By understanding its economic competitive advantages, The City of Moreland can shape its economic future.

1. Key messages
1
Moreland’s economic roles will shape its economic future.
It’s roles are:
1. Home for a diverse and qualified residence base
2. Emerging knowledge economy, strategically located for
growth
These roles are underpinned by competitive advantages in
Moreland’s strategic location, transit corridors, labour force pool
and relative affordability.
Economic forces are creating opportunities and challenges
• Rise of knowledge workers
• Increased application of digital technology and automation
• Investment in start-ups and entrepreneurialism
https://economy.id.com.au/moreland

2. Home for a diverse, young and qualified residence base – this
influences the industry mix
2
82% of residents
workers travel outside of
Moreland to work
177,000 people,
up 2.7% in 2016-17
94,300 residents
employed
46,900 local jobs
31% are employed in
professional occupations
(25% in Gr Melb)

3. Manufacturing
Construction
Wholesale Trade
Retail Trade
Accommodation and Food
Services
Transport, Postal and
Warehousing
Information Media and
Telecommunications
Financial
Rental,Hiring and Real Estate
Services
Professional, Scientific and
Technical Services
Admin
Public Administration and
Safety
Educationand
Training
Health Care and
SocialAssistance
Arts and Recreation Services
Other Services
0
2
4
6
8
10
12
14
16
-2 0 2 4 6 8 10 12 14 16 18 20
Strategic Industries, Moreland 2017
Household services dominates the economy but manufacturing is also strong.
3
Size of circle reflects
combined share of
employment and value
added
Tourism
% of total

4. -1,442
-570
-50
-22
19
57
90
111
153
172
174
324
346
472
530
619
984
1,274
1,934
-2,000 -1,500 -1,000 -500 0 500 1,000 1,500 2,000 2,500
MANUFACTURING
WHOLESALE TRADE
FINANCIAL AND INSURANCE SERVICES
MINING
AGRICULTURE, FORESTRY AND FISHING
RENTAL, HIRING AND REAL ESTATE SERVICES
ELECTRICITY, GAS, WATER AND WASTE SERVICES
ARTS AND RECREATION SERVICES
TRANSPORT, POSTAL AND WAREHOUSING
INFORMATION MEDIA AND TELECOMMUNICATIONS
ADMINISTRATIVE AND SUPPORT SERVICES
OTHER SERVICES
PUBLIC ADMINISTRATION AND SAFETY
PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES
RETAIL TRADE
CONSTRUCTION
ACCOMMODATION AND FOOD SERVICES
EDUCATION AND TRAINING
HEALTH CARE AND SOCIAL ASSISTANCE
Meet the new economy
Employment change, Moreland, 2012-2017
Dominant industries education and health continue to grow. Economic
transition is well underway with manufacturing continuing to decline, while
food services and professional services are emerging.
4
Dominant industry

5. Growth by industry and occupation between 2011 and 2016
5
Dominant industry
Detailed industry
Change
(2011-2016)
School Education 648
Cafes, Restaurants and Takeaway Food Services 608
Child Care Services 465
Residential Care Services 355
Supermarket and Grocery Stores 215
Medical Services 191
Other Transport Support Services 175
Preschool Education 168
Hospitals 162
Sports and Physical Recreation Activities 153
Public Order and Safety Services 133
Creative and Performing Arts Activities 130
Building Completion Services 125
Adult, Community and Other Education 123
Architectural, Engineering and Technical Services 120
Computer System Design and Related Services 108
Food and Beverage Services, nfd 100
Detailed occupation
Change (2011-
2016)
Child Carers 522
Sales Assistants and Salespersons 424
Hospitality Workers 317
Personal Carers and Assistants 272
School Teachers 268
Food Trades Workers 241
Health and Welfare Support Workers 190
Sports and Fitness Workers 166
Architects, Designers, Planners and Surveyors 148
Food Preparation Assistants 123
Arts Professionals 122
Miscellaneous Hospitality, Retail and Service
Managers 106
Media Professionals 103
Accommodation and Hospitality Managers 102
Chief Executives, General Managers and
Legislators 100
Bricklayers, and Carpenters and Joiners 100
The +100 club

6. Strategic location, transit corridors, labour force pool and relative affordability.
6
Size of circle reflects
combined share of
employment and value
added
Tourism