Motorola was founded in 1928 and produced many innovations in communications technology over the decades. However, in the 2000s Motorola struggled as competitors like Nokia gained market share in mobile phones. Motorola missed transitions to newer technologies like 3G and lacked innovative products. In 2011, Motorola was acquired by Google and then Lenovo in 2014 in an attempt to revive the brand. Lenovo has since focused on regaining market share through affordable phones like the Moto G that appeal to price-conscious customers.

1. Motorola Downfall and Success

2. Introduction
• Founded by two brothers Paul V. Galvin and Joseph E. Galvin.
• Company name was Galvin Manufacturers.
• In 1963, became Motorola
• Manufactured the World’s first cellphone
• In 2004, Motorola got National Medal of Technology
• In 2011, separated as: – Motorola Solutions – Motorola Mobility
• On August 15, 2011 Motorola Mobility was acquired by Google.
• On January 29, 2014 Lenovo acquired Motorola Mobility

3. HISTORY
• 1928 Founding of Company with Battery Eliminator
• 1930 First Motorola Brand Car Radio
• 1939 First Motorola Two-Way Radio
• 1940 Handie-Talkie SCR536 Radio
• 1946 Car Radiotelephone
• 1947 Motorola's First TV
• 1955 World’s First Commercial High-Power Transistor
• 1956 Motorola's First Pager
• 1957 First Pay TV Syste

4. 1960 Astronaut TV
• 1969: First Words From the Moon
• 1973: World's First Portable Cellular Demonstration
• 1974: Motorola MC6800 Microprocessor
• 1977: First Digital Encryption Technology for Two-Way Radio
Networks
• 1983: World's First Commercial Portable Cellular Phone
• 1995: World's First Two-Way Pager
• 2010: ES400 Global Enterprise Digital Assistan

5. DOWNFALL CAUSES OF MOTOROLA
• Nokia takes the lead
• Motorola missed the movement to 3G.
• Products were not user friendly
• Motorola should have moved into content.
• Motorola stopped innovating.
• Motorola didn't execute.
• Motorola didn't grow.
• No proper leadership.
• Motorola never had the sense of urgency.
• Lack of market knowledge

6. STRENGTHS OF MOTOROLA
Strong brand name in telecommunication industry.
Reacting to the situations and challenges very quickly.
Considered as a leader of innovation.
Launching innovative designs and novel technology.
Wide range of product and their success.
Strong competitor due to strong acquisition and mergers.
Customer’s base all around the world.
Products at affordable price for all.

7. Opportunities used by motorola
• Broader its range to capture market share.
• Increase the deals by new ventures and business partners.
• Introduce new brands in markets.
• Introducing new product categories in markets.
• Increase brand awareness through marketing.
• Take risk willingly in product innovations

8. WEAKNESS OF MOTOROLA
•Products are not user friendly.
• Out dated management style.
•Supply chain management was not impressive.
• Quality of the product is not upto the mark.
•Faults are found in products.
• Poor customer services offered.
•Decline in sales.
•Low employee training.
•Brand awareness

9. THREATS infront of motorola
• Competitors are more dominant.
• High quality products are offered at low prices by well known brands.
• Promotional activities of competitors are stronger.
• To build the trust of the customer again
• It is bit difficult Customer perception is not good due to some faulty
products

10. Amalgamation by Google
• On August 15, 2011 Motorola Mobility was acquired by Google for
$12.5 billion.
• • Benefits of the deal: – Accelerate Innovation – Better phones at low
prices – Adopt android ecosystem

11. Market Shares of Motorola

12. Lenovo acquire Motorola Mobility
• On January 29, 2014 Lenovo plans to acquire the Motorola Mobility
at US$2.91 billion.
• Benefits of the deal: – To strengthen Lenovo’s position – To get
benefit of android technology

13. Moto G hits the Market
• Moto G hit the market
• Attracted low paid people
• Android phone in a cheap price
• Causes drastic increase in market shares
• Other Products: – Moto X – Moto Droid

14. Strategies Motorola currently adopt
• Focus on the Customer’s Need
• Adopting the new technology
• Increased Market knowledge
• Empowered the leadership
• Well defined vision
• Relevant Knowledge of the Business Market
• Detailed Business Plan
• Customer Relation Management
• Proper Training of the Employees