This ITV Sports sting is shown on a black background with a golden world cup surrounded by swirling golden hoops and lines. The world is placed on top of the cup to symbolize everyone's involvement in the World Cup. Animation, visual effects, color rendering and graphics are used to create the moving elements and add the ITV Sport logo. Blur is used initially on the world cup before it sharpens to be clearly visible. Rotation animates the hoops moving around the cup. The video is in HD format with an H.264 compression and 16:9 screen ratio.

1. Salford City College
Eccles Centre
Creative Media Production
Use of text: Sting
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: This is an ITV Sports Sting; it is shown on a black background with the golden world cup shown
What do you see? with golden hoops and lines swirling around it with the ITV sport logo in white underneath it.
Techniques used: The world cup has the world on top of it and visual effects have been used to make it look like
Animation, Visual Effects, Colour Rendering, the planet has come on to the top of the cup so it shows that everyone in the whole world is
Graphics, Movement involved in this so it can attract more of an audience. Graphic animation is used for all of this,
to add the logo on to the screen and the golden cup and the gold hoops that swirl around it,
along with animation in order to make the hoops move around the world cup as they do.
Movement is used for the hoops as they are moved round and round. The colours in this sting
are just kept simple as they are black white and gold. This sting is aimed at people interested in
the world cup which is a wide range of people but mostly men, so it is kept simple so that it
does appeal to everyone. Animation is also used for the way that the logo ITV Sport enters the
screen.
Advanced techniques: Blur is used when the world cup is first shown but then it becomes a more shaper images as it
Blur, Sharpen, Distortion, Rotation, Opacity is shown more so that the viewers can see properly what it actually is that is being shown to
them. Rotation is used in the way everything moves around.
Technical comments: This video has been made in HD forma. The compression/ frame rate of this is: H.264. Screen
Video Format, Screen Ratio, Resolution, ratio is 16.9
Frame rate, Compression 1

2. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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3. Salford City College
Eccles Centre
Creative Media Production
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