1. Use of text: Web Banners
(Title, Credits, animated captions, stings, The use of text in these web banners dominates any other technique used as they have limited
indents, interactive menus, web banner)
Salford City College space to deliver their information. Web banners use a lot of animated captions and stings to
Eccles Centre
Creative Media Production
quickly emphasise what it advertising so quick.
Brief description:
What do you see?
Banners drop in from internet pages to draw attention along with bright colour and all sorts of
moving text and images. The size of the advert space doesn’t change as they have paid for that
gap but what they choose to animate or place into that space changes throughout the
advertisement. These banners change from advert to advert usually over 10 seconds however
some advertisements pay to have their looped and played constantly over and over.
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Techniques used: Some colour rendering is used on web banners such as the sky advert banner. This is to attract
Animation, Visual Effects, Colour Rendering, people on the internet with bright colours. On the sky advert they merge colour to make a
Graphics, Movement gradient and make the sky logo look more effective and clear to the viewer. These banners
