MP marketing digital 101 session
•Download as PPT, PDF•
1 like•331 views
The document provides an overview of digital marketing strategies, including who uses the internet and how, driving traffic to websites through search engine optimization, paid search advertising, and display ads, using social media like Facebook and Twitter to engage audiences, leveraging user generated content and multimedia, and exploring mobile and location-based marketing opportunities. Key topics discussed are the always-on nature of the internet, reputation management, tracking online efforts, and giving strategic consideration to building relationships and engaging audiences through social platforms.
Report
Share
Report
Share
![AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Ad Tech UNBOUND Room214 11 2 09
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Cross Media
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
Yahoo! at RoNewMedia
The document discusses Internet and broadband penetration in Central and Eastern Europe, with Romania highlighted. It then discusses common questions from marketers about reaching audiences and participating in conversations. Finally, it outlines what Yahoo can provide to advertisers, including broad reach to engaged audiences, consumer insights, and tools to measure campaign performance and understand audiences.
Digital Marketing Primer June 09
The document discusses digital marketing strategies in today's crowded information landscape. It notes that traditional interruption-based advertising is failing while engagement-based approaches through blogging, social media, and content marketing are growing. The summary recommends focusing on search engine optimization, building an online influencer network, engaging customers through blogging and social media, and using online metrics to measure success.
Travel Channel's Social Media Trifecta
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
What do we want from our Facebook fans?
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
The Social Media DNA: Implementing social media listening within your organiz...
This document discusses implementing social media listening within organizations. It states that all departments need to be involved, not just marketing. It provides examples of how different departments like PR, market research, marketing, and customer support can utilize social listening. PR can identify potential crises, market research can use it as a focus group, marketing can build brand advocates, and customer support can have real-time communication. It also lists various metrics that can be tracked from social listening and provides a 3 step process of audit, alerts, and monthly reports for successful social media monitoring strategies.
Lotame Animated Presentation
Lotame uses behavioral targeting to reach engaged users on social media based on their interests and actions, not just their target group. Lotame targets influencers like bloggers, uploaders, and commenters. Behavioral targeting is an effective form of advertising, as 2% of online ad revenue is spent on social media, where 20-30% of online views occur. Lotame provides more cost-effective and higher performing campaigns than competitors, with a reach of over 26 million unique US visitors through their co-op.
Recommended
Ad Tech UNBOUND Room214 11 2 09
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Cross Media
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
Yahoo! at RoNewMedia
The document discusses Internet and broadband penetration in Central and Eastern Europe, with Romania highlighted. It then discusses common questions from marketers about reaching audiences and participating in conversations. Finally, it outlines what Yahoo can provide to advertisers, including broad reach to engaged audiences, consumer insights, and tools to measure campaign performance and understand audiences.
Digital Marketing Primer June 09
The document discusses digital marketing strategies in today's crowded information landscape. It notes that traditional interruption-based advertising is failing while engagement-based approaches through blogging, social media, and content marketing are growing. The summary recommends focusing on search engine optimization, building an online influencer network, engaging customers through blogging and social media, and using online metrics to measure success.
Travel Channel's Social Media Trifecta
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
What do we want from our Facebook fans?
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
The Social Media DNA: Implementing social media listening within your organiz...
This document discusses implementing social media listening within organizations. It states that all departments need to be involved, not just marketing. It provides examples of how different departments like PR, market research, marketing, and customer support can utilize social listening. PR can identify potential crises, market research can use it as a focus group, marketing can build brand advocates, and customer support can have real-time communication. It also lists various metrics that can be tracked from social listening and provides a 3 step process of audit, alerts, and monthly reports for successful social media monitoring strategies.
Lotame Animated Presentation
Lotame uses behavioral targeting to reach engaged users on social media based on their interests and actions, not just their target group. Lotame targets influencers like bloggers, uploaders, and commenters. Behavioral targeting is an effective form of advertising, as 2% of online ad revenue is spent on social media, where 20-30% of online views occur. Lotame provides more cost-effective and higher performing campaigns than competitors, with a reach of over 26 million unique US visitors through their co-op.
Social Media Overview
I wrote this presentation for my friends at Right Management. It is a quick general overview of social media tools including participation options, positioning, and business value.
Online reputation management for samsung mobiles
The document summarizes a summer training presentation on online reputation and digital crisis management for Samsung Mobiles in India. The key points covered in the presentation include:
1) How brands can communicate with and engage customers on social media by segmenting them based on keywords, search, and profiling their online activities and influence levels.
2) Tools and techniques for monitoring and analyzing online conversations, campaigns, and customer relationships to cultivate advocacy for the brand.
3) How digital crises can threaten a brand's reputation and the importance of managing crises online.
4) Examples of profiling 900+ Samsung customers on Facebook and Twitter to better understand their conversations, devices, and influence, as a pilot project
Exec. Dialog Meeting
This document discusses how marketers need to integrate both traditional and online media to effectively reach customers who are using multiple formats across mobile, social, home and other environments. It notes that audiences now trust word-of-mouth and personal experiences more than any type of media, so marketers must engage customers on the channels they use rather than where marketers want them to be. Some case studies are presented of companies that have successfully used an integrated approach across traditional and online media.
Customer relationship management
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
Social Media tool box for Health Care
The document discusses how health organizations can embrace social media and web 2.0 tools to engage with the public, educate people on health topics, and track perceptions. It provides an overview of the top social media platforms in Canada like Facebook and Twitter, how organizations can use them to join conversations and build awareness. The document also offers tips on how to leverage social media to conduct consumer research and modify behaviors over time.
Boom lba
This document discusses location-based advertising (LBA), which tailors marketing messages to users based on their location. LBA tracks users through various methods like GPS, cell signals, and Bluetooth. It discusses challenges around positioning in the ecosystem and privacy issues from user tracking, and proposes solutions like complying with legislation and developing privacy-protecting algorithms. It also summarizes using tools like Google Analytics to analyze website audiences and acquisition channels to inform business decisions.
Public Relations for Coltrain Group
This document provides an overview of public relations and communication strategies. It defines public relations as building mutually beneficial relationships between organizations and publics. It discusses models of communication including one-way, two-way asymmetrical, and two-way symmetrical communication. Tactics covered include news media, organizational media, advertising, interpersonal communication, and evaluating effectiveness. The goal is to strategically influence and inform key audiences through ethical means.
Reputation Management
This document discusses how social media has changed the rules of public relations and reputation management. Some key points:
1) Social media has shifted trust away from traditional authorities and media toward friends/peers, as people trust user-generated content more.
2) The rise of social media means that audiences now expect to participate in conversations with brands in real-time. It has also blurred the lines between PR, marketing and advertising.
3) For reputation management, social media needs to be monitored across platforms like search and social to address issues quickly before they spread widely and permanently online. Speed, reach and credibility are now more important due to social influence.
Ad blocking is dead...long live ad filtering
1) Ad blocking is no longer the main issue - ad filtering, which allows some non-intrusive ads through an independent committee, is now more prevalent with over 150 million users.
2) Younger people and those with more education are more likely to use ad blockers. However, ad filterers still purchase items online and some have clicked on relevant ads in the past.
3) There are two main types of users - Suzie is selective and open to some ads but wants control, while Fred finds many ads annoying and disruptive. Going after these ad filterer audiences could be an attractive and achievable option for companies.
Iberia Social Media
IBERIA is considering using social media to meet its objectives of increasing brand awareness, sales, traffic, and customer loyalty. The document recommends that IBERIA create a presence on key social networking sites like Twitter, Facebook, YouTube, Flickr, and Second Life to engage with its target audience. These sites have hundreds of millions of active users that match IBERIA's demographic profile. The document also suggests IBERIA monitor what is being said about its brand on social media and learn from the successful approaches of competitor airlines that are using social networking productively.
Next 30 Advertising
This document discusses the evolution of advertising from traditional mass media to highly targeted digital advertising using consumer data and technology. It notes that advertising aims to encourage action and is closely related to marketing. Modern advertising allows unprecedented targeting through data on consumers' interests, online behavior, social networks, location, and purchases. This level of targeting and personalization can significantly increase returns on advertising investments. The future may include augmented reality ads, integration of advertising into more interfaces and devices through the Internet of Things, and ultra-segmentation of consumers using various data sources.
Collins Mc Nicholas National Salary Survey 2011
The document is a salary survey from Collins McNicholas that provides salary ranges in euros for various management, professional, and administrative roles across several industries and regions in Ireland. It includes salary ranges for roles in technical engineering, pharmaceuticals, supply chain, accountancy, sales and marketing, IT, and human resources. The salary ranges are based on actual salary data from job vacancies and placements in Ireland in the first three months of 2011.
Collins mc nicholas national salary survey 2011
The document is a salary survey from Collins McNicholas that provides salary ranges in euros for various management, professional, and administrative roles across several industries and regions in Ireland. It includes salary ranges for roles in technical engineering, pharmaceuticals, supply chain, accountancy, sales and marketing, IT, and human resources. The salary ranges are based on actual salary data from job vacancies and placements in Ireland in the first three months of 2011.
Collins Mc Nicholas Ph D Survey 2010
This document summarizes the results of a survey of 2,018 PhD graduates registered in Collins McNicholas Group's database across various regions in Ireland. It found the highest number were registered in Dublin, followed by Galway, Cork, the Midlands, and Sligo. The document also discusses the importance and benefits of PhD graduates to the Irish economy, innovation, and attracting foreign direct investment. It notes initiatives by Science Foundation Ireland and the Irish government to increase PhD numbers to 1,300 annually by 2013 in order to support the knowledge economy.
Collins Mc Nicholas National Salary Survey 2012
The document provides a salary survey from Collins McNicholas for 2012. It summarizes salaries across several industries and regions in Ireland, based on actual salary data from job vacancies and registrations. The number of job vacancies in 2012 was 39% higher than in 2011, indicating increased economic activity. While vacancies have increased, salaries have not risen significantly except in some sectors like software development. The survey aims to provide salary guidance for both local and multinational companies operating in Ireland.
Collins Mc Nicholas National Salary Survey 2012
The document provides a salary survey from Collins McNicholas for 2012. It summarizes salaries across several industries and regions in Ireland, based on actual salary data from job vacancies and registrations. Overall, salaries have increased modestly despite higher economic activity and job vacancies. In-demand software roles have seen upward pressure on Dublin salaries. Employers and employees recognize the need to maintain competitiveness in the global market. The survey provides a valuable overview of salaries for companies operating in or considering Ireland.
Juana photo essay
The riparian is important for characterizing wetland health. Chaparral is defined by infrequent fires and is followed by soft-leaved annual plants known as fire followers. Giant Sequoia trees are among the fastest growing and longest living trees, able to survive for thousands of years.
Outplacement Brochure
Collins McNicholas provides an Outplacement Plus service that includes traditional outplacement support as well as recruitment assistance. The recruitment module aims to help candidates find new jobs by placing them on Collins McNicholas' candidate database, providing access to job listings, and offering ongoing support from a dedicated recruitment consultant for 6-12 months. This comprehensive service is designed to significantly improve candidates' chances of securing new employment following redundancy.
WINTER CARNIVAL SPIRIT WEEK
The document announces the schedule and activities for Winter Carnival Spirit Week, including a photobooth on Monday and Tuesday with sticker and photo packages available for purchase, a festive activity organized by ACE on Wednesday, karaoke in the cafeteria on Thursday along with hot chocolate for sale, and a treasure hunt around the school with hidden boxes on Friday. It also thanks clubs like the Breakfast Club and ACE for organizing the events.
Escritorioremoto
The document discusses a new product called Widgets that a company is launching. Widgets are small devices that can be installed in homes and offices to automate various tasks like controlling lights and appliances. The launch of Widgets will allow the company to expand into the growing smart home automation market. The document outlines the company's plan to introduce different Widget models at multiple price points to appeal to a wide range of customers. It also details marketing strategies like TV commercials, website promotions, and partnering with retailers to create awareness and drive sales of the new Widget product line.
Falta de estrategias didácticas
PROYECTO EN EL AULA
TEMA: FLATA DE ESTRATEGIAS DIDÁCTICAS
MAESTRÍA EN EDUCACIÓN, EN COMPETENCIAS PARA LA DOCENCIA. 2013 -2015
CENTRO DE ACTUALIZACIÓN DEL MAGISTERIO.
ACAPULCO, GRO.
More Related Content
What's hot
Social Media Overview
I wrote this presentation for my friends at Right Management. It is a quick general overview of social media tools including participation options, positioning, and business value.
Online reputation management for samsung mobiles
The document summarizes a summer training presentation on online reputation and digital crisis management for Samsung Mobiles in India. The key points covered in the presentation include:
1) How brands can communicate with and engage customers on social media by segmenting them based on keywords, search, and profiling their online activities and influence levels.
2) Tools and techniques for monitoring and analyzing online conversations, campaigns, and customer relationships to cultivate advocacy for the brand.
3) How digital crises can threaten a brand's reputation and the importance of managing crises online.
4) Examples of profiling 900+ Samsung customers on Facebook and Twitter to better understand their conversations, devices, and influence, as a pilot project
Exec. Dialog Meeting
This document discusses how marketers need to integrate both traditional and online media to effectively reach customers who are using multiple formats across mobile, social, home and other environments. It notes that audiences now trust word-of-mouth and personal experiences more than any type of media, so marketers must engage customers on the channels they use rather than where marketers want them to be. Some case studies are presented of companies that have successfully used an integrated approach across traditional and online media.
Customer relationship management
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
Social Media tool box for Health Care
The document discusses how health organizations can embrace social media and web 2.0 tools to engage with the public, educate people on health topics, and track perceptions. It provides an overview of the top social media platforms in Canada like Facebook and Twitter, how organizations can use them to join conversations and build awareness. The document also offers tips on how to leverage social media to conduct consumer research and modify behaviors over time.
Boom lba
This document discusses location-based advertising (LBA), which tailors marketing messages to users based on their location. LBA tracks users through various methods like GPS, cell signals, and Bluetooth. It discusses challenges around positioning in the ecosystem and privacy issues from user tracking, and proposes solutions like complying with legislation and developing privacy-protecting algorithms. It also summarizes using tools like Google Analytics to analyze website audiences and acquisition channels to inform business decisions.
Public Relations for Coltrain Group
This document provides an overview of public relations and communication strategies. It defines public relations as building mutually beneficial relationships between organizations and publics. It discusses models of communication including one-way, two-way asymmetrical, and two-way symmetrical communication. Tactics covered include news media, organizational media, advertising, interpersonal communication, and evaluating effectiveness. The goal is to strategically influence and inform key audiences through ethical means.
Reputation Management
This document discusses how social media has changed the rules of public relations and reputation management. Some key points:
1) Social media has shifted trust away from traditional authorities and media toward friends/peers, as people trust user-generated content more.
2) The rise of social media means that audiences now expect to participate in conversations with brands in real-time. It has also blurred the lines between PR, marketing and advertising.
3) For reputation management, social media needs to be monitored across platforms like search and social to address issues quickly before they spread widely and permanently online. Speed, reach and credibility are now more important due to social influence.
Ad blocking is dead...long live ad filtering
1) Ad blocking is no longer the main issue - ad filtering, which allows some non-intrusive ads through an independent committee, is now more prevalent with over 150 million users.
2) Younger people and those with more education are more likely to use ad blockers. However, ad filterers still purchase items online and some have clicked on relevant ads in the past.
3) There are two main types of users - Suzie is selective and open to some ads but wants control, while Fred finds many ads annoying and disruptive. Going after these ad filterer audiences could be an attractive and achievable option for companies.
Iberia Social Media
IBERIA is considering using social media to meet its objectives of increasing brand awareness, sales, traffic, and customer loyalty. The document recommends that IBERIA create a presence on key social networking sites like Twitter, Facebook, YouTube, Flickr, and Second Life to engage with its target audience. These sites have hundreds of millions of active users that match IBERIA's demographic profile. The document also suggests IBERIA monitor what is being said about its brand on social media and learn from the successful approaches of competitor airlines that are using social networking productively.
Next 30 Advertising
This document discusses the evolution of advertising from traditional mass media to highly targeted digital advertising using consumer data and technology. It notes that advertising aims to encourage action and is closely related to marketing. Modern advertising allows unprecedented targeting through data on consumers' interests, online behavior, social networks, location, and purchases. This level of targeting and personalization can significantly increase returns on advertising investments. The future may include augmented reality ads, integration of advertising into more interfaces and devices through the Internet of Things, and ultra-segmentation of consumers using various data sources.
What's hot (11)
Viewers also liked
Collins Mc Nicholas National Salary Survey 2011
The document is a salary survey from Collins McNicholas that provides salary ranges in euros for various management, professional, and administrative roles across several industries and regions in Ireland. It includes salary ranges for roles in technical engineering, pharmaceuticals, supply chain, accountancy, sales and marketing, IT, and human resources. The salary ranges are based on actual salary data from job vacancies and placements in Ireland in the first three months of 2011.
Collins mc nicholas national salary survey 2011
The document is a salary survey from Collins McNicholas that provides salary ranges in euros for various management, professional, and administrative roles across several industries and regions in Ireland. It includes salary ranges for roles in technical engineering, pharmaceuticals, supply chain, accountancy, sales and marketing, IT, and human resources. The salary ranges are based on actual salary data from job vacancies and placements in Ireland in the first three months of 2011.
Collins Mc Nicholas Ph D Survey 2010
This document summarizes the results of a survey of 2,018 PhD graduates registered in Collins McNicholas Group's database across various regions in Ireland. It found the highest number were registered in Dublin, followed by Galway, Cork, the Midlands, and Sligo. The document also discusses the importance and benefits of PhD graduates to the Irish economy, innovation, and attracting foreign direct investment. It notes initiatives by Science Foundation Ireland and the Irish government to increase PhD numbers to 1,300 annually by 2013 in order to support the knowledge economy.
Collins Mc Nicholas National Salary Survey 2012
The document provides a salary survey from Collins McNicholas for 2012. It summarizes salaries across several industries and regions in Ireland, based on actual salary data from job vacancies and registrations. The number of job vacancies in 2012 was 39% higher than in 2011, indicating increased economic activity. While vacancies have increased, salaries have not risen significantly except in some sectors like software development. The survey aims to provide salary guidance for both local and multinational companies operating in Ireland.
Collins Mc Nicholas National Salary Survey 2012
The document provides a salary survey from Collins McNicholas for 2012. It summarizes salaries across several industries and regions in Ireland, based on actual salary data from job vacancies and registrations. Overall, salaries have increased modestly despite higher economic activity and job vacancies. In-demand software roles have seen upward pressure on Dublin salaries. Employers and employees recognize the need to maintain competitiveness in the global market. The survey provides a valuable overview of salaries for companies operating in or considering Ireland.
Juana photo essay
The riparian is important for characterizing wetland health. Chaparral is defined by infrequent fires and is followed by soft-leaved annual plants known as fire followers. Giant Sequoia trees are among the fastest growing and longest living trees, able to survive for thousands of years.
Outplacement Brochure
Collins McNicholas provides an Outplacement Plus service that includes traditional outplacement support as well as recruitment assistance. The recruitment module aims to help candidates find new jobs by placing them on Collins McNicholas' candidate database, providing access to job listings, and offering ongoing support from a dedicated recruitment consultant for 6-12 months. This comprehensive service is designed to significantly improve candidates' chances of securing new employment following redundancy.
WINTER CARNIVAL SPIRIT WEEK
The document announces the schedule and activities for Winter Carnival Spirit Week, including a photobooth on Monday and Tuesday with sticker and photo packages available for purchase, a festive activity organized by ACE on Wednesday, karaoke in the cafeteria on Thursday along with hot chocolate for sale, and a treasure hunt around the school with hidden boxes on Friday. It also thanks clubs like the Breakfast Club and ACE for organizing the events.
Escritorioremoto
The document discusses a new product called Widgets that a company is launching. Widgets are small devices that can be installed in homes and offices to automate various tasks like controlling lights and appliances. The launch of Widgets will allow the company to expand into the growing smart home automation market. The document outlines the company's plan to introduce different Widget models at multiple price points to appeal to a wide range of customers. It also details marketing strategies like TV commercials, website promotions, and partnering with retailers to create awareness and drive sales of the new Widget product line.
Falta de estrategias didácticas
PROYECTO EN EL AULA
TEMA: FLATA DE ESTRATEGIAS DIDÁCTICAS
MAESTRÍA EN EDUCACIÓN, EN COMPETENCIAS PARA LA DOCENCIA. 2013 -2015
CENTRO DE ACTUALIZACIÓN DEL MAGISTERIO.
ACAPULCO, GRO.
Aldana pachas
Los pecados contra la verdad incluyen la mentira, la calumnia, la difamación y el perjurio. Estos actos dañan las relaciones entre las personas y socavan la confianza. Es importante siempre decir la verdad para promover la honestidad y la justicia.
Collins mc nicholas phd survey2010
The document provides an analysis of a survey conducted by Collins McNicholas Group of PhD graduates registered in their database across various regions in Ireland. Some key findings:
- A total of 2,018 PhD graduates were analyzed across various disciplines and regions. The highest percentage (48%) were registered in the Galway office.
- Of the total, 39% had a PhD in biological sciences, while 29% had a PhD in chemistry. Engineering PhDs accounted for 17% of the total.
- The Galway office had the greatest numbers of PhD graduates in biological sciences (55% of the total), chemistry (33% of the total), engineering (68% of the total), and IT (44% of the
9 Keys to Maximizing Profits and Equipment Uptime through Inventory Managemen...
This document outlines 9 keys to maximizing profits and equipment uptime through inventory management for maintenance parts. It discusses: 1) classifying parts by criticality and usage, 2) managing demand through forecasting, lead time analysis, and optimizing inventory parameters, and 3) clarifying roles and responsibilities through policies and KPIs. The overall goal is to balance inventory costs, stockouts, and service levels using an inventory optimization system that analyzes data and allows simulations and adjustments.
Geometric Optics
The document discusses key concepts in geometric optics including:
1) The law of reflection states that the angle of incidence equals the angle of reflection and the incident, normal, and reflected rays all lie in the same plane.
2) Refraction is the bending of light that occurs when passing from one medium to another due to a change in speed. Snell's law describes the relationship between angles of incidence and refraction.
3) Prisms can disperse or separate white light into visible colors due to different wavelengths refracting at different angles according to their frequency.
Smart Car Marketing Recommendations
A presentation that analyzes the current marketing strategy for Smart USA and offers several recommendations. Created for a Marketing 300 project at the University of Michigan's Ross School of Business.
Viewers also liked (17)
Portafolio de evidencias de la Competencia Docente
Portafolio de evidencias de la Competencia Docente
9 Keys to Maximizing Profits and Equipment Uptime through Inventory Managemen...
9 Keys to Maximizing Profits and Equipment Uptime through Inventory Managemen...
Similar to MP marketing digital 101 session
PeopleBrowsr Summary Deck
The document provides an overview of a social analytics company called PeopleBrowsr and its services. It analyzes over 30 terabytes of social media data from sources like Twitter, Facebook, and indexes it to track topics, influencers, communities and their sentiments. It uses this data to help enterprises run targeted social media campaigns, identify brand champions, build audiences and measure campaign performance. It provides services like custom reports, API access, and command centers to strategize and execute social media strategies.
PeopleBrowsr Keynote Slides - About Us
PeopleBrowsr is a high-tech social analytics company that aims to index every public human conversation on social media to analyze trends, influencers, and conversations. It monitors over 30 terabytes of social data from platforms like Twitter, Facebook, and others. The company uses this data to help enterprises identify brand champions and influential communities to target effective marketing and engagement campaigns. It offers services like sentiment analysis, interest graph mapping, and customized reporting to track campaign metrics and conversations.
Demystifying Internet Marketing
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Using emerging media data in developing marketing campaigns -slideshare - 10...
Ron Jacobs presented on using emerging media data for developing marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to target and segment audiences. Marketers can also mine social media to understand conversations around brands and identify influencers. Combining social and offline data allows for micro-targeting audiences. Remarketing lets marketers retarget ads to users who visited their website. Attribution models need to better account for the interrelated impact of multiple marketing channels.
Social media 101 (English)
The document provides an overview of a workshop on social media, eMarketing and digital public relations. It discusses objectives like understanding social media strategies and engagement. It defines social media and its evolution. It also covers topics like social networks and their users in China, the role of a social media curator, developing a social media presence and engagement. Metrics, reputation and crisis management on social platforms are also summarized.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Social Media Insights
Overview of what is social media, why people use it and some basic best practices.
Based on the rigour of formal research.
Cx and social media
Raptup provides reputation management and social media services. They offer social media monitoring and analysis to track conversations, customer experience management, social media content creation and advertising. Their services are aimed at helping businesses improve their online reputation, engage customers on social media, integrate social strategies with traditional marketing campaigns, and use social insights to improve sales and customer service. Costs vary depending on needs but start at around R5,000 per month for basic social media monitoring and analysis.
Using emerging media data to drive marketing campaigns - 22 march 2011
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
The New Marketing Paradigm: Moving from Push to Pull
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
The Art of Social Media - Digital Strategy
This document provides guidance on using social media effectively. It discusses setting objectives and knowing your audience. Various tactics are presented for optimizing content across different social media platforms like Facebook, Twitter, LinkedIn and engaging relevant communities. The importance of brand management, monitoring reputation and building relationships is covered. Metrics and evaluations are recommended to measure performance and ROI of social media strategies.
Financial services and social media pov
This document discusses financial services and social media. It provides an overview of key terminology used in social marketing like owned, paid and earned media. It also discusses best practices from other industries and recommendations for compliance when using social media. Specific platforms and how different financial institutions are using them are outlined, along with metrics to measure success. The role of Microsoft in complementing social media efforts through rich creative formats, robust targeting and a social everywhere approach is also covered.
Leveraging Social Media
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Digital advertising ppt
Digital advertising in India has grown significantly over the past decade. It has grown from $1.14 billion in 2010 to an estimated $2.26 billion in 2012, a 54% increase, and is projected to reach $2.94 billion by 2013. Digital advertising includes various avenues like search, display, social media, email and mobile advertisements. Search and display currently dominate digital ad spending in India, but mobile advertising is growing rapidly due to increasing smartphone and mobile internet usage. Social media is also becoming an important platform for digital ads. The future of digital advertising in India is bright, as consumers continue adopting new technologies and advertisers refine their ability to precisely target audiences across multiple devices.
2010 07 huzzah - seo-sem basics
This document provides an overview of search engine marketing concepts and trends. It discusses how search engine usage has grown significantly over time, with 58% of internet users now using search engines on a typical day. Social media comprises the top 10 most popular searches globally. The document also outlines opportunities in online marketing channels like pay-per-click advertising, SEO, social media marketing, and more. Additional resources are provided for learning more about SEO best practices.
Connecting the Dots to Promote Brands and Revenue
The document discusses Adreka's approach to social media marketing and listening. They aim to immerse themselves in online conversations to understand sentiment, then influence opinions through participatory relationships. Their goal is to drive revenue through better execution of integrated online and offline campaigns that reach the right audiences with the right messages. The document provides several case studies as examples.
Building Business with Social Media
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
e-Consultancy - Reputation Management
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
Executing a Pull Marketing Strategy
Presented at Big-Detroit’s January event "How to Attract and Retain Customers: Executing a Pull Marketing Strategy"
Social Media Marketing - Facebook, Twitter, LinkedIn
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Similar to MP marketing digital 101 session (20)
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...
If Content Marketing Is King, Mobile Marketing Is A Notch Above!
If Content Marketing Is King, Mobile Marketing Is A Notch Above!
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to Pull
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
Recently uploaded
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Azure API Management to expose backend services securely
How to use Azure API Management to expose backend service securely
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Recently uploaded (20)
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Azure API Management to expose backend services securely
Azure API Management to expose backend services securely
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
MP marketing digital 101 session
- 1. Digital 101 Session Minto Properties Marketing
- 7. What are they doing?
- 12. Google – Paid vs. Organic Search
- 23. Thank You!