This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, with blurred ball movement. Colour rendering and motion graphics are used to keep the circular motif and draw attention to the red ball. Blur, sharpening, distortion, and rotation are advanced techniques employed. However, the exact video format and frame rate could not be determined.

1. Salford City College
Eccles Centre
Creative Media Production
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Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Idents – BBC Football Ident
• There is no use of text until the sting comes on at the end.
Brief description:
What do you see?
This ident starts with footballers doing kickups. The ident then switches to somebody volleying
the ball with a blurred trail behind him. The players then form a circle in which they all pass the
ball in to the middle. The editor has uses editing skills to make the balls go back and forth from
the middle back to the player’s feet. They keep the appearance of a circle throughout the ident
by choreographing the players to form circles in what they do. The BBC ident then slowly
appears in a circle shape.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
They have used animation in this ident to animate and customize the movement of the ball. In
terms of visual effects they have used quite a lot of blurring techniques to keep the
appearance of a circle throughout the ident. In this ident they have de-saturated the full advert
however they have kept the ball red, this makes the ball standout and catch your eye. I think
they have used this technique of colour rendering because it will make the viewers stay on
their channel as they have given their attention to the red ball. This ident uses lots of motion
graphics; all these are to catch the viewer attention.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
In this advert they use lots of blur at certain point to continue the circle effect throughout the
ident. They sharpen the BBC logo and make it stand out from the rest of the background. They
also use distortion to influence the circle effect. Rotation plays a big part in this ident as almost
every scene has rotation based camera movement.
Technical comments:
Video Format, Screen Ratio, Resolution,
I could not find the video format for this ident but on youtube most are rendered as AVI files.
The aspect ratio of this ident appears to be 1280 by 720. The frame rate I was unable to find

2. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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