Good tips to remember when building a great presentation related to market reseach. This document includes the students' compilation from the 1st edition of MRCB (Market Research Consumer Behaviour) Master at IE (Instituto de Empresa - Madrid, Spain). The exercise consisted in creating a 5 slides presentation with the same set of data for all the students.
Why user experience is more important than marketingOptimal Usability
Every time we run a breakfast briefing we get the same feedback – “I wish my boss was here!”
When Fly Buys asked us to speak at their national conference earlier this month, we saw the perfect opportunity to present a clear argument for why organisations need to treat the user experience as their number one priority. In other words, we think we’ve finally put together the presentation you’ve been asking for!
So grab your boss, come along and hear:
How widespread broadband, smart phones and social media is fracturing our attention and driving us to abandon traditional touchpoints (like stores and call centres) for emerging touchpoints (like Facebook and apps)
Why many consumers use more than one touchpoint to make a purchase, even though they are less satisfied as a result
How people are becoming less tolerant of poor service and why many organisations struggle to see it
How loyalty (not customer satisfaction or NPS) is the best predictor for revenue growth, and how you can increase it
The key to creating great user experiences – it’s Design with a capital D
Stories of New Zealand innovation – including more examples of real projects than you would have heard at any other Optimal Usability presentation
Even if you can’t get the boss to come and are already convinced about the importance of the user experience, it’ll be worthwhile attending to hear the latest user experience statistics from New Zealand, Europe and the US.
The future of retail is the Intelligent Store that empowers retail associates and delivers a more productive and fulfilling shopping experience for consumers. Learn about the findings of the 2011 shopper survey.
Η χρήση διαφορετικών κατηγοριών δραστηριοτήτων στη διδασκαλία της δομής επιλο...Ιωάννης Σαρημπαλίδης
Η παρουσίαση της εργασίας "Η χρήση διαφορετικών κατηγοριών δραστηριοτήτων στη διδασκαλία της δομής επιλογής στο Scratch" που έγινε στα πλαίσια του 7ου Συνεδρίου Καθηγητών Πληροφορικής στις 13 Απριλίου 2013 στη Θεσσαλονίκη.
Why user experience is more important than marketingOptimal Usability
Every time we run a breakfast briefing we get the same feedback – “I wish my boss was here!”
When Fly Buys asked us to speak at their national conference earlier this month, we saw the perfect opportunity to present a clear argument for why organisations need to treat the user experience as their number one priority. In other words, we think we’ve finally put together the presentation you’ve been asking for!
So grab your boss, come along and hear:
How widespread broadband, smart phones and social media is fracturing our attention and driving us to abandon traditional touchpoints (like stores and call centres) for emerging touchpoints (like Facebook and apps)
Why many consumers use more than one touchpoint to make a purchase, even though they are less satisfied as a result
How people are becoming less tolerant of poor service and why many organisations struggle to see it
How loyalty (not customer satisfaction or NPS) is the best predictor for revenue growth, and how you can increase it
The key to creating great user experiences – it’s Design with a capital D
Stories of New Zealand innovation – including more examples of real projects than you would have heard at any other Optimal Usability presentation
Even if you can’t get the boss to come and are already convinced about the importance of the user experience, it’ll be worthwhile attending to hear the latest user experience statistics from New Zealand, Europe and the US.
The future of retail is the Intelligent Store that empowers retail associates and delivers a more productive and fulfilling shopping experience for consumers. Learn about the findings of the 2011 shopper survey.
Η χρήση διαφορετικών κατηγοριών δραστηριοτήτων στη διδασκαλία της δομής επιλο...Ιωάννης Σαρημπαλίδης
Η παρουσίαση της εργασίας "Η χρήση διαφορετικών κατηγοριών δραστηριοτήτων στη διδασκαλία της δομής επιλογής στο Scratch" που έγινε στα πλαίσια του 7ου Συνεδρίου Καθηγητών Πληροφορικής στις 13 Απριλίου 2013 στη Θεσσαλονίκη.
Δημιουργώ παιχνίδια στο Scratch - Προγραμματισμός στο ScratchGeorge Palaigeorgiou
Το βιβλίο «Δημιουργώ παιχνίδια στο Scratch» δημιουργήθηκε στα πλαίσια του μαθήματος «Διδακτική της Πληροφορικής ΙΙ» που πραγματοποιήθηκε στο εαρινό εξάμηνο του ακαδημαϊκού έτους 2009-2010, στο τμήμα Μηχανικών Η/Υ, Δικτύων και Τηλεπικοινωνιών, του πανεπιστημίου Θεσσαλίας.
Οι φοιτητές ανέλαβαν πρωταγωνιστικό ρόλο στη δημιουργία ενός εκπαιδευτικού προϊόντος που ελπίζουμε ότι θα είναι χρήσιμο στην εκπαιδευτική κοινότητα και ίσως ωθήσει αρκετούς μαθητές να μυηθούν στο κόσμο του προγραμματισμού από μια μοναδική σκοπιά, αυτή του Scratch.
Συμφωνήσαμε ότι η διδασκαλία πρέπει να ενσωματώνει την προσωπική επιστημολογική θεώρηση του κάθε δασκάλου, τις δικές του διδακτικές προσεγγίσεις αλλά και τις ιδιαίτερες συνθήκες που αφορούν τους μαθητές του, και για τους λόγους αυτούς το βιβλίο αυτό διανέμεται στο διαδίκτυο με άδεια (cc) Creative Commons. Μπορείτε, δηλαδή, να δημιουργήσετε και να διανείμετε τις δικές σας εκδοχές του βιβλίου, με διαφορετικά κεφάλαια, διαφορετικά παραδείγματα, διαφορετικές περιγραφές. Με μεγάλη μας χαρά θα φιλοξενήσουμε στον ιστοχώρο του βιβλίου μας, τα δικά σας δημιουργήματα.
Θα θέλαμε να σημειώσουμε ότι ως πρώτη προσπάθεια χαρακτηρίζεται από αρκετές αδυναμίες. Ελπίζουμε να υπάρχει επόμενη και να γίνει και με τη δική σας συμμετοχή!
Πως όμως φτάσαμε στο τελικό αποτέλεσμα; Συνεργαστήκαμε σε μια πλατφόρμα Wiki για να δημιουργήσουμε το παρόν σύγγραμμα και επιπλέον συνοδευτικό μαθησιακό υλικό. Χρειάστηκαν, όμως:
** 86595 επισκέψεις στο Wiki!
** 664 μηνύματα συζητήσεων!
** 3358 ενημερώσεις ιστοσελίδων!
** 17 ομάδες
** 1 συντονιστής
** μεράκι
Σε διάστημα 4 μηνών προετοιμάστηκε η πρώτη έκδοση του βιβλίου, ενώ για αρκετές εβδομάδ
Έρευνα που παρουσιάστηκε στο 6ο Συνέδριο Διδακτικής της Πληροφορικής που πραγματοποιήθηκε στην Φλώρινα 20-22 Απριλίου.
Αφορά τη μάθηση προγραμματισμού από μαθητές Α' Λυκείου με το Scratch.
Male and female, young and old, a fast-growing number of today's shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
Avvio webinar global marketing tips, techniques & tacticsAvvio
This month’s webinar was designed to help you capitalise on the direct business opportunities available in the international marketplace. Our guest presenter Maeve Kneafsey, MD, Elucidate is a specialist in area of international marketing and strategy development. Maeve provided our audience with key insights into current global tourism trends and identified the differences in purchasing behaviours and attitudes. Maeve shared practical tips on how to research, plan and execute an international marketing campaign.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
Δημιουργώ παιχνίδια στο Scratch - Προγραμματισμός στο ScratchGeorge Palaigeorgiou
Το βιβλίο «Δημιουργώ παιχνίδια στο Scratch» δημιουργήθηκε στα πλαίσια του μαθήματος «Διδακτική της Πληροφορικής ΙΙ» που πραγματοποιήθηκε στο εαρινό εξάμηνο του ακαδημαϊκού έτους 2009-2010, στο τμήμα Μηχανικών Η/Υ, Δικτύων και Τηλεπικοινωνιών, του πανεπιστημίου Θεσσαλίας.
Οι φοιτητές ανέλαβαν πρωταγωνιστικό ρόλο στη δημιουργία ενός εκπαιδευτικού προϊόντος που ελπίζουμε ότι θα είναι χρήσιμο στην εκπαιδευτική κοινότητα και ίσως ωθήσει αρκετούς μαθητές να μυηθούν στο κόσμο του προγραμματισμού από μια μοναδική σκοπιά, αυτή του Scratch.
Συμφωνήσαμε ότι η διδασκαλία πρέπει να ενσωματώνει την προσωπική επιστημολογική θεώρηση του κάθε δασκάλου, τις δικές του διδακτικές προσεγγίσεις αλλά και τις ιδιαίτερες συνθήκες που αφορούν τους μαθητές του, και για τους λόγους αυτούς το βιβλίο αυτό διανέμεται στο διαδίκτυο με άδεια (cc) Creative Commons. Μπορείτε, δηλαδή, να δημιουργήσετε και να διανείμετε τις δικές σας εκδοχές του βιβλίου, με διαφορετικά κεφάλαια, διαφορετικά παραδείγματα, διαφορετικές περιγραφές. Με μεγάλη μας χαρά θα φιλοξενήσουμε στον ιστοχώρο του βιβλίου μας, τα δικά σας δημιουργήματα.
Θα θέλαμε να σημειώσουμε ότι ως πρώτη προσπάθεια χαρακτηρίζεται από αρκετές αδυναμίες. Ελπίζουμε να υπάρχει επόμενη και να γίνει και με τη δική σας συμμετοχή!
Πως όμως φτάσαμε στο τελικό αποτέλεσμα; Συνεργαστήκαμε σε μια πλατφόρμα Wiki για να δημιουργήσουμε το παρόν σύγγραμμα και επιπλέον συνοδευτικό μαθησιακό υλικό. Χρειάστηκαν, όμως:
** 86595 επισκέψεις στο Wiki!
** 664 μηνύματα συζητήσεων!
** 3358 ενημερώσεις ιστοσελίδων!
** 17 ομάδες
** 1 συντονιστής
** μεράκι
Σε διάστημα 4 μηνών προετοιμάστηκε η πρώτη έκδοση του βιβλίου, ενώ για αρκετές εβδομάδ
Έρευνα που παρουσιάστηκε στο 6ο Συνέδριο Διδακτικής της Πληροφορικής που πραγματοποιήθηκε στην Φλώρινα 20-22 Απριλίου.
Αφορά τη μάθηση προγραμματισμού από μαθητές Α' Λυκείου με το Scratch.
Male and female, young and old, a fast-growing number of today's shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
Avvio webinar global marketing tips, techniques & tacticsAvvio
This month’s webinar was designed to help you capitalise on the direct business opportunities available in the international marketplace. Our guest presenter Maeve Kneafsey, MD, Elucidate is a specialist in area of international marketing and strategy development. Maeve provided our audience with key insights into current global tourism trends and identified the differences in purchasing behaviours and attitudes. Maeve shared practical tips on how to research, plan and execute an international marketing campaign.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Transformado el Retail ADICT Marzo 2016 en EsadeCreapolis Retail ForumADICT Active Retail
Presentación realizada en las jonadas de retail organizadas por Esade en Barcelona (3-4 Marzo 2016) que trata sobre la transformación de los espacios físicos de venta ante los cambios del nuevo shopper digital
Ponencia realizada en el Foro AFEB (Asociación de Fabricantes de Bricolaje y Ferretería) realizada en Gavà (Barcelona) el 2 de Julio de 2015.
El documento aborda tres grandes temáticas: la digilitalización del shopper, la gestión del espacio comercial y la comunicación en el punto de venta.
Caso de éxito desarrollo identidad visual de la principal red de talleres de carrocería y pintura de España.
ADICT realiza proyectos modulares de identidad visual que engloban las fases de definición, conceptualización, diseño, desarrollo, presentación e implantación 360º de marca en retail (diseño exterior, interior, atmósfera y ambientación, señalética, merchandising,…)
Caso de éxito ADICT. Proyecto realizado para Pronovias que profundizó en las claves de activación y satisfacción de los diferentes perfiles de novia en sus puntos de venta propios, identificando junto a sus equipos de retail las mejores prácticas que aportaban una mayor performance y anclaje de los valores de la marca.
Caso de Éxito - Estudio realizado por ADICT para L'Arôme Marcilla utilizando la técnica de eye tracking (seguimiento visual) online (mediante la webcam de los participantes, desde sus propios ordenardores), para validar el impacto en el lineal de un cambio de packaging
Artículo revista inforetail junio 2014:10 ideas de neuromarketing para retailADICT Active Retail
El neuromarketing sigue estando de moda, pero es, a la vez, una
disciplina bastante desconocida y poco utilizada en España. Este
artículo descubre cómo sobresalir en el punto de venta activando
el subconsciente del shopper.
En ADICT, hemos renovado nuestros servicios. En este documento síntesis encontrarás nuestro amplio portfolio de soluciones de activación de marca, comunicación punto de venta, desarrollo del canal retail, cocreación y neuromarketing aplicado a comunicación
Documento de especificaciones técnicas básicas en la creación de una comunidad online de ADICT Studio. Proceso. Reclutamiento. Incentivos. Monitorización. Análisis. Resultados
Artículo Revista Inforetail Abril 2013: Los supermercados online a examenADICT Active Retail
ADICT Active Retail, consultora especializada en Shopper Marketing, acaba de publicar los resultados de un estudio pionero basado en 1.500 opiniones que existen en la red sobre la compra online en supermercados en España.
ADICT Studio es la comunidad online de cocreación que dispone de una plataforma de más de 122.000 profesionales creativos para generar decenas de ideas frescas y piezas creativas.
Ponencia realizada en el marco del Congreso Expogarden celebrado el 1 de Febrero de 2013 en el Hotel Hiberus (Zaragoza), organizado por la AECJ (Asociación Española de Centros de Jardinería.
Artículo aparecido en la revista ARAL en Junio de 2012 sobre el estado del comercio online en España para el mercado de gran consumo, a partir de un estudio realizado por ADICT sobre las conversaciones en redes sociales que tratan de la oferta de supermercados online (estudio realizado conjuntamente con Epsilon).
Estudio realizado por ADICT Active Retail sobre la situación del comercio electrónico de gran consumo (supermercados) en España, presentado en el Instituto de Empresa de Madrid en el foro de ESOMAR el 16 de Mayo de 2012. El estudio está basado en una etnografía digital (análisis de opiniones relacionadas en redes sociales) e incorpora insights estratégicos acerca de como potenciar este canal de venta.
Aral1594 Artículo ADICT Movilizando al i shopper mayo 2012ADICT Active Retail
Artículo publicado en la revista ARAL en Mayo de 2012 sobre los smartphones y su impacto en la relación/comunicación de los shoppers para la gran distribución de gran consumo.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
MRCB 2013 Instituto de Empresa Data Visualization 5 Slides Exercise
1. Master in Market Research & Consumer Behavior
Communication Skills II - Data Visualization
STUDENTS’ COMPILATION
Albert Ramirez
arg2@faculty.ie.edu
April 16th, 2013
school of social and
behavioral sciences
2. Exercise
Create a 5 slides presentation with
this data The Impact of the Web and Mobile on
Shopping Behavior
• 62% use the internet while at a store
Source: Yahoo Europe 2012
• 48% take and/or send a picture of a
product/product details to a friend or family
• 38% Get information about a product /
service
• ¾ consumers understand that advertising is part of
the mobile experience
• 65% of shoppers always / often make a purchase by
first researching online
• ¾ of European online users visit retail related sites
every month
• 74% use the internet to narrow down the selection
• 71% make their final decision with help of the
internet
• 62% are up‐to‐date on news or deals thanks to the
internet
• 71% use the internet while watching TV
• 61% read reviews to inform purchase decision
Master in Market Research & Consumer Behavior
3. Building a great visual presentation
STUDENTS COMPILATION
1. FIRST IMPRESSION (PRESENTATION TYPE/EVOKE)
2. WHAT DO YOU LIKE THE MOST?
3. WHAT TO BE AVOIDED
4. ANYTHING YOU MISS/ COULD BE DONE TO IMPROVE THE
IMPACT AND INSPIRATION TO THE AUDIENCE?
4. Summary of insights from Students presentations
FIRST IMPRESSIONS COUNTS (PRESENTATION TYPE/EVOKE)
• Appealing. Capturing the attention. Title attraction
• Great start. Great ending
• Easy to read.Very simple.Clean and clear
• Hierarchy of data/slides
• Consistency
• Nice use of colour. Nice choice of style.Sunny colors
• Images relevancy to the topic/data.
• Emotional images
• Minimalist
• Funny style. Fun colors & images
• Confusing
• Busy. Crowded of data/text/images
• Lost of space
• Story missing
• Evokes to known icons (american football font, mickey mouse pie chart)
• Expectations from the first slide not covered (different style)
Master in Market Research & Consumer Behavior
5. Summary of insights from Students presentations
BEST PRACTICES
• Very clear presentation of data
• Connecting the data with lines, arrows,…
• Consistency across the presentation
• Dividing into (3) steps helps following the story
• Drawing a path
• Using people icon to represent %
• Stating the data source
• Using the same colour pattern across the presentation. Using colour patterns similars to the
images
• Using pictures related to the topic
• Circle the images
• Good search and choice of pictures
• Distribute data/words/images taking into account geometry of the slide
• Organize the slide
• Using headlines in a compelling way. Talking to us
• Good choice of typography (fonts)
• Using colours in harmony
• Create a navigation pattern to follow the presentation
Master in Market Research & Consumer Behavior
6. Summary of insights from Students presentations
WHAT TO AVOID
• Look unfinished
• Lot of information
• Bad order of importance
• Saying too little (simplistic, not adding any relevant info)
• Write a novel using headlines (and now, finally, so then….)
• Too much text
• Different figures sizes not related to the importance of each number)
• Using too many different fonts across the presentation
• Mixing styles
• Too much highlighting (circle, font size and colour, underlined, ..) in the same
slide/sentence/data
• Using a) b) bullet points as a letter
• Images not related with data
• Replicate images, data and text to show an insights in the same slide (select)
• Photos unappropiate (or without considering the effect to the audience)
• Using low resolution pictures
• Bad colours combination for projection
• Bad colour palette
• Using/abusing red colour for text without a full black background
• Too many shadows for text
Master in Market Research & Consumer Behavior
7. Summary of insights from Students presentations
ADDITIONAL IMPROVEMENTS
1. Plan and develop your storytelling, always!
2. Consistency in all your headlines/titles
3. Build your presentation as much engaging as possible
4. Highlight key data and insights
5. Match your best selection of photos/slide design with the best
data/insight
Master in Market Research & Consumer Behavior
8. The Impact of the
Web and Mobile on
Shopping Behavior
9. Smart-(phone) shopping
38% get information 48% send pictures
about product to friend/family
3’500 $
62% use internet at the store
Source: Yahoo Europe 2012
10. Shopping decisions and mobile ads
65% of shoppers always / often
make a purchase by first
researching online
3 out of 4 consumers understand…
that advertising is part of the mobile experience
Source: Yahoo Europe 2012
11. 3 online shopping habits…
3 out of 4 of
European online
users visit retail
related sites every
month
71%
make their final
74% use the decision with help
internet to
narrow down
of the internet
the selection
Source: Yahoo Europe 2012
12. Did you know…
…62% are up‐to‐date on
news or deals thanks to the
internet
…71% use the
internet while
watching TV
…61% read reviews to
61% read reviews to inform purchase decision
inform purchase decision
Source: Yahoo Europe 2012
13. What mobile users use and want to use…
Ever
used…
39% Locate nearby store 23% Check customer review
Would
like
able to
use… 31% Compare prices
with other stores
31% Order an item
before collecting in store
Source: Yahoo Europe 2012
15. New Generation of Savvy Shoppers
Created with the World of Internet at
the tip of our fingertips…
61% read 62%
reviews consumers
and make use the
informed internet
decisions while at a
store
16. Of them, 48% use their mobile
to take and/or send a picture
to a friend or family
17. Shopping Experience starts
and ends online
• 71% Make
Final
Decision
with help
• 74% use the
from the
internet to
internet
narrow down
selection
• 65% Shoppers
Always start by
researching
online
20. Internet is the Preferred Source of
Information for Todays Consumer
¾ of European online users
71% use internet while visit retail related sites
watching TV every month
62% are up‐to‐date on
news or deals thanks to
the internet
Common Source: Yahoo Europe 2012
21. Internet Heavily Influences
Consumer’s Purchase Decision
74% use the
71% make their final decision internet to narrow
with help of the internet down the
selection
65% of shoppers
always / often
make a purchase
by first researching
online
61% read reviews
to inform purchase
decision
22. Mobiles are Increasingly Being used as
Part of the In-Store Purchasing Process
¾
consumers
understand
that
advertising
is part of
the mobile
experience
23. Mobile phones are mostly being used to locate a
nearby store besides comparing prices and
ordering an item
Ever Used: 39%
Ever Used:
Ever Used:
22%
14%
Would like to be
able to use: 20%
Would like to
Would like
be able to
to be able
use: 31%
to use: 28%
To locate a nearby store To compare prices with To Order and item
other stores before collecting in store
24. Use of Internet is Increasing at Point of
Purchase through Mobile Devices
Nearly 5 out of 10 of
them (48%) take and/or
send a picture of a
product/product details
to a friend or family
Nearly 4 out of 10
6 out of 10 shoppers (62%) use (38%) of them use it
internet while at store to get information
about a product /
service
25. Shopping
Use internet while at a store
48% take/send picture about
the product to their family
62%
38% get information about
the product/service
26. Purchasing
65% shoppers purchase by first searching
online
61% read reviews to inform about purchase decisions
27. Help from Internet…
Make final decision with the help of
75% internet
&
Use internet to narrow selection
28. Online
62%
Are up to date with news or deals
thanks to the internet
29. 75% think that Online Advertising is part of
the mobile experience…
30. WEB AND MOBILE IMPACT ON
SHOPPING BEHAVIOR
Source: Yahoo Europe 2012
Presentation by:
31. SHOPPER BEHAVIOR
of European
online users
visit retail
related sites
every month.
33. MOBILE BEHAVIOR
understand that advertising is
part of the mobile experience.
48% 38%
take and/or send a picture get information
62% of a product/product about a
use the internet details to a friend or family product/service
while at a store
34. MOBILE USAGE AND DESIRED USAGE
USAGE DESIRED USAGE
Locate a nearby Compare prices with
39% 31%
store other stores
Order an item
Check customer
23% before collecting in 28%
reviews
store
Compare prices with Check customer
22% 20%
other stores reviews
46. The Impact of the Web and Mobile on Shopping Behavior
47. Media habits
71% 62%
use internet while are up‐to‐date
watching TV thanks to the internet
75%
understand that advertising is
part of the mobile experience Source: Yahoo Europe 2012
48. Shopping through Internet
75%
of European online users visit retail
related sites every month
65%
of shoppers always / often make a
purchase by first researching online
74%
use the internet to narrow down the
selection
71%
make their final decision with help
of the internet
61%
read reviews to inform purchase
decision
Source: Yahoo Europe 2012
49. Mobile usage while shopping
62% use the internet while at a store
The importance of sharing The power of comparison
Send pictures to Get information about
48% friends or family 38% a product / service
Source: Yahoo Europe 2012
54. At a store…
62% use
the internet
while at a
store
Source: Yahoo Europe 2012
55. Which mobile services do
your consumers need…
20% 28%
Locate a nearby Pre-order an
store item
20% 10%
Check Get advice on
customers’ products
reviews
31% 19%
Compare prices Use mobile coupons
w/other stores and QR-codes
Base: Mobile phone users
Source: Yahoo!
The rise of cashlessness
56. The impact of the Web and
Mobile on shopping behaviour
57. The internet is competing with traditional media like TV for consumers’ attention.
Source; Yahoo!The rise of cashlessness.Base: Mobile internet user
58. Consumers use of mobile phones for
shopping is growing.
Consumers use or are willing to use their phones for online purchasing activities
59. The internet is the consumer’s consultant before making a purchase.Source of data:Yahoo!The rise of cashlessness,
60. 62% use the internet while at a store, 48% take/send pictures of products and send to family and friends,38% get information about a
product/service
62. Shoppers Use of the Internet in
Pre-Purchase Decisions
1st search online Read reviews
65% 61% online before
Are up-to-date on Narrow down the
62% news or deals thanks 74% selection online
to the internet
63. Shoppers Use of the Internet
at the Store
6 out of 10
Use it at the store
3 out of 10
Take and/or send a product
picture to a friend or family
2 out of 10
Get info about a product/
service
64. Shoppers Use or Would Like to Use
Mobile Phones For …
Locate a Store Near By
• 39% have used it
• 20% would like to be able to use it
Compare Prices vs. other Stores
• 22% have used it
• 31% would like to be able to use it
Order an Item Before Collecting in Store
• 14% have used it
• 28% would like to be able to use it
65. 71% of Shoppers Make
their Final Decision with
Help of the Internet
66.
67. Internet is a Habit
62% are Up‐to‐date On News or Deals Thanks to the
Internet
75% YES! 25% Emm..No
¾ Consumers Understand that Advertising Is Part of the
Mobile Experience
68. Internet is Influencing
People’s Decision Making
65%
71%
61%
65% of shoppers
61% read reviews to 71% make their final
always / often make a
inform purchase decision with help of
purchase by first
decision the internet
researching online
69. … and Purchasing Process
62% use the 48% take and/or send a
picture of a product/product
internet while at a store
details to a friend or family
70. What do people search
7%
9%
12%
22%
23% Services ever
used mobile
39% phones while
shopping on the
71. … And the trend
10%
19%
19%
20%
20%
Services would
like to use whilst
31% shopping on the
high street
72. 38% to get 48% to be sent
information to friends/family
about a product
62% use the internet while at a store
The Impact of the Web and Mobile on Shopping Behavior
73. ¾ of European
online users visit
retail related sites
every month
65% of shoppers
always / often
make a purchase
by first researching
online
The Impact of the Web and Mobile on Shopping Behavior
74. 74% use the internet
to narrow down the 71% make their final
selection decision with help of
the internet
The Impact of the Web and Mobile on Shopping Behavior
75. 61% read reviews to
inform purchase decision
62% are up‐to‐date on news
or deals thanks to the
internet
The Impact of the Web and Mobile on Shopping Behavior
76. The Impact of the Web and Mobile on Shopping Behavior
102. The impact of the Web and Mobile
on Shopping Behavior
103. • General facts:
a) 71% use the internet while watching TV
b) ¾ of European online users visit retail related
sites every month
Yahoo Europe 2012
104. Ever used/Would like to use mobile
phones while shopping on the street
45%
40%
35%
30%
25%
20%
15% Ever used
10%
5%
0% Would like to be able to
use
Yahoo Europe 2012
105. Impact of the internet on in store CDM
and purchasing decision
Before going to
the store
• 61% read
• ¾ affected by
reviews about
advertising on
products
mobile
• 74% use the
• 65% research
internet for
online before a
selection
purchase
narrowing
Yahoo Europe 2012
106. At the store At the After purchase
62% use purchasing
internet→ 48% decision 61% stay up to
to share date through
products’ the internet on
pictures and 71% use the news and deals
38% to get internet
information
about products
or services.
Yahoo Europe 2012
107. The Impact of the Web and Mobile
on Shopping Behavior
109. How does the Internet impact people’s
shopping decisions?
65% 74%
Always / often Use the internet to
make a purchase narrow down the
by first researching selection
online
71% 61%
Make their final Read reviews to
decision with help inform purchase
of the internet decision
online
110. Other Uses of the Internet for shoppers
75%
Of European online
users visit retail
related sites every
month
75%
Understand that
advertising is part
of the mobile
experience
111. Uses of Mobile Phones during
shopping
Locate a nearby store
Check Customer Reviews
Scan QR codes
Compare Prices with other stores
Access mobile coupons
113. The new shopping experience: Did you know that…
Locating stores: 30% Checking Comparing prices:
customer 22%
Top 3 used mobile services reviews:
whilst shopping 23%
71% make their final decision
65% of shoppers with the help of the internet
always/often make
a purchase by first
researching online
• 62% use the internet while at a store:
• 48% take and send a picture
61% read reviews • 38% get more information
to inform purchase
decisions
115. The Impact of the Web & Mobile on
Shopping Behavior
“Your mobile phone is becoming your shopping partner”
116. Connected while shopping
62% use internet while at a store
48% 38%
take and/or send a picture Get information about a
of a product/product details product/service
to a friend or family
117. How consumers are updated
with offers?
¾ of European online users visit retail related sites every month
62% are up-to-date on
news or deals thanks to the
internet
118. What happens when making
the decision?
74% use the internet to narrow down the selection
1 65% of shoppers always/often make a purchase
by first researching online
2
61% read reviews to inform purchase decision
3 71% make their final decision with the help of
the internet
119. What mobile services they would
like to be able to use ?
Ever Used Would like to be able
39%
31%
28%
23% 22%
20% 20% 19% 19%
14%
12%
10% 9%
7%
Locate a near by Check customers Compare proces Order an item Use an app to get Access Mobile Scannable QR
store reviews with other stores before collecting advice on Coupons codes
in the store products
120. The Impact of the Web and Mobile
on Shopping behavior
121. Internet and Shopping behavior
62% use internet while at store
48% take and/or send pictures of a product to a
friend or family
38% get information about a product/service
122. Internet and Shopping behavior
62% are up-to-date on news or
deals thanks to the internet.
¾ of European online users
visit related sites every month
123. Internet and Shopping behavior
65% of shoppers 71% make their
always/often make a final decision
purchase by first with the help of
researching online the internet
61% read reviews
to inform purchase 74% use the
decision internet to
narrow down
the selection
124. Top three services ever used mobile for
Locate a nearby store
39%
23% 22%
Check customer reviews Compare prices with other stores
125. Top three services would like to be able to use
while shopping on the high street
20%
Locate a nearby store
31% 28%
28%
Compare prices with other Order an item before
stores collecting in store
127. Behavior
European online
3/4 users visit retail
related sites every
month
Shoppers always /
65 %
often make a
purchase by first
researching online
Make their final
71 %
decision with help of
the internet
128. In-store
62 %
Use the Internet while at the store
Get information about
38 %
a product / service
Take and send pictures /
48
%
product details to a
friend or family
129. Engagement
Are up‐to‐date on news or deals
62%
thanks to the internet
Consumers understand advertising to
3/4 be part of the mobile experience
130. Future Need
45
40 39
Services Ever Used / Would Like to Use on Mobile For Shopping
35
31
30 28
25 23
22
20 20
20 19 19 Current
Future
15 14
12
10
10 9
7
5
0
Locate nearby Check Compare Order item Use app to Access mobile Scannable QR
store customer prices with before get product coupons codes
reviews other stores collecting advice
Source: Yahoo Europe, 2012
131. A Study conducted by Yahoo!
Europe 2012
How Consumers use the
Internet
for Shopping Purposes
The Impact of the Web and Mobile on
Shopping Behavior
132. Current and Preferred Service Use of
Mobile Phones
Ever use
( in
percentages ) Locate a nearby
store
40
30 Check customer
QR codes
reviews
20
10
There is a
divergence
0
between
Mobile coupons Compare prices
consumers‘
actual and
Use app for Order before
desired use of
advice collecting mobile phones.
Base: Mobile Internet Users / Source: Yahoo! The
rise of cashlessness
133. Information
Search
62% 61%
are up-to-date on
read reviews to
news or deals
inform purchase
thanks to the
decision
internet
Consumers’
power is
increasing as
customers do
not only base
decisions on
experts’ opinions
but also on peer
Base: Mobile Internet Users / Source: Yahoo! The
rise of cashlessness
reviews.
134. Consumer Decision
Making
65% 71%
of shoppers of shoppers
always / make their
often make a final decision
purchase by with help of
first the internet
The Internet
researching plays an
online Brand B extremely
Brand A Brand C
important role in
consumers’
decision making
processes.
Base: Mobile Internet Users / Source: Yahoo! The
rise of cashlessness
135. Consumers’ Internet Usage
in the Store
take and/or send a picture of a
48% product/product details to a
friend or family
Shoppers like to
share their
shopping
experiences
virtually in real
time with friends
and family.
Base: Mobile Internet Users / Source: Yahoo! The
rise of cashlessness
136. In conclusion
The use of the internet influences shopping
behavior because…
… consumers have
… consumers use more evaluation
the web in many available through
different ways online reviews
… it has a major
… of consumers’
impact on
desire to share
consumers’ decision
experiences
making
153. Did you know that…
62% of
consumers are
up-to-date on
news or deals
thanks to the
internet
154. Did you know that…
3 out of 4
consumers
understand
that advertising
is part of the
mobile
experience
155. Did you know that…
Top 5 used mobile services whilst shopping are:
Locating stores: 30% Comparing Use an app to get
prices: 22% advise: 12%
Order before
collecting in
Checking store: 14%
customer
reviews:
23%
156. So this is the new shopping experience:
65% of shoppers
always/often
research
online before
purchasing
• 62% use the internet
while at a store:
• 48% take and send a
picture
61% read • 38% get more
reviews to information
inform purchase
decisions
157. And at the end…
71% make their final decision with the help of the internet