This document discusses the need for common data transmission and exchange protocols between devices like those that exist for the internet (TCP/IP and HTTP). It introduces Resonai's work on building standards for augmented reality experiences through their Vera platform. Vera allows for context-aware, immersive AR experiences that can be consumed across multiple users and devices by understanding the 3D environment through scene scanning and recognition of objects. It provides examples of how AR content could interact with real-world spaces and be synced between multiple agents depending on who owns the rights to project content in public spaces.