The document is a sales proposal from Mouse & Man, Inc for search engine optimization (SEO) services for Acme, Inc. It outlines three SEO packages - Spray Cheese, Cheese Platter, and Wine & Cheese, ranging from $97-3,500 per month. The packages include services like keyword research, link building, on-site optimization, and traffic and ranking reports. It also includes a section analyzing the client's current search engine rankings, links, and main competitors.

1. Prepared for: John Smith Company: Acme, Inc Phone: 888.555.1212 Fax: 888.555.1212 URL: theirdomain.com Address: 123 Main Street Charlotte, NC 28282 Prepared by: Salesman Name Salesman Phone Mouse & Man, Inc 6203 Breitling Grove Place Charlotte, NC 28212

2. - Stuart H. Britt, US advertising consultant

3. Top Reasons to Use Search Engine Optimization Grab Visitors WHEN They Are Searching For You Natural Listings Result in 85% of ALL clicks Outwit Your Competition! Own Your Keywords. Building a Reputation Through Your Website Most of all web traffic generates from a search engine. When visitors are in the act of buying, they generally begin with a search engine. If you can position yourself as a top result for their search query, you stand a good shot of converting this visitor into a customer. Businesses makes millions by ranking for a high volume keywords and phrases. Organic results are most often used by search engine users. Although search engines have become rich by allowing companies to pay to be placed next to top ranking search results, generating natural listings is more lucrative. By optimizing your site for search engines, you are more likely to receive more traffic more consistently. Own your SERP! By knowing how search engines work, it becomes dramatically easier to analyze your industry. Proper keyword research will let you know which phrases generate the most traffic, and who your competition is for these words and phrases. With a unique search strategy, you can outwit your competition and rank highly in all relevant S earch E ngine R esult P ages. Let your site speak for you! Did you know that most people use the internet to do background checks and research? If people are talking about you, your business, or your industry, wouldn’t it be better if you could control what visitors read? By having a sound search strategy, you can ensure the message that people read about you is a positive one.

4. Mouse & Man Index Index of Pages Customized Quote 1 COVER 3 Top Reasons to Use SEO 5 PRICING 6 Spray Cheese 7 Cheese Platter 8 Wine & Cheese 9 CUSTOMIZED SITE RESEARCH 10 Customized Goals 11 Current Rankings 12 On Site SEO 13 Off Site SEO 14 Competitive Analysis 15 ORDER FORM 16 ORDER AUTHORIZATION

5. Mouse & Man Index

6. Mouse & Man SEO Pricing www.mouseandman.com/pricing Spray Cheese $1.00 to start, then $97/mo Best for businesses who aren’t sure, and want to test our services out. Blog Posting / Commenting Allows you to concentrate on your specific niche. Harvest and target your own industry. Social Bookmarking A way of drawing traffic through popularity in social groups. Facilitates viral marketing for new links from blogs and forums. Search Engine Submissions Submit your site to all the top search engines. Essential if you want to make your website an internet success. Back Link Building Build high quality one way textual back links. Create long term sustainability and viability for your website. Monthly Progress Reports Keep you up to date of your site’s progress. Easily monitor web traffic and the health of your website. Content Building Strong content builds credibility. Provides an opportunity to optimize for exact keyword phrases. Attracts valuable links. Social Profiles Acquire and grow meaningful relationships. Help create a community.

7. Mouse & Man SEO Pricing www.mouseandman.com/pricing Cheese Platter $299.99 per month Best for businesses who desire an increase in web traffic, and are in a relatively small competitive field. (Typical for local businesses). $399.99 per month +Add Competitive Analysis +Add On Site SEO Recommendations +Add 5 Additional Keyword Phases $499.99 per month +Add Custom SEO Campaign +Add Customized Blog & SEO Setup (a $899 Value) +Add 10 Additional Keyword Phrases 5% Discount +Added to all contract lengths of six months or more Spray Cheese Basic Package Includes ALL services listed in the Spray Cheese base package. Keyword Research A way of drawing traffic through popularity in social groups. Facilitates viral marketing for new links from blogs and forums. Optimize for 5 Keyword Phrases Acquire and grow meaningful relationships. Help create a community. Local SEO Submit your site to all the top search engines. Essential if you want to make your website an internet success. Dedicated Account Manager Build high quality one way textual back links. Create long term sustainability and viability for your website. Competitive Analysis Keep you up to date of your site’s progress. Easily monitor web traffic and the health of your website. On Site SEO Recommendations Strong content builds credibility. Provides an opportunity to optimize for exact keyword phrases. Attracts valuable links.

8. Mouse & Man SEO Pricing www.mouseandman.com/pricing Wine & Cheese $1,500 per month Best for businesses who desire an increase in web traffic, and are in a highly competitive field. (1,000,000+ search results on your key phrases). All packages include monitoring, heat tracking, and phone tracking (up to 500 minutes per month). $2,500 per month +Add A/B Testing and Optimization +Add Online Reputation Monitoring +Add 30 Additional Keyword Phases +Add 2,000 Additional Monthly Visitors +Add $300 in Paid Traffic from Media $3,500 per month +Add 80 Additional Keyword Phrases +Add 4,000 Additional Monthly Visitors +Add $400 in Paid Traffic from Media Up to a 10% Discount +Added to all contract lengths of six months or more Cheese Platter Upgrade Includes ALL services listed in the top Cheese Platter package. Optimize for 20 Keyword Phrases We research your industry and determine the top keywords and phrases which will generate the most traffic, or those which target visitors whom are more likely to convert into sales. Additional Website Visitors & Guarantee If we do not generate an additional 1,000-3,000 visits to your site within six months, then we work for FREE until we do. Custom Site Traffic Reports We generate a custom Google Analytics report which tracks our monthly goals, and depicts our success level of each goal and keyword. Monthly Conference With the Wine & Cheese package, you are provided top level attention and service. Account managers will provide a personal overview each month. On Site SEO Implementation After analyzing your site’s infrastructure, Mouse & Man will make all edits and implement best-practice techniques to optimize your site. Break Into Competitive Markets Strong content builds credibility. Provides an opportunity to optimize for exact keyword phrases. Attracts valuable links.

9. Mouse & Man Index

10. Mouse & Man Customized Goals Web Traffic Analysis http://yourwebsite.com Generating traffic from highly targeted visitors provides real results. When visitors who are ready to buy visit your site, the likelihood of them becoming a paid customer is exponentially greater. Monthly Visitors (visits) March 2010 1,200 April 2010 2,310 Daily Submissions (conversions at 10%) March 2010 120 April 2010 230 Goals (conversions at 50%) March 2010 600 April 2010 1,255

11. Mouse & Man Current Rankings Keyword Rankings http://yourwebsite.com New visitors generally find your site through searches on popular search engines like Google or Yahoo. Ranking high for relative keywords and phrases can generate substantial traffic. Ranking highly for relative keywords and phrases is the essence of SEO. Keyword (Google) (Yahoo) (Bing) Casino Bonus 5 4 - Best Casino Bonuses 6 15 5 Online Casino Codes 5 22 - New Casino Bonuses 3 8 3 New Online Casinos 80 4 35 Blackjack Rules - - - Optimal Strategy 117 - - Sportsbook Bonuses 23 - - Sportsbook Bonus Codes 28 117 - Online Sportsbook Codes 14 - - Blackjack Strategy Cards 114 177 - Optimal BJ Strategy 10 2 - Poker Bonuses 91 - - Poker Bonus Codes - - - Free Poker Bonuses 74 - - Video Poker Rules - - - High Roller Bonus List 1 131 - Intercasino Bonus 7 3 - Intercasino Bonus Code 7 4 - Coolcat Casino 28 31 - Coolcat Casino Bonus 15 2 - Coolcat Casino Bonus Code 24 3 5

12. Inbound Links [INSERT # HERE] One of the most important measures for a website is how many other sites link to it. The more links the better. Having links from authoritative resources are best. Google Page Rank [INSERT # HERE] Google assigns a weighted rank (a number between 0 and 10) for each website it indexes. If you are a 3 or below, your site will have a hard time competing in your niche. Page Title [CHOOSE GOOD/BAD] [Insert recommended page title structure.] Meta Description [CHOOSE GOOD/BAD] Meta Descriptions should be no more than 150 characters, and should include highly targeted keywords. Meta Keywords [CHOOSE GOOD/BAD] [Insert recommended keywords here.] H1 Tags [CHOOSE GOOD/BAD] H1 tags are highly important to Google. Ensuring your site has these, and that they include the proper phrases will do wonders to your ranking. Pages Indexed [INSERT # HERE] Alexa Ranking [INSERT # HERE] Mouse & Man On Site SEO Site Infrastructure Analysis http://yourwebsite.com Did you know that Google is simply a computer algorithm? When it looks at your site, this algorithm searches for key codes and elements which it indexes and weights your site against all other websites which exist. The way you have built your site greatly affects how relevant you site will rank for certain terms. Though this algorithm changes constantly, Mouse & Man adapts its strategy to maintain a competitive edge and applies these techniques for all its clients.

13. Partnerships Work with local and national referral partners to create keyword rich back links. Inbound Links The most important factor for SEO rankings. Automated Link Building Utilize low quality (PR 0-2) websites to generate high volume of inbound links. Directory Listings Listing in search engine friendly and industry-specific directories are extremely helpful. Link Bait / Viral Marketing Creating contests and other unique content has the potential to create millions of back links almost instantly. Article Submissions Leverage news aggregator sites to submit your content, and be recognized as an authoritative voice. PR Releases Distribute news using highly targeted keywords and phrases. M&M Infrastructure Use Mouse & Man’s current infrastructure of 75+ website for links. Mouse & Man Off Site SEO Off Site Indicators and Analysis http://yourwebsite.com Although structuring your website properly is very important, how other websites view your site is the most important factor to high rankings. Links to your website are treated as “votes” by the search engines. The site with the most votes general ranks highest. Some sites, and types of sites are viewed as trusted sources. Links from trusted or relevant sources count for more votes. 

14. Competitor #1 http://www.competitor-site-URL.com Estimated Traffic: 30,000 visitors Competitor #2 http://www.competitor-site-URL.com Estimated Traffic: 30,000 visitors Competitor #3 http://www.competitor-site-URL.com Estimated Traffic: 30,000 visitors Competitor #4 http://www.competitor-site-URL.com Estimated Traffic: 30,000 visitors Mouse & Man Competitive Analysis Who Is Your Competition? http://yourwebsite.com By looking at top keywords and phrases for your industry, we have found that these sites consistently rank the highest.

15. Mouse & Man Index

16. SEO Targeted Keywords: Geographical Targets List areas you conduct business: Package Selection Spray Cheese Cheese Platter Wine & Cheese Final Monthly Fee $__________________ Credit Card Authorization CC # Expiration: CCV#: Billing Address: Bank Account Auto-Transfer Bank Name & Location: Routing #: Account #: Mouse & Man Order Form SEO PACKAGE SELECTION Client Information Name: Organization: Address: City/State/Zip: Phone: Email: Website Information Site URL: http:// Site Title: Site Description: FTP Information File Host: Username: Password: AUTHORIZATION Date: Print Name: Position: SIGNATURE: ________________________________