SlideShare a Scribd company logo
Det er
fantastisk!
Vi er alle
iværksættere!
Pippi
Langstrømpe
på speed
Selvbetjening
Fra
”selv”
= mindre
Til:
”Selv” = mere
empowerment
På vej mod
assistentbetjening
Menneskelighed
NANA BULE, CMO & CCO,
MICROSOFT DANMARK
OLE MADSEN, SVP COMMUNICATION & BUSINESS DEVELOPMENT,
SPAR NORD
Den personlige bank i
en digital verden
Empowering
digital transformation
Den personlige bank i en digital
verden
​Advice, 8. juni 2017
​Ole Madsen
Kort om mig
Karriere
2007 Kommunikationschef, Spar Nord
2008 Kommunikationsdirektør, Spar Nord
2015 Direktør, Kommunikation og Forretningsudvikling, Spar Nord
2016 Direktør, Kommunikation, Forretningsudvikling og Kundeservice, Spar Nord
Uddannelse
2002 BA, Litteratur- og Medievidenskab (Aarhus Universitet, Sorbonne)
2005 MA, Medier og Kommunikation (Aarhus Universitet, University of Texas)
2012 Executive Program Corporate Finance, CBS
2014 MBA, Aalborg Universitet
2017 Executive Program, Singularity University
2
Vores nye strategi
3
Vi har klaret os godt - men vi er ikke sikre på, at
”mere af det samme” er godt nok for fremtiden
4
Tendenser, der skal tages alvorligt
5
6
Det handler om tempo og ressourcer
15
Marketplace
Model
16
PSD2
Premium
Core
KunderTredjeparter
Platform med
banklicens</>
en personlig og
loyalitetsskabende
bankoplevelse
Læs mere på:
www.futurefinance.io
Strategiske
partnerskaber
Venture-
kapital
M&A
Incubator &
Accelerator
22
23
Kontakt mig på
Mobil: +45 25 27 05 80
Mail: oma@sparnord.dk
​Facebook.com/ole.madsen.39
​LinkedIn.com/in/olmadsen/
Physical
Autonomous vehicles, robotics,
3D printing, new materials
Biological
Genomic diagnostics,
treatment, engineering
Digital
IoT, Blockchain, AI,
disruptive business models
The 4th industrial revolution
How is your business being
digitally transformed?
How can you digitally transform
your business model?
Engage your customers
Empower your employees Optimize your operations
Transform your products
Digital
Transformation
The Dimensions of Digital Transformation
• Harness data for a 360
customer view
• Draw actionable insights – and
predict customer behavior
• Deliver personalized,
differentiated experiences
• Create a productive workplace to
embrace diverse workstyles, anywhere
• Provide insights to drive faster, better
decisions
• Secure your data, people and business
• Accelerate the responsiveness
of your business
• Improve service levels and
reduce costs
• Predict the future with
intelligent processes
• Utilize data to shift from
hindsight to foresight
• Disrupt with new business
models, products & services
• Differentiate & capture new
revenue opportunities
Digitally transforming Customer Experiences
Digital Maturity in DK
7 out of 20
10 out of 20
3 out of 20
0 out of 20
Mobilized
Incubated
Accelerated
Integrated
Transformational
sophistication
https://aka.ms/dtreport17
Key capabilities in driving Digital Transformation
If you can dream it,
you can do it !
@Walt Disney
14
Join us at Websummit
Lisbon November 6-9, 2017
Contact Anja Thrane (anja.t@adviceas.dk) for info about our meet-up
Wednesday night November 8 in Lisbon
Digital Transformation

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