3. Steps in Marketing plan for
Skyline
Executive Summary
The Product /
Business Idea
Analysis of the
Market situation
Formulation of
Marketing Strategies
Preparing Action
Programs and Budgets
Developing Control
Procedures
4. Market Summary
Mass Market/
Followers
Number
of
customers Early Adopters/
End of Life
Pioneers
Time
5. Pricing
L
O
ECONOMY PENETRATION
W (Skyline)
PRICE
H
I
G SKIMMING PREMIUM
H
LOW HIGH
QUALITY