Aidan Cotter Sliders - IIEA Agri-Food conference

979 views

Published on

Building on our green image to create competitive advantage - Aidan Cotter

IIEA Conference: A Flavour of the Future Tuesday 5th July, 2011

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
979
On SlideShare
0
From Embeds
0
Number of Embeds
289
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Aidan Cotter Sliders - IIEA Agri-Food conference

  1. 1. Pathways for Growth Building on our green image to create competitive advantage Aidan Cotter Hinder Use IIEA Conference: A Flavour of the Future Tuesday 5th July, 2011 pla for Growing the success of Irish food & horticulture AIDAN COTTER BORD BIA Growing the success CHIEF EXECUTIVE of Irish food & horticulture 28 JANUARY 2009
  2. 2. Growing the success of Irish food & horticulture
  3. 3. “Sustainability …the single biggest business opportunity of the 21st century ….the next source of competitive advantage.” Walmart “Companies that take the “New Zealand aims to be a lead on sustainability will be credible leader in respondingmarket makers rather than market takers.” to Climate Change” World Economic Forum “….increasingly…. a critical driver of business growth.” Growing the success of Irish food & horticulture
  4. 4. Irish food seen to have strong Sustainability credentials The fact that an Irish farm was chosen as the McDonalds Flagship Farm for beef in Europe indicates Irish farms are doing good things and can farm in a sustainable way …green and natural… ….but now we need to “Relative to Holland Ireland stands for more space, better climate, fresh grass” prove it… “Superquinn built a reputation for high quality local food, can not achieve this without good local food suppliers” Growing the success of Irish food & horticulture
  5. 5. “In preparation for living up to the claim of being open for inspection …food and agriculture companies must take to heart the need for sustainability and transparency in food production” …. “we are natural and we can prove it”. Professor David Bell and Mary Shelman, Harvard Business School, May 2010Growing the success of Irish food & horticulture
  6. 6. Demonstrating our Green Credentials Carbon Water Biodiversity DeforestationGrowing the success of Irish food & horticulture
  7. 7. The Journey to dateGrowing the success of Irish food & horticulture
  8. 8. BQAS Environmental Pilot   Measure different production systems I  dentify strongest performing areas and those with room for improvement Deliver credibility by independently   certifying results Growing the success of Irish food & horticulture
  9. 9. Scope of Beef Projectidees,or Farming (Pilot)up Processingn Packing Transport Retail Growing the success of Irish food & horticulture
  10. 10. Farm element •  Pilot programme of 200 BLQAS farmsidees, •  Close collaboration with Teagascor •  Utilise AIM database Farming •  All major inputs/outputs captured Processingup Progress to daten •  Methodology & calculation model accredited by Carbon Trust in March 2011 Packing •  Rollout of programme to all 32,000 BQAS farms started in May 2011 •  Feedback programme to farmers commenced in May 2011 Transport Retail Growing the success of Irish food & horticulture
  11. 11. Environmental measurement in BLQAS   Data from up to 500 farms weekly Most efficientidees,   Focus on:or •  Amount of beef produced •  Outdoors/Housing •  Manure management •  Feeding regime   Indicative performanceup Least efficientn   Feedback to participants 1st National Quality Assurance Scheme to include Environmental Sustainability criteria Growing the success of Irish food & horticulture
  12. 12. CommunicationsProgramme with key customers of Irish beef All key customers updated on programme by September Demonstrate proactive approach Consolidate relationships Enhance market profile Growing the success of Irish food & horticulture
  13. 13. Next StepsGrowing the success of Irish food & horticulture
  14. 14. ....Extending beyond carbon Extending Carbonidees,or   Initial focus on water and biodiversity   Benchmark performance   Develop framework for incorporating intoupn BLQAS   Focus is on measurement and improvement Growing the success of Irish food & horticulture
  15. 15. Go beyond the farm gate for beef •  Processing footprintidees, •  Working with Carbon Trustor •  Sample of processing plants Farming Processingupn Timescale Packing •  Model development completed by September 2011 •  Accreditation by December 2011 Transport Retail •  Ongoing feedback with meat companies Growing the success of Irish food & horticulture
  16. 16. Extend to other products......Starting with dairyidees,or Farming Processing Packingupn Transport Replicate work undertaken on beef with farm element being initial focus Point of sale Growing the success of Irish food & horticulture
  17. 17. Utilising BLQAS infrastructure   8,000 dairy farms areide members of BLQASes,or   Work underway with Carbon Trust   Pilot footprint programme on 100 farmsupn Timescale •  Pilot footprint programme completed by December 2011 •  Methodology and model accreditation by early 2012 •  Feedback to participants Growing the success of Irish food & horticulture
  18. 18. Commence work on other product areasidees,   Focus on:or •  Other meats •  Grain •  Horticultureupn Timescale •  Commence work in 2nd half of 2011 - complete farm element in 1st half of 2012 •  Measure beyond the farm gate in 2nd half of 2012 Growing the success of Irish food & horticulture
  19. 19. Growing the success of Irish food & horticulture
  20. 20. Growing the success of Irish food & horticulture
  21. 21. The Study Growing the success of Irish food & horticulture
  22. 22. Growing the success of Irish food & horticulture
  23. 23. Growing the success of Irish food & horticulture
  24. 24. “Ireland is at an enviable starting point in the race to produce exactly the type of food that a growing number of consumers are demanding” Professor David Bell and Mary Shelman, Harvard Business School, May 2010Growing the success of Irish food & horticulture
  25. 25. Pathways for Growth Building on our green image to create competitive advantage Aidan Cotter Hinder Use IIEA Conference: A Flavour of the Future Tuesday 5th July, 2011 pla for Growing the success of Irish food & horticulture AIDAN COTTER BORD BIA Growing the success CHIEF EXECUTIVE of Irish food & horticulture 28 JANUARY 2009

×