This trend focuses on sustainability, storytelling, and communicating product details and benefits in a refreshing and engaging way. Visual elements include earthy materials, simple containers using less material, and hand-drawn designs. The goal is to emotionally involve consumers and establish a relationship between the brand and product through compelling narratives. Simplicity, minimalism, and handmade elements create a luxurious plainness and appeal to consumers' senses of the past.

2. sustainable
This trend is about
being
honest
and
truthful
regarding your motive
affects all aspects of a package—from
materials to shipping to reuse through
recycling, “buy local” movement
visually, it is present in a variety of ways,
from obviously earthy materials to
simple containers that use less material

3. storytelling
understanding the origin of a product
gives the product more narrative copy is an engaging
credibility and entertaining vehicle to slow
consumers down and emotionally involve
them
powerful in establishing a
relationship with a brand
and its product

4. communicate details and carefree
benefits about the product
refreshing to look at, because
they are so clear and
concise
engaging,
captivating and fun
A bit of fanciful humor a sense of the unexpected?
brings an element of entertainment

5. bold
simplicity
, because it is the dream of
so many designers to make
things seem clean and
less cluttered
a look off strength
presents itself high-impact
uniquely boldness
on-shelf, colors are
very bright

6. show
focuses on the
product itself and not the brand
becoming adopted by
store
many large-
brands

7. we seek everyday pleasures and indulgences,. handmade products are seen as special handmade
design that is more tactile in effect, while looking hand-drawn
products made just for you, as if it is
one of a kind, handmade is a move
away from mass-produced and a
step toward the
human touch.

8. benefit
will feel a bit closer to achieving
a certain lifestyle
The focus of the trend is
on the brand
product
and
benefits.
the product in use. It
is often intended to
stimulate an
aspirational
motive

9. borrowing from the past
the trend is not exactly retro,
meaning the complete use of
old designs; rather, it picks
specific
up
elements and
morphs them to create a
more contemporary feel for
As a style, it speaks to our today’s consumer
senses and revives positive
experiences from our
past

10. minimalistic
it’s a
luxurious
plainness

11. free
involves the use of “free”
artistic expression
an integral part
appeal
of global
emotionally multimedia
to the media-
marketing
savv consumers
campaigns
surprises and delights younger consumers