The document discusses design choices for the magazine masthead and colour scheme. It states that the masthead uses the Greek letter sigma to make it unique, and that a short, bold title is used to attract audiences. It also notes that a neon pink and light blue colour scheme is used because those colours are associated with EDM concerts, to involve the target audience and give a sense of belonging. The issue number and date are included to let readers know if the magazine is current and on trend.

1. Colour Scheme:
Issue Number
and Date line:
Masthead:

2. • Sigma was used to
change ‘E’. It differs
from other
mastheads because
the letter is not
easily found in
keyboard, you
should know certain
key commands in
order for this symbol
to show.
Furthermore, it is
not a font that is
installed nor
downloadable.
Therefore, sigma
makes the
masthead unique
and distinctive.
• Short and bold title
is applied to attract
audiences because
it makes shorter or
abbreviated names
are easier to
remember.
Additionally, a large
font size makes it
stand out from
other magazines if
they are placed
next to each other
in a shelf.
Masthead:

3. Issue Number
and Date line:
Choosing neon
colours: hot pink and
light blue gives off
seemingly familiar
colours to the target
audience because
these colours are
usually seen in
concerts were EDM
songs are played.
Through this, the
audience feels
involved and a sense
of belonging.
Applying a variety of
one or two colours to
texts makes it exciting
for the audience to
perceive as well as
maintain interest in
reading information.
Abiding to one or two
colours creates a form
of professionalism due
to a well-organized
These are essential to
readers as it informs
them whether the
magazine is recent and
up to date. It appeals
to audiences because
they want to be on
trend with the latest
news on their favourite
artists. On the other
hand, this feature is
beneficial to collectors
because they will feel
satisfaction when they
have all existing issues
of my magazine.