Mpesa Digital Marketing Strategy
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This is a Digital Marketing Strategy for Mpesa, the main product for Safaricom. It stipulates what Mpesa needs to work on based on their digital and content marketing as well as their social media platforms.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Mpesa Digital Marketing Strategy
- 1. Mpesa Digital Strategy Margaret Githua
- 2. Objectives ● Broadening inbound and content marketing ● Financial inclusion ● Website and store traffic ● Revenue increment ● Social media engagement ● Conversation rate ● Measuring the sales KPI’s
- 3. Target Audience ● Low income earners ● Low education level ● Rural and urban slum population
- 4. Social Media ● Short media messages (sms) ● Sponsored ads and events ● Consistency of content Suggestions ● #MpesaNasi ● #MpesaYainua
- 5. Inbound and Content Marketing ● Promotional offers ● Email marketing ● Blog posts ❏ #MpesaOkoaMaisha ❏ Colour theme; Kenyan flag ❏ Document success stories ❏ Consistency of information
- 6. #MpesaYainua ● Yainua is a Swahili word meaning empower ● Mpesa users should share posts on social media with the hashtag ● Budget allocation of the campaign video ● Timeline is 3 months ● Measure the before and after campaigns to know the impact
- 7. Advantages of #MpesaYainua ● It is an empowerment project ● Consumers win when they share their posts on social media ● Increase awareness of the brand
- 8. Other factors to consider ● Investing on sms ● Adding Instagram and SnapChat on their social media platforms ● Work to increase their reviews and ratings
- 9. Budget
- 10. Conclusion ● Financial inclusion ● Consistency in content on social media and sms ● Social media marketing campaigns to boost Mpesa; #MpesaNasi, #MpesaYainua ● Increase advertising budget