The document outlines an employee experience journey to introduce, educate, and promote adoption of a new software called Meetings Simplified. It involves a multi-week campaign utilizing emails, desk drops, and a branded website. The campaign aims to announce the new software, surprise employees with helpful information, educate them on how to use it, and celebrate success stories to bolster adoption. It follows one employee, Sally, as she receives communications about Meetings Simplified over time and begins using the software.

1. EMPLOYEE EXPERIENCE JOURNEY
ANNOUNCE
Goal: introduce agents to Meetings Simplified.
Trumpet a new way to streamline the process for
small-sized booking opportunities. And show how
this can help agents save time, reach quotas and
drive revenue.
SURPRISE
Goal: change perceptions around the value of
small conferences.
Present agents with helpful information in fun
and unexpected ways. Thereby firmly embedding
Meetings Simplified into our agent’s arsenal of
sales tools.
EDUCATE
Goal: demystify Meetings Simplified.
Diffuse barriers to usage by demonstrating the
software at work in real, everyday situations.
Walk them through a clear-and-easy, step-by-step
process to get them up and running.
CELEBRATE
Goal: tout success stories to bolster adoption.
Offer added incentives for agents. Motivate
through agent recognition programs that spotlight
best performers. Lastly, create case studies and
infographics around results.
WEEK OF
MAY 5
Sally gets a message on her phone to text
SMALL to 12345 for extra tips that will make
booking small meetings even simpler.
Sally learns from the latest email that even
more people have started using Meetings
Simplified and there are so many success
stories out there from which to learn. She
learns a new tip from this week’s email and
makes a note to use that when
WEEK OF
JUNE 2
Sally receives an email with all new success
stories and is in awe of how many people
around HWW have been using Meetings
Simplified, and the impact the program is
having.
WEEK OF
JULY 14
Sally has now been using Meetings
Simplified for almost 5 months and is still
learning new ways to maximize it with the
help of the top tips shared through this
week’s email. Sally checks out the OnQ
intranet site (or branded campaign site) to
learn even more ways to save time.
WEEK OF
JULY 28
Sally receives an email about
Meetings Simplified that
highlights the overall success of
the program and the increase
in sales across HWW due to the
booking of small meetings.
WEEK OF
JUNE 16
*connect to video?
Sally receives an email about Meetings
Simplified and she’s so grateful that this
one has a list of top tips. She knew a few
of these just from using the program, but
she’s happy to have this list together to
refer back to when needed.
WEEK OF
JUNE 30
Connect email to video?
Sally receives an email that highlights a
success story from one of her colleagues
and she’s inspired by how using Meetings
Simplified helped her colleague reach
his sales quota in half the time it might
otherwise take!
WEEK OF
MAY 19
Sally receives another email about
Meetings Simplified that has even more
tips on how to make the process even
quicker and easier. She has been using
Meetings Simplified for almost 3 months
now and is still learning new ways to
increase her efficiency.
* Video ready to share via email?
FEBRUARY MARCH APRIL MAY JUNE JULY
WEEK OF
February 10
Sally logs in and sees an HTML email
introducing Meetings Simplified. She sees
the email and sees that now she can stop
ignoring the small meetings because
they’re too time-consuming for he returns.
She likes the idea that small meetings are
easier to book but she has lots of other
leads to tend to, so she closes the email
and goes on with her morning routine.
WEEK OF
February 24
Sally logs in and sees another HTML
email about Meetings Simplified. The
email touches on the main benefits of the
program. Sally is interested in learning
more, but has a full day ahead of her and
decides she’ll come back to this at a later
time.
WEEK OF
March 10
Sally receives another email about
Meetings Simplified and now she knows
she has to check this thing out. Can it help
her reach her sales quota? Sally follows the
directions in the email to find out more and
decides she’ll try it out next time she has
a small meeting to book.
WEEK OF
April 7
Sally expected to see another email about
Meetings Simplified and its benefits, but
now the email has gone a step further—
with extra tips on how to maximize the
benefits of the program. Sally is excited to
test these out and can’t wait to share her
success stories.
WEEK OF
April 21
Sally is surprised to see that her success
story made it to the latest email. She has
found Meetings Simplified to be such a
great tool and she’s happy to share her
learnings with her colleagues. She checks
out the branded campaign site to see how
far along her region is in reaching Incentive
Eligibility #1.
WEEK OF
March 17, Desk drop
Sally comes into the office and finds
something interesting on her desk. It’s
a ___. She’s intrigued and immediately
wants more information. She visits the
OnQ intranet site (or branded campaign
site) and is amazed by how simple the
program really seems. She decides to try
the program out right then.
WEEK OF
March 24
Sally sees another email about Meetings
Simplified, and this one is focused on how
quick and easy the system is. Sally knew
Meetings Simplified could help her reach
her quota, but now she sees how quickly
and easily she can do so!