The document discusses building morphology factors that should be considered during the design stage of construction projects to reduce costs. It identifies key morphology factors like shape, size, storey height, total height, and grouping buildings. It provides examples analyzing different design options for these factors and their impact on construction costs. Specifically, it evaluates options for an existing project and finds that designing buildings with similar shapes and grouping them could have reduced costs by improving land usage, construction efficiency, and reducing circulation spaces.