The BBC sting uses text at the center of the screen to identify the channel. The sting features red, blue, and white lights flashing behind and around the BBC text against a black background. Computer generated animation techniques like lighting effects, color rendering, and movement are used. Initially the camera zooms out from a blurred image that sharpens to reveal rotating lights around the BBC logo. These advanced techniques were likely created using Adobe After Effects due to its ease of use and fast processing for video files.

1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
In the BBC sting text is the main thing you see in the short clip and is in the centre of the
screen to show you what channel you are watching again which is the whole point in the sting.
Brief description:
What do you see?
In the clip you see a short flash of light which then opens up to show you red blue and white
lights starting to go behind and past the text of the BBC, the colour could be there to show the
fact that they are supporting great Britain and that they are the 3 colours in the British flag.
There is also a line of white light that starts above the BBC text and shoots towards the camera
and disappears out of shot.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The whole clip is used with computer generated images which means the possibiltys are
endless of what they could of done, they chose to use lights shooting towards the camera and
then around the bbc logo and shoot off out of shot.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The first few seconds of the clip, the image is far away and the camera zooms in and the closer
it gets to the bbc logo the more lights appear and it starts to unblur, the lights then rotate
around the image.This could have been done on adobe after effects the advantage of using
after effects is that its easy to use and runs fast even when processing a big video file, and as
the techniques used are not that technical it can be easily done on after effects.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
1080
5:3
40fps

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Eccles Centre
Creative Media Production
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Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)