Acquisition – Encourage membership in loyalty program Business intelligence – What displays attract the most traffic? – How often are customers visiting the fitting rooms? – Combine with customer profile in CRM – get a more detailed picture of preferences and behavior Engage in-store – Welcome customers – Encourage customer on pathto- purchase >>>Introduce new collections >>>Limited-time offers >>>Invite to visit fitting rooms >>>Invite to VIP events Retargeting – Web è Store – Store è Web

1. Making Beacons Work
For Your Brand
• Acquisition
– Encourage membership in
loyalty program
• Business intelligence
– What displays attract the
most traffic?
– How often are customers
visiting the fitting rooms?
– Combine with customer
profile in CRM – get a more
detailed picture of
preferences and behavior
© Mowingo 2015
1
• Engage in-store
– Welcome customers
– Encourage customer on path-
to-purchase
• Introduce new collections
• Limited-time offers
• Invite to visit fitting rooms
– Invite to VIP events
• Retargeting
– Web è Store
– Store è Web

2. Store è Web Retargeting
• Tina spent 15 minutes in a
physical store; her smartphone
picked up the fitting rooms
beacon, no interaction was
triggered
• Tina leaves without purchase
• A day later, Tina receives an
email thanking her for her visit,
inviting her to an in-store event
to view new collection
© Mowingo 2015
2

3. Web è Store Retargeting
• Jane shopped on a brand’s
website for a pair of jeans
• Jane abandoned her shopping
cart
• When Jane is near a physical
store, she gets a Push
Notification:
“Our store is around the corner,
want to try that pair of jeans?”
© Mowingo 2015
3

4. Mobile + Beacon + CRM
• The tools are powerful but
can backfire if used clumsily
• Triggering an action without
CRM context is dangerous Powered by
© Mowingo 2015
4

5. Thank You!
Daniel Dreymann
CEO + Cofounder
✉ daniel@mowingo.com
✆︎ +1.650.823.4268
@dreymann
This presentation is © Mowingo, 2015. All rights reserved. All trademarks, service marks, trade names,
product names, images, and logos appearing in the presentation are the property of their respective
owners. They are used here for illustration purposes only. No relationship is implied between Mowingo
and the brands included in this presentation. Mowingo does not necessarily endorse these brands, nor is
Mowingo necessarily endorsed by them.
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presentation and learn more!