Kom videre på: http://1508.dk/services/digital-strategi
Se video: https://vimeo.com/110124261
Website. Done. Nyhedsbrev. Check. Social. Jep.
Så kom du i luften med endnu en samlet digital portefølje. Og hvad så?
Hør digital strateg Kasper Brødsgaard fortælle, hvorfor arbejdet med de digitale kanaler naturligt nok først starter når de er i luften, og få konkret vejledning til at arbejde med optimization og resultater.
Search is going through a renaissance, and brands need to be ready to react. Recent years have seen Google, among others, realise the lofty ambition of advancing search input beyond text and screens to voice. Given the growth of voice search, it is more important than ever for paid and organic channels to not only adapt but combine efforts to be effective. Our session will give real advice on how agencies can become early adopters and help brands get ahead of the competition.
Hvordan skaber du en startup i en branche, der endnu ikke har set digitaliseringens lys? Og hvad sker der, når man forsøger at kombinere nutidens mode med klassisk håndarbejde? Kan man opbygge et fashion-brand rent digitalt, og findes der et marked i krydsfeltet mellem Burda og Vibskov?
Line Rix, Managing partner i 1508, delte til denne Morgenbooster sine erfaringer med at etablere en start-up i en anti-digital branche og få indblik i vejen fra passionen og den gode idé - til salg af de første produkter.
Se video her: http://1508.dk/morgenbooster/haandarbejde-digitalisering-startup-business/
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Kom videre på: http://1508.dk/services/digital-strategi
Se video: https://vimeo.com/110124261
Website. Done. Nyhedsbrev. Check. Social. Jep.
Så kom du i luften med endnu en samlet digital portefølje. Og hvad så?
Hør digital strateg Kasper Brødsgaard fortælle, hvorfor arbejdet med de digitale kanaler naturligt nok først starter når de er i luften, og få konkret vejledning til at arbejde med optimization og resultater.
Search is going through a renaissance, and brands need to be ready to react. Recent years have seen Google, among others, realise the lofty ambition of advancing search input beyond text and screens to voice. Given the growth of voice search, it is more important than ever for paid and organic channels to not only adapt but combine efforts to be effective. Our session will give real advice on how agencies can become early adopters and help brands get ahead of the competition.
Hvordan skaber du en startup i en branche, der endnu ikke har set digitaliseringens lys? Og hvad sker der, når man forsøger at kombinere nutidens mode med klassisk håndarbejde? Kan man opbygge et fashion-brand rent digitalt, og findes der et marked i krydsfeltet mellem Burda og Vibskov?
Line Rix, Managing partner i 1508, delte til denne Morgenbooster sine erfaringer med at etablere en start-up i en anti-digital branche og få indblik i vejen fra passionen og den gode idé - til salg af de første produkter.
Se video her: http://1508.dk/morgenbooster/haandarbejde-digitalisering-startup-business/
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
Presentación: Marcos Christensen - 2ºJorada Intensiva de Comercio Electrónico...eCommerce Institute
Diapositivas presentadas por el 23 de Abril se realizo la 2°Jornada Inensiva de Comercio Electrónico para el Sector Retail, en el Auditorio de la Cámara Argentina de Comercio. Un evento organizado por el Instituto Latinoamericano de Comercio Electrónico (eInstituto) y la Cámara Argentina de Comercio (CAC)
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
Smart Publishing is the use of technology and content to create a “match” between consumers and products or services. Welcome to the new publishing based not in content but technology, ideas and ethics.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
If Tinder pursues multiple monetization strategies: analysis of outcomesJames Dennin
Even IAC, Tinder’s parent company raised its eyebrows at Bloomberg’s $5 billion valuation for Tinder; and the media had no shortage of snark when Tinder unrolled its premium pricing models that charged anyone over 30. However, especially in an age where concerns about over-valuations abound, you’d be particularly surprised to hear that Tinder is actually incredibly undervalued. That’s because Tinder has not one, but two viable business models in the works, and unlike the vast majority of tech companies has contrived a way to pursue both simultaneously. This article will make the case that not only can Tinder monetize like Match.com and other predecessors, its addictiveness makes it suitable for the freemium model, popularized and legitimized by online gaming companies like Glu. On either path, Tinder is well on its way toward achieving the user-base worldwide that it needs to become profitable.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Designing for What If (instead of as if) - Morgenbooster1508 A/S
Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
More Related Content
Similar to Morgenbooster / Digitale Services d.12. juni 2013
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
Presentación: Marcos Christensen - 2ºJorada Intensiva de Comercio Electrónico...eCommerce Institute
Diapositivas presentadas por el 23 de Abril se realizo la 2°Jornada Inensiva de Comercio Electrónico para el Sector Retail, en el Auditorio de la Cámara Argentina de Comercio. Un evento organizado por el Instituto Latinoamericano de Comercio Electrónico (eInstituto) y la Cámara Argentina de Comercio (CAC)
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
Smart Publishing is the use of technology and content to create a “match” between consumers and products or services. Welcome to the new publishing based not in content but technology, ideas and ethics.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
If Tinder pursues multiple monetization strategies: analysis of outcomesJames Dennin
Even IAC, Tinder’s parent company raised its eyebrows at Bloomberg’s $5 billion valuation for Tinder; and the media had no shortage of snark when Tinder unrolled its premium pricing models that charged anyone over 30. However, especially in an age where concerns about over-valuations abound, you’d be particularly surprised to hear that Tinder is actually incredibly undervalued. That’s because Tinder has not one, but two viable business models in the works, and unlike the vast majority of tech companies has contrived a way to pursue both simultaneously. This article will make the case that not only can Tinder monetize like Match.com and other predecessors, its addictiveness makes it suitable for the freemium model, popularized and legitimized by online gaming companies like Glu. On either path, Tinder is well on its way toward achieving the user-base worldwide that it needs to become profitable.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Similar to Morgenbooster / Digitale Services d.12. juni 2013 (20)
Designing for What If (instead of as if) - Morgenbooster1508 A/S
Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
Join us for the eagerly anticipated Volume 2 of our Morgenbooster, where we delve deeper into the rapidly evolving landscape of AI in design. This session promises to be an exploratory journey through the latest advancements within AI.
Uncertainty as a Business and Design Tool - Morgenbooster1508 A/S
In today's rapidly evolving world, the relevance of future-proofing your business cannot be overstated. But how do you make change an integral part of your strategy?
Lowww: How to design for a low carbon world wide web - Morgenbooster1508 A/S
Browsing the internet for inspiration for your next vacation is as bad for the environment as actually traveling there by plane. Well, at least on a large scale. That is because accumulated, the internet emits the same amount of CO2 as the airline industry.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
The internet emits the same amount of CO2 as aviation. Find out why and get actionable insight into how we might reduce our digital products’ carbon footprint.
The Power of Words: Why Writing is Designing too Morgenbooster1508 A/S
Do you have a digital service, website or app? Then you probably need a UX writer. Find out how UX writing can tie together value proposition and user experience.
User centricity, hypothesising and prototyping. These are some of the core principles of Design Thinking. By empathising with a group of people, these principles promise to reduce uncertainty about what problems to solve for whom and how.
How do you turn pension, a difficult and perhaps a bit boring subject, into simple and relevant messages for 350,000 members? That is what this Morgenbooster will answer.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Morgenbooster 1508 - Think like a Futurist Act Like a Designer1508 A/S
Our Morgenbooster: Think Like a Futurist, Act Like a Designer
Get a sneak-peek into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
Our Morgenbooster: The Game of Accessibility
Exploring the digital realm of video gaming and embracing the hypothesis of whether we can learn from it.
Particular focus on the approach video games take to accessibility, and user customization in general, when designing experiences.
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Our Morgenbooster: Place Branding by Nordic Talks
How do we create a place brand for the Nordics without compromising the national place branding efforts?
3. TO DAGE FØR BLEV TUMBLR SOLGT TIL YAHOO FOR 1.1 MIA. DOLLARS
MORGENBOOSTER
Kilde: TechCrunch, 20. maj 2013
13/06/13
4. BRUGER VI VORES TID OG RESSOURCER RIGTIGT?
1,14%
Antal sider med over 1000
besøg om året*
94,65%
Antal sider med under 100
besøg om året*
morgenbooster
* Gns. unikke sidevisninger pr. måned: 57.397
13/06/13
5. ALT FOR OFTE PRODUCERER VI NOGET, SOM VORES MÅLGRUPPE IKKE VIL HAVE
MORGENBOOSTER
SIDER
%AFREDAKTØRAKTIVITETEN
Det brugerne kommer efter.
Her de fleste redaktioner
bruger mest tid
13/06/13
40. DIGITAL SERVICE ( VÆRKTØJ )
MORGENBOOSTER
Coop / Fakta iOS app / B2C
13/06/13
41. DIGITAL SERVICE - SOCIAL
MORGENBOOSTER
BRUGEREN I DIALOG MED DATA
Coop / Fakta iOS app + CoopPlus kundekort / B2C
13/06/13
42. ANNONCE FOR YDELSE (KLASSISK ‘CALL TO ACTION’)
MORGENBOOSTER
Børsen / KPMG annonce
13/06/13
43. ANNONCE FOR YDELSE (KLASSISK ‘CALL TO ACTION’) - DIGITALISERET
MORGENBOOSTER
KPMG website
13/06/13
44. ANNONCE FOR YDELSE – SOM DIGITAL SERVICE (‘CALL TO ENGAGEMENT’)
MORGENBOOSTER
Google / Gone Google / B2B
13/06/13
45. TAG AFSÆT I ET
IDENTIFICERET
kundebehov og
–problem.
FOOD FOR THOUGHT
13/06/13MORGENBOOSTER
Husk, jeres problemer er ikke lig med jeres kunders problemer!
46. FIND UD AF HVILKE
ydelser, DER MØDER
KUNDENS BEHOV.
FOOD FOR THOUGHT
13/06/13MORGENBOOSTER
Hvis i ikke har nogen, har i et oplagt projekt!
47. UNDERSØG HVORDAN I
SKABER MERVÆRDI VED
AT GØRE JERES YDELSE TIL
EN handlingsorienteret
DIGITAL SERVICE.
FOOD FOR THOUGHT
13/06/13MORGENBOOSTER
Spørg ikke: Hvordan kan vi informere?
Spørg: Hvordan kan vi få folk til at handle?
48. TAK
RENÉ BACH LUNDGAARD
HEAD OF DIGITAL STRATEGY
RBL@1508.DK
THORBJØRN KÖNIG
SENIOR DESIGNER
TKO@1508.DK
VIMEO: VIMEO.COM/DESIGN1508
SLIDESHARE: SLIDESHARE.NET/1508AS
NÆSTE MORGENBOOSTER:
RESPONSIVE DESIGN 2.0, ONSDAG D. 21. AUGUST