Assigned a group and real world assignment, had to build out an entire comprehensive digital and physical marketing plan for the MSG Venues app launched in September 2018.
Develop a holistic marketing campaign for a brand of your choice with budget allocation and details of the marketing campaign including media channels, tools, platforms.
XYZ Group Harpa Smartphone Launch: Best Shot by Felicia JovitaFelicia Jovita
A strategic communications proposal for XYZ Group's Harpa Smartphone launching
Prepared for the challenge of Maverick The Recruit 2017, Indonesia
Made with canva.com
"Discover Harpa" is a campaign I created for a smartphone brand from Singapore, XYZ, as it tries to venture into the premium smartphone market with the upcoming launch of its premium smartphone, Harpa. This campaign was created to fulfill the Round 2 challenge of Maverick's The Recruit 2017.
Renate is Global Director of Mobile at Edelman, the world’s largest communications agency with 67 offices worldwide. Edelman specialises in mobile marketing, social and search for mobile, building apps and mobile websites, and app marketing. Renate’s clients have included Unilever, Diageo, Microsoft Xbox, TJX Europe, Swarovski, Motorola, PayPal, Nielsen, Norton Symantec and the World Gold Council.
Renate was previously Head of Mobile Business Development for A&N Media, owner of the Daily Mail and Metro, which launched 70+ apps in her time there. She also set up mobile games and apps publishing brand ‘Metro Apps’, originating publishing deals with leading developers.
Prior to that she ran global marketing for Poken in San Francisco, achieving sales in 52 countries purely through social media, and consulted on marketing and business development for various technology start-ups in Europe and Silicon Valley.
Renate is originally Norwegian and Dutch and is a founding member of Twestival, which has to date raised $1.4 million for over 275 causes. She was also a 2013 BAFTA judge for the mobile gaming category.
Snapchat is an awesome messaging app, but why can users not yet communicate with groups in-app? This presentation shows how Group Snaps can fit snugly into the existing Snapchat app, from start to finish in the product development cycle.
Develop a holistic marketing campaign for a brand of your choice with budget allocation and details of the marketing campaign including media channels, tools, platforms.
XYZ Group Harpa Smartphone Launch: Best Shot by Felicia JovitaFelicia Jovita
A strategic communications proposal for XYZ Group's Harpa Smartphone launching
Prepared for the challenge of Maverick The Recruit 2017, Indonesia
Made with canva.com
"Discover Harpa" is a campaign I created for a smartphone brand from Singapore, XYZ, as it tries to venture into the premium smartphone market with the upcoming launch of its premium smartphone, Harpa. This campaign was created to fulfill the Round 2 challenge of Maverick's The Recruit 2017.
Renate is Global Director of Mobile at Edelman, the world’s largest communications agency with 67 offices worldwide. Edelman specialises in mobile marketing, social and search for mobile, building apps and mobile websites, and app marketing. Renate’s clients have included Unilever, Diageo, Microsoft Xbox, TJX Europe, Swarovski, Motorola, PayPal, Nielsen, Norton Symantec and the World Gold Council.
Renate was previously Head of Mobile Business Development for A&N Media, owner of the Daily Mail and Metro, which launched 70+ apps in her time there. She also set up mobile games and apps publishing brand ‘Metro Apps’, originating publishing deals with leading developers.
Prior to that she ran global marketing for Poken in San Francisco, achieving sales in 52 countries purely through social media, and consulted on marketing and business development for various technology start-ups in Europe and Silicon Valley.
Renate is originally Norwegian and Dutch and is a founding member of Twestival, which has to date raised $1.4 million for over 275 causes. She was also a 2013 BAFTA judge for the mobile gaming category.
Snapchat is an awesome messaging app, but why can users not yet communicate with groups in-app? This presentation shows how Group Snaps can fit snugly into the existing Snapchat app, from start to finish in the product development cycle.
Tasked to create an insurance product and platform for Progressive Insurance targeted towards Gen Z users, as a final intern project. Backup Insurance lives on a mobile platform under the idea of 'everything insurance.' This presentation is centered around the category of insuring experiences, however the platform allows for expansion into other insurance categories important to this generation of users.
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
An android app development and marketing promotion of the app.
this app is about a guide of the place where you are standing and has a GPS based Speedometer
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
What’s next?
This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
Wouldn’t it be great to get more users to spend more time and money in your a...Game-Consultant.com
Wouldn’t it be great to get more users to spend more time and money in your app and share it with their friends?
We’re here to change your game! A next-gen platform that amplifies viral growth, engagement & monetization for mobile gaming.
Up to 65 percent of gaming is now social. GAMING IS SOCIAL
So why isn’t your game...(yet)?
WHY NOT MAKE ‘EM LAND ON OUR PLATFORM? Where you can grow your user base organically, engage users and increase their value.
SDK: Easy to install, powering any developer to seamlessly blend social layers into their app.
Dashboard: Bring communities to life, track behaviour, and make data driven decisions.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
Webling's presentation at AIMIA's Commercialising Apps event- 18/11/2010.
The presentation includes "10 Commandments for a Great App" and stats on Apps marketplace.
Attracting Employees in a Digital World: Trendigital 2015Scott Petersen
Presentation from Trendigital Summit 2015. Summarizes processes of finding and retaining Employees through the digital channel... emphasis on Social, Mobile and the importance of Employer Branding.
Tasked to create an insurance product and platform for Progressive Insurance targeted towards Gen Z users, as a final intern project. Backup Insurance lives on a mobile platform under the idea of 'everything insurance.' This presentation is centered around the category of insuring experiences, however the platform allows for expansion into other insurance categories important to this generation of users.
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
An android app development and marketing promotion of the app.
this app is about a guide of the place where you are standing and has a GPS based Speedometer
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
What’s next?
This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
Wouldn’t it be great to get more users to spend more time and money in your a...Game-Consultant.com
Wouldn’t it be great to get more users to spend more time and money in your app and share it with their friends?
We’re here to change your game! A next-gen platform that amplifies viral growth, engagement & monetization for mobile gaming.
Up to 65 percent of gaming is now social. GAMING IS SOCIAL
So why isn’t your game...(yet)?
WHY NOT MAKE ‘EM LAND ON OUR PLATFORM? Where you can grow your user base organically, engage users and increase their value.
SDK: Easy to install, powering any developer to seamlessly blend social layers into their app.
Dashboard: Bring communities to life, track behaviour, and make data driven decisions.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
Webling's presentation at AIMIA's Commercialising Apps event- 18/11/2010.
The presentation includes "10 Commandments for a Great App" and stats on Apps marketplace.
Attracting Employees in a Digital World: Trendigital 2015Scott Petersen
Presentation from Trendigital Summit 2015. Summarizes processes of finding and retaining Employees through the digital channel... emphasis on Social, Mobile and the importance of Employer Branding.
How to Drive a 360 Degree App Marketing Strategy Through First-Party DataAppLift
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity.
In this presentation, you'll learn
- Best practices in user segmentation and first-party user data analysis
- How to leverage the data for better in-app engagement strategies
- How to utilize the data for more effective advertising campaigns
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Strengths:
•MSG Well known
brand name
•Company is growing &
building
Weaknesses:
•Retention App has no
use if you’re not in Arena
•Broad target market
makes it hard to have
one marketing plan
Opportunities:
•A lot of potential to
improve App
•Technology is such an
important part of today’s
business world
Threats:
•Existing rivalries
(Barclays, Staples)
•Existing apps (Rangers,
Knicks, MSG Go)
SWOT
ANALYSIS:
8. 0
1
2
3
4
5
Concerts Sports Family Arts
Major Category By Gender
(IN MILLIONS)
Female Male
DEMOGRAPHICS:
0
0.5
1
1.5
2
2.5
Concerts Sports Family Arts
Major Category by Marital Status
(IN MILLIONS)
Single Inferred Single Inferred Married Married
0
0.5
1
1.5
2
2.5
Concerts Sports Family Arts
Less than $15,000 $15,000-$19,999 $20,000-$29,000
$30,000-$39,000 $40,000-$49,000 $50,000-$74,999
$75,000-$99,999 $100,000-$124,999 > $124,999
16. It is finally here!! The brand new #MSGVenueApp can
now be downloaded in the app store. Download it now
for cool new features and to get the full Garden
experience!!!
17. Check out the BRAND NEW MSG Venue App! Download it for cool
new features including downloading tix, express lines and more!!
#MSGVenueApp
TWITTER:
18. Check out the new #MSGVenueApp for tons of
cool new features!!
INSTAGRAM:
24. Partnership Opportunities:
MSG VENUE 7m ago
Hotel Tonight Deal!
Take $75 off your next NYC hotel
booking! #MSGVenueapp
#GoRangers
MSG VENUE 7m ago
$150 Lyft Coupon!
Get entered in a drawing for a
$150 Lyft gift card by clicking
here! #MSGVenueapp
MSG VENUE 7m ago
Free Rangers T-Shirt!
Get a free Rangers T-shirt
tonight at the game by bringing
this code over to an activation
booth! #MSGVenueapp
25. POINT SYSTEM
Home
CONGRATS! You earned
MSG points!
0 POINTS 1000 POINTS
You are 600 points away
from a REWARD!!!
POINT SYSTEM:
27. PICK A PLAYER:
Enes Kanter
Center
Frank Ntilikina
Point Guard
Courtney Lee
Small Forward
Joakim Noah
Power Forward
1) Pick your team.
2) Gain points as they play.
3) Compete against friends.
DRAFTKINGS PARTNERSHIP:
28. 1. Increase accessibility to repeat clientele
2. One year trial period – analysis and data collection
3. Reaches a very large market using a comprehensive and integrative plan
4. App 2.0 and retention
Editor's Notes
This presentation is for the new….
My name is Zach Marshall – People Connections Student Associate
Names..
The overall goal of the project was to create a comprehensive marketing proposal for the incoming MSG venue app
This app is in beta testing as well as in its pilots
Technology; makes it easy to market with a big brand name and consistent fanbase/customers
More braod marketing plan due to vast majority of people that come into the arena each year, depending on events, success of teams, etc.
We know we are targeting repeat customers/people in the local new York area
Male sports hold the largest demographic by a long shot
There are more male than female in both of our main target categories (concerts & sports)
Sum up charts, connect to SWOT and marketing plans
Split our mktg plan into four areas: venue, entertainment, sports and social media
MSG express line= important feature that will appeal to many customers
Sports and concerts, roll it out for the entire first year and adjust as we go (lcoations, entry points, etc)
Make signs for it that we can hang throughout the arena/ outside of it so customers can be aware that this is an advantage to having the app
(also mention we can post this sign on social media which will be talked about later)
Example of an Ad we will hang around/ outside of the venue to make people aware
Highlighting that it is brand new so people will want to try it out
This is an example of where we can hang the Ad (MSG hangs ADS/Billboards here often)
This is a big ad/ high up ensuring that MANY people will see it as they walk by
Bright color on the phone and matching color scheme throughout the ad to appeal to the client’s eye
Busy area in NYC a lot of our partners choose to purchase signage here because of the number of people that see it each day… helps us reach our target market of those who are in the city and near the garden frequently
-varies per artist: each artist there is a marketing team that figures out demographics of audience and where they eat, drink before event, etc. we’ll be able to target these places before the event (hang posters about app, QR code at bottom of billy joel poster, etc)
-Pre show info blast: already an email that goes out before show with important reminders.. .at the bottom we’ll add a note about downloading the app, some of its helpful features, including the express line, and ordering food to ur seat
-LED Banner: these already advertise during concerts, we will continue with that idea and have the hashtag, and make people interested in downloading it
-Video Reels: ??? (video reel of the artist and at end put info about the app?) basically we’re going to continue to use a lot of the general marketing tactics used by entertainment but we are going to integrate advertising the app
$2.00 per T-Shirt
375 T-Shirts per game
5 games
$3,750.00 per team
Cost $7,500.00 total (Knicks and Rangers)
nclude tabling around the arena throughout the year at various events handing out small items such as phone wallets, pop sockets, \
Athlete cameos: have different rangers and knicks players promote the app
Very cheap in our budget bc it is built into player contracts
Activations/promotions: shooting contests, etc. sponsored by the MSGVenue app
Other activations include tabling around the arena throughout the year at various events handing out small items such as phone wallets, pop sockets, etc. that have msg venue app info on them as well as cards with the QR codes so people can immediately download the app
Social media marketing is important because it is virtually free and spreads word fast
Also known as viral marketing consumers are encouraged to share information about their experience with a product and it will go viral via word of mouth marketing (when one person tells 3 people, who then each tell 3 people, and so on)
Retention add things that users can use when they’re not in the Arena (we will talk about this shortly when we tell u our ideas for app 2.0)
APP is helpful, but not 100% necessary again will fix this with APP 2.0 making it more appealing and people will feel they need it more (fan engagement for example)
Not every customer will have smartphone based on our demographics we feel confident most will have a smart phone (or if they are children their parents will)
-initial roll out for a year.. Test it throughout knicks rangers and a summer of concerts
-after that we plan on building upon the app to increase retention as well as efficiency and usefulness
Can do pop up promos whenever they want or when the team wins or scores a certain number of goals, etc
-a way to increase revenue by charging partners a fee for releasing advertisements/promotions through hthe app
-implement point system based on purchases tickets, merch, food, beverage, and anything else in venue
-$1 per point or $2 per point type thing… when u reach certain levels you get different rewards…. Like discounts on food or u wait it out til more points and get a discount on tickets
-”do you have the msg venue app?”
-have to buy through app/account/QR code??
-during games or concerts: the performer or announcer would tell the audience to take out their app and go to a certain screen and their app would bring them to a certain page and it would unify the audience and FOMO would kick in and everyone would want to be a part of it
Stand up to cancer type involvements
-pick 3 players from the knicks/rangers.. Gain points when they succeed…
something more for fun/engagement, retention, sponsorship opportunity, keeps you paying attention to the teams even when you’re not at the events
-If you win your “league” you get msg venue account points
*say one of the largest sports and entertainment markets in the world
*say one of the largest sports and entertainment markets in the world