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Technical SEO Analysis
By Dan Petrovic
Rank Increase
Rank Increase
Query Broadening
Rank Increase
Query Broadening Index Management
CTR OptimisationRank Increase
Index ManagementQuery Broadening
CTR Optimisation
Index ManagementQuery Broadening
CTR Optimisation
Outperforming Query
Actual CTR
Underperforming Query
Average CTR
PhraseResearch.com
Recommended Action:
• Complete CTR Analysis
• Define Winners & Losers
• Query to URL Mapping
• Prioritise Activities
• Create Implementation Schedule
Query Broadening
Recommended Action:
• Query Research
• Competitive Analysis
• Open-Ended Surveys
Index Control
Use rel prev / next for pagination, don’t block crawling.
Duplicate Content Issues
Bad canonicalization
{Country}/{Mountain}/snow-cams/
{Country}/{Mountain}/weather/
Recommended Action:
• Run Full Technical SEO Audit
• Determine High Impact Items
• Schedule Implementation Impact
Sub-Sites:
• http://www.mountainwatch.com/transfer/
• http://www.mountainwatch.com/chillfactor/
Used to be:
• http://www.transfersnowboard.com/
• http://www.chillfactor.com/
Recommended Action:
• URL Mapping
• 301 Redirects
• Link Consolidation Campaign
Mountainwatch seo  audit by Dejan Petrovic

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