MRD Lifesciences is a contract research and training organization founded in 2008 in Lucknow, India with 15 employees and an annual turnover of 57 lakhs. It provides customized services for sample analysis, contract research, and training for students. MRD Lifesciences commercializes its research through ongoing projects with institutional and corporate clients and an independent R&D wing developing molecular biology and healthcare products. The company aims to commercialize affordable antibiotics and energy drinks and has published 70 research papers while training over 3000 students. The entrepreneur aims for MRD Lifesciences to become a leading global biotech company within 5 years.

1. MRD Lifesciences
Pvt.Ltd.
Case Study
SOUSAN
A274153121006
HG&MM

2. CONTENT
 Introduction
 Motivation
 Identification of business opportunity
 Portfolio
 Commercialization Strategy
 Products in the pipeline
 Mentors
 Critical areas for Mentorship
 Funding Mobilized
 Achievements
 Entrepreneurial journey- Nutshell
 Lessons from the journey
 Road Ahead
 Advice for Budding Entrepreneurs

3. INTRODUCTION
Founder: Manoj Verma ( Post-Graduate)
Year of Establishment: 2008
Location: Lucknow, Uttar Pradesh
Annual Turnover: Rs. 57 lakhs
(Average)
Team Members: 15
Area: Contract Research and Training

4.  Change
 Challenge
 Creativity
 Curiosity
 Control
 Cash

5. IDENTIFICATION OF
BUSINESS OPPORTUNITY
The ability to identify business opportunities is
an essential characteristic of an entrepreneur
opportunity favorable position or a range for
advancement. The steps in arriving at business
opportunity for them was generating ideas,
screening process formulating the concept of the
business.

6. PORTFOLIO
 Customized services towards
sample analysis, contract
research, project writing,
experimental designing, and
report writing for
academia/industry.
 Training for students in
Molecular Biology, Enzymology,
Recombinant DNA technology,
Microbiology, Bioprocess and
Fermentation, Quality Control
and Pharmacology.

7. COMMERCIALIZATION STRATEGY
All in all solution to facilitate
research projects related to life
science on a contract basis.
Ongoing research assignments
in collaboration with reputed
institutional organizations and
corporate clients.
Independent R&D wing, which
has developed many molecular
biology products and
healthcare products.
Involvement in genetic
diversity, molecular biology,
industrial microbiology,
enzymology, plant metabolites,
antibiotics, waste management,
bioremediation, biochemistry,
food technology, and other
high-demand areas.

8. PRODUCTS IN THE PIPELINE
 Commercialization of antibiotics in natural form, insulin
protein with lower price in the market
 Launch of Energy drinks differently from the energy
drinks in the market
 Market research work
 Considering feedback from the customers

9. MENTORS
Dr. CKM Tripathi
Former Sr. Scientist & Head, Fermentation Technology & Molecular
Biology Division (CDRI, Lucknow) & Research Advisor of MRD
LifeSciences, Lucknow
Dr. Raghvendra Pal Singh

10. CRITICAL AREAS FOR MENTORSHIP
Expansion of work to
the next level
Guesswork and hit &
trial to work out the
process
More efficient and less
money spent
Save money during
critical Growth stage
More passionate
Outside expert can
guide to Carry out any
task better
Better advice and great
output

11. FUNDING MOBILIZED  Funds from DBT-BCIL (BITP and
BIITP)
 Start-up Cost: Approximately 25-30
Lac including Franchise Fee.
 The revenue sharing pattern is fixed
throughout India, and common to all
partners of MRD LifeSciences.

12. ACHIEVEMENTS
 Since 2009, training for more
than 3000 students
 Developed molecular biology
kits (Plasmids for DNA&RNA)
 Developed a novel healthcare
product for dermatology
diseases
 70 research papers were
published
 Young scientists have published
a few books in Lambert
Academic Publishing

13. Entrepreneurship Journey
-Nutshell
 Tough and long journey
 Not only Luck and success
 Hard work
 More learning
 Growth and evolving

14. Lessons from the journey
 Updating and rethinking
business for the future
 Proper business plan
 Identification of winning
strategy for success in business
 Summarize the findings of the
study
 Establish a benchmark for future
entrepreneurs to be successful
14

15. ROAD AHEAD
 To become one of the leading biotech companies in
India
 Be a significant global player by the next 5 year
 Help more students
 Build more diversity in the science
 Be a prominent firm in the industry

16. ADVICE FOR BUDDING ENTREPRENEURS
 Pursue ideas by asking to your self
 Bring out key questions like “Is this real?”, “Is the product or idea
real”, “Can I win?”, “What are the risks”’ “And is worth it?”, etc.
 Willingness to persevere even if fail
 Having a strong desire to achieve high goals in business

17. THANK
YOU