4. Marketing plan
• Viral Marketing
• Relationship
• Communication and advertisement
• Optimization of resources
• Channels
5. HR
• Selection- by reference
• Freedom of action
• Skill promotion and enhancement
• Retention Plan
• Opportunity for personal pursuits
• Empowerment
6. Finances
• Market Size
• Profit and loss
– Sale Forecast
– Cost (complete architecture)
– Profit
– ( Depreciation, taxation etc)
• Capex
• Funding options
• Break even analysis
• Cash flow management
7. The Plan must answer….
• Vision and mentoring
• Barriers and differentiators
• IPRs
• Exit Plan
• Wish wells, New idea generation and spinoffs
• Strategizing the business
• Networking and new channels