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8tips for your
2017
HOLIDAY MARKETING
1. PLAN EARLY
•  Test new features to avoid surprises
•  Create a holiday marketing calendar to
stay organized and create hype
2. PREVENT TRAFFIC JAMS
•  Work with your development company
and hosting provider to prevent site down
time due to traffic increase
3. MAKE SURE YOU ARE MOBILE
•  Optimized that is!
•  In 2016 mobile traffic exceeded that of
desktop traffic during the holiday season
4. EMBRACE BIG SHOPPING DAYS
•  Black Friday
•  Cyber Monday
•  Small Business Saturday
•  Look at historical trends to find other big sales days specific to your business
5. WORD ON THE STREET
• Customers rely on reviews to make decisions
• Use reviews as outreach points to connect with
customers
6. HOLIDAY DEALS
• Create a compelling offer to drive
traffic and sales to your store
7. DON’T FORGET SHIPPING
• Customers are shopping online later into the
season
• Keep informed of shipping dates and deadlines
8. BE A RESOURCE
• Create interesting, relevant content that
customers find useful to stand out from
the competition
How will you market
your eCommerce
business this holiday
season?
CONNECT WITH US
www.CustomerParadigm.com
@CustParadigm

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8 Simple Tips to Sell More this Holiday Season

  • 2. 1. PLAN EARLY •  Test new features to avoid surprises •  Create a holiday marketing calendar to stay organized and create hype
  • 3. 2. PREVENT TRAFFIC JAMS •  Work with your development company and hosting provider to prevent site down time due to traffic increase
  • 4. 3. MAKE SURE YOU ARE MOBILE •  Optimized that is! •  In 2016 mobile traffic exceeded that of desktop traffic during the holiday season
  • 5. 4. EMBRACE BIG SHOPPING DAYS •  Black Friday •  Cyber Monday •  Small Business Saturday •  Look at historical trends to find other big sales days specific to your business
  • 6. 5. WORD ON THE STREET • Customers rely on reviews to make decisions • Use reviews as outreach points to connect with customers
  • 7. 6. HOLIDAY DEALS • Create a compelling offer to drive traffic and sales to your store
  • 8. 7. DON’T FORGET SHIPPING • Customers are shopping online later into the season • Keep informed of shipping dates and deadlines
  • 9. 8. BE A RESOURCE • Create interesting, relevant content that customers find useful to stand out from the competition
  • 10. How will you market your eCommerce business this holiday season?