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• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
This document provides an overview of key analytical marketing tools and guidelines for writing effective marketing reports. It outlines frameworks for analyzing a company's macro environment, marketing mix, competitive forces, and strengths/weaknesses including PESTED, the 4 Ps, Porter's Five Forces, and SWOT analysis. The document also provides recommendations for report structure and content, emphasizing integrating analysis with an executive summary, introduction, body, conclusions, and recommendations section.
This document outlines the requirements for a mid-term assignment assessing strategic international business management. Students must analyze Aldi's potential expansion into one of three target markets - the Czech Republic, Mexico, or New Zealand - by conducting a PESTEL analysis in an appendix and justifying their choice of target market. They must then analyze opportunities/threats using Porter's Five Forces and strengths/weaknesses using VRIO analysis. Finally, students must recommend Aldi's most suitable entry mode and justify it based on their analyses. The assignment aims to assess students' analytical, research, and strategic skills, and will be evaluated based on demonstrated knowledge, argument development, and presentation quality.
This document provides a case study assignment on analyzing the corporate strategies of global retailers like M&S, Tesco, and BHS. Students are asked to critically evaluate the merits of portfolio versus integrated perspectives for M&S and Tesco, assess the benefits and limitations of strategic alliances and mergers/acquisitions for international expansion, and critique the leadership and governance issues surrounding BHS's collapse. The assignment requires applying strategic concepts and analytical techniques in a 3,000 word business report format.
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
This slide show complements the learner guide NCV 3 Mathematical Literacy Hands-On Training by San Viljoen, published by Future Managers. For more information visit our website www.futuremanagers.net
For more course tutorials visit
www.tutorialrank.com
Scenario
As the human resources (HR) manager for a public organization, you are conducting a New Hire Orientation session for all new employees. As research for your orientation, you are writing a report about the functions of the organization, its strengths and weaknesses, and its mission, vision, goals, and
The marketing plan is a highly detailedmohtar hasim
The document provides a tutorial on how to write a marketing plan in 6 parts: 1) Purpose and mission, 2) Situational analysis, 3) Marketing strategy and objectives, 4) Tactical programs, 5) Budgeting and implementation, and 6) Additional considerations. It describes what should be included in each part such as analyzing current products, markets, competitors, and finances in the situational analysis and identifying marketing strategies and objectives. The marketing plan is presented as a thorough document that analyzes the past and guides future marketing efforts.
For more course tutorials visit
www.newtonhelp.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the
This document provides an overview of key analytical marketing tools and guidelines for writing effective marketing reports. It outlines frameworks for analyzing a company's macro environment, marketing mix, competitive forces, and strengths/weaknesses including PESTED, the 4 Ps, Porter's Five Forces, and SWOT analysis. The document also provides recommendations for report structure and content, emphasizing integrating analysis with an executive summary, introduction, body, conclusions, and recommendations section.
This document outlines the requirements for a mid-term assignment assessing strategic international business management. Students must analyze Aldi's potential expansion into one of three target markets - the Czech Republic, Mexico, or New Zealand - by conducting a PESTEL analysis in an appendix and justifying their choice of target market. They must then analyze opportunities/threats using Porter's Five Forces and strengths/weaknesses using VRIO analysis. Finally, students must recommend Aldi's most suitable entry mode and justify it based on their analyses. The assignment aims to assess students' analytical, research, and strategic skills, and will be evaluated based on demonstrated knowledge, argument development, and presentation quality.
This document provides a case study assignment on analyzing the corporate strategies of global retailers like M&S, Tesco, and BHS. Students are asked to critically evaluate the merits of portfolio versus integrated perspectives for M&S and Tesco, assess the benefits and limitations of strategic alliances and mergers/acquisitions for international expansion, and critique the leadership and governance issues surrounding BHS's collapse. The assignment requires applying strategic concepts and analytical techniques in a 3,000 word business report format.
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
This slide show complements the learner guide NCV 3 Mathematical Literacy Hands-On Training by San Viljoen, published by Future Managers. For more information visit our website www.futuremanagers.net
For more course tutorials visit
www.tutorialrank.com
Scenario
As the human resources (HR) manager for a public organization, you are conducting a New Hire Orientation session for all new employees. As research for your orientation, you are writing a report about the functions of the organization, its strengths and weaknesses, and its mission, vision, goals, and
The marketing plan is a highly detailedmohtar hasim
The document provides a tutorial on how to write a marketing plan in 6 parts: 1) Purpose and mission, 2) Situational analysis, 3) Marketing strategy and objectives, 4) Tactical programs, 5) Budgeting and implementation, and 6) Additional considerations. It describes what should be included in each part such as analyzing current products, markets, competitors, and finances in the situational analysis and identifying marketing strategies and objectives. The marketing plan is presented as a thorough document that analyzes the past and guides future marketing efforts.
For more course tutorials visit
www.newtonhelp.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and use of economic indicators.
A lesson in Chapter 4 that includes two parts: Marketing Research and Sales Forecasting. This is the part I of Lesson 4 in Chapter 4 which specifically discusses primer of Marketing Research and Analysis.
Market demand analysis helps companies understand consumer demand for products and services. This allows management to determine if they can successfully enter a market and generate profits. The first step is identifying the target market through surveys. Companies also assess what stage the business cycle is in - emerging, plateau, or declining. They develop products that meet specific consumer needs. Competition levels are analyzed to determine potential market share and profits.
This document provides instructions for a research report assignment on research techniques for the creative media industries. Learners must write a report comprehensively explaining the nature and purposes of research in the creative media industries, evaluating types of research such as quantitative and qualitative, methods and sources of research including secondary and primary, and purposes of research like audience, market, production, and self-generated research. The report aims to demonstrate understanding of research techniques, methods, and purposes for the creative media industries. Learners must submit their report digitally by January 15th and it will be graded based on criteria assessing description, explanation, and evaluation at pass, merit, and distinction levels.
BUS 505 Life of the Mind/newtonhelp.com jhgfdfgfdv6
For more course tutorials visit
www.newtonhelp.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the following categories: competitive 8a, woman-owned, HUBZone, service-disabled veteran-owned, or veteran-owned.
BUS 505 Inspiring Innovation/tutorialrank.comjonhson107
For more course tutorials visit
www.tutorialrank.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the following categories: competitive 8a, woman-owned, HUBZone, service-disabled veteran-owned, or veteran-owned.
Write a two to four (2-4) page paper in which you:
1. Describe the small-business line of business (LOB).
2. Determine which federal government procurement opportunity is aligned with the LOB using the Federal
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and using economic indicators.
The document discusses research processes and features. It describes key steps in research including problem recognition and definition, creating a research design which involves sampling and data collection, and defining goals and objectives. It also outlines features of research such as encouraging interdisciplinary cooperation, focusing research in key areas, charting university development, and facilitating industrial-academic cooperation.
This document summarizes the key steps and considerations for conducting a market feasibility study for a new product or project. It outlines that a market feasibility study involves estimating the potential market size, understanding patterns of consumption, studying competitors and consumer behavior. Key steps include collecting secondary data, conducting primary market research surveys, characterizing the market based on findings, forecasting demand, and developing a market plan covering product, price, place and promotion. The document provides details on approaches for each of these steps in planning and analyzing market feasibility.
Marketing research involves the systematic design, collection, analysis and reporting of data to help solve specific marketing problems. It uses both primary and secondary data collected through various methods like questionnaires, interviews and observations. The data is then analyzed using statistical tools to help marketing managers make better decisions regarding segmentation, targeting, and developing effective marketing strategies and programs.
This document presents an overview of demand forecasting. It discusses what demand forecasting is and its uses in production planning, inventory management, and assessing future capacity requirements. It also outlines three levels of demand forecasting: micro level for individual businesses, industrial level for product industries, and macro level for aggregate national output. The document further describes types of demand forecasting and factors that determine forecasts. Finally, it lists various techniques for demand forecasting, including statistical methods like trend projection and econometric methods, as well as survey methods like expert opinion polls and the Delphi method.
PeopleAhead focuses on helping individuals advance their careers through a platform that matches job candidates to career opportunities based on personality, experience, and interests. The marketing plan aims to build a large user base and drive traffic through marketing campaigns to transform the ineffective online hiring process. PeopleAhead was founded to improve people's lives by helping them achieve career aspirations through its proprietary TrueMatch technology. The goals are to utilize the TrueMatch branding, build a critical mass of users, and drive traffic through marketing efforts.
It600 0803 a 01 information technology management entireWilly James
The document outlines the tasks and assignments for a course on management effectiveness using technology resources. It provides details on creating a business strategy and management plan over 5 phases. The plan involves using Porter's five forces to analyze an IT industry, conducting a strategic information systems assessment, creating an IT business case, developing a strategic business plan, and drafting a project management plan. The final assignment is to complete a 20-25 page business strategy and management plan that incorporates all previous sections.
Writing a research brief is essential to plan market research and get relevant results. The brief should clarify objectives, prioritize what is wanted from the research, and help the agency design the best approach. It outlines background, business objectives, research objectives, preferred methodology, deliverables, timings, budget, and contact details. Spending time planning the brief results in better outcomes by focusing the research.
This chapter discusses different methods of measurement and scaling used in marketing research. It describes four primary scales of measurement - nominal, ordinal, interval, and ratio scales - and explains their characteristics. Comparative scaling techniques like paired comparisons, rank ordering, and constant sum scaling are presented, which involve direct comparisons between objects. Noncomparative scales that measure objects independently are also covered. The chapter provides examples to illustrate different scaling methods and their applications in marketing research.
Demand forecasting involves estimating future demand based on past trends and other factors. There are several methods of demand forecasting including statistical methods like time series analysis and regression analysis, as well as survey methods. Time series analysis uses historical sales data to identify trends and seasonal patterns to forecast future demand. Regression analysis examines the relationship between demand and other independent variables to develop a forecasting model. Survey methods directly ask customers or experts their opinions on future demand. Accurate demand forecasting is important for production planning, inventory management, and other business decisions.
This chapter discusses secondary data sources that can be used in marketing research. It describes the relationship of secondary data to other parts of the marketing research process. The chapter also covers the advantages and disadvantages of secondary data, criteria for evaluating secondary data sources, and various types of secondary data sources including internal sources, published sources, databases, and sources for international marketing research.
This document provides an overview of market research and strategic planning. It discusses how market research is important for understanding customer needs and informing business decisions. Both qualitative and quantitative research methods are described, including questionnaires, interviews, observation, and focus groups. The document then outlines the strategic planning process, which involves analyzing the market environment, setting marketing objectives based on insights, and developing strategies to achieve the objectives. Market research is important for all stages of planning from strategic to operational levels.
The document discusses teaching the four seasons in French, including vocabulary words for seasons and prepositions, and how to express the weather. It then provides an outline for a marketing plan, summarizing sections on market analysis, product definition, competition, positioning, communication strategies, packaging and fulfillment, launch strategies, public relations, advertising, pricing, distribution, target markets, international strategy, goals, and an 18-month schedule.
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
The document provides guidance on preparing marketing research reports and presentations, including how to organize written reports, prepare oral presentations, and address common problems in marketing research such as survey errors and mistaking correlation for causation. It also discusses key elements of research proposals such as the introduction, problem statement, objectives, literature review, and methodology.
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and use of economic indicators.
A lesson in Chapter 4 that includes two parts: Marketing Research and Sales Forecasting. This is the part I of Lesson 4 in Chapter 4 which specifically discusses primer of Marketing Research and Analysis.
Market demand analysis helps companies understand consumer demand for products and services. This allows management to determine if they can successfully enter a market and generate profits. The first step is identifying the target market through surveys. Companies also assess what stage the business cycle is in - emerging, plateau, or declining. They develop products that meet specific consumer needs. Competition levels are analyzed to determine potential market share and profits.
This document provides instructions for a research report assignment on research techniques for the creative media industries. Learners must write a report comprehensively explaining the nature and purposes of research in the creative media industries, evaluating types of research such as quantitative and qualitative, methods and sources of research including secondary and primary, and purposes of research like audience, market, production, and self-generated research. The report aims to demonstrate understanding of research techniques, methods, and purposes for the creative media industries. Learners must submit their report digitally by January 15th and it will be graded based on criteria assessing description, explanation, and evaluation at pass, merit, and distinction levels.
BUS 505 Life of the Mind/newtonhelp.com jhgfdfgfdv6
For more course tutorials visit
www.newtonhelp.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the following categories: competitive 8a, woman-owned, HUBZone, service-disabled veteran-owned, or veteran-owned.
BUS 505 Inspiring Innovation/tutorialrank.comjonhson107
For more course tutorials visit
www.tutorialrank.com
BUS 505 Assignment 1 Firm Research Paper
Imagine you are a small-business owner seeking a federal business opportunity that falls in one of the following categories: competitive 8a, woman-owned, HUBZone, service-disabled veteran-owned, or veteran-owned.
Write a two to four (2-4) page paper in which you:
1. Describe the small-business line of business (LOB).
2. Determine which federal government procurement opportunity is aligned with the LOB using the Federal
1. The document discusses various factors, methods, and considerations for accurate demand forecasting.
2. It describes different forecasting time horizons from short-term to long-term and various determinants that influence demand.
3. Several quantitative and qualitative forecasting techniques are outlined, including time series analysis, surveys, expert opinions, and using economic indicators.
The document discusses research processes and features. It describes key steps in research including problem recognition and definition, creating a research design which involves sampling and data collection, and defining goals and objectives. It also outlines features of research such as encouraging interdisciplinary cooperation, focusing research in key areas, charting university development, and facilitating industrial-academic cooperation.
This document summarizes the key steps and considerations for conducting a market feasibility study for a new product or project. It outlines that a market feasibility study involves estimating the potential market size, understanding patterns of consumption, studying competitors and consumer behavior. Key steps include collecting secondary data, conducting primary market research surveys, characterizing the market based on findings, forecasting demand, and developing a market plan covering product, price, place and promotion. The document provides details on approaches for each of these steps in planning and analyzing market feasibility.
Marketing research involves the systematic design, collection, analysis and reporting of data to help solve specific marketing problems. It uses both primary and secondary data collected through various methods like questionnaires, interviews and observations. The data is then analyzed using statistical tools to help marketing managers make better decisions regarding segmentation, targeting, and developing effective marketing strategies and programs.
This document presents an overview of demand forecasting. It discusses what demand forecasting is and its uses in production planning, inventory management, and assessing future capacity requirements. It also outlines three levels of demand forecasting: micro level for individual businesses, industrial level for product industries, and macro level for aggregate national output. The document further describes types of demand forecasting and factors that determine forecasts. Finally, it lists various techniques for demand forecasting, including statistical methods like trend projection and econometric methods, as well as survey methods like expert opinion polls and the Delphi method.
PeopleAhead focuses on helping individuals advance their careers through a platform that matches job candidates to career opportunities based on personality, experience, and interests. The marketing plan aims to build a large user base and drive traffic through marketing campaigns to transform the ineffective online hiring process. PeopleAhead was founded to improve people's lives by helping them achieve career aspirations through its proprietary TrueMatch technology. The goals are to utilize the TrueMatch branding, build a critical mass of users, and drive traffic through marketing efforts.
It600 0803 a 01 information technology management entireWilly James
The document outlines the tasks and assignments for a course on management effectiveness using technology resources. It provides details on creating a business strategy and management plan over 5 phases. The plan involves using Porter's five forces to analyze an IT industry, conducting a strategic information systems assessment, creating an IT business case, developing a strategic business plan, and drafting a project management plan. The final assignment is to complete a 20-25 page business strategy and management plan that incorporates all previous sections.
Writing a research brief is essential to plan market research and get relevant results. The brief should clarify objectives, prioritize what is wanted from the research, and help the agency design the best approach. It outlines background, business objectives, research objectives, preferred methodology, deliverables, timings, budget, and contact details. Spending time planning the brief results in better outcomes by focusing the research.
This chapter discusses different methods of measurement and scaling used in marketing research. It describes four primary scales of measurement - nominal, ordinal, interval, and ratio scales - and explains their characteristics. Comparative scaling techniques like paired comparisons, rank ordering, and constant sum scaling are presented, which involve direct comparisons between objects. Noncomparative scales that measure objects independently are also covered. The chapter provides examples to illustrate different scaling methods and their applications in marketing research.
Demand forecasting involves estimating future demand based on past trends and other factors. There are several methods of demand forecasting including statistical methods like time series analysis and regression analysis, as well as survey methods. Time series analysis uses historical sales data to identify trends and seasonal patterns to forecast future demand. Regression analysis examines the relationship between demand and other independent variables to develop a forecasting model. Survey methods directly ask customers or experts their opinions on future demand. Accurate demand forecasting is important for production planning, inventory management, and other business decisions.
This chapter discusses secondary data sources that can be used in marketing research. It describes the relationship of secondary data to other parts of the marketing research process. The chapter also covers the advantages and disadvantages of secondary data, criteria for evaluating secondary data sources, and various types of secondary data sources including internal sources, published sources, databases, and sources for international marketing research.
This document provides an overview of market research and strategic planning. It discusses how market research is important for understanding customer needs and informing business decisions. Both qualitative and quantitative research methods are described, including questionnaires, interviews, observation, and focus groups. The document then outlines the strategic planning process, which involves analyzing the market environment, setting marketing objectives based on insights, and developing strategies to achieve the objectives. Market research is important for all stages of planning from strategic to operational levels.
The document discusses teaching the four seasons in French, including vocabulary words for seasons and prepositions, and how to express the weather. It then provides an outline for a marketing plan, summarizing sections on market analysis, product definition, competition, positioning, communication strategies, packaging and fulfillment, launch strategies, public relations, advertising, pricing, distribution, target markets, international strategy, goals, and an 18-month schedule.
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
The document provides guidance on preparing marketing research reports and presentations, including how to organize written reports, prepare oral presentations, and address common problems in marketing research such as survey errors and mistaking correlation for causation. It also discusses key elements of research proposals such as the introduction, problem statement, objectives, literature review, and methodology.
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Background
ANALYTICAL REPORT ASSIGNMENT GUIDE
An analytical report is a technical or professional document written for business or government uses. These reports use information from surveys, financial records, and other reliable sources to reach conclusions that help reviewers make important decisions. It is different from an informational report because it analyzes a situation and persuasively presents conclusions and recommendations. This type of report is covered in Ch. 10 (p. 250-252) of your textbook (a sample full report is on pages 281-294). A student sample report with instructor comments is also available.
Goals of analytical reports
Depending on the purpose, an analytical report can accomplish one of three goals. Once you have chosen a context and topic, you will need to establish which type of goal you are after. Below are three main types; your analytical report will only take on one type of goal:
To Assess Opportunities
This kind of analytical report informs decision makers about a new and potentially successful endeavor. For example, you could suggest that a retail snacks company consider a gluten-free version to its most popular cookie line. For the report, you would include information on food industry trends and examples of other companies in similar markets. Examples: market analysis reports, due diligence reports
To Solve Problems
Reports that solve problems do exactly what they claim: they solve problems. Using previous examples of similar situations and weighing the options between solutions, you should make clear recommendations to a decision-maker based on the research compiled. For example, a business might be facing higher costs due to recent upgrades and is seeking ways to reduce spending while maintaining sales. What solutions and/or plan of action could be proposed? Examples: troubleshooting reports, failure analysis reports
To Support Decisions
If an organization or business is making a big move in the near future, a report could analyze the effects (both positive and negative) a big decision will have on the organization. If done retrospectively -- as in, the move has already been made and there have been repercussions, good or bad -- then you may use the available data to analyze the move. Examples: feasibility reports, justification reports
Report topic examples:
· To analyze the benefits of adopting a new employee dress code at X company
· To analyze market data and present opportunities for growth in a chosen market
· To introduce an alternative approach to a current problem or issue
· To propose solutions to declining sales
· To justify a current change in workplace policy
Considerations when choosing your topic:
· Choose a context you are familiar with (i.e., a company you’ve worked for, a business you have stock in, an organization you either follow or are a part of)
· Choose a realistic topic – don’t attempt to make something up that is either unrelatable or too extreme (alth.
Operations strategy involves making consistent patterns of business decisions related to operations and supply chain management that are linked to the overall business strategy. This helps create a competitive advantage. Operations strategic objectives include cost, quality, delivery, and flexibility. Strategic decisions involve processes, quality systems, capacity, and inventory. The goal is to develop a distinctive competence, something the organization does better than competitors. Operations strategy must be tailored to the business strategy, such as focusing on low cost for imitative products or flexibility for innovative products.
Course Comprehensive ProjectCollaboration in a business environmen.docxbuffydtesurina
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docxaudeleypearl
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docxhelzerpatrina
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
B6028 Effective Communication / snaptutorial.comStokesCope30
For more classes visit
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
For more classes visit
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
FINAL ASSIGNMENTName___________________Date_________________.docxmydrynan
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
For more course tutorials visit
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage
For more course tutorials visit
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B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
For more course tutorials visit
www.newtonhelp.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
ECO 201 Final Project Guidelines and Rubric Overview .docxjack60216
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact
the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply microeconomic models to real-world situations for informing effective business decisions
Analyze business and market data using microeconomic tools for their impact on business sustainability
Evaluate the structure of various markets for informing effective decision-making strategies
Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will analyze the market and business data to explain ...
The document outlines the steps and guidelines for collaborative report writing for a marketing plan and team process paper. It discusses reviewing document guides, creating a project schedule, assigning roles, publishing detailed plans, gathering data, creating drafts, reviewing/editing/rewriting, and publishing. Guidelines are provided for the structure and content of the marketing plan and team process paper, including sections on the executive summary, market trends analysis, objectives, research, strategy, recommendations, and finances.
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Mktg 1001 research factual information/tutorialoutlet
1. MKTG 1001 Research factual information
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• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific
organization identified through the collected data;
3. work collaboratively with others to challenge and develop ideas;
4. Prepare a formal written report.
Instructions
In groups of no more than 5 students - Using one of the companies/
products/ brands we have used in Tutorial
Learning Activities, evaluate and analyse the marketing situation.
Choose one of the companies / brands from
and then pick a product or product line within your groups. This
product line cannot be the same product line
chosen by any of the group members for their individual
assessment. Research the required information to
complete the sections of the report as outlined below. Follow the
rubric at the end of this document as a
guide to your headings. Use a numbering system for headings.
Title Page - indicating company/product/brand name AND
includes names and student numbers of group
members Executive Summary - It is advisable to write this last as it
is a synopsis of the main findings of the report
including the conclusion and recommendations. It is not included
in the word count; however, should not be
longer than 150 words or 3 quarters of a page. It should always be
written in past tense. Table of Contents - Should outline all
headings, subheadings and the corresponding page numbers. It is
2. not
included in word count. Use WORD auto construct for this; you
will need however to first format all the
headings and subheadings in appropriate ‘list’ format. 1.
Introduction to report and company - It is advisable to write this
just before the executive summary as it
overviews each of the areas included in the report. Use future tense
in your language, e.g. “This report
will…” Remember it should not include the conclusion. The
purpose is to introduce the organisation, the
chosen product line and then finally the report elements and
structure. You may want to define the scope of
the report here.
2. Market/Customer Situation: o Industry and market/product they
compete in. Trends in this area. Use ABS.
o Target Markets – use STP theory (what segmentation variables
are used, and what
is this segments size growth and attractiveness, marketing strategy
& positioning)
o Consumer behaviour issues – (like motivation, influencers, buyer
decision-making
process etc...) S2, 2016 1 2.1. Present information about the target
market/s, size and growth. Present relevant customer
information for example target customer description and consumer
behaviour issues.
2.2. Industry and market/product they compete in. Trends in this
area. Use industry reports to identify
the relevant data and associated trends.
2.3. Target Markets – use STP theory to discuss the segmentation
variables used, and what is the
segments size, its growth and attractiveness; marketing &
positioning strategy used by the
company, etc.
2.4. Consumer behaviour issues – The discussion should include
motivation, influencers, buyer
3. decision-making process, consumer behaviour factors that
influence the decision making process. 3. Marketing Mix Situation
- What is the marketing mix, why is it used – use the theory to state
the purpose
and importance. Overall describe how their marketing mix
provides value (how benefits outweighing costs).
3.1. Product – 3 levels of a product and market offering in terms of
goods, service, experience, ideas;
what needs/wants/demands are fulfilled by this market offering.
What type of product is it,
convenience, shopping, luxury or unsought?
3.2. Price – Analyse the pricing strategy; cost-based, competition-
based, value-based etc.; discuss the
price ceiling/price floor and include assumptions about elasticity of
demand in your evaluation,
unless you have direct evidence about this.
3.3. Place – is the process of making the product available to the
customer. Can include physical
locations where the product is sold; the distribution channels used;
is it traditional or a VMN? Also
consider logistics and how the product is handled. If a product on a
shelf, consider micro locations
within the store and on shelves and how this influences sales.
3.4. Promotion – What is the strategy, message &
positioning? Does it use an IMC program? What
forms/types/methods of promotion are used?
3.5. People – staff interactions with customers and how these
impact the 4 service characteristics of
inseparability, variability, perishability and intangibility; level of
involvement in delivering the
market offering.
3.6. Process – Evaluate the level of satisfaction (Satisfaction =
Expectations - Delivery), the “moments
of truth”. High or low level of involvement?
3.7. Physical Evidence – tangibility aspects that help customer
4. determine the level of quality of the
service delivery; it may include positioning and perceptions that
influence the consumer. 4. Competitive Situation – Identify two
direct competitors and one indirect competitor and compare and
contrast with the chosen company and the product line.
Comparison can be on the basis of size, strategy,
market share, product quality and other considerations that indicate
their intentions and behaviours. A table
format is useful here.
4.1. Point of Difference
4.2. Point of Parity (similarity) 5. Macro-environment – give a
brief summary of broad trends that bear on the product line’s
future.
4.1. Demographic trends and its impact on current or potential
target markets
4.2. Economic trends and its impact on how and what customer
spend, and its effect on sales and the
company
4.3. Natural trends – natural forces/disasters, shortages of raw
materials, impact of company on the
environment
4.4. Political trends – laws, regulations, stability, government
interventions, barriers to entry/exit etc. S2, 2016 2 4.5.
Technological trends – new technologies that can/do affect how
the company operates in any way
(e.g. online banking, manufacturing technologies, security, social
media etc...)
4.6. Cultural/social trends – forces that affect how consumers are
influenced by society and culture.
Include Consumer behaviour theories here (e.g. reference groups,
perceptions)
6. SWOT Analysis:– it should only be a synthesis of the situation
analysis with justification through research
or theory. Discuss this to establish logical linkages rather than
present it in a SWOT table. 7. Conclusion and Recommendations:
5. Reiterate the main aspects of the report as a summary. Provide a
rationale for the recommendations using theory; i.e. if you are
targeting a new market segment – reapply
STP concepts; if you are creating a new product, describe the
needs, wants, demands, 3 levels of a product
and what the new product offering will be. 8. Reference List in
APA format – only use credible sources of information. Start on a
new page. Avoid using
sources such as Wikipedia, Investopedia, Tutor2u, Slideshare etc.
If in doubt, refer to the referencing guide
on the library webpage - not included in word count 9. Appendices
(if needed) – not included in word count Word Limit: 5000 words
(+ - 10%), Report Format.
Submit to TNTN: Name the file being submitted as
Tablenumber_Sessionday_Sessiontime e.g.:
Table01_Mon_5pm We are looking for your ability to explain
things both in theoretical terms and through practical application of
the theory to the particular case.
This is not a data gathering exercise; hence, we are not evaluating
your capacity to gather data about the
company/ business. However, researching the information is
essential; hence, where access to available data
about the organisation is limited, you may make assumptions
where practicable. Please state any assumptions
you make. S2, 2016 3 Criteria Fail Pass Credit Distinction High
Distinction Executive Summary Minimal or no
evidence is
demonstrated: Some evidence is
demonstrated: Adequate Evidence Thorough evidence is
demonstrated: Excellent evidence is
demonstrated: Summarises the whole
report – is not an
introduction. Approx.
350 words or no longer
than a page in length
6. (not counted in word
count). The Executive
Summary is missing or
does not meet its
purpose for its intended
audience. The summary
information provided
does not align to the
report, information and
structure is missing or
inaccurate. is demonstrated:
Executive Summary
summarises the
majority of the report.
Several errors may be
evident.
The summary is the
prescribed length, but
could be more accurate
and comprehensive.
The summary has
required detail
completed so as to
interest the reader. Introduction S2, 2016 The summary is
concise (prescribed
length) and accurate.
The summary has
enough detail
completed so as to
enhance reader
situational familiarity. 3 Executive Summary
includes an effective
overview of each
element of the report.
The summary is
7. concise (prescribed
length), accurate and
comprehensive.
The summary has all
detail completed so as
to enhance reader
interest Not attempted Some attempt at
introduction. Lack of
overriding topic
sentence or otherwise
incomplete. Other
sentences within
introduction do not
cover all of report.
Evidence of
grammatical,
punctuation and/ or
spelling errors. Introduction uses clear
topic sentence first
which covers most of
the report. Other
sentences cover most
elements of the report
Some punctuation and
grammatical errors
may be evident. Uses clear topic
sentence that covers
report adequately.
Other sentences cover
all aspects of report.
Possible minor
grammatical,
punctuation and / or
spelling errors evident. Clear evidence of
summary topic
8. sentence. All other
sentences clearly
outline each aspect of
the report. Evidence of
high level linguistic
ability. Punctuation
where relevant is used
skilfully and correctly.
Free of grammatical
and spelling errors. 5 The information is
inaccurate or elements Adequate information
on target markets Good information on
target markets Concise information on
target markets Very high standard of
accuracy and 20 Brief introduction to
the organization, Market & Customer
Situation Executive Summary
clearly summarises the
entire report. Minimal
errors may be evident. Weighting
% Target markets
identified, size and
growth trends from
past years are missing.
Insufficient
information to inform
evaluation. provided although not
sufficiently
comprehensive to
inform understanding
of possible impact on
marketing strategy.
Some errors may be
evident. provided. There may
be some omissions of
9. key areas not
adequately explained.
Sufficiently
comprehensive to
inform understanding
of possible impact on
marketing strategy.
Few errors evident. provided. No
omissions of key areas
and most adequately
explained.
Comprehensive
treatment which
informs understanding
of impact on marketing
strategy. No errors
evident. succinctness in
presentation of
information. Evidence
of higher level linkages
to marketing strategy.
Error free. Marketing Mix
Situation The information is
inaccurate or elements
are missing.
Insufficient
information to inform
evaluation. Adequate information
on marketing mix
situation provided
although not
sufficiently
comprehensive to
inform understanding
of possible links with
10. other mix elements.
Some errors may be
evident. Satisfactory
information on
marketing mix
situation provided.
There may be some
omissions of key areas
not adequately
explained. Sufficiently
comprehensive to
inform understanding
of possible links with
other mix elements.
Few errors evident. Concise information on
marketing mix
situation provided. No
omissions of key areas
and most adequately
explained.
Comprehensive
treatment which
informs understanding
of links with other mix
elements. No errors
evident. Very high standard of
accuracy and
succinctness in
presentation of
information. Evidence
of higher level linkages
between elements.
Error free. 20 Not attempted, very
inaccurate or too brief. Introduces and
describes details of the
11. competitors’, identified
markets and marketing
mixes to the reader
with minimal errors. Introduces and
describes the
competitor’s markets,
marketing mix and
minimally compares
and contrasts
competitors’. Little
use of marketing
models, mainly
descriptive. Introduces the details
of competitors’ markets
and marketing mixes
completely and in a
concise manner. Good
comparison between
competitors. Use of
marketing models to
analyse and link to
customer perceived
value. Introduces the
competitors’ marketing
situations accurately
and succinctly,
enhancing the report’s
impact. The reader has
specific details of the
organisation, identified
markets and marketing
mix. Excellent use of
marketing models to
illustrate competitor
comparisons. 20 Nature of the product,
12. pricing, promotion,
distribution and
supply, processes,
physical attributes of
delivery( if service),
strategy Competitor Situation
Identify and describe
major competitors. S2, 2016 Macro Environmental
Situation Not attempted or very
inaccurate or too brief. Introduces and
describes elements of
the environment to the
reader with some
errors. Introduces and
describes elements of
the environment to the
reader with minimal
errors. Some
supporting use of
models to provide
rationale for inclusion. Introduces details of
elements of the
environment to the
reader and in a concise
manner. Good use of
marketing models to
analyse importance to
situation. Introduces details of
elements of the
environment to the
reader accurately and
succinctly, enhancing
the report’s impact.
Excellent use of
marketing models to
13. illustrate and argue
importance. 20 Poorly attempted,
difficult to understand
or not included. Some attempt to pull
together and synthesize
key issues. However,
omissions evident. Satisfactory attempt to
summarise the key
issues. Some omissions
of weighting or
importance to analysis. Good summary of key
issues with some
attempt at justification
of relevance to
company situation. Very good summary of
key issues, concisely
put with sound
rationale for inclusion, 5 Not included or
minimal, no
justification provided. Recommendations
included The conclusion unifies
the report reiterating
the main issues.
Satisfactory
identification of some
recommendations with
adequate justification. The conclusion unifies
the report reiterating
the main issues well. The conclusion unifies
the report reiterating
the main issues and is
very succinct. 5 The report reflects
consistent structure.
Information is
organised and
14. sequenced to convey
the intended meaning
to the reader
Titles/Subtitles are
organised and included
to assist reading. The report is well
structured.
Information is logically
organised and
sequenced to convey
the intended meaning
to the reader allowing
ease of reading.
Titles/Subtitles chosen
influence the report’s
consistency. Broad trends that bear
on the ‘product’. SWOT
Summarise the key
issues.
Conclusion and
Recommendations Report Format
Suitable structure and
headings The report is
inconsistent in
structure which
impedes the
interpretation and unity
of the report for the
reader.
The analysis does not
follow a logical or
organised structure. S2, 2016 The report reflects
minimal structure
flaws. Information has
been organised to
15. convey meaning to the
reader. Titles/Subtitles
are included. Very good
recommendations
linked to prior analysis.
Uses marketing theory
to justify.
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