1. MCDONALD’S ALL
FOR WIN
P A R T N E R E D W I T H
M C D O N A L D ’ S

2. OBJECTIVES
CAVALIERS
1) Cavaliers
Experience
1) All For One. One
For All.
1) Proximity
Marketing
MCDONALD’S
1) Traffic Flow
1) Social Media
Presence
P A R T N E R E D W I T H
M C D O N A L D ’ S

3. OBJECTIVES – Our Idea
1) NEW REWARDS PROGRAM
 Redeemable points
 Discounts, promos, prizes
 Mutually beneficial
2) ENCOURAGES CUSTOMERS
 Purchase McDonald's more often
 Download Cavs app to save
P A R T N E R E D W I T H
M C D O N A L D ’ S

4. OBJECTIVES – How?
P A R T N E R E D W I T H
M C D O N A L D ’ S1) BUILD A BASE
 Wine and gold members & cavs app users
 Wine and gold members but non-cavs app users
 Cavs app user but not wine and gold members
2) USE BASE TO GROW PROGRAM
USERS
 Recommendation code
3) MCDONALD’S
 Points
 Discounts
 Association with cavs
4) CAVS
 Points
 Notifications through the app (proximity marketing)

5. SIZE OF THE PRIZE
P A R T N E R E D W I T H
M C D O N A L D ’ S
GOAL: 1%
REVENUE
INCREASE
$45.9 MILLION
$459,000 /MONTH
76,500
TRANSACTIONS/MONTH
4 ADDITIONAL TRIP TO
MCDONALDS/MONTH
19,125 PROGRAM USERS TO
VISIT MCDONALDS/MONTH
75 ADDITIONAL
TRANSACTIONS/DAY AT
ONE MCDONALDS
RESTAURANT

6. MCDONALD’S ALL FOR
WIN PROGRAMP A R T N E R E D W I T H
M C D O N A L D ’ S
1) Q-POINTS
2) Q-PONS
3) PROXIMITY
MARKETING

7. MCDONALD’S ALL FOR
WIN PROGRAMP A R T N E R E D W I T H
M C D O N A L D ’ S

8. WHY THE CAVS APP?
P A R T N E R E D W I T H
M C D O N A L D ’ S
1) Bridge between
the cavaliers fans
and McDonald's
customers
2) By focusing on the
app, data is ABLE
TO BE TRACKED
and easy to use
(rather than using
multiple platforms)
3) Incorporates
social media to
increase
advertising and
branding

9. CATERGORY LOOK
P A R T N E R E D W I T H
M C D O N A L D ’ S
CAVS FANS WILL
BE ABLE TO
HAVE THEIR
CODE SCANNED
STRAIGHT FROM
THE APP
THIS WILL ALLOW
THEM TO GAIN Q-
POINTS

10. Q- Cam
P A R T N E R E D W I T H
M C D O N A L D ’ S

11. OUTDOOR
ENGAGEMENTP A R T N E R E D W I T H
M C D O N A L D ’ S

12. MCDONALD’S RESTAURANT
ENGAGEMENTP A R T N E R E D W I T H
M C D O N A L D ’ S

13. PROMOTIONS DURING
EVENTP A R T N E R E D W I T H
M C D O N A L D ’ S

14. MCDONALD’S ALL FOR WIN
PROGRAM CALENDAR
P A R T N E R E D W I T H
M C D O N A L D ’ S