Mr. Thad Lively - Traceability in an International Context
•Download as PPTX, PDF•
0 likes•29 views
Traceability in an International Context - Mr. Thad Lively, Senior Vice President, Trade Access, U.S. Meat Export Federation, from the 2018 NIAA Annual Conference, Livestock Traceability: Opportunities for Animal Agriculture, plus the Traceability and the Real World Interactive Workshop, April 10 - 12, Denver, CO, USA. More presentations at https://www.youtube.com/channel/UCeUDeS810OcOfuEYwj1oHKQ
Recommended
Recommended
More Related Content
Similar to Mr. Thad Lively - Traceability in an International Context
Similar to Mr. Thad Lively - Traceability in an International Context (20)
More from John Blue
More from John Blue (20)
Recently uploaded
Recently uploaded (20)
Mr. Thad Lively - Traceability in an International Context
- 1. Traceability: Its Role in Beef Exports Thad Lively Sr. Vice President, Trade Access U.S. Meat Export Federation
- 2. USMEF’s offices and representatives
- 3. Primary export destinations 25% 19% 15% 10% 9% 7% 16% Japan Mexico Korea China/HK Canada Middle East Others Source: USDA/USMEF 2017 Beef & Beef Variety Meat Exports: 2.8 billion pounds +6%
- 4. Exporting countries (Competitors) Country Traceability System Voluntary or Mandatory Brazil Y M* Australia Y M U.S. Y M* New Zealand Y M Canada Y M EU Y M Uruguay Y M Paraguay Y M* Argentina Y M Mexico Y M
- 5. Importing countries (Customers) Country Traceability System Voluntary or Mandatory Required for Imports U.S. Y M* N China Y M Y Japan Y M N South Korea Y M N Russia Y M N Hong Kong N N/A N EU Y M N Egypt Y M N Canada Y M N Mexico Y M N
- 6. Types of traceability systems Country Individual Animal ID Cattle IDed At Origin Ear Tags Required All Movements Central Database Brazil M Y Y Y** Y Australia M Y Y Y Y* New Zealand M Y Y Y Y Canada M Y Y N Y* EU M Y Y Y Y Uruguay M Y Y Y Y Paraguay M Y Y Y** Y Argentina M Y Y Y** Y Mexico M Y Y Y Y
- 7. Reasons exporters adopted traceability Country Year Introduced Reason 1. Brazil 2001 Disease Control, Market Access 2. Australia 1999 Market Access 3. U.S. 2017 Market Access 4. New Zealand 2006 Disease Control, Market Access 5. Canada 2001 Disease Control, Market Access 6. EU 1997 Disease Control, Food Safety 7. Uruguay 2006 Disease Control, Market Access 8. Paraguay 2006 Disease Control, Market Access 9. Argentina 2003 Disease Control, Market Access 10. Mexico 2003 Disease Control, Market Access
- 8. Reasons importers adopted traceability Country Year Introduced Reason 1. U.S. Y Market Access 2. China 2006 Food Safety, Disease Control 3. Japan 2003 Food Safety, Disease Control 4. South Korea 2007 Food Safety, Disease Control 5. Russia 2015 Disease Control, Export Goals 6. Hong Kong N/A N/A 7. EU 1997 Disease Control, Food Safety 8. Egypt 2017 Disease Control, Food Safety 9. Canada 2006 Disease Control, Market Access 10. Mexico 2003 Disease Control, Market Access
- 9. Is the U.S. at a competitive disadvantage? • The fact that the U.S. does not have a nationwide traceability system is not keeping us out of foreign markets today (we found a solution for China) • But we are vulnerable to unforeseen developments that could put us at a severe competitive disadvantage - FAD outbreak - Introduction of a traceability requirement by a leading export market - Need to respond to consumers’ expectations for traceable beef • In addition, competitors use the fact that they have traceability as a point of differentiation, often as part of a clean and safe message
- 11. What could cause the U.S. industry to adopt traceability? Mandatory • Legislative initiative, probably in response to a FAD outbreak Voluntary • Requirement of major import market • Response to consumer expectations in a major importing country • Requirement of major domestic customer
- 12. Conclusions • The U.S. is the only major beef exporting country in the world that does not have traceability • China is the only significant beef importing country that currently requires traceability for imports • Most countries adopted traceability in response to (or to avoid) a food safety or animal health crisis and to respond to consumer concerns about food safety • Other exporting countries use the fact that their beef is traceable as a selling point • In the event of a FAD outbreak in the U.S. the fact that we do not have traceability would retard the process of other countries re-opening their markets to U.S. beef
Editor's Notes
- 2017 export value: $7.3 billion (+15%) 2017 exports: 12.9% of 2017 B+BVM production
- In the time available this afternoon I want to give you a general sense of what the other major beef trading countries are doing to address traceability. Top Line Points: Top 10 beef exporting countries in 2017. (Note: This list does not include India.) All of these countries have, or are in the process of implementing, cattle ID and traceability systems In every case, including the U.S. if we include the ADT program, these systems are nationwide in scope In most cases, the systems are mandatory, with the following exceptions: * Brazil: Traceability only is mandatory for beef exports to the EU and China * U.S.: Traceability only is mandatory for beef exports to China. Of course, ADT also is mandatory, but at its current stage of implementation, it is not a factor in exports * Paraguay: Traceability only is mandatory for beef exports to the EU
- Top Line Points: Top 10 beef importing countries in 2017 All of these countries, except Hong Kong, have, or are in the process of implementing, cattle ID and traceability systems In every case, including the U.S. if we include the ADT program, these systems are nationwide in scope In most cases, the systems are mandatory, except, as previously noted, traceability in the U.S., other than ADT, only is mandatory for exports to China China is the only one of the top 10 importing countries that makes traceability a requirement for imports
- Top Line Points: Top 10 beef exporting countries in 2017 In many respects the systems in place or being implemented by these countries are similar. They all require individual animal ID, require cattle to be IDed before they leave their birth premise, and require the use of some type of ear tag for identification purposes. Most of the systems require every move the animal makes to be traced. Exceptions are Canada’s bookend system and Brazil, Argentina and Paraguay, which only require that all movements of all EU-eligible cattle be traceable Every system includes a central database where identification numbers and information on cattle movements is stored The central databases in Australia and Canada are managed by private entities. The others are managed by the governments. Note: Mexico’s ID and traceability system is not yet fully implemented. Entries in the table are “aspirational.”
- Top Line Points: Top 10 beef exporting countries in 2017 Most of the top exporting countries have been working on implementing ID and traceability systems for 10-15 years The EU was the first major beef exporting region to implement mandatory ID and traceability. This was done in response to BSE and the need to restore consumers’ confidence in the safety of beef. In many cases, countries introduced traceability systems in response to the EU system In nearly every case, these countries introduced ID and traceability systems to address an animal disease issue and to gain or maintain access to export markets, including especially the EU and Japan Note: New Zealand disease of concern is bovine tuberculosis
- Top Line Points: Top 10 beef importing countries in 2017 Most of the top importing countries have been working on implementing ID and traceability systems for nearly as long as the exporting countries But most of these countries, with the exception of the ones that also are significant exporters, introduced ID and traceability systems to address food safety and animal disease issues that were affecting demand in their home markets as opposed to export markets In many cases, these countries introduced traceability systems in response to the EU system, to meet the new standard established by the EU and increasingly expected/demanded by consumers Note: Russia’s draft traceability regulation published in 2015. System is not yet fully implemented.
- As this quick review of traceability systems in the other major beef trading countries shows, the U.S. is the only country that has not adopted a relatively robust approach to traceability. Since the U.S. really stands out in this respect, it is natural to ask whether the fact that we have not adopted traceability puts us at a competitive disadvantage in export markets.
- Here’s an example of that in a video promoting Uruguay’s traceability system Uruguay 2017 Stats: Herd - 12.0 million head; beef production = 570,000 mt; and exports = 382,000 mt or 67% or production
- Given the beef industry’s experience with BSE and the fact that unlike most other countries that had similar experiences, we did not adopt traceability as part of our response, it’s logical to ask what it would take for the U.S. industry to adopt traceability. OIE Guideline, Key Concepts: Equivalence; Under the responsibility of the veterinary authority; Legal framework WTO Requirements: Non-discriminatory; science-based; not trade restrictive
- Most compelling arguments for adopting traceability: animal disease control – minimizing the impact of an outbreak; herd management and improvement; product differentiation, added value (capture a premium)