This BBC ident features footballers passing a red and black football in a circle. As they pass the ball, it pauses in the middle and the BBC1 logo appears. Various animation and visual effects techniques were used, including blurring and slowing down footage for added effect. The ident was produced in HD at 24 frames per second.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: BBC ident
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description:
What do you see? Footballers doing tricks with a red and black football, all come into a circle and the ball goes
from each player pausing in the middle. While this is happening the BBC1 sign appears in the
middle of the players.
Techniques used:
Animation, Visual Effects, Colour Rendering, The colouring in this ident is quite dark and gloomy, making the red footballs stand out more
Graphics, Movement as it is the main thing your eyes are drawn to.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity Images have been slowed down and blurred with some movements. Images used are quite
sharp and clear when they’re not being blurred for the added effect.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression IdentisinHDandtheframerateis24p
1

2. Salford City College
Eccles Centre
Creative Media Production
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
2