Generation Y is having a large influence on global politics, economics, and culture through protests and social media use. They are also impacting marketing strategies. Generation Y cares about status, experiences, and deals but is diverse globally. Understanding their values, behaviors, and cultural differences requires hybrid research methods to gain useful insights for products, brands, and human resources strategies.
Estudio de Edelman sobre la generación de los llamados "Millenials" (nacidos entre el 80 y el 95) y su relación y acciones en relación a marcas y organizaciones.
China’s brands haven’t yet made a notable impact on the global consumer market, but will that change in the near future? Before the country can develop a cohort of strong brands, its marketers will have to remake what “Made in China” means to consumers. A leading crop of Chinese brands are already chipping away at some of the key factors standing in the way of global success as China actively seeks to export more than just the rest of the world’s manufactured goods.
This report details the external and internal factors hindering the efforts of Chinese brands to take root in developed markets. It also details some of the strategies that prominent brands, from Lenovo and Li-Ning to Haier and Huawei, are deploying to knock down these roadblocks.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Estudio de Edelman sobre la generación de los llamados "Millenials" (nacidos entre el 80 y el 95) y su relación y acciones en relación a marcas y organizaciones.
China’s brands haven’t yet made a notable impact on the global consumer market, but will that change in the near future? Before the country can develop a cohort of strong brands, its marketers will have to remake what “Made in China” means to consumers. A leading crop of Chinese brands are already chipping away at some of the key factors standing in the way of global success as China actively seeks to export more than just the rest of the world’s manufactured goods.
This report details the external and internal factors hindering the efforts of Chinese brands to take root in developed markets. It also details some of the strategies that prominent brands, from Lenovo and Li-Ning to Haier and Huawei, are deploying to knock down these roadblocks.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
"Old Age Is No Place For Sissies" 2nd of 12 #bizTrend for 2012Design | Intuition
Baby Boomers account for 40% of consumer demand in the U.S., and control 70% of the total net worth of American households ($7trillion). While the rest of us are saving for a retirement, the Boomers are spending their hard earned pensions, social security, IRAs, and 401Ks. While recent financial and housing market crashes have resulted in devastating losses to many, the amount of money set aside for the Golden Years of this ever increasing retired set is astronomical.
This paper is a brief look at the enormous opportunity that Baby Boomers offer to :
1. Durable and non-durable product retailers, manufactures and suppliers. (Automobile, travel, airline, furniture, home builder, hardware manufacturers, and more)
2. Service providers including the airline industry and home builders.
3. Municipalities and governments with respect to urban planning and infrastructure spending.
How Generation Y Could Tip the Invisible Hand of the Luxury MarketplaceCarolineMiller01
In both the U.S and around the world, Generation Y is a growing, fast-moving force in luxury brand marketing. Mistakenly considered an age-based monolith, and often the subject of facile behavioral profiling, it is the most complex consumer group to have ever entered the luxury market. Tethered to hand-held technology and captured by ‘the cloud’, it is easily surveyed but difficult to segment using classical marketing constructs. Luxury brands that fail to reach and react to Generation Y do so at their own business peril. The premise of this work is that in its own unique ways, Generation Y is subject to the effects of three (3) trans-generational determinants of luxury consumerism: first, psychological susceptibility – the brain’s deep-seated buying impulses; second, shared values – learned behaviors tied to unavoidable life exposures; and third, financial capacity – rate-limiting income and wealth life cycles. These shared determinants are conserved across all generations, but are expressed to different degrees in the luxury buying activities of each generation. A detailed survey instrument inclusive of these 3 determinants will be developed and validated as a tool to behaviorally define the penetration of these determinants in Generation Y luxury marketing sub-segments.
How Millennials, Technology and Acts of Bravery are Helping Advertising Becom...Samantha Massaglia
Samantha Massaglia
Preso from my lecture at St. Cloud State University. St. Cloud, Minnesota.
Several videos were included in the presentation:
Video #1 plays after Slide 13 ('Because it looks like this.')
http://vimeo.com/89527215
Video #2 plays after Slide 30 ('Updated in 2006.')
https://www.youtube.com/watch?v=hibyAJOSW8U
Video #3 plays after Slide 40 ('TOMS Shoes.')
https://www.youtube.com/watch?v=7MV3HWQHl1s
Video #4 plays after Slide 41 ('Soap Box Soaps.')
https://www.youtube.com/watch?v=BjZnNK4PQBk
Video # 5 plays after Slide 54 ('Generation Z advertisements will look like.')
https://www.youtube.com/watch?v=EPDmrZDpmqQ
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Hot from Brazil: 7 insights into the world of the Brazilian consumerBrand Genetics
Brand Genetics' latest Speed Briefing offers a succinct look at Brazil, a country that has changed rapidly over the last decade, and will soon be the focus of global attention with the FIFA World Cup in 2014 and The Olympics in 2016. But, as the recent protests there have shown, such progress is not always smooth - and Brazil remains a complex market.
We hope these insights into the world of the Brazilian consumer are both thought provoking and useful. As insight and innovation specialists, Brand Genetics is constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands.
Summer is approaching to many countries all over the globe, the lure of the open road and the promise of a change of scenery that makes us want to load up the car and just go someplace. Here are 9 packing Dos for your next road trip. Be sure to bring along Pearl waterless car wash to keep your car looking like a brand new.
MochaHost Reviews are Valuable to Company’s Statusmerlinjohns
MochaHost Reviews comes up a morale booster for the company’s substantial growth. These online reviews help visitors and new customers to know more about MochaHost who are dealing with the company for the first time.
Presentation for the School of Dentistry Bootcamp series on April 23, 2008. Uploaded originally at that time, but Slideshare for some inexplicable reason deleted the file. Hope it sticks this time. The Chain of Trust / Levels of Evidence tool was originally developed for use by college undergraduate students, shown adapted here for use in healthcare. It is appropriate for a wide variety of audiences.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
"Old Age Is No Place For Sissies" 2nd of 12 #bizTrend for 2012Design | Intuition
Baby Boomers account for 40% of consumer demand in the U.S., and control 70% of the total net worth of American households ($7trillion). While the rest of us are saving for a retirement, the Boomers are spending their hard earned pensions, social security, IRAs, and 401Ks. While recent financial and housing market crashes have resulted in devastating losses to many, the amount of money set aside for the Golden Years of this ever increasing retired set is astronomical.
This paper is a brief look at the enormous opportunity that Baby Boomers offer to :
1. Durable and non-durable product retailers, manufactures and suppliers. (Automobile, travel, airline, furniture, home builder, hardware manufacturers, and more)
2. Service providers including the airline industry and home builders.
3. Municipalities and governments with respect to urban planning and infrastructure spending.
How Generation Y Could Tip the Invisible Hand of the Luxury MarketplaceCarolineMiller01
In both the U.S and around the world, Generation Y is a growing, fast-moving force in luxury brand marketing. Mistakenly considered an age-based monolith, and often the subject of facile behavioral profiling, it is the most complex consumer group to have ever entered the luxury market. Tethered to hand-held technology and captured by ‘the cloud’, it is easily surveyed but difficult to segment using classical marketing constructs. Luxury brands that fail to reach and react to Generation Y do so at their own business peril. The premise of this work is that in its own unique ways, Generation Y is subject to the effects of three (3) trans-generational determinants of luxury consumerism: first, psychological susceptibility – the brain’s deep-seated buying impulses; second, shared values – learned behaviors tied to unavoidable life exposures; and third, financial capacity – rate-limiting income and wealth life cycles. These shared determinants are conserved across all generations, but are expressed to different degrees in the luxury buying activities of each generation. A detailed survey instrument inclusive of these 3 determinants will be developed and validated as a tool to behaviorally define the penetration of these determinants in Generation Y luxury marketing sub-segments.
How Millennials, Technology and Acts of Bravery are Helping Advertising Becom...Samantha Massaglia
Samantha Massaglia
Preso from my lecture at St. Cloud State University. St. Cloud, Minnesota.
Several videos were included in the presentation:
Video #1 plays after Slide 13 ('Because it looks like this.')
http://vimeo.com/89527215
Video #2 plays after Slide 30 ('Updated in 2006.')
https://www.youtube.com/watch?v=hibyAJOSW8U
Video #3 plays after Slide 40 ('TOMS Shoes.')
https://www.youtube.com/watch?v=7MV3HWQHl1s
Video #4 plays after Slide 41 ('Soap Box Soaps.')
https://www.youtube.com/watch?v=BjZnNK4PQBk
Video # 5 plays after Slide 54 ('Generation Z advertisements will look like.')
https://www.youtube.com/watch?v=EPDmrZDpmqQ
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Hot from Brazil: 7 insights into the world of the Brazilian consumerBrand Genetics
Brand Genetics' latest Speed Briefing offers a succinct look at Brazil, a country that has changed rapidly over the last decade, and will soon be the focus of global attention with the FIFA World Cup in 2014 and The Olympics in 2016. But, as the recent protests there have shown, such progress is not always smooth - and Brazil remains a complex market.
We hope these insights into the world of the Brazilian consumer are both thought provoking and useful. As insight and innovation specialists, Brand Genetics is constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands.
Summer is approaching to many countries all over the globe, the lure of the open road and the promise of a change of scenery that makes us want to load up the car and just go someplace. Here are 9 packing Dos for your next road trip. Be sure to bring along Pearl waterless car wash to keep your car looking like a brand new.
MochaHost Reviews are Valuable to Company’s Statusmerlinjohns
MochaHost Reviews comes up a morale booster for the company’s substantial growth. These online reviews help visitors and new customers to know more about MochaHost who are dealing with the company for the first time.
Presentation for the School of Dentistry Bootcamp series on April 23, 2008. Uploaded originally at that time, but Slideshare for some inexplicable reason deleted the file. Hope it sticks this time. The Chain of Trust / Levels of Evidence tool was originally developed for use by college undergraduate students, shown adapted here for use in healthcare. It is appropriate for a wide variety of audiences.
What are the sources of bacteria in your watershed? They may not be what you ...LPE Learning Center
Full proceedings at: http://www.extension.org/72882 According to the 305(b) report, the majority of waterbodies in the US do not meet established water quality standards. Over half (51%) of river miles assessed in 2010 were impaired. Pathogens are the leading cause of water quality impairment in rivers and streams of the US, impairing 16% of river/stream miles assessed. Computer models used to assess bacteria sources and loads in impaired watersheds are generally able to attribute loadings to specific land uses or in some cases specific animal categories based on known or estimated animal population numbers and fecal production rates. To provide better data on the predominant animal sources of bacterial impairments, Texas initiated a bacterial source tracking (BST) program in 2003.
Symbolic convergence theory and analysis of online discussionMerlien Institute
Presented at the Asia-Pacific Conference on Computer-Aided Qualitative Research
24-25 February 2011, Macau SAR
Organised by:
Merlien Institute
For upcoming conferences, please visit:
http://www.merlien.org
Consumers of tomorrow insights and observations about generation z★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Consumers of Tomorrow: Insights and observations about Generation ZBaurzhan Issayev
Great presentation by Grail Research on development of generations from Baby Boomers to Generations X, Y, Z and impact of behavior changes on marketing products to them.
Austin Benn - How to deal with a multi-generational workforceJade Webster
This whitepaper outlines the different working styles of each generation and how to ensure they work effectively together. Austin Benn are a specialist sales and marketing recruitment agency based in London - www.austinbenn.co.uk
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Leadership in the age of Participation Trophies appears ever more challenging for those entering or existing in the leadership space, especially in the public sector. Observations from the field present a challenging picture of applying yesterday’s solutions to today’s problems.
The fact is that the oldest of the "millennials" are now almost 40 and have had the same things in life happen to them that every generation before them had (bankruptcy, divorce, disease etc.)
What's followed in the form of Gen Z however are a new crop of hard working, fair minded, worldly young people who aren't seeking what the generations before them once did.
Preparing to lead the next generation of young professionals, especially in the public sector, will take less of the hard‐line “command and control” methods of the past and more authenticity, personal strength and servant‐centered leadership along with the "soft" skills like empathy, self‐awareness, kindness, and self‐esteem.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
New York City Focus Group Facility | SIS International ResearchSIS International
SIS has a Focus Group Facility in NYC. Our premier facility in the
heart of Manhattan provides numerous advantages. We have one of the largest
databases in NYC. We provide Full-service respondent recruiting
and fieldwork management. We provide skilled multilingual moderators to facilitate your next qualitative research project. Our facility is ideal for Focus Groups, In-Depth Interviews, Product Testing, UX Testing, Central Location Testing, Shelf Testing and other Market Research projects.
Recruiting highlights
• Large database of Consumer, B2B, Healthcare, Automotive, Industrial, and Low
Incidence hard-to-find respondents.
• Methods include Focus Groups, In-depth interviews, Ethnography, Product testing and
Online Qualitative methods.
Fieldwork services
• Interviewing, Moderation, Analysis, Report Writing and Notetaking
• Multimedia management including audio visual files and streaming
• Catering, food and beverage
• Simultaneous translation
• Logistics management
Facility Location
11 E 22nd Street, Floor 2 New York NY 10010
T: +1(212) 505-6805
research@sisinternational.com
Facility Capabilities
• Live streaming
• Moderators on-staff
• Multilingual recruiting
• One-way mirror viewing facility
• High definition video recording
• Studio quality audio recording
• Simultaneous translation
Location Highlights:
• Flatiron District in Manhattan, steps away
from the historic Flatiron building and
close to Madison Square Park and Union
Square
• Centrally located in the heart of New
York City
• Convenient to numerous transportation
options
• Located between Broadway and Park
Avenue on 22nd street, next to the “Key
Bank”
• Convenient to numerous transportation
options including the F, M, R, W, and 6
subway lines.
SIS is a leading Global Market Research and Strategy Consulting firm. We provide B2B Market Research and Consulting solutions around-the-world. We provide Competitive Analysis, Voice of the Customer (VOC) research, Data Collection, Market Sizing, Data Science, Market Opportunity Assessments, Go To Market Strategy and Market Entry Strategy Consulting.
SIS International Marktforschung verfügt über langjährige Erfahrungen in der Durchführung von Online-Fokusgruppen, da diese auf ähnlicher Weise wie persönliche Fokusgruppen durchgeführt werden
Onlinefokusgruppen bieten folgende Vorteile:
-Kosteneinsparungen durch Einsparungen von Räumlichkeiten und Lebensmitteln
-Entfall von Reisekosten
-Einsparungen von hohen Kosten für Transkripte
-Schnelle Rekrutierung von Befragten
-Einfache Simultanübersetzungen
SIS Announced the launch of its Blockchain Strategy Research and Consulting solutions.
SIS International is a Market Research & Strategy Consulting company.
The new Blockchain Practice, headed by Simon Margot, provides dedicated Blockchain Consultants, Proprietary Models, Innovation Strategy, How to get started with blockchain, B2B Customer Insights, Best Practice & Knowledge Consulting and other Strategy Consulting services.
Learn more at: www.sisinternational.com
SIS International - Global Strategy Consulting & Research CapabilitiesSIS International
SIS International is based in Manhattan, NY and is an hybrid office of Strategy Consulting and Market Research.
With over 35 years of experience and projects conducted all over the world SIS has one of the most extensive experience int eh industry.
FinTech: What an Opportunity for Banks!
SIS FinTech Strategy Consulting, headed by Simon Margot, works with Banks and Financial Institutions to take advantage of the new wave of FinTech solutions!
- Market Opportunity
- Market Entry Strategy
- Competitive Analysis
- M&A Target identification
- Technology Acquisition & Adoption Strategy
Learn more at: https://www.sisinternational.com/solutions/fintech-research-consulting/
The company launched the services because technology has disrupted the education and corporate eLearning industries. Schools, government, companies & entrepreneurs are new consumers of Education Technology services and products.
These services allowed to solve education challenges such as the shortage of teachers, quality of education and geographic distance. This particularly talked to the Asia- Pacific region, forecasted to be the largest consumer of EdTech.
The company also launched new Education Tech solutions to capture new opportunities such as Adaptive Learning, which tailors learning priorities and difficulty to the learner’s level.
The company has already extensive Market Research experience working in a variety of Education industry sectors. The company has developed core competencies in:
Digital Whiteboards & Classroom Hardware solutions
Corporate eLearning
Education Testing
Education LMS platforms
Learn more at www.sisinternational.com
The Innovation Generation in a Changing China: China's MillennialsSIS International
Michael Stanat, author of "China's Generation Y," looks at some of the forces of change that are buffeting China and how researchers can respond to them.
Published in Quirks Market Research magazine in April 2015.
By Michael Stanat, SIS International Research, http://www.sisinternational.com
Michael Stanat, Global Research Executive at SIS International Market Research discusses some of the economic transformations and trends impacting the market research industry
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Generation Y
Meets Market Research
By Michael Stanat
Last year, researchers witnessed dramatic
changes on the world stage. They
saw riots against longtime politicians
televised from Arab streets, nationwide
protests by Occupy Wall Street and
riots in the streets of London about
tuition hikes. Behind those headlines
was a common thread: young people
known as Generation Y playing a larger,
more influential role in world economic,
political and cultural transformations.
Photo credit: David Shankbone Occupy Wall Street – photos from the camp in Zuccotti Park and
the march against police brutality, walking to One Police Plaza, headquarters of the NYPD.
MRA’s Alert! Magazine – January 2012 7
3. For clients of research, the young people that young people tended to be driven • Engaging customer experience
in this generation can heavily influence by status and affiliation, compared to Popular brands like IKEA and
the success and strength of brands. In Boomers who were motivated more Apple capitalize on a marketing mix
a matter of seconds, young people can by power and optimism. The study emphasizing affordable products, high
share opinions globally about the brands compared findings from decades past quality and unparalleled customer
they like and especially the ones they and found that the differences excluded experience. At the end of 2010, Apple
dislike. And, as societies become older lifecycle variables. announced that it nearly quadrupled its
in Europe, Japan and the United States, In a 2010 survey by Martin Lindstrom, year-on-year revenue in China largely
companies are increasingly eyeing author of “Buyology” and “Brandwashed,” because of the iPhone and iPad. A key
how to market to lucrative segments and SIS International Research, young part of that success was from China’s
with disposable income and employ people were significantly more influenced young people and their exploding
Generation Y in their organizations. by status, peer dynamics, customer demand for foreign branded products
experience and word of mouth. which communicate status and are often
Who is Generation Y? This drive for affiliation and affirmation perceived to be of higher quality.
“Generation Y,” the group of young people coincides with the generation’s high Interestingly, some of the most
born after 1980 and through the early usage of social media. Young people successful Generation Y entrepreneurs
1990s, is generally differentiated from spend time publicly accepting “friends,” cultivate these values in their companies.
past generations by their individualism, “de-friending,” “liking” status updates Facebook’s corporate culture exemplifies
consumerism and technology prowess. and constant in-group networking. Mark this emphasis on a competitively priced
Many news articles write about a product – in this case
generation of entitled, a free product – with
praise-craving
individuals whose
ultimate pursuit is
“ Generation Y,’ the group of young
‘ a focus on quality and
experience.
personal fulfillment. The
reality is quite different.
people born after 1980 and through the Because of new
economic realities,
Defined by seminal
events such as the
early 1990s, is generally differentiated Gen Y is on the hunt
for high quality deals –
Recession, Post 9-11
outlook, and global
from past generations by their same quality products
at discounted rates.
economic and political individualism, consumerism and They do online price
comparisons, online
technology prowess. Many news articles
transformation, many are shopping and look
struggling to understand for their next deal
write about a generation of entitled,
just who this generation on popular sites like
is. Groupon, Facebook
praise-craving individuals whose
Despite such a diverse Deals, Living Social
generation across seven and Yelp. They receive
continents, interesting
commonalities exist. ultimate pursuit is personal fulfillment. the same quality
entertainment at
Young people around
the world are less united The reality is quite different.” appealing prices on sites
like Hulu, Netflix and
by a common goal than iTunes. The concept of
they are united in fear of lost prosperity Zuckerberg, arguably Generation Y’s the “hunt” and the experience for some
and factors “holding them back.” In leading business icon, was illustrated in tends to be more important than the
Emerging Markets, for example, youth are the movie “The Social Network” as driven marginal savings. FourSquare.com has
concerned about unemployment, inflation by the desire to belong during his studies even integrated this concept of the hunt
and competition for jobs to help them rise at Harvard. The success of Facebook into its customer experience as users
in social class. In the United States, Japan is arguably so profound because it “check in” to places and “unlock” badges
and Europe, young people are concerned first capitalized on the deeply rooted to be showcased on their profile pages.
about debt, unemployment and tuition. underlying affiliation desires of college With these deals, they can influence
And in the Middle East, youth are fearful students to join the network. opinion internet-wide on products
of repressive systems having an impact Having endured the recession, tech- through internet memes, witty comments,
on their prosperity. Frustrations towards savvy young people have adopted ways to viral videos and reviews.
structures that are perceived to limit their reconcile unfavorable economic pressures Because of their innovative spirit
success are commonly manifested in the with their motivations. and digital technological skill set,
form of protests largely online and in the Today’s Gen Y consumer considers the Generation Y has drawn the attention of
streets. following factors together: HR executives and marketing managers
Globally, Generation Y shows • Competitive cost due to economic alike. The HR opportunity they see is
interesting similarities across borders. realities not only in terms of attracting skilled
One recent survey by Kenexa conducted • High quality or Strong Brand employees, but also Gen Y’s potential to
in 28 of the largest economies showed
8 MRA’s Alert! Magazine – January 2012
4. innovate new digital products. For many and at customer service by telephone, societies in Latin America and Middle
large companies, developing a robust new touch-points in mobile, kiosk, tablets East raise new questions for researchers
recruiting program, succession planning, and apps all make buying behavior much on how societies with more young people
outreach programs, training program and more diverse. That Generation Y will be a impacts companies and societies.
conflict-resolution procedures are top leading adopter of new technologies such
HR initiatives. Companies like Standard as model raises the need to understand Researching Generation Y
Charter in Singapore have aimed to Generation Y. While young people congregate in
attract Generation Y by embracing digital Despite a global economy, Generation Y large numbers on social networks, a
habits, e.g. providing iPads to staff and culturally differs from country to country. comprehensive picture is often needed to
setting aside dedicated office space as For example, Chinese web-enabled youth account for slight differences in segments
“hang out space.” access the internet almost twice as much and for the self-censorship that can occur
However, this generation is far from as their USA and European counterparts. in certain mediums. In Generational
homogenous. Lady Gaga commands much less of a fan- Research, hybrid methodologies can help
Gen Y’s online habits are becoming following in China and Korea than do local contextualize cultural, behavioral and
more diverse. A recent study by Gartner music stars. Gender dynamics can heavily attitudinal insight.
China’s New Environment
challenged myths about young peoples’ impact purchasing decisions in some Part of my research among China’s
social media obsession. Nearly one in four countries and have little impact in other young people concerned the purchasing
American Gen Y respondents considered countries. Subcultures can be lucrative habits of young people in a country
themselves bored and “burnt out” by target segments for companies, but can known for price leadership of its goods.
social media, while a slightly larger evolve rapidly. Online surveys and background research
percentage mention higher usage than Societal representation of Generation on the topic were less common then. A
before. Y also differs dramatically. In North basket of methodologies were needed,
As the digital revolution continues, America, Europe, Japan and China, young such as many in-depth interviews,
new customer touch-points can mean adults are already beginning to support ethnography, homestays, focus groups,
more ways to reach out to new segments. their parents as they age, raising new offline surveys, quantitative research,
Whereas previous generations once questions about the future of Generation secondary sources and cultural research.
primarily engaged with brands at stores Y in ageing societies. In contrast, younger In the research, complex considerations
impacted purchasing beyond price
MRA’s Alert! Magazine – January 2012 9
5. China’s Young People
and quality concerns. also gaining more and more
Respondents in some cases
displayed conspicuous “ s the digital revolution continues,
A attention in intergenerational
research.
consumption, spending
beyond their comfort level. new customer touch-points can Summary
Generation Y is rising on
This was unexpected
as income, inflation mean more ways to reach out to the world stage impacting
politics, economics, societal
pressures and fears about
unemployment ranked very new segments. Whereas previous structures, the marketing
landscape and marketing
high in young peoples’ fears
for the future. generations once primarily research. Understanding
engaged with brands at stores and
Ethnography and cultural the nuances can mean the
research uncovered that difference between success
at customer service by telephone,
young people of moderate and failure for products and
means occasionally brands. Hybrid research
purchased expensive foreign
branded goods as a means
new touch-points in mobile, kiosk, programs and HR outreach
can provide granular
to communicate status in
a society that emphasizes
tablets and apps all make buying insight to make sense of
and to engage a diverse
hierarchy and relationship
networks. For some, this was
behavior much more diverse.” generation worldwide.
Michael Stanat is a Global
both ironic and intriguing, as Youth Research Specialist,
skate parks and bars, can provide
China is technically a communist country and a speaker on Generation Y issues. A
deep observational insight from peer
with Confucian values of thrift. The fellow member of Generation Y, he is the
researchers on-the-ground. As the
analysis provided more topics for further published author of “China’s Generation
need for affiliation is important for this
inquiry. Y: Understanding the Future Leaders of
generation, some researchers have
Co-creation, ethnography and cultural the World’s Next Superpower.” Stanat is a
employed word of mouth and buzz
research together can help to provide Global Emerging Markets Executive at SIS
tracking to understand how interpersonal
context and understand intergenerational International Research, and has previously
influence can impact purchasing.
differences. “Coolhunting,” in which worked at market research firms in China
In addition, the study of Semiotics,
peer researchers conduct ethnography and the Middle East.
Behavioral Psychology and Heuristics are
in respondents’ preferred venues like
10 MRA’s Alert! Magazine – January 2012