an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
This document discusses sensory marketing and creating multisensorial experiences for consumers. It makes three main points:
1) Most brands only appeal to one or two senses like sight or sound, but don't explore other sensory stimuli.
2) There are many unexplored sensory stimuli across different senses like smell, touch, and sound that brands don't take advantage of.
3) Brands need to appeal to multiple senses simultaneously to create richer consumer experiences and drive greater perceived value and loyalty. It provides the example of Air France appealing to sight, sound, taste, and smell to enhance the flying experience. The conclusion is that marketers should make use of all the senses in their communications rather than focusing on just
http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.
The document discusses Kevin Roberts' concept of Lovemarks and how brands can build emotional connections with consumers. It argues that brands should focus on inspiring love and building respect through consistently meeting consumer needs rather than chasing every new marketing fad. Roberts believes brands can move the world by prioritizing relationships built on mystery, storytelling, empathy and inspiring optimism. The document also provides tips on how brands can gain respect and earn loyalty from customers.
This document provides branding guidelines for a business that helps "recovering people pleasers rediscover their enthusiasm, confidence, and vision for their work." The branding is focused on being tough but caring. Key elements include a logo using two fonts, an earthy color palette, organic patterns, and natural imagery in communications and visuals. The tone of voice is frank and opinionated while avoiding judgment. Stories and exercises will be shared to give clients a taste of the practical work. The tagline is "Rediscover Your Reason." Overall, the branding aims to provide a safe yet structured space for clients to regain their vision and boundaries.
This document provides branding guidelines for Andrea Pack's relationship coaching business. It outlines her brand message as a Relationship Alchemist who helps women overcome barriers to love and fulfillment. It explores her personality as an alchemist and lover who holds a powerful, intuitive space. Visual identity elements like colors, logo, fonts and imagery are defined. Tone of voice guidelines emphasize being positive, authentic and intimate. Suggested content includes topics like valuing yourself and relationships. Next steps recommend prioritizing building out her website and email list along with creating a program for clients. The summary captures the key elements of Andrea's brand strategy and positioning.
This document discusses the importance of understanding customers and creating a positive user experience. It emphasizes empathizing with customers by understanding their context, feelings, and needs. It also stresses differentiating a business and standing for meaningful values that customers can relate to. The key is telling a story that brings the customer and business together by addressing the customer's worldview and desires.
The document contains a collection of short articles on various topics such as cooking, advertising, economics, and technology. Some key points from the articles include:
- Cooking is both a selfish act and an act of love for the author, who enjoys relaxing in the kitchen and showing care for others through homemade meals.
- Advertising would be better if it tried to please audiences rather than treat them like victims, as bored audiences will tune out ads. New forms of advertising may not resemble traditional ads.
- Generations may be "dead" thanks to technology allowing people of different ages to connect over shared interests rather than age alone.
- While open office plans aim to foster collaboration, they can also
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
This document discusses sensory marketing and creating multisensorial experiences for consumers. It makes three main points:
1) Most brands only appeal to one or two senses like sight or sound, but don't explore other sensory stimuli.
2) There are many unexplored sensory stimuli across different senses like smell, touch, and sound that brands don't take advantage of.
3) Brands need to appeal to multiple senses simultaneously to create richer consumer experiences and drive greater perceived value and loyalty. It provides the example of Air France appealing to sight, sound, taste, and smell to enhance the flying experience. The conclusion is that marketers should make use of all the senses in their communications rather than focusing on just
http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.
The document discusses Kevin Roberts' concept of Lovemarks and how brands can build emotional connections with consumers. It argues that brands should focus on inspiring love and building respect through consistently meeting consumer needs rather than chasing every new marketing fad. Roberts believes brands can move the world by prioritizing relationships built on mystery, storytelling, empathy and inspiring optimism. The document also provides tips on how brands can gain respect and earn loyalty from customers.
This document provides branding guidelines for a business that helps "recovering people pleasers rediscover their enthusiasm, confidence, and vision for their work." The branding is focused on being tough but caring. Key elements include a logo using two fonts, an earthy color palette, organic patterns, and natural imagery in communications and visuals. The tone of voice is frank and opinionated while avoiding judgment. Stories and exercises will be shared to give clients a taste of the practical work. The tagline is "Rediscover Your Reason." Overall, the branding aims to provide a safe yet structured space for clients to regain their vision and boundaries.
This document provides branding guidelines for Andrea Pack's relationship coaching business. It outlines her brand message as a Relationship Alchemist who helps women overcome barriers to love and fulfillment. It explores her personality as an alchemist and lover who holds a powerful, intuitive space. Visual identity elements like colors, logo, fonts and imagery are defined. Tone of voice guidelines emphasize being positive, authentic and intimate. Suggested content includes topics like valuing yourself and relationships. Next steps recommend prioritizing building out her website and email list along with creating a program for clients. The summary captures the key elements of Andrea's brand strategy and positioning.
This document discusses the importance of understanding customers and creating a positive user experience. It emphasizes empathizing with customers by understanding their context, feelings, and needs. It also stresses differentiating a business and standing for meaningful values that customers can relate to. The key is telling a story that brings the customer and business together by addressing the customer's worldview and desires.
The document contains a collection of short articles on various topics such as cooking, advertising, economics, and technology. Some key points from the articles include:
- Cooking is both a selfish act and an act of love for the author, who enjoys relaxing in the kitchen and showing care for others through homemade meals.
- Advertising would be better if it tried to please audiences rather than treat them like victims, as bored audiences will tune out ads. New forms of advertising may not resemble traditional ads.
- Generations may be "dead" thanks to technology allowing people of different ages to connect over shared interests rather than age alone.
- While open office plans aim to foster collaboration, they can also
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
This brand book provides guidelines for Jeff Riddle's coaching brand. It establishes the brand's core message as helping clients through transformation by providing a safe space for self-acceptance and deciding how to move forward. The brand personality is described as wise, reassuring, and accepting. Design elements include a minimalist logo, earth tone color palette, and photographic images reflecting nature. The tone of brand communications aims to be inviting and unjudging. Stories from clients and the founder's personal experiences are emphasized to connect with audiences. Next steps include professional photography, developing the website further, and publishing long-form written content.
This document provides brand guidelines for the Mara Spruit jewelry brand. It outlines the brand's core message of embracing uniqueness and rejecting expectations. It explores the brand's visual identity, including its logo, color palette, fonts and image style. It also covers tone of voice for brand communication, including word banks, bios and story examples. Finally, it discusses next steps for living the brand, such as producing a new jewelry line, developing website and email content, and growing the brand's online presence.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
This document provides brand standards and guidelines for the Magnetic Moms brand. It outlines the brand's message, visual identity, tone of voice, and word usage. The brand positions itself as empowering moms to build strong relationships with their kids through play, in order to help kids develop skills to take on life's challenges. The document specifies the logo, colors, fonts, imagery, and language that should be used consistently across all of Magnetic Moms' marketing and communications materials.
The document discusses the importance of reconnecting with one's original purpose for starting a business. It argues that losing sight of one's purpose is what leads to business becoming less fun to run over time as complexity and stress increase. The author advocates returning to the "brickyard" - focusing on perfecting the basic fundamentals of one's business like customer service, communication, and execution. Reconnecting with one's deeper purpose can provide direction, unity and passion to fuel the business. Rather than focusing on grand visions, companies should spend more time articulating and living out their core purpose, which should reflect why they do what they do and what makes the business fun to run.
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
The document describes a service called Buddy Buy that allows brands to create promotional deals that can spread virally through customers' social networks. It works by having brands create deals that customers can share with their friends, who may then sign up and further share it, spreading the promotion organically. The service handles tracking signups and issuing rewards or vouchers to participants. It aims to help brands acquire new customers through word-of-mouth at a low cost compared to traditional advertising.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This brand standards document provides guidelines for JK Conditioning's brand message, visuals, and communications. The brand focuses on continuous self-improvement through customized group training. It aims to create a supportive fitness community. Visuals should showcase real client results and community, using blue and red colors. Communications should use an authoritative yet welcoming tone to discuss clients' ongoing journeys of improvement.
This brand standards document provides guidelines for Rise Up Champion brand messaging, visual design, tone of voice, and living the brand authentically. It establishes the brand's hero/explorer personality and focus on empowering clients in fitness, identity, relationships and enterprise. Visuals use bold colors and fonts with nature-inspired imagery to portray an approachable yet powerful brand. Content emphasizes stories and metaphors to inspire clients to transform their lives from the inside out.
A brand is a person's gut feeling about a product, service, or organization. It is not a logo or identity, but rather the experiences people have that create feelings about a brand. Great brands create experiences that resonate emotionally with customers and help them achieve their goals, not just advertise products. A brand starts from within an organization's culture and employees, and is defined by what customers say about their experiences, not what a company says about itself.
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Followers, Fans and Fairytale Endings: How to Monetize Social Media.Thomas Marzano
The latest study from iStrategy features contributions and expert guidance from leading digital marketers - including Facebook's Director of Sales, Matt Henman and McDonalds' Director of Social Media, Rick Wion - on how to monetize social media.
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
This document outlines nine principles of branding:
1. Keep messages simple with one main idea to cut through marketing clutter.
2. Mass-produced word-of-mouth (PR) is more effective than advertising alone at building brands. Companies like Amazon succeeded through media coverage, not just ads.
3. Focused brands with a clear niche are more powerful than brands that try to be everything to everyone.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
The document provides 10 tips for marketing to tween audiences: 1) Focus on specific segments rather than trying to appeal to all tweens, 2) Be authentic, 3) Respect the power of parents who influence tween purchases, 4) Engage tweens more deeply than just mentions on social media, 5) Earn tweens' trust over the long run through transparent partnerships, 6) Give tweens a voice in the brand, 7) Allow the brand to be discovered organically over time, 8) Entertain tweens through interactive retail experiences, 9) Experiment with emerging platforms to stay connected to tweens, and 10) Adapt to tweens seeking interests previously meant for older audiences due to exposure to diverse media content
Brand Is Focus – Branding Advice, Straight Up for Startups
Tom Gallagher, LiveAreaLabs
Pete Gade, LiveAreaLabs
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
Meredith Han, Global Director of Ecommerce, Brooks Sports
When you started building your business, you started building your brand. Whether you knew it or not.
Thing is, people are constantly sizing you up. Who you are. What you do. How well you do it. That’s your brand. It’s the gut feeling people have about you and your business—an unmistakable feeling that influences the talent you attract, the investors you seek, and the customers you ultimately want to keep. In other words, brand is much, much more than a logo. It’s a major contributor to success. And it’s something startups should get a hold of, right out of the gate.
Put another way, your business has a plan. Your brand needs one, too.
In this session we’ll offer no-nonsense advice designed for startups— all designed to help you establish your brand early on, and keep your business focused for the long haul. Plus, you’ll get first-hand insights from Urban Decay and Brooks Sports, two companies who’ve made brand a big part of their business, and their success.
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
This brand book provides guidelines for Jeff Riddle's coaching brand. It establishes the brand's core message as helping clients through transformation by providing a safe space for self-acceptance and deciding how to move forward. The brand personality is described as wise, reassuring, and accepting. Design elements include a minimalist logo, earth tone color palette, and photographic images reflecting nature. The tone of brand communications aims to be inviting and unjudging. Stories from clients and the founder's personal experiences are emphasized to connect with audiences. Next steps include professional photography, developing the website further, and publishing long-form written content.
This document provides brand guidelines for the Mara Spruit jewelry brand. It outlines the brand's core message of embracing uniqueness and rejecting expectations. It explores the brand's visual identity, including its logo, color palette, fonts and image style. It also covers tone of voice for brand communication, including word banks, bios and story examples. Finally, it discusses next steps for living the brand, such as producing a new jewelry line, developing website and email content, and growing the brand's online presence.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
This document provides brand standards and guidelines for the Magnetic Moms brand. It outlines the brand's message, visual identity, tone of voice, and word usage. The brand positions itself as empowering moms to build strong relationships with their kids through play, in order to help kids develop skills to take on life's challenges. The document specifies the logo, colors, fonts, imagery, and language that should be used consistently across all of Magnetic Moms' marketing and communications materials.
The document discusses the importance of reconnecting with one's original purpose for starting a business. It argues that losing sight of one's purpose is what leads to business becoming less fun to run over time as complexity and stress increase. The author advocates returning to the "brickyard" - focusing on perfecting the basic fundamentals of one's business like customer service, communication, and execution. Reconnecting with one's deeper purpose can provide direction, unity and passion to fuel the business. Rather than focusing on grand visions, companies should spend more time articulating and living out their core purpose, which should reflect why they do what they do and what makes the business fun to run.
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
The document describes a service called Buddy Buy that allows brands to create promotional deals that can spread virally through customers' social networks. It works by having brands create deals that customers can share with their friends, who may then sign up and further share it, spreading the promotion organically. The service handles tracking signups and issuing rewards or vouchers to participants. It aims to help brands acquire new customers through word-of-mouth at a low cost compared to traditional advertising.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This brand standards document provides guidelines for JK Conditioning's brand message, visuals, and communications. The brand focuses on continuous self-improvement through customized group training. It aims to create a supportive fitness community. Visuals should showcase real client results and community, using blue and red colors. Communications should use an authoritative yet welcoming tone to discuss clients' ongoing journeys of improvement.
This brand standards document provides guidelines for Rise Up Champion brand messaging, visual design, tone of voice, and living the brand authentically. It establishes the brand's hero/explorer personality and focus on empowering clients in fitness, identity, relationships and enterprise. Visuals use bold colors and fonts with nature-inspired imagery to portray an approachable yet powerful brand. Content emphasizes stories and metaphors to inspire clients to transform their lives from the inside out.
A brand is a person's gut feeling about a product, service, or organization. It is not a logo or identity, but rather the experiences people have that create feelings about a brand. Great brands create experiences that resonate emotionally with customers and help them achieve their goals, not just advertise products. A brand starts from within an organization's culture and employees, and is defined by what customers say about their experiences, not what a company says about itself.
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Followers, Fans and Fairytale Endings: How to Monetize Social Media.Thomas Marzano
The latest study from iStrategy features contributions and expert guidance from leading digital marketers - including Facebook's Director of Sales, Matt Henman and McDonalds' Director of Social Media, Rick Wion - on how to monetize social media.
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
This document outlines nine principles of branding:
1. Keep messages simple with one main idea to cut through marketing clutter.
2. Mass-produced word-of-mouth (PR) is more effective than advertising alone at building brands. Companies like Amazon succeeded through media coverage, not just ads.
3. Focused brands with a clear niche are more powerful than brands that try to be everything to everyone.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
The document provides 10 tips for marketing to tween audiences: 1) Focus on specific segments rather than trying to appeal to all tweens, 2) Be authentic, 3) Respect the power of parents who influence tween purchases, 4) Engage tweens more deeply than just mentions on social media, 5) Earn tweens' trust over the long run through transparent partnerships, 6) Give tweens a voice in the brand, 7) Allow the brand to be discovered organically over time, 8) Entertain tweens through interactive retail experiences, 9) Experiment with emerging platforms to stay connected to tweens, and 10) Adapt to tweens seeking interests previously meant for older audiences due to exposure to diverse media content
Brand Is Focus – Branding Advice, Straight Up for Startups
Tom Gallagher, LiveAreaLabs
Pete Gade, LiveAreaLabs
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
Meredith Han, Global Director of Ecommerce, Brooks Sports
When you started building your business, you started building your brand. Whether you knew it or not.
Thing is, people are constantly sizing you up. Who you are. What you do. How well you do it. That’s your brand. It’s the gut feeling people have about you and your business—an unmistakable feeling that influences the talent you attract, the investors you seek, and the customers you ultimately want to keep. In other words, brand is much, much more than a logo. It’s a major contributor to success. And it’s something startups should get a hold of, right out of the gate.
Put another way, your business has a plan. Your brand needs one, too.
In this session we’ll offer no-nonsense advice designed for startups— all designed to help you establish your brand early on, and keep your business focused for the long haul. Plus, you’ll get first-hand insights from Urban Decay and Brooks Sports, two companies who’ve made brand a big part of their business, and their success.
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
The C2C Be Tempting Strategy Guide
“What does it take to be successful?”
“How do we build a magnetic personality?”
“How do we actually become tempting?”
To put simply and succinctly, the C2C Be Tempting Strategy Guide equips you with all the tools for “strategies that enable you to enhance your life in all domains"
The document discusses the concept of a brand and introduces the Lean Brand approach. It defines a brand as the relationship between an organization and its audience, not superficial elements like logos. The Lean Brand focuses on discovering the emotional value for customers through experimentation and learning rather than relying on a "brand genius." It advocates building Minimum Viable Brands and getting customer feedback through metrics to iteratively improve the brand-customer relationship.
This document provides guidance on how to stand out from the crowd through effective branding. It discusses that a brand is more than just a logo - it is how a company presents itself through all customer interactions. Developing a memorable brand that customers can identify with and form an emotional connection to is critical for success. The key areas discussed are positioning the business as the respected choice in its industry through education and useful information, and never relying solely on hope to build the brand but rather focusing marketing messages on a targeted audience.
This document provides guidance on building a personal brand. It emphasizes discovering one's strengths and core values. Rules outlined include that brand building takes time and repeated exposure, and should strike a balance of long-term and short-term activities. Finding one's purpose involves understanding what makes one feel most alive and arranging one's life around this ideal. The document provides examples of personal brand pyramids and strategies for communicating one's personal brand on social media.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Yen | by AGORA. Issue 02
1. 02 | May 2009 issue
p. 3 Brand environment:
More than just a pretty place.
The brand space should be more
than just branded space. How to
get your consumers to seek out
and live your brand.
p. 7 In trying times. (Part 2 of 2)
Where should companies be
focusing their marketing
resources in this trying time, plus
the tools to help them do it.
Land of the freebies.
p. 12 Influencing Influencers.
The influencer can be the brand
ambassador or the anti-brand.
Make value more valuable.
This important touchpoint
requires more than facts and
figures.
p. 18 The term de jour
peek inside the next issue
Simple by design.
Beauty is sought, but it needn’t be
out of reach. On the contrary.;
Beauty should surround us. We
couldn’t agree more.
Pick a colour. Any colour.
Or maybe not. Different colours
affect our personalities in
contrasting manners. We explore
what makes you hungry, and what
puts you to sleep.
Influencing Influencers.
A look into step 1 of our 6 step
program on how to get these
people on your side.
The term de jour
2. yes.
The secret to success
is hidden within
t h o u s a n d s o f
groundbreaking
textbooks, millions of
pages on the web,
countless lectures and
o n e c i r c u l a r l e t t e r.
With two dots on top.
www.themarketingagora.com
3. More
than just
a pretty
space. Whether a bar, restaurant, hospital
lobby or retail store, the brand
space is more than just branded
space; It is about how you feel at a
time you’re most open to influence.
02 |
May
2009 3
4. More than just a pretty space.
Jedoudna kiosk | Dubai Comedy Convention
Like it or not, you’re being lured. It could probably be happening as you read this article. It could
have happened this afternoon. It has definitely happened over the past few days. And, like it or not,
you’ll continue to be lured after knowing all you need to know about the art of luring.
The warm, hunger-inducing aroma of freshly baked bread; in a supermarket. The soft sun-filled
atrium that beckons a contemplative read with freshly brewed coffee; in the hospital. The ambient
trend-setting music of the must-buy compilation; heard in the restroom. Everything says something
about your brand and nowhere is this more evident than in the multi-dimensional confine of the
brand’s home; The head office, the retail space or any space or touchpoint where the brand is
communicating. The ‘brand environment’ says more than buy me/recommend me. It allows you to
experience the brand, thereby accomplishing more than any individual marketing ploy could ever
achieve.
The brand environment relinquishes control of the brand values to its true custodians; the
consumers and customers. The environment facilitates the user experience, yet while it can try to
mould a perfect outcome by checking off all expectations on its due-diligence checklist, the fact
remains that if not based on any concrete data, it will fail. The process is a bit like a restaurant
unknowingly serving the star food critic. One bad review and it could be all over, no matter the
circumstances. The best way to ensure this doesn’t happen is to make sure that you consistently
stay true to your values across all aspects as if your survival depended on each and every
encounter.
To begin with, ask the three basic questions:
3 Is the
2
Are these environment
1 What does values the same propelling the brand
the space say as those of the towards success or is
about the brand? brand? If not, then it holding it back?
there is a disconnect
that must be
addressed.
Silks Members Club | Dubai Racing Club
Once you have answered these to your satisfaction, then understand a very clear principle that
many marketers and organisations continuously forget; you are talking to another human being
with real wants, real needs, real requirements. You are not communicating with Generation X male,
Socio-economic group B1, married with 2.2 children, 1.3 dogs and 1.6 cars. You are communicating
02 | with Omar, your next door neighbour.
May
2009 4
5. More than just a pretty space.
Once you really know your audience, then you can figure out what makes him tick. Here we can
use an abridged AGORA 6-senses brand environment tool.
Smell Taste
What does the space smell like? With smell comes taste. You can’t taste something if you
don’t smell it.
Throughout the ages, we have adorned ourselves with What are you serving your customers and is it
exotic scents to express our individuality and appeal to aligned with your brand image? Are you an
our olfactory senses. Perfumes are interesting enough upmarket high-end clinic serving cheap coffee?
refereed to in musical metaphors, as notes; High People don’t want what they can easily get. Go the
notes, middle notes and base notes. We remember extra mile. If you show the effort in something as
smells and some of the most successful brands use it simple as a biscuit, it could just show your attitude
to make you love them. And love comes cheap. and creativity in what your brand is really made of.
Sight Sound
What does the space actually look like? What does the space sound like? Is it heavy metal or chill-
out lounge? Is it quiet or loud? Informative or sleep
inducing?
What art is hanging on the wall? What do your When customers call you, how are they being
customers first see when they walk into your brand answered? Who is answering them and what does that
space? Has the flow been thought through? Are there say about your brand? Is there background music, or a
coves for private contemplation? Is it visually message being heard? Are the sounds reflective of what
stimulating? Is there a line of sight, or is it a maze? If so, the brand says it is? If it sounds like Uncle William yet is
they won’t wait to get lost before tell you to. actually Aunt Melissa, you may just have a problem.
Touch Feel
Is there texture? Is it multi-dimensional? Does it make it What does your intuition say about the place?
you want to check it out?
What materials are you using? What textures are being What is that very first reaction? Don’t over-analyse or it
used and what is the meaning behind them? Is it avant- will will dilute the response. Instead, just feel it. First
garde or an unintentional throw-back to the ‘70s? Fake reactions are what most customers or consumers will
leather sofas in the reception? Oh my. judge you on. Sometimes, there are no second chances
to make amends.
02 |
May
2009 5
6. More than just a pretty space.
Silks Members Club | Dubai Racing Club Jedoudna kiosk | Dubai Comedy Convention AGORA | Head Office
Catering to the 6 senses will ensure each experience will be as close to being positive as you
envisioned. Even if you miss on one area, the experience can still be salvaged by over-delivering
on the other 5 senses. It may give you time to tweak, but ensure that you always update in line
with your customer’s expectations.
People get bored.
Easily, mind you. While
you won’t necessarily
keep changing the
building in which your
brand is housed, you
can update elements
catering to the 6 senses
relatively easily and
cheaply. Personalities
evolve, and brand
personalities are no
exception.
DeliD Delicatessen | Jumeirah Beach Residence
The brand space is not just the
retail environment, the office
space, car showroom, hospital
atrium, the restaurant or airport
kiosk. The brand space is
precisely where many decisions
are made based on the
influences at play at the crucial
moment of truth. The botox-
factor may fool some people
some of the time but, over time,
the true personality will show.
02 |
May
2009 Sensations Natural Soap | Dubai Duty Free 6
7. In
trying
times. (part 2)
Marketing efficiency can determine whether businesses
survive, succeed or fail during this economic downturn.
Understanding whether your organisation is an effective
marketer is not so difficult, if you know what to look for.
02 |
May
2009 7
8. Access our marketing audit guidelines
The speed with which the current economic crisis has impacted many businesses has jolted many
managers into survival mode while placing any strategic forward-planning initiatives on hold.
part 2
Across various industries, many organisations had barely any time to lick their wounds as the
magnitude of their weaknesses became evident virtually overnight. While many marketing
In trying times.
consultants would have relished the opportunity to gloat, saying ‘I told you so’ accompanied with a
hefty retainer proposal, the fact of the matter remains that they too were reeling from their
immense weaknesses. One of the basic principles of effective marketing was overlooked in the race
to pile up unsustainable profit margins; Gather data, plan, implement, and review. The review
function in addition to the data gathering deficit is evident by the broadside kneejerk reactions of
many corporations not understanding their market (and hence, their customer/consumer) dynamics
in depth.
The marketing audit has become one of the most important tools any manager can utilise to guage
their organisation’s marketing weaknesses, thereby allowing them to take corrective actions based
on fact, in a prioritised and efficient manner. The marketing audit, by its very nature is based on four
underlying principles:
Principle #1 A Comprehensive Approach
Covering all major marketing activities, not just the ‘perceived’ problem areas. The comprehensive nature of
the marketing audit will take a bird’s eye view of all marketing functions.
Principle #2 Systematic Procedures
Once all functions have been reviewed, a systematic approach to each element identifies the weak areas,
which are then tackled in a corrective action plan.
Principle #3 Independent, Non-biased Analysis
By being independent of the organisation, the marketing audit can be objective while being carried out by
qualified professionals.
Principle # 4 Periodic Reviews
In times of trouble, it is important to understand where the solutions lie. Yet, if the marketing audit is a part of
the brand plans, it allows to a periodic review of brand performance vs. the market, and allows for fast
informed decision making when market conditions change.
These ground rules ensure that the marketing audit is not just a piece of paper nor is it a witch hunt.
The audit allows managers to look at their organisation from a non-biased angle, helping them to
understand what the actual problems are and, just as importantly, how to remedy the situation.
02 |
May
2009 8
9. Highlights
* A marketing audit can be a reactive tool or ideally it can be ingrained in your organisational culture.
* Information is best obtained from all stakeholders, not just management.
Access our marketing audit guidelines
Today managers are facing challenges that are fundamentally different to any they’ve been
exposed to. In their haste to react, decision making becomes based on immediate circumstance
part 2
rather than strategic opportunity. Yet it is precisely those opportunities that are giving rise to the
agile and driven entrepreneurs that are in command of their value chains.
In trying times.
In order to make informed decisions, one must understand the consequences of those very
decisions. With sound information based on facts, not opinions, management can ensure that
their marketing is proactive and efficient rather than reactive and wasteful.
The marketing audit comprehensively covers 6 major marketing components (diagram 2a) of the
organisation, then systematically examines them, giving independent feedback and solutions.
1 Marketing Environment
A wide overview of the Macro and task environments. Understanding what are the trends,
developments, outlook, changes. Who are the competitors, customers, suppliers, facilitators.
2 Marketing Strategy
Analysis of the missions, objectives, goals and strategy to achieve them.
3 Marketing Organisation
Examination of the formal structure while understanding what is the efficiency of the
functions and their interfaces.
4 Marketing Systems
Review of the various systems, from the marketing information and planning to control and
new-product/service development.
5 Marketing Productivity
Analysis of profitability and cost-effectiveness.
6 Marketing Function
Inspection of the front-lines, namely the products, services, pricing, distribution, advertising,
p.r. and sales force.
(diagram 2a)
Andreas Henksoff, CEO of AI Financials exemplified the current situation. ‘Prior to
commissioning the audit, we believed that the the efficiency of our marketing programs could
have been improved by refining the creativity and message of our communications. What we
ended up finding out was that was only a symptom of a much wider institutional nonalignment
amongst the various functions.’ Having understood early on in the current climate that it wasn’t
prudent to just react, Andreas realised that in order to capitalise on the numerous opportunities
that were going to appear as a result of the economic correction, his entire organisation needed
02 | to act as as one team, based on solid constantly updated information.
May
2009 9
10. Highlights
* It is a comprehensive and systematic approach to have an efficient marketing culture.
* Period reviews of the marketing functions will ensure that the organisation remains a fast, informed marketing culture.
* The marketing audit is not just a fault finder; it is a solutions provider that is based on factual information.
* All functions of marketing should be accountable.
Access our marketing audit guidelines
To understand it in plain language, one need look no further than the following allegory
organisational behaviour. It has become a must-read for managers at some of the world’s most
part 2
enlightened companies.
‘Start with a cage containing five monkeys. Inside the cage, hang a banana on a string and place a set
In trying times.
of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As
soon as he touches the stairs, spray all of the other monkeys with cold water. After a a while, another
monkey will make an attempt with the same result...all the other monkeys are sprayed with cold water.
Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.
Now, put away the cold water. Remove one monkey from the cage and replace with a new one. The
new monkey sees the banana and wants to climb the stairs. To his surprise, and horror, all of the other
monkeys attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he
will be assaulted.
Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes
to the stairs and is attacked. The previous newcomer takes part in punishment with enthusiasm!
Likewise, replace a third original monkey with a new one, then a fourth, then a fifth. Every time the
newest monkey takes to the stairs, he is attacked.
Now, none of the monkeys that are beating him have any idea why they are not permitted to climb the
stairs, nor why they are participating in the beating of the newest monkey.
After replacing all the original monkeys, none of the remaining monkeys have ever been sprayed with
cold water. Nevertheless, no monkey ever again approaches the stairs to try or the banana.
Why not?
Because, as far as they know, ‘that’s the way it has always been done around here”.’
To maintain the status quo by consistently working on the same systems and procedures based
on the same information leaves an abundance of unfulfilled opportunity unrealised. To
understand what works and why must begin with the realisation that by understanding
weakness is a form of strength. Asking the questions is a step forward towards finding the
answers.
02 |
May
2009
10
11. pr wess
Give a man a zucchini,
he’ll eat but a meal.
Give a man an
accessory-laden tractor,
fertiliser, an irrigation
system and a staff count
of 20, he’ll issue an IPO.
www.themarketingagora.com
12. The influencer can be
the brand ambassador
or the anti-brand. This
important touchpoint
demands more than
just facts and figures.
Influencing
Influencers
Introducing a 6-step
program to getting it right.
12
13. Influencing Influencers
The role of the influencer is an often misunderstood science. Many marketers
tend to see them in a generic sense, believing that branded pens or fridge
magnets in the shape of a fibulas will result in undying loyalty.
Other marketers tend to create them in their image, by casting ‘doctors’ to
appear on TV, endorsing pills or even dandruff medication. It is also true of
‘veterinarians’ vouching for the wholesome goodness of dog food while
‘paediatricians’ carry the baby food banner. 9 out of 10 dentists endorse one
toothpaste against all others while 9/10 of their colleagues counter-endorse the
competitor. The math of this latter example demonstrates the conundrum.
Influencers are not just those men and women that have
completed grad school. An influencer, by its very
definition, is no more than another human being, of any
age, that plays a role in influencing a perception,
behaviour, purchase or boycott. While the GP may
influence based on his or her professional standing, the
toddler too will have a (one might say stronger)
influence based on his or her emotional collateral.
‘Mommy I want this one. Please. Please.’ is one of the
more potent tools these little influencers utilise while
browsing the shopping aisle.
Understanding this very premise is the very first step in understanding how this
important touchpoint is approached. Not all influencers are created equal, nor
should they be categorised as so.
Influencers have traditionally been classified according to their grouping. These
normally consist of the following categories:
Professionals Advisers, Prescribers
Professional + Educational Bodies Opinion leaders, trainers, think tanks
Industry [special interest) Bodies Special interest, industry-specific organisations
Legislative Civil servants, politicians, lobbyists
Media Journalists, publications, programs
Informal Influencers Family, friends, chat rooms, groups
02 |
May
2009
13
14. Influencing Influencers
Understanding the role and type of influencer is a first step in ensuring an
efficient, targeted program. Varying categories have different dynamics,
whereby the influencers becomes just as diverse. Understanding the dynamics
will give you a clear indication of how much influence each party has.
Some brands are consumer-driven. Others rely equally between the consumer
and any or all of the influencer categories. Still others rely heavily, but not
solely, on professionals. These can be attributed not only to the medical field,
but can include brokers of investment products and consultants (including
marketing firms).
Influencers have a massive impact on consumer perception, with the potential
to positively and negatively influence. They impact the manner in which a brand
is not only viewed and used but approached. Brands today no longer are the
domain of the trademark holders. Brands are now shaped by consumers,
customers and influencers alike.
Respecting the role of the influencer not only can result in securing positive
support, but it also helps smoothen some aspects of the environment in which
you compete.
With all this in mind, it is easy to
agree that the influence yielded by
these individuals is considerable. Yet
Yet, who are they? the questions remain: Who are they?
What are their motivators? Do they
even know they are influencers, and
what shapes their perceptions? How
much power do they actually wield?
Are they receptive to new
information? How did we get to
where we are and, as importantly,
how do we move forward?
02 |
May
2009
14
15. Highlights
* Influencers can quietly make or break a brand
* There are 6 key categories of influencer, that can themselves be further segmented
* Not all influencers are created equal nor do they consider themselves influencers
* There are 6 important steps that are necessary for an efficient influencer communications program
* Identifying who they are and how to talk to them is integral to a brand’s survival
Influencing Influencers
Answering these questions correctly will determine the level of success or
failure any communications program would face. There are 6 main topics that
must be addressed prior to communicating with influencers:
Who are the key influencers? 1
What is their role with regards to the market & the brand? 2
Who is the brand’s key driver? The influencer or the consumer/customer? 3
Who can and should be communicated with? 4
What are their motivations, perceptions? 5
When are moments of truth that our message will be positively received? 6
Why a toddler prefers one cereal box to another is just as fascinating as what
makes one personal trainer recommend one protein shake over another. Getting
these right will place a brand on solid footing, if all the touchpoints are aligned
with the brand vision. Without alignment, it is precarious ground indeed.
In the next issue of YEN, we explore Step 1 in-depth as part of
our 6 step program on how to communicate with influencers.
02 |
May
2009
15
16. Live like a cult leader
the AGORA referral program
You don’t need us to imagine the lifestyle a cult leader would live in the weeks before being raided by the FBI. But if you like
the idea of living out your life in abundance, then perhaps we can help.
Abundant thoughts translate into abundant pockets. Thanks to AGORA, you can get a monthly income just for referring a
‘colleague’.
The good life couldn’t be any easier. Just send us a referral and we’ll do all the work. If they become a client, you become
the recipient of a monthly dividend. Freeing up your time to fulfil your wishes, and of those around you.
Send over a few referrals our way. Then pick out a great location for a ranch, start gathering ‘friends’, and think abundant
thoughts. If they’re legal, we’ll ensure they materialise.
17. A recession needn’t be depressing.
Sometimes, the
best way to help
someone out is to
help yourself in
the process.
My friend, my banker.
The DIVIDEND Business Referral Program provides you the opportunity to earn
substantial monthly dividends for referring new customers to AGORA. Our
Referral Partners have no monthly commitments and do not need to assist
with the sale. Simply provide us with a business referral, and we will take it from
there. We’ll arrange the meetings, present our credentials, and let things take
their natural course. Your only responsibility is the referral: No support, No
obligation. No conundrum.
the AGORA referral program
How it Works.
The way it works is quite simple. Refer a prospect to us, then sit back and share
in the profits while we do all the work.
DIVIDEND is the AGORA business referral program that makes sense. The
program works by giving you a percentage of the revenue received on a monthly
basis for any new referral that becomes an AGORA customer. This referral fee
starts after a customer has been with AGORA for 30 days and is payable monthly
for as long as they are clients. Judging by our track record, chances are they’ll be
with us for a long while. Lucky you.
Benefits
Well, let’s see. Banks aren’t giving loans. Bummer. Companies are laying people
off. Ouch. Expenses are still pretty high. Whoa. Your stock portfolio is worth
about half of what you paid for it. Damn. AGORA wants to share in its success by
giving away money so that we can all have a great recession. Cool.
02 |
May
2009
17
18. just words? parole श"द$
palabras
kliem ﺍﻟﻜﻠﻤﺎﺕ
λόγια
kelime
Unique Selling Proposition (USP)
Also referred to as Product Proposition, this quite simply refers to the
distinctive and single-minded promise that we want consumers to
believe a specific product variant delivers.
Term de jour
A USP can be written after meticulous data gathering that confirms that:
* What you have is truly distinctive in a manner that is relevant to
customer/consumers.
* What you have is truly distinctive vs. the competition.
* This distinction is sustainable. If investment is made to communicate
the differentiation, will it allow you leverage within the overall strategic
plan?
A USP doesn’t stop at the product or service level. It is something that
must be a part of the entire organisation, at all levels.
Antonyms of USP can include:
It’s not the size
of the word that - Me too. Me too.
counts, but how - Who am I? What do I do? What am I?
you use it. - I wish I were someone/something else.
- Don’t buy me. I’m so ordinary.
- Please buy me. I’m so ordinary and in need of attention.
02 |
May
2009 If you like words, you’ll like our glossary of marketing terms. Perfect for breaking the ice during those uncomfortable quiet moments.
18
19. Inspiration shadows you, waiting for that magical moment that it will be accepted. That moment that it will be
respected. It sometimes knocks, waiting for you to let it in, share a coffee, nurture it, then call it back in the morning.
Other times, it kicks the door down, throws you against the desk and ravishes your genius bits into working their magic.
Inspiration doesn’t need exertion, just a yen for progress. Your shadow hides the what you know not yet. Just add light.
let it in
www.themarketingagora.com/yen