to them in Cockney
Preparing for URBANY and more sophisticated consumers is one rhyming slang.
thing, running with this trend is another. So here's a hands-on
sub-trend to get you going: URBAN PRIDE. • Guerlain launched a series of city-themed perfumes in
July 2009, exclusively available at UK department store
Basically, in thriving mega-cities, whose economic and cultural Harrods for GBP 130. Paris - Moscow is a combination
power already often surpass that of entire nations, inhabitants’ of musk, fruit and wood; Paris - New York mixes vanilla,
identities will be closely tied to a city's culture, its brand, its heri- cinnamon and cedar; and jasmine, violet and green tea
tage, its 'being'. This means that for big brands, delivering city- combine to create Paris - Tokyo.
specific products, services and communications that truly incor-
porate a city's character, will be a great, human and fun way to
pay respect to urban citizens around the world.
So, in 2010 and beyond, you basically can’t go wrong to appeal
to urbanites’ pride. Some random examples:
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
5. ** As more people are reviewing and contributing, the sheer mass
of opinions will lead to a real-time stream of information, findable
and viewable to all. In addition, online access and device conver-
gence will allow more on-the-spot reviews. Twitter is the much-
deserved poster child for real-time reviews: it has established it-
self as the real-time snapshot of what people are thinking/feeling/
experiencing and yes, reviewing, around the world.
Next: Just because they can (Twitter's Direct Messages come to
mind), consumers who will need more specifics after reading a
review, will want to get in direct touch with the reviewer. And be-
cause of the self-selecting nature of Twitter, Facebook, LinkedIn,
these direct conversations will actually be welcomed by the re-
viewer, too. By posting reviews for his peers, he or she is almost
angling for a follow-up. This will lead to real conversations be-
tween like-minded customers and potential buyers, without the
Live reviews from aboard the maiden flight of BA’s new all- brand even being able to monitor what's being said about its
business service between London City and JFK products, let alone being able to respond.
We recently highlighted NOWISM*, and while that mega-trend in So, in 2010, expect numerous services to capitalize on this bur-
its entirety should be on your radar for the next 12 months, let’s geoning ‘global brain', and its endless real-time reviews and ver-
dive into one sub-trend that will be truly disruptive: the rise of dicts.
REAL-TIME REVIEWS.
Oh, and how to deal with REAL-TIME REVIEWS? Either outper-
In short, with even more people sharing, in real time, everything form so reviews will be positive, or adopt a radical 'beta-mindset'
they do**, buy, listen to, watch, attend, wear and so on, and with (re-read our FOREVERISM briefing for more on this) which
even more search engines and tracking services making it easy to means you involve customers in your development processes
find and group these ‘live dispatches’ by theme, topic or brand, from day one, eliminating the possibility of out-of-the-blue bad
2010 will see ready-to-buy consumers tapping into a live stream reviews upon launch.
of (first-hand) experiences from fellow consumers.
Love this stuff? Then do re-read our TRANSPARENCY TRI-
* Consumers’ ingrained lust for instant gratification is being satis- UMPH and NOWISM briefings, too. No rest for the wicked!
fied by a host of novel, important (offline and online) real-time
products, services and experiences. Consumers are also fever-
ishly contributing to the real-time content avalanche that’s build-
ing as we speak.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
6. P.S. We’re not saying ‘traditional’ luxury is going to disappear.
Case in point: LIMITED LOCATIONS, a (F)LUXURY sub-trend that
ties in nicely with aforementioned URBAN PRIDE.
Luxury. Is it a family of six? Owning a SUB instead of a SUV?
Needing nothing at all? You decide. We know you all know about limited editions as an enduring
luxury-strategy; it is an easy way to appeal to consumers’ need
In 2010, luxury, and what it means to a bewildering number of for exclusivity and scarcity, amidst a 'Sea of Sameness'. So why
‘consumer segments’, will remain in flux. not introduce LIMITED LOCATIONS to extend the scarcity theme
to the distribution channel?
So how will luxury brands fare in the next 12 months? What will
define luxury over the next few years? The answer is ‘luxury will In 2010, just sell something special, something premium, some-
be whatever you want it to be'. After all, what constitutes luxury is thing desirable in just one (geographical) location. Which means
closely related to what constitutes scarcity. And, beyond the ba- forgoing a chain-wide rollout or selling to all from a borderless e-
sic needs, scarcity is in the eye of the beholder, especially those shop. The limitation this will put on distribution opportunities will
beholders who are desperately trying to be unique. Now that be compensated for by enthusiasm, PR and premium prices.
there are so many more ways to be unique than just buy the big-
gest and the most expensive, how about luxury constituting: For shoppers, it brings back the thrill of (literally) having to go
places to pick up something for others or themselves. Think
Anything commissioned? Providing 'access'? Secrets? Stories? about it, what better cure for retail blandness than to turn a
Time with one's loved ones? Time for oneself? All things local? Stockholm or Istanbul flagship store into a true destination again?
Peace and quiet, if not escape? Eco-friendly? Human-friendly? Or what if every one of your stores/outlets/venues had its own
Animal-friendly? Caring? Empathy? Perks? Craft? Friends? Hav- unique experience and assortment?
ing a larger-than-life perspective? Households of six or more? An
audience? Eccentricity? Appointment-only? Relevant informa- Like aforementioned URBAN PRIDE, turning locations into desti-
tion? Extreme personalization? Not having or wanting to con- nations is something that will mainly benefit bigger brands, help-
sume? Being opinionated? Anything premium? Fuck-you money? ing them become less cookie-cutter, less bland, as niche brands
Curation if not the absence of any kind of choice? Philanthropy? almost practice LIMITED LOCATIONS by default.
Bespoke goods and services? Knowledge? Skills? Frugality?
Health? Etiquette & manners? Or a mix of any of these? Examples from brands already having fun with LIMITED LOCA-
TIONS:
So don't worry about missing out on the next big thing in luxury,
focus on defining it. How? By finding and coining the right (status) • Fashion brand Bape sells some of its limited edition
trigger for the right audience. Just declare that the end is nigh for lines only in stores in the Kagoshima, Harajuku, Nagoya
anything that’s getting a little too affordable, too accessible, too and Matsuyama regions of Tokyo.
polluting, or just too well-known. Then introduce something very
different (if not the opposite), appealing to the in-crowds who are
ready to jump ship anyway ;-)
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
7. • Burberry’s Blue Label is a line of Burberry stores exclu-
sive to Japan that features a more fitted, sassier version
of Burberry styles.
• Le Labo fragrances, with fragrance boutiques in New
York, LA and Tokyo, and mini-shops in department
stores in cities like London, Las Vegas and Berlin, pro-
duces an exclusive scent for each major city it sells in,
restricting the fragrance's availability to that city alone.
• At Heathrow's Terminal 5, a number of brands have de-
signed exclusive products for their airside stores. Trav-
elers can purchase a range of one-off items, including a
pendant from Bulgari, a silver model of the terminal itself
from Links of London, and an exclusive Krispy Kreme T5
doughnut.
More people than ever will be living large parts of their lives online
in 2010. Yet, those same people will also mingle, meet up, and
congregate more often with other ‘warm bodies’ in the offline
world.
In fact, social media and mobile communications are fueling a
MASS MINGLING that defies virtually every cliché about dimin-
ished human interaction in our ‘online era’.
So, forget (for now) a future in which the majority of consumers
lose themselves in virtual worlds. Ironically the same technology
that was once seen to be—and condemned for—turning entire
generations into homebound gaming zombies and avatars, is now
deployed to get people out of their homes.
Basically, the more people can get their hands on the right info, at
home and on the go; the more they date and network and twitter
and socialize online, the more likely they are to eventually meet
up with friends and followers in the real world. Why? Because
people actually enjoy interacting with other warm bodies, and will
do so forever. A list of MASS MINGLING facts and drivers:
• Social media is all about other people to begin with.
From a recent Pew report: "When we examine people’s
full personal network – their strong ties and weak ties –
internet use in general and use of social networking
services such as Facebook in particular are associated
with having a more diverse social network. Again, this
flies against the notion that technology pulls people
away from social engagement."
• The most popular and/or hyped online services, from
Foursquare to Google Latitude to Loopt to FireEagle,
are currently all about following, finding, tracking, con-
necting to, and ultimately (spontaneously) meeting up
with interesting people (friends and strangers). For some
users of these services, 'life-streaming' is now a reality,
especially when combined with their blogs, tweets, and
Facebook updates pages.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
8. • Terabytes of online (local) content is about informing and
alerting people to make the most of their time with oth-
ers in the real world.
• Last but not least: The mobile web has bridged the gap
between either being offline in the real world, or being
online but in one location (mostly living rooms and of-
fices). Thanks to a dozen years of predicting an immi-
nent, mass-breakthrough of mobile internet, no one gets
really excited about the prospect of no longer being
stuck when online. However, it will dominate 2010, and it
will fuel MASS MINGLING like there's no tomorrow, as
online will be offline by default, and vice versa.
Next for MASS MINGLING will be even more impromptu, tempo-
rary meet-ups of strangers, mobs and crowds with similar inter-
ests, hobbies, political preferences, causes and grievances. Many
of these (temporary) meet-ups will revolve around generating
public attention, or getting something done. And here too, Twitter
will lead the way (tweetmobs, anyone?).
The opportunity is obvious: Anyone involved with anything that
helps people get and stay in touch, that gets people from A-Z, or
that accommodates those people before, during or after meeting-
up with others, should not only rejoice in MASS MINGLING, but
make it even easier for customers to meet up in any possible way,
too.
The numerous green opportunities we highlighted in our ECO-
Now, there are thousands of MASS MINGLING examples as it is, BOUNTY briefing are still up for grabs. From ECO-STURDY to
so we'll stick with just one fun one that is still in 'concept': ECO-ICONIC to ECO-TRANSIENT. So what else is building in the
Green Arena in 2010? How about ECO-EASY:
• UK network Channel 4 announced the ongoing devel-
opment of a Facebook app for the hit show 'Come While the current good intentions of corporations and consumers
Dine With Me'. The app will give fans of the show, in are helpful, serious eco-results will depend on making products
which amateur chefs hold competing dinner parties for and processes more sustainable without consumers even notic-
one another, the tools to host their own parties with their ing it, and, if necessary, not leaving much room for consumers
Facebook friends. and companies to opt for less sustainable alternatives to begin
with.
Which will often mean forceful, if not painful, government inter-
vention, or some serious corporate guts, or brilliantly smart de-
sign and thinking, if not all of those combined.
Think anything from thoroughly green buildings, to a complete
ban on plastic bags and bottles, to super-strict bluefin tuna quota
— anything that by default leaves no choice, no room for com-
placency, and thus makes it 'easy' for consumers (and corpora-
tions) to do the right and necessary thing.
Some recent, random and hands-on ECO-EASY examples, from
governments to B2C brands, to get you going (or better, to copy
or build on):
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
9. End of the Line, a documentary exposing over-fishing of
the world's oceans.
• American auto-giant Chrysler has announced it will be
distributing DVD drivers' manuals with their 2010 models
instead of standard paper-heavy manuals. Chrysler is
estimating this change to DVD use will save over 20,000
trees per year.
• The small town of Bundanoon in Australia's New South
Wales has banned the sale of bottled water for environ- • Fischer Sports Group announced in October 2009 that
mental reasons. The community voted to replace it is using 100% renewable biomass thermal energy to
branded water bottles with empty bottles labeled supply its plants. This investment cost Fischer over EUR
"Bundy on tap" that can be filled and refilled with water 3.5 million but will annually save the company 2.5 million
from taps and fountains on the main street. kilograms of heavy fuel oil, and 9.4 million kilograms of
carbon dioxide emissions.
• In September 2009, French President Nicolas Sarkozy
announced plans to introduce a carbon tax to reduce
greenhouse gas emissions in France. Polluters will have
to pay EUR 17 per ton of carbon emitted, which includes
not only businesses but individual households as well.
The tax will cover 70% of the country's carbon emis-
sions and bring in about EUR 4.3 billion of revenue an-
nually.
• The government of Mexico City recently passed a law
restricting businesses from giving out plastic bags that
are not biodegradable. Mexico City becomes the second
large metropolitan area in the Western Hemisphere to
outlaw the bags. San Francisco enacted an ordinance in
March 2007 that gave supermarkets six months and
large chain pharmacies about a year to phase out the
bags.
• In September 2009, KLM airlines announced that, fol-
lowing a successful pilot program, the airline will use
Marine Stewardship Council certified fish on half of its
Business Class flights. Now, all that's left to do is to find
a green alternative to jet fuel. Or banning air travel ;-)
• UK sandwich chain Pret a Manger decided to stop sell-
ing tuna sandwiches after the Earth Day 2009 release of
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
10. launch in 2009, over 66% of all Columbia's orders were
being shipped in reused boxes.
• Fitbit is a small device the user can wear around the
clock for continuous, automatic and comprehensive fit-
ness reporting. With a 3D motion sensor the Fitbit tracks
the user's activity in three dimensions and converts that
data into useful information. Once this is uploaded onto
the Fitbit website, users can view detailed data about
their fitness-related activities; they can also enter data
about what they've eaten and participate in collaborative
fitness goals.
• In an effort to be more transparent, New York City Mayor
Michael Bloomberg has introduced an online tracking
program which allows New Yorkers to view city agency
performance and the expenditure of the USD 5 billion in
federal stimulus money that New York received.
• Launched in San Francisco in early August 2009, Curtis
Kimball's mobile Crème Brûlée Cart has attracted more
Consumers weaving their web of instant checking, tracking and than 8,000 Twitter followers, who rely on his tweets to
alerting find out exactly where he'll be, and what flavors are on
the menu.
If INFOLUST (consumers lusting after relevant information) is the
enduring mega trend, then TRACKING and ALERTING are its du • The Warm Cookie Radar from Specialty's Cafe & Bak-
jour sub-trends. ery sends customers email alerts when batches of just-
baked cookies have rolled out of the oven.
First of all, 'TRACKING & ALERTING is the new searching', as it
saves consumers time, makes it impossible to forget or miss out, • Kogi Korean BBQ sells its Korean/Mexican fusion food
and thus ultimately gives them yet another level of control. Count primarily through two trucks that are always on the move
on everything being tracked and alerted on (there's more than to new locations in the Los Angeles area. To know where
FedEx packages!): from friends (MASS MINGLING!) to enemies to to find them, customers must follow Kogi on Twitter.
fuel prices to flights to authors to pizzas to any mentions of one-
self. • In 2009, the Brazilian transit authority starting using
Twitter to update São Paulo and Rio de Janeiro's motor-
Oh, and ALERTING, when done well, is of course the ultimate in ists and pedestrians of any traffic incidents or transport
INFOLUST: relevant information finding consumers, based on news. The feed broadcasts tweets from the authority
(voluntarily revealed) preferences. itself, as well as allowing users to share their own expe-
riences of the city's traffic and transport.
The real opportunity in 2010? TRACKING and ALERTING is
something that consumers actually need and want, that delights • MediClim is a free service in the US and UK for people
them, that they crave. They are quite literally asking for relevant suffering from arthritis, asthma and cardiovascular dis-
information, even giving you permission to provide them with ease. Subscribers sign up on the website and complete
more. What’s not to like? Learn from examples below, then start a brief medical questionnaire. On days with weather
adding to the current information overload in meaningful ways ;-) conditions that are expected to trigger health problems,
subscribers receive an email, or an alert through Medi-
• A Box Life is an initiative by the Columbia sportswear Clim's Facebook application, with notification of the
company to promote the reuse of boxes used to ship conditions and their possible impact.
purchases made from their online store. The program
allows consumers to track the path and life of their • Launched in October 2009, Lufthansa's MySkyStatus
boxes through Columbia's A Box Life website. Custom- lets passengers keep their friends and loved-ones up-to-
ers can enter a box's unique tracking number or QR date on their travel progress. The online service sends
code and see where it's been, how far it has traveled automatic status updates on location, altitude, departure
and find out about the other people who have passed and arrival to passengers' Twitter and Facebook pages.
the box on. In just over one month after A Box Life's
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
11. • The NetHaggler browser plugin allows consumers to
capture the details of any product from participating
online retailers and then choose whether to Tag, Nag or
Haggle. Tagging simply allows users to set an alert when
the product reaches a certain price. If the user chooses
to Nag, then their preferred price will be sent to the re-
tailer who will respond with a yes, no, or counter offer.
Haggling is similar, but allows NetHaggler to aggregate
demand and negotiate a bulk discount. Note: for more
pricing-related alerts, see our TRANSPARENCY TRI-
UMPH briefing.
And yes, ‘Augmented Reality’ (A field of computer research which
deals with the combination of real-world and computer-generated
data, where computer graphics objects are blended into real
footage in real time. Source: Wikipedia) adds yet another layer of
convenience to existing TRACKING and ALERTING services. It
never ends.
GENERATION G(ENEROSITY). It was big in 2009, and it will be
even bigger in 2010. In particular all things EMBEDDED GEN-
EROSITY. It incorporates all giving initiatives that make giving
and donating painless, if not automatic (after all, pragmatism is
the religion ;-).
On top of that, with collaboration being such an integral part of
the zeitgeist, expect lots of innovative corporate giving schemes
that involve customers by letting them co-donate and/or co-
decide.
So check out these innovative, corporate EMBEDDED GENER-
OSITY examples that are worth copying or improving on in 2010:
• Australian Baby Teresa manufactures and sells a variety
of 100% cotton onesies for babies, and, for each one
purchased, donates another to a baby in need some-
where in the world.
• IKEA’s SUNNAN LED desk lamp is powered by solar
cells. The product retails for USD 19.99, and for every
unit sold in IKEA stores worldwide, another one will be
donated to UNICEF to give to children without electricity
in refugee camps and villages in remote areas.
• TOMS Shoes donates a pair of shoes to a child in need
for every pair they sell online. As of August 2009, TOMS
has given over 150,000 pairs of shoes to children in
need. TOMS shoes plans to give 1 million shoes by
2012.
• Sage Hospitality is encouraging consumers to complete
8 hours of volunteer service in exchange for 50% -
100% off published room rates in their 52 hotels. To take
advantage of the 'Give a Day, Get a Night' scheme, cus-
tomers must present a letter from the organization they
worked for.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
12. • Give a Day, Get a Disney Day aims to celebrate and
inspire volunteerism. Disney is working with HandsOn
Network to highlight a variety of volunteer opportunities
with participating organizations across the United
States, Puerto Rico and Canada. Starting in January
2010, those who contribute their time can have it verified
by HandsOn and they'll receive a voucher from Disney
for one day admission to a Walt Disney World or Disney-
land theme park.
• Servus, a Canadian credit union, began handing out
CDN 200,000 in ten-dollar bills, giving 20,000 people the
opportunity to create a Feel Good Ripple by spending
the money on someone else. By pledging CDN 200,00 to
the effort, the company hopes to start a ' kindness
movement' that will positively affect at least 20,000 peo-
ple. Servus is distributing the bills through its branches
throughout Alberta, and asking participants to write up What insights can we possibly add to the avalanche of intelli-
stories of their kindness online. gence available on where social media is going? Here’s one mod-
est attempt: the importance of owning and making the most (fi-
• Campbell's Help Grow Your Soup campaign aims to nancially) of personal profiles.
raise money to maintain farm buildings in need of refur-
bishment. The campaign asks consumers to vote for one And no, we’re not referring to companies / advertisers making
of ten barns in need of work, and for every vote until money from personal profiles (jeez....), even though they’re dying
January 2010, 1 USD will be donated, (up to USD to ‘mine’ personal data to serve up 'relevant' ads; we're putting
250,000) to restore the five barns which receive the most our money on data and profile mining by its rightful owners, i.e.
votes. consumers. Hence the MYNING, not MINING. Opportunities:
• In October 2009, Twitter’s owners announced that they • Now that hundreds of millions of consumers maintain
will begin selling wine through their label, called Fledg- some kind of online profile/presence, who's going to set
ling Wine. The wine will be bottled from August 2010 up an intermediary representing consumers who are
and USD 5 of every bottle sold will go to Room to Read, willing to disclose (parts of) their purchasing intentions,
a charity that organizes literacy programs for children and then invite companies to put in bids?
around the world.
• With personal profiles (which are the nucleus of one's
• Chicago's Hotel Burnham launched the charity based personal brand) representing an ever-greater emotional
initiative 'Casual Blue' in 2009. A USD 10 room credit is and financial value, expect a burgeoning market for
given to patrons who leave a pair of (old) jeans, which services that protect, store, and, in case of emergencies/
are then donated to local charities. death, arrange handing over of one's digital estate to
trusted others.
Examples:
• For guarding personal brands, check ReputationDe-
fender and ClaimID.
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
13. • For storing, protecting and handing-over individual data,
check out Swiss DNA Bank, which launched in August
2009, offers ultra-secure DNA storage that meets Swiss
banking regulations. For a one-time fee of USD 399,
customers can store both their self-swabbed DNA and
up to 1 GB of digital data, forever. The DNA and the web
servers are held in a former Swiss military underground
nuclear shelter in Gstaad. Customer's heirs can buy ac-
cess to their relatives' shared data for USD 69. For con-
sumers eager to keep confidential info out of the wrong
hands, the digital data storage can also be purchased
individually for USD 299.
Similar digital afterlife services worth checking out: Leg-
acyLocker, Death Switch and Slightly Morbid.
P.S. We'll dedicate an entire Trend Briefing to PROFILE MYNING
in the near future, so please stay tuned.
Let’s face it: 2010 will be rawer, more opinionated, more risqué,
more in your face than ever before. Your audiences (who are by
now thoroughly exposed to, well, anything, for which you can
thank first and foremost the anything-goes online universe) can
handle much more quirkiness, more daring innovations, more
risqué communications and conversations, more exotic flavors
and so on than traditional marketers could have ever dreamed of.
In short; audiences in mature consumer societies no longer toler-
ate being treated like yesteryear’s uninformed, easily shocked,
inexperienced, middle-of-the-road consumer.
We've dubbed this MATURIALISM (mature materialism), and, to
go full circle, it is closely linked to BUSINESS AS UNUSUAL, to
URBANY, to PROFILE MYNING, if not all trends in this Trend
Briefing.
So, in 2010, the question is how far you can/should go as a
brand, when mirroring societal beliefs that are about anything but
being meek. And no, we’re not saying you have to be rude or
nasty or inconsiderate; this is about being a tad more daring and
diverse if you want to move with the culture.
• Designed by Moscow-based creative agency Firma,
"BDSM", "Fetish" and "Toys" are concept lollipops cre-
ated for Chupa Chups with a decidedly adult feel (pic-
tured above).
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
14. • Philips recently unveiled the latest addition to its ‘rela-
tionship care’ line of adult toys. The Dual Sensual Mas-
sager includes devices for both partners in a relation-
• In a high-profile stance against Proposition 8 (which pro- ship.
hibits gay marriage in California) American Apparel re-
leased their Legalize Gay t-shirt in November 2008, • Wine Cellar Sorbets sells a range of unique sorbets
which was originally printed to give to protesters at ral- with varietal wines as the main ingredient. The range
lies and marches. However, popularity and support of features traditional vineyard flavors including Sangria
the shirt was so overwhelming that the brand released Rojo, Cabernet Sauvignon, Pinot Noir, Rosé, Riesling
the shirt for general sale. and Champagne.
• Parisian designer, Nicole Locher, has launched a collec-
tion of women's tops with embroidered messages in-
cluding "I Aint Your Fucking Sweetheart", "Little Slut",
"Don't You Fucking Look At Me.
While the ‘risqué’ part of MATURIALISM makes for fun material
(we obviously couldn't resist), the trend will equally become about
more mature, real conversations with customers, it will be about
• The Icecreamists is a UK ice cream brand that has po-
educating consumers about the products and services you sell,
sitioned itself using premium, X-rated flavors. The Sex
how to make the most of them (yes, STATUS SKILLS come to
Pistol is the most recent flavor, which is available exclu-
mind), or about displaying the same transparency and openness
sively at The Icecreamists' pop-up shop, open in Lon-
about your processes and actions as individual consumers now
don's Selfridges department store from September to
display about their own lives, for all to see.
November 2009, it is deemed so potent that sales are
limited to one per customer.
Afraid to offend and even lose some customers when jumping on
the MATURALISM wagon in 2010? Just think of those future,
less-uptight generations you’ll definitely lose if you don’t ;-)
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)
15. For many of you, this Trend Briefing is probably enough to keep
you going for many months to come when looking into and work-
ing with consumer trends. And yet, the above is just a snapshot
of what we track. So if you need access to all the trends we’re
tracking for 2010 and beyond, including endless trend examples
from around the world, then please check out our Premium serv-
ice.
It includes our exclusive 100+ slide/page 2010 Trend Report, as
For loyal subscribers, this is by now old news: the four ways to
well as 12 months of password-protected access to our
apply these consumer trends, and make some money from the
forever-growing Trend Database, which now contains 1,000+
innovations they spawn. Just ask yourself if they have the poten-
trend examples.
tial to (and if so, how):
1. Influence or shape your company's vision.
2. Inspire you to come up with a new business concept, an
You’ll find yourself in good (yet pretty competitive) company: entirely new venture, a new brand.
Leading B2C brands and agencies, from Google to Virgin to
Saatchi & Saatchi are already working with our Premium con- 3. Add a new product, service or experience for a certain
tent. Many ambitious small firms have purchased too, as we’ve customer segment.
kept things pretty affordable. More info here »
4. Speak the language of those consumers already 'living'
a trend.
It's as easy as that ;-) Happy 2010!
You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)